The document provides an overview of a Salesforce event in Mexico City on January 18, 2017 focused on innovation with Salesforce. It discusses Salesforce Einstein, which introduces artificial intelligence capabilities to Salesforce's platform for sales, service, marketing and IT. All users will be able to build applications with AI features. The document also summarizes announcements from Dreamforce 2016, including improvements to Salesforce Lightning, Quip, LiveMessaging, Salesforce1 customization, and the Internet of Things Cloud Thunder platform.

1. Dreamforce To You
Mexico City
​18 Enero 2017
​iBienvenidos!

2. Nuevos Caminos a la
Innovación con
Salesforce
Enrique Ortegon
Director General
@EOrtegon

3. Forward-Looking Statements
​Statement under the Private Securities Litigation Reform Act of 1995:
​This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or
if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies
or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology
developments and customer contracts or use of our services.
​The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for
our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed
and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand,
retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history
reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could
affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly
report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC
Filings section of the Investor Information section of our Web site.
​Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

5. Innovación Celebración Filantropía

6. Empoderando a las personas a ser clientes pioneros
​
Modelo de
aprendizaje
​Una manera divertida
y fácil de aprender
a ser mejor
​trailhead.salesforce.com
​Más de 1 M. de insignias
completadas
​144 insignias disponibles
​
Modelo de tecnología
​La nube empresarial
más confiable
Tenencia múltiple
Rapidez para generar valor
Plataforma de metadatos
escalable
Personalización rápida
​
Modelo de negocio
​Enfocado en el
éxito del cliente
​Modelo de suscripción
​Asesoría confiable
​Comunidad de éxito
​Profesionales más valiosos
(MVP)

7. Nuestros valores fundamentales
​Confianza
Comunícacion abierta y enfoque en servicio al cliente
​Crecimiento
Enfóque en el éxito del cliente para fomentar crecimiento mutuo
​Innovación
Proporcionar nuevas tecnologías para innovar constantemente
​Equidad
Respetar y valorar la diversidad de las personas

8. ​Modelo 1-1-1
La filantropía saca lo mejor de nosotros
Más de 1,000compañías se han comprometido con el 1 % |
pledge1percent.org
1 % de Equidad 1 % de Producto1 %de Tiempo
Organizaciones
sin fines de lucro
y Educación29K+Becas$128M+1.6M+ Horas de
servicio

9. Juntos, estamos avanzando
24mil
Empleados
$8.3B
FY17 Revenue Guidance
2011 • 2012 • 2013
2014 • 2015 • 2016
Las empresas más
innovadoras del mundo
¡Innovador
de la década!
2009 • 2010 • 2011
2012 • 2013 • 2014
2014 • 2015 • 2016
Septiembre
de 2016
$389mil
millones
Impacto de PIB para el 2020

11. Los Lanzamientos del
Dreamforce 2016
Fernando Obregon
Director de Ingeniería
@fobregona

12. Un mundo más inteligente
​Todos y todo está conectado
objetos inteligentes
75 mil
millones
teléfonos móviles
6 mil
millones100 mil
10
millones
Servidor/
Terminal
Cliente/
Servidor
Nube
Social
Móvil
IA
Social
Nube
IoT
IA

13. La era del Cliente
​Conéctese con sus clientes de una forma totalmente nueva
Comercio
Comercio
Productos
Conectados
Mercadotecnia
Predictiva
Atención
Asistida
Ventas
Guiadas
Aplicaciones
Inteligentes
Análisis
Viable
Una perspectiva
única del cliente
Comunidades
Inteligentes

14. La ”brecha”de los clientes
Su compañía
de los datos del cliente
se analizaron1< %
77%de los clientes no están
comprometidos con las
compañías
Sus clientes
IA
IoT
Móvil
Social
Nube

15. Una sola plataforma para conectarse con los clientes
​Conéctese con sus clientes de una forma totalmente nueva
Tami Lau
Desarrolladora CRM

16. Plataforma de éxito del cliente de Salesforce
Ventas Servicio Marketing AnálisisComunidad Aplicaciones Comercio IoT Quip
force.com
Heroku
AppExchange
Plataforma de manejo
de información
Datos CRM
IoT y
Datos sociales
Plataforma
Aplicaciones
AppExchange

17. Las cinco transformaciones de la Tecnología
IoT Cloud de Thunder
Productividad
Quip y LiveMessage
Inteligencia Velocidad Movilidad Conectividad
Einstein Plataforma Salesforce1

18. ​Es CRM más inteligente
​Empoderando a Ventas, Servicio,
Marketing e Informática
​Cualquiera puede crear
aplicaciones impulsadas por IA
​IA en la plataforma de Salesforce
Presentamos Salesforce Einstein

19. Vaya más rápido con Salesforce Lightning
​Conéctese con sus clientes de una forma totalmente nueva
Experiencia | Creador | Ecosistema
Lightning
Appexchange
Creador de aplicaciones
de Lightning
Lightning
Bolt

20. Productividad con mayor rendimiento con Quip
​Con prioridad móvil
​Conversaciones sin correos electrónicos
​Crea trabajo en conjunto
​En línea y sin conexión
​El futuro de la productividad: documentos de conversación

