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Salesforce Platform:
The Fast, Easy & Fun Way to
Build Apps & Empower Everyone
Doron Marhum, Platform Cloud Specialist, Israel
Dmarhum@Salesforce.com
The Fourth Industrial Revolution
1784 1870 1969 TODAY
2nd Industrial Revolution
Electricity1st Industrial Revolution
Steam
3rd Industrial Revolution
Computing
4th Industrial Revolution
Intelligence
Apps Connect Every Customer
Apps power the smart, always-on, and real-time interactions every customer expects
But A Lot Goes Into Building Apps
Artificial Intelligence
User Experience
Data Complex Integrations
Identity
Trust & Security
Analytics
Developer Skills
Network & Firewall
Metadata
Su
btit
What if you want to build an
app?Meet with IT
Gather Requirements
Build
Project
Plan
Procure Infrastructure
Secure Developer
Build
Security and
Compliance
QA Testing
App Deployed
And Traditional Platforms Don’t Empower Business Users
The Developer Gap
3x
more demand for
IT than are being
educated
1.4M
Developer
Jobs
400K
Computer
Science Students
IT Doesn’t Have the Resources to Deliver on Every Idea
5X
more demand than IT can deliver on
Introducing: Lightning Platform
The fast, easy and fun way to build apps and empower everyone
+50%
Faster App Dev
Empower Everyone to Build Apps
Fast
Build Less to Make App Dev Easy
Guided Learning Makes App Dev Fun
Fast: Empower Every Trailblazer To Build Apps
NO-CODE
CODE
LOW-CODE
Toya Gatewood
Salesforce Admin
Slalom Consulting
Jordan McDaniel
Developer & Architect
Slalom Consulting
DEVELOPERS
Business users and developers can prototype and build together
BUSINESS
USERS
No-Code Builders for Every Part of Your App
Data Model
Schema Builder
Logic
Process and Flow Builders
Intelligence
Einstein Prediction Builder
User Experience
Lighting App Builder
Lightning Community Builder
Rapidly prototype new
app ideas
Empower Business Users
Access an ecosystem of pre-built
apps and components
Free up IT resources for the most
critical projects
Extend the Power of Lightning with Pro-Code Tools
Familiar tools, frameworks and languages make developers more productive
Heroku
Source driven development empowers
developers to build, test and collaborate
Salesforce DX
Empower developer to build with familiar languages
and frameworks
Easy: Every App Comes with Powerful Services Built-in
Artificial
Intelligence
SearchMobile
Access
Workflow
Engine
Security &
Access Controls
Identity
APIsCollaboration Multi-Language
& Currency
Reports &
Dashboards
Why build every piece of functionality from scratch?
2.5M+ Badges
completed 200+ Badges
available
Visit trailhead.salesforce.com
and get started today
Guided learning makes Lightning Platform engaging and fun
IoT
Basics
Platform
Basics Lightning
Builders
Fun: Trailhead Trains The New Universe of App Builders
What can you do with the Lightning
Platform?
Build Any App For Any Department or Industry
Lightning Platform empowers everyone to build the apps they need
Deliveries | Inspections | Fulfillment
Files | Case Mgmt | Time Keeping
Compliance | POs | Monthly Close
Intranet | Recruiting | Benefits
Operations
Marketing
Campaigns | Asset Tracking | Events
IT
Quality Control | Licensing | Projects
HR
Finance
Legal
Manufacturers Are Reimagining Rider and Dealer Engagement
Loyalty OffersDriver Engagement
Shift
Management
Brand ManagementSupplier Management
Roadside
Assistance
Motorcycle
Energy Companies are Transforming Their Operations
What Would it Take to Recreate our Platform?
User ManagementIoT Surveys Firewall Data Governance Network
CI/CDPredictive InsightsProgrammatic Logic Test Environments Monitoring Storage CDN
Database Hardware Messaging & Queueing Big Data Machine Learning Disaster Recovery Security SSO
IntegrationJavaScript Framework Analytics Logging Exception Handling LMSSearch
Workflows Task Management Network Services Collaboration Backup Error Handling CMS
Caching Compliance Auditing Database Storage UI/UX ALM
Identity Intranet Development Tools Reporting Alerts & Notifications Encryption NLP
What Will YOU Do with the Lightning Platform?
Chief Information & Processes Officer
Diplomat
Shay Michel
DIPLOMAT is a Trailblazer
Driving innovation with Salesforce Platform
Demo Time !
