The document discusses when to use Salesforce's Pardot, Marketing Cloud, or both for effective marketing strategies. It emphasizes the importance of data-driven marketing and the benefits of using these platforms to drive lead generation, customer engagement, and sales alignment. Additionally, it contains a Safe Harbor statement regarding forward-looking statements and potential risks associated with the company's operations.

1. Choosing the Right Solution
When to Use Pardot, Marketing Cloud, or Both
Woodson Martin
SVP Operations, Marketing Cloud
Salesforce
​ Shannon Duffy
​ VP Marketing, Pardot
​ Salesforce
​ Adam Postelnek
​ Marketing Cloud Lead
​ Magnet 360

2. Safe Harbor
​ Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
​ This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or
if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies
or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology
developments and customer contracts or use of our services.
​ The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for
our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed
and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand,
retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history
reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could
affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly
report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC
Filings section of the Investor Information section of our Web site.
​ Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3. Different Companies Have Different Marketing Goals
Build Brand
Awareness
Generate High
Quality Leads
Establish Thought
Leadership
Drive Revenue
Generation
Increase Brand
Engagement

4. EmailMarketingVendors
Social Relationship Platform
Cross-ChannelCampaignManagement
DigitalExperiencePlatformDigitalMarketing
100sofAnalystReports
EnterpriseListeningPlatform
Multichannel Campaign Management
SocialMediaManagement&MarketingApplications
DigitalMarketingHubs
Lead-to-RevenueManagementPlatform
EnterpriseMarketingSoftwareSales
Real-time Interaction Management
MultichannelCampaignManagement
Lead-to-Revenue Management Platform
Email Marketing Vendors
Enterprise Marketing Software Sales
DigitalExperiencePlatform
DigitalExperiencePlatform
MultichannelCampaignManagement
DigitalMarketing
EnterpriseMarketingSoftwareSales
DigitalExperiencePlatform
Real-timeInteractionManagement

5. Email, Mobile, &
Web Marketing
ExactTarget
Digital
Advertising
Social.com
Social Media
Marketing
Social Studio
B2B Marketing
Automation
Pardot

6. Email, Mobile, &
Web Marketing
ExactTarget
B2B Marketing
Automation
Pardot

7. ​ Drive qualified leads and
pipeline to a team of
salespeople.
​ Drive customer
engagement and revenue
through 1-to-1
communications at scale
with consumers, users,
and subscribers.
​ For companies where
marketing teams have
both these missions.
Which Products Are Right for You?
+

8. Pardot
​ Lead Generation
​ Lead Nurturing & Scoring
​ Prospect Insights & Profiling
​ ROI Analysis & Reporting
B2B Marketing Automation by Salesforce

9. “Pardot allows my team to
multiply our efforts without
increasing headcount.”
Provide mobile device charging solutions to businesses with high traffic minimal real estate spaces
Pardot nurture programs automatically identify and pass hand raisers to the sales team
Sales is able to use their time effectively; 230% increase in successful contact with leads
More efficient, streamlined processes and teams; collectively saves 20+ hours per week
Kwikboost Helps More Places Power Up with Pardot
- Peter Munnerlyn, Marketing Manager, Kwikboost

10. Which Products Are Right For You?
+
​ Drive qualified leads and
pipeline to a team of
salespeople.
​ Drive customer
engagement and revenue
through 1-to-1 cross-
channel communications
at scale with consumers,
users, and subscribers.
​ For companies where
marketing teams have
both these missions.

11. ExactTarget
​ Email Marketing
​ Predictive Intelligence
​ Mobile Marketing
​ Cross-Channel Journeys
Email, Mobile, and Web Marketing

12. “Data is the underpinning to
everything we do here…
Marketing Cloud is pivotal to us
being able to access that data.”
200 unique campaigns per month driven by a team of two marketers
Predictive analytics and member preferences used to craft 1:1 daily emails
Manage 40,000 fashion images monthly with Marketing Cloud
HauteLook Drives Rapid Growth with Personalized Targeting
Catherine Wood, Director of Relationship Marketing

13. Which Products Are Right for You?
+
​ Drive qualified leads and
pipeline to a team of
salespeople.
​ Drive customer
engagement and revenue
through 1-to-1
communications at scale
with consumers, users,
and subscribers.
​ For companies where
marketing teams have
both these missions.

14. Adam Postelnek
Marketing Cloud Lead

15. Pardot + Marketing Cloud
+
Connect With All of Your Customers

16. “Salesforce allowed us to have
better alignment between our
Marketing and Sales teams.”
Apartments.com offers comprehensive database of millions of apartments around the country
Pardot is used to target high-scoring leads with tailored content, increasing engagement and close rate
Marketing Cloud automates millions of personalized messages across email & mobile during a 45-day journey
Apartments.com Uses Salesforce to Connect with ALL of Their Customers
Lisa Schuble, Email & SMS Marketing Manager

17. “Before we collaborated with
Magnet 360, we were doing too
much marketing based on instinct
or intuition, not based on data.”
Large financial services company needed to better connect with clients using digital solutions
Magnet 360 joined Pardot tracking & lead scoring with Marketing Cloud’s cross-channel capabilities
Sales & Marketing have robust, real-time information, on 100,000s of individuals in their CRM
Prioritize, target, measure, and evolve their marketing and sales activities
A Marketing Solution to Drive the Sales Process
- Roadmap Stakeholder
​

18. Before Salesforce, Marketing and sales were completely siloed. Most marketing was run through agencies and Purina did not
have visibility to actionable marketing insights.
Purina worked with Magnet 360 to implement a cohesive Sales & Marketing Automation solution, inclusive of Marketing
Cloud, Sales Cloud, and Pardot.
Now, Purina Sales & Marketing can build out profiles with the customer at the center, enabling sales to deliver excellent
experiences and marketing can deliver the right message to the right person at the right time.
Actionable Insights Power Sales AND Marketing
“With Salesforce, Purina is now in a
place where we can drive customer
engagement like never before.”
​
- Michelle Hermanson, Business Analyst

19. Pardot + Marketing Cloud
Marketing Cloud
Sales Cloud Pardot
500
A
Email Mobile Social Ads Predictive Web
Lead Scoring
& Engagement
Lead Nurturing
Data
!
Web Behavior Prospect Alerts
Share Data Across The Customer Success Platform

20. David Rubin
Sr. Solutions Engineer

21. Demo

22. Questions?

25. 4:40 – 6:00pm
Networking reception in the Customer Success
Expo
Visit the Marketing Cloud
booth in the Customer
Success Expo
Next Session:

26. thank y u