21. Salesforce LiveMessaging:
Conversaciones como plataforma
​Conoce clientes sobre la marcha
​Empodera a los agentes con mensajes conversacionales
​Reduce los costos
y aumenta el RSI
​Cada aplicación de mensajería y red social es un UI para Salesforce
Aplicaciones del usuario Salesforce
Aplicaciones,
Platagormas
y APIs

22. ​Haga que Salesforce1 sea
suya con una personalización
de su marca
​Utilice su aplicación en todos
sus dispositivos
​Descargas rápidas y fáciles
​Actualizaciones y mejoras
sin molestias
​Mi Salesforce1, en la App Store con su nombre y marca
Trabaja de forma móvil con Salesforce1

23. Conecte todo con IoT Cloud de Thunder
​Empodera a los demás para
crear experiencias conectadas
​Conecta el IoT al cliente
​Fomenta interacciones
en tiempo real
​Tome mejores decisiones con respecto a sus clientes

24. What our current and
future customers want
us to know?
Karen Mangia
VP, Customer and Market Insights

25. Karen Mangia, VP Market and Customer Insights
Evan Mager, Director of Creative Strategy
November 2016
Line-of-Business Leader Interviews
Research Summary

26. Methodology
​47 EXECUTIVES IN 4 DISCIPLINES ​INTERNATIONAL & CROSS INDUSTRIES

27. Common Themes

28. Adoption is the new ROI
​The link between cost and value
​Any investment is only as good as the usage
​Managers of culture change

29. Turning Customer Experience
promises into business results
​Everyone thinks they are the Chief Customer Officer
​What are the right metrics?
​B2B versus B2C

30. New LOB models for new business
models
​Dramatic change across all four roles
​The Amazon Effect
​The Salesforce Effect

31. Get fast
​The mandate to take risks
​Collaboration for speed
​Manager of continuous change

32. Invest in employee empowerment
​Push decisions down the hierarchy
​Empowered deputies
​Longer Sales training

33. Combating legacy attitudes
​Attitudes are as damaging as technology
​The House Cleaning phenomenon

34. Elevate the enterprise architect
​Rising up the hierarchy
​Marketing Architect
​Powerful influencer

35. Creating their own legacies
​Disconnect from a predecessor’s legacy
​Shift from tactical to strategic
​Invest in people

36. CMO+IT
COLLABORATION
Research solutions*
Release an RFI.
Use RFI responses to build RFP.
Narrow the field*
Issue an RFP.
Filter by functional requirements.
Call existing users/references.
Tap trusted sources*
Consult people with prior experience,
Forrester/Gartner, thought leaders,
vendors, and your org’s CIO & CFO.
Find total cost of ownership*
Pricing/consumption models come into
play.
Product + implementation + data + analytics
+ vendor viability assessment.
Compare capabilities*
Engage vendor. Get demo.
Gain commitment for PoC, pilot,
prototype.
Resolve sales hype with reality.
Negotiate vendor contract*
Score* & compare
Build a product comparison mechanism
(typically tied back to RFP)
Socialize need within org
Understand org pains & oppty.
Run it past priority-setters.
Assemble team (cross-
funct)
Get expertise early.
Select preferred product
Broader team considers ease-of-use,
cost, and technology solutions.
Present decision to leaders
CFO, COO, LOBs, CIO (or tech
committee), and other budget-holders.
Identify need tech can solve.*
Clarify what’s driving need.
Validate its relevance.
MARKETING
DECISION
SelectEvaluateInvestigateDiscover
Budget funded.Budget earmarked.Assess if tech investment supports strategic plan. If yes, budget estimated.
Intensely collaborative decisions

37. Individual Insights

38. VP of Service
​CCXO-in-waiting
​Voice of the Customer router
​Culture Changer
​Diplomat
Jennifer Hall, CCCO
Intuit

39. VP of Sales
​Serious about talent
​Talent spotter
​Greater training investment in each AE
​Grant authority
Taylor Cascino, Head of Sales
Square

40. CIO
​IT as a Service
​Align with the business units
​Extreme collaboration
​End of Shadow IT
Larry Jones, CIO
Johnson & Johnson

41. CMO
​Storytelling versus Performance
​Decentralized budgets
​Performance centers get funded
​Emotional storytelling
Chris Leoung, CMO
Schenider Electric

42. So what?
How will you make use of these insights?

43. Contact
For more information about these leaders:
• Visit the Line-of-Business Research Chatter group
• Connect with the LOB leaders through Anna Rosenman
• Talk to the Customer & Market Insights team through Karen Mangia

44. Gracias

45. Salesforce Einstein
Inteligencia Artificial
para Todos
Lorena Luján
Paulina Treviño Vazquez

46. IA ya ha transformado nuestras vidas
Automatización
con Deep LearningPersonalización e Inteligencia
con Machine Learning
Respuestas Rápidas
con Natural Language Processing
Apple Amazon Facebook
Marc
Beniof
f Parker
Harris

47. El proximo paso: IA en la TI de las Empresas
Preparación e
Integración de Datos
Modelado de Datos
Infraestructura
Contexto
Pero hay procesos
complejos de
El Negocio
Quiere
Inteligencia

48. Machine Learning • Deep Learning • Modelagem Preditiva • NLP • Smart Data Discovery
IA en la Plataforma
Salesforce
Salesforce Einstein
Introduciendo
El CRM Más
Inteligente
Ventas, Atención al
Cliente, Marketing y TI
con IA
Todos pueden
construir Apps con
características de IA

49. Gracias