Frederic Daurelle
Principal Solution Engineer
AppExchange Application
Solutions we tailored to your needs
bisraeli@salesforce.com
Bar Israeli, ISV&OEM Partnerships
Salesforce Platform for
AppExchange Partners
A different kind of platform
Magic Quadrant for High Productivity Application
Platform as a Service, Worldwide April 27, 2016*
*Analysts: Paul Vincent, Van L. Baker, Yefim Natis, Kimihiko Iijima, Rob Dunie, Mark Driver http://bit.ly/Gartner_aPaaS
Our Partners program are experiencing the Salesforce
AppExchange Partner Advantage
With the #1 Ecosystem
3K+ AppExchange
Apps
Access to Ecosystem
Resources, Events, Partnerships, Brand
Access to Customers
100+ Countries, SMB to Enterprise More Secure Apps
1 Trusted
Platform150K+ Salesforce
Customers
Access to Technology
Data, Workflows, Platform
Unbeatable pace of innovation
App Cloud is a key component in
Salesforce Growth
1M
installs
2M
installs
4M
installs
3M
installs
2006 20172011 2013 2015 2016
5M
installs
We have thousands of AppX partners
Driving a tremendous success
˘
˘
˘ ˘
Distribution Engine
NewVoiceMedia
Vlocity
Fairsail
Sage
CRM
Enhancers
Industries
Horizontal
Axsy
CloudSense
Kimble
DigitalGenius
Tacton
Mobile IoTIP & Data
Composite Apps
ICIX
˘
Extending our Footprint
And increasing customer success
Top ISV Partners implemented in Israel
IT & Admin
Sales / Marketing
Market Data*
Pricing &
Opportunity Detection
CTI / Call Centers
Web Customer
Behaviour Analytics
Conversational
Marketing
Training & Change Management Planning
Salesforce
Release Management Integration Platform Datalake
Enterprise Content
Management Federated Search
Core HR
GDPR / Back-Up
* Indicates partners with NO rev share greyed = advanced in the onboarding process but AppExchange contract
not signed yet (Algolia, Amdocs, Secutix, jedox)
Call Recording
HR Planning & Processes
Loyalty
Management
Document Generation
Travel Fin Serv CPG & Retail Manuf
Verticals
Other Verts
Trading Compliance
Corporate Travel
Insurance
Lending Retail Execution
Utilities / Telco
Coms & Media
Telco Billing
Ticketing & Event Management
Auto DealersTour Optimization
Supply Chain
Billing
Salesforce Now Goes Vertical
Government Healthcare &
Life Sciences
Financial
Services
Media &
Communications
Manufacturing Retail & CPG
A Broad, Trusted Advisor in Global Insurance
Insurer
Captive/Direct Distribution
Insurer
Independent Distribution
Brokerage/Agency
Property &
Casualty:
Personal
Life:
Personal
Property &
Casualty:
Commercial
Life:
Group
17 Years of Customer Success in Financial Services
Retail / CPG Ecosystem
SHOPPER SUCCESS PLATFORM
Shipping
Procurement Management
TPM / In-Store Campaign Management
Loyalty Management
Retail Execution
Route Optimization
Chat & Community
Management
Call Centers
Web Analytics
Multi-ChannelProcurement
Global ISV Partners
Not exhaustive
Transportation Management
Increase Capacity to Educate the Market
Transportation Management
Shipping
Procurement Management
In-Store Campaign
Management
Loyalty Management
Retail Execution
Route Optimization
Chat & Community
Management
Call Centers
Web Analytics
What Can You Do Next?
Learn More
salesforce.trailhead.com
Build an App in a Day
Contact your AE or email
DMarhum@salesforce.com
Become a Lightning Platform Trailblazer
Platform Trailmix #1
Salesforce Platform:
Quick Look
Lightning
Components Basics
Lightning App
Builder
Platform Basics App Development
with Salesforce DX
Heroku Enterprise
Basics
Check it out: https://sfdc.co/PlatformTM1
Follow us on Twitter: @SalesforceforIT
Become a Lightning Platform Trailblazer
Platform Trailmix #2
Salesforce Einstein
Features
Platform Events
Basics
Process Automation IoT Basics Salesforce IoT
Explorer Basics
Check it out: https://sfdc.co/PlatformTM2
Follow us on Twitter: @SalesforceforIT
Einstein Image
Classification
Branded Apps with
mySalesforce
Salesforce for Services - transform your service with the #1 Service Platform

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Salesforce for Services - transform your service with the #1 Service Platform

  • 1.
  • 2.
  • 3. Salesforce Platform: The Fast, Easy & Fun Way to Build Apps & Empower Everyone Doron Marhum, Platform Cloud Specialist, Israel Dmarhum@Salesforce.com
  • 4.
