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Dreamforce to you Mexico jan18
The document outlines Salesforce's innovative approaches and offerings discussed during the Dreamforce event in Mexico City, emphasizing forward-looking statements, potential risks, and the company's commitment to customer success, diversity, and philanthropy. It highlights the importance of new technologies, including AI and IoT, while promoting collaborative decision-making and customer engagement strategies. Additionally, it presents insights from industry leaders on adapting to evolving business models and enhancing customer experiences.
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Dreamforce to you Mexico jan18
- 1. Dreamforce To You MexicoCity 18 Enero 2017 iBienvenidos!
- 2. Nuevos Caminos ala Innovación con Salesforce Enrique Ortegon Director General @EOrtegon
- 3. Forward-Looking Statements Statement underthe Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
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- 6. Empoderando a laspersonas a ser clientes pioneros Modelo de aprendizaje Una manera divertida y fácil de aprender a ser mejor trailhead.salesforce.com Más de 1 M. de insignias completadas 144 insignias disponibles Modelo de tecnología La nube empresarial más confiable Tenencia múltiple Rapidez para generar valor Plataforma de metadatos escalable Personalización rápida Modelo de negocio Enfocado en el éxito del cliente Modelo de suscripción Asesoría confiable Comunidad de éxito Profesionales más valiosos (MVP)
- 7. Nuestros valores fundamentales Confianza Comunícacionabierta y enfoque en servicio al cliente Crecimiento Enfóque en el éxito del cliente para fomentar crecimiento mutuo Innovación Proporcionar nuevas tecnologías para innovar constantemente Equidad Respetar y valorar la diversidad de las personas
- 8. Modelo 1-1-1 La filantropíasaca lo mejor de nosotros Más de 1,000compañías se han comprometido con el 1 % | pledge1percent.org 1 % de Equidad 1 % de Producto1 %de Tiempo Organizaciones sin fines de lucro y Educación29K+Becas$128M+1.6M+ Horas de servicio
- 9. Juntos, estamos avanzando 24mil Empleados $8.3B FY17Revenue Guidance 2011 • 2012 • 2013 2014 • 2015 • 2016 Las empresas más innovadoras del mundo ¡Innovador de la década! 2009 • 2010 • 2011 2012 • 2013 • 2014 2014 • 2015 • 2016 Septiembre de 2016 $389mil millones Impacto de PIB para el 2020
- 11. Los Lanzamientos del Dreamforce2016 Fernando Obregon Director de Ingeniería @fobregona
- 12. Un mundo másinteligente Todos y todo está conectado objetos inteligentes 75 mil millones teléfonos móviles 6 mil millones100 mil 10 millones Servidor/ Terminal Cliente/ Servidor Nube Social Móvil IA Social Nube IoT IA
- 13. La era delCliente Conéctese con sus clientes de una forma totalmente nueva Comercio Comercio Productos Conectados Mercadotecnia Predictiva Atención Asistida Ventas Guiadas Aplicaciones Inteligentes Análisis Viable Una perspectiva única del cliente Comunidades Inteligentes
- 14. La ”brecha”de losclientes Su compañía de los datos del cliente se analizaron1< % 77%de los clientes no están comprometidos con las compañías Sus clientes IA IoT Móvil Social Nube
- 15. Una sola plataformapara conectarse con los clientes Conéctese con sus clientes de una forma totalmente nueva Tami Lau Desarrolladora CRM
- 16. Plataforma de éxitodel cliente de Salesforce Ventas Servicio Marketing AnálisisComunidad Aplicaciones Comercio IoT Quip force.com Heroku AppExchange Plataforma de manejo de información Datos CRM IoT y Datos sociales Plataforma Aplicaciones AppExchange
- 17. Las cinco transformacionesde la Tecnología IoT Cloud de Thunder Productividad Quip y LiveMessage Inteligencia Velocidad Movilidad Conectividad Einstein Plataforma Salesforce1
- 18. Es CRM másinteligente Empoderando a Ventas, Servicio, Marketing e Informática Cualquiera puede crear aplicaciones impulsadas por IA IA en la plataforma de Salesforce Presentamos Salesforce Einstein
- 19. Vaya más rápidocon Salesforce Lightning Conéctese con sus clientes de una forma totalmente nueva Experiencia | Creador | Ecosistema Lightning Appexchange Creador de aplicaciones de Lightning Lightning Bolt
- 20. Productividad con mayorrendimiento con Quip Con prioridad móvil Conversaciones sin correos electrónicos Crea trabajo en conjunto En línea y sin conexión El futuro de la productividad: documentos de conversación
- 21. Salesforce LiveMessaging: Conversaciones comoplataforma Conoce clientes sobre la marcha Empodera a los agentes con mensajes conversacionales Reduce los costos y aumenta el RSI Cada aplicación de mensajería y red social es un UI para Salesforce Aplicaciones del usuario Salesforce Aplicaciones, Platagormas y APIs
- 22. Haga que Salesforce1sea suya con una personalización de su marca Utilice su aplicación en todos sus dispositivos Descargas rápidas y fáciles Actualizaciones y mejoras sin molestias Mi Salesforce1, en la App Store con su nombre y marca Trabaja de forma móvil con Salesforce1
- 23. Conecte todo conIoT Cloud de Thunder Empodera a los demás para crear experiencias conectadas Conecta el IoT al cliente Fomenta interacciones en tiempo real Tome mejores decisiones con respecto a sus clientes
- 24. What our currentand future customers want us to know? Karen Mangia VP, Customer and Market Insights
- 25. Karen Mangia, VPMarket and Customer Insights Evan Mager, Director of Creative Strategy November 2016 Line-of-Business Leader Interviews Research Summary
- 26. Methodology 47 EXECUTIVES IN4 DISCIPLINES INTERNATIONAL & CROSS INDUSTRIES
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- 28. Adoption is thenew ROI The link between cost and value Any investment is only as good as the usage Managers of culture change
- 29. Turning Customer Experience promisesinto business results Everyone thinks they are the Chief Customer Officer What are the right metrics? B2B versus B2C
- 30. New LOB modelsfor new business models Dramatic change across all four roles The Amazon Effect The Salesforce Effect
- 31. Get fast The mandateto take risks Collaboration for speed Manager of continuous change
- 32. Invest in employeeempowerment Push decisions down the hierarchy Empowered deputies Longer Sales training
- 33. Combating legacy attitudes Attitudesare as damaging as technology The House Cleaning phenomenon
- 34. Elevate the enterprisearchitect Rising up the hierarchy Marketing Architect Powerful influencer
- 35. Creating their ownlegacies Disconnect from a predecessor’s legacy Shift from tactical to strategic Invest in people
- 36. CMO+IT COLLABORATION Research solutions* Release anRFI. Use RFI responses to build RFP. Narrow the field* Issue an RFP. Filter by functional requirements. Call existing users/references. Tap trusted sources* Consult people with prior experience, Forrester/Gartner, thought leaders, vendors, and your org’s CIO & CFO. Find total cost of ownership* Pricing/consumption models come into play. Product + implementation + data + analytics + vendor viability assessment. Compare capabilities* Engage vendor. Get demo. Gain commitment for PoC, pilot, prototype. Resolve sales hype with reality. Negotiate vendor contract* Score* & compare Build a product comparison mechanism (typically tied back to RFP) Socialize need within org Understand org pains & oppty. Run it past priority-setters. Assemble team (cross- funct) Get expertise early. Select preferred product Broader team considers ease-of-use, cost, and technology solutions. Present decision to leaders CFO, COO, LOBs, CIO (or tech committee), and other budget-holders. Identify need tech can solve.* Clarify what’s driving need. Validate its relevance. MARKETING DECISION SelectEvaluateInvestigateDiscover Budget funded.Budget earmarked.Assess if tech investment supports strategic plan. If yes, budget estimated. Intensely collaborative decisions
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- 38. VP of Service CCXO-in-waiting Voiceof the Customer router Culture Changer Diplomat Jennifer Hall, CCCO Intuit
- 39. VP of Sales Seriousabout talent Talent spotter Greater training investment in each AE Grant authority Taylor Cascino, Head of Sales Square
- 40. CIO IT as aService Align with the business units Extreme collaboration End of Shadow IT Larry Jones, CIO Johnson & Johnson
- 41. CMO Storytelling versus Performance Decentralizedbudgets Performance centers get funded Emotional storytelling Chris Leoung, CMO Schenider Electric
- 42. So what? How willyou make use of these insights?
- 43. Contact For more informationabout these leaders: • Visit the Line-of-Business Research Chatter group • Connect with the LOB leaders through Anna Rosenman • Talk to the Customer & Market Insights team through Karen Mangia
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- 45. Salesforce Einstein Inteligencia Artificial paraTodos Lorena Luján Paulina Treviño Vazquez
- 46. IA ya hatransformado nuestras vidas Automatización con Deep LearningPersonalización e Inteligencia con Machine Learning Respuestas Rápidas con Natural Language Processing Apple Amazon Facebook Marc Beniof f Parker Harris
- 47. El proximo paso:IA en la TI de las Empresas Preparación e Integración de Datos Modelado de Datos Infraestructura Contexto Pero hay procesos complejos de El Negocio Quiere Inteligencia
- 48. Machine Learning •Deep Learning • Modelagem Preditiva • NLP • Smart Data Discovery IA en la Plataforma Salesforce Salesforce Einstein Introduciendo El CRM Más Inteligente Ventas, Atención al Cliente, Marketing y TI con IA Todos pueden construir Apps con características de IA
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