  • 5. The Fourth Industrial Revolution 1784 1870 1969 TODAY 2nd Industrial Revolution Electricity1st Industrial Revolution Steam 3rd Industrial Revolution Computing 4th Industrial Revolution Intelligence
  • 6. Apps Connect Every Customer Apps power the smart, always-on, and real-time interactions every customer expects
  • 7. But A Lot Goes Into Building Apps Artificial Intelligence User Experience Data Complex Integrations Identity Trust & Security Analytics Developer Skills Network & Firewall Metadata
  • 8. Su btit What if you want to build an app?Meet with IT Gather Requirements Build Project Plan Procure Infrastructure Secure Developer Build Security and Compliance QA Testing App Deployed And Traditional Platforms Don’t Empower Business Users
  • 9. The Developer Gap 3x more demand for IT than are being educated 1.4M Developer Jobs 400K Computer Science Students IT Doesn’t Have the Resources to Deliver on Every Idea 5X more demand than IT can deliver on
  • 10. Introducing: Lightning Platform The fast, easy and fun way to build apps and empower everyone +50% Faster App Dev Empower Everyone to Build Apps Fast Build Less to Make App Dev Easy Guided Learning Makes App Dev Fun
  • 11. Fast: Empower Every Trailblazer To Build Apps NO-CODE CODE LOW-CODE Toya Gatewood Salesforce Admin Slalom Consulting Jordan McDaniel Developer & Architect Slalom Consulting DEVELOPERS Business users and developers can prototype and build together BUSINESS USERS
  • 12. No-Code Builders for Every Part of Your App Data Model Schema Builder Logic Process and Flow Builders Intelligence Einstein Prediction Builder User Experience Lighting App Builder Lightning Community Builder Rapidly prototype new app ideas Empower Business Users Access an ecosystem of pre-built apps and components Free up IT resources for the most critical projects
  • 13. Extend the Power of Lightning with Pro-Code Tools Familiar tools, frameworks and languages make developers more productive Heroku Source driven development empowers developers to build, test and collaborate Salesforce DX Empower developer to build with familiar languages and frameworks
  • 14. Easy: Every App Comes with Powerful Services Built-in Artificial Intelligence SearchMobile Access Workflow Engine Security & Access Controls Identity APIsCollaboration Multi-Language & Currency Reports & Dashboards Why build every piece of functionality from scratch?
  • 15. 2.5M+ Badges completed 200+ Badges available Visit trailhead.salesforce.com and get started today Guided learning makes Lightning Platform engaging and fun IoT Basics Platform Basics Lightning Builders Fun: Trailhead Trains The New Universe of App Builders
  • 16. What can you do with the Lightning Platform?
  • 17. Build Any App For Any Department or Industry Lightning Platform empowers everyone to build the apps they need Deliveries | Inspections | Fulfillment Files | Case Mgmt | Time Keeping Compliance | POs | Monthly Close Intranet | Recruiting | Benefits Operations Marketing Campaigns | Asset Tracking | Events IT Quality Control | Licensing | Projects HR Finance Legal
  • 18. Manufacturers Are Reimagining Rider and Dealer Engagement Loyalty OffersDriver Engagement Shift Management Brand ManagementSupplier Management Roadside Assistance Motorcycle
  • 19. Energy Companies are Transforming Their Operations
  • 20. What Would it Take to Recreate our Platform? User ManagementIoT Surveys Firewall Data Governance Network CI/CDPredictive InsightsProgrammatic Logic Test Environments Monitoring Storage CDN Database Hardware Messaging & Queueing Big Data Machine Learning Disaster Recovery Security SSO IntegrationJavaScript Framework Analytics Logging Exception Handling LMSSearch Workflows Task Management Network Services Collaboration Backup Error Handling CMS Caching Compliance Auditing Database Storage UI/UX ALM Identity Intranet Development Tools Reporting Alerts & Notifications Encryption NLP
  • 21. What Will YOU Do with the Lightning Platform?
  • 22. Chief Information & Processes Officer Diplomat Shay Michel DIPLOMAT is a Trailblazer Driving innovation with Salesforce Platform
  • 23. Demo Time ! Frederic Daurelle Principal Solution Engineer
  • 24. AppExchange Application Solutions we tailored to your needs bisraeli@salesforce.com Bar Israeli, ISV&OEM Partnerships
  • 25. Salesforce Platform for AppExchange Partners A different kind of platform Magic Quadrant for High Productivity Application Platform as a Service, Worldwide April 27, 2016* *Analysts: Paul Vincent, Van L. Baker, Yefim Natis, Kimihiko Iijima, Rob Dunie, Mark Driver http://bit.ly/Gartner_aPaaS
  • 26. Our Partners program are experiencing the Salesforce AppExchange Partner Advantage With the #1 Ecosystem 3K+ AppExchange Apps Access to Ecosystem Resources, Events, Partnerships, Brand Access to Customers 100+ Countries, SMB to Enterprise More Secure Apps 1 Trusted Platform150K+ Salesforce Customers Access to Technology Data, Workflows, Platform Unbeatable pace of innovation
  • 27. App Cloud is a key component in Salesforce Growth
  • 28. 1M installs 2M installs 4M installs 3M installs 2006 20172011 2013 2015 2016 5M installs We have thousands of AppX partners Driving a tremendous success
  • 30. Top ISV Partners implemented in Israel IT & Admin Sales / Marketing Market Data* Pricing & Opportunity Detection CTI / Call Centers Web Customer Behaviour Analytics Conversational Marketing Training & Change Management Planning Salesforce Release Management Integration Platform Datalake Enterprise Content Management Federated Search Core HR GDPR / Back-Up * Indicates partners with NO rev share greyed = advanced in the onboarding process but AppExchange contract not signed yet (Algolia, Amdocs, Secutix, jedox) Call Recording HR Planning & Processes Loyalty Management Document Generation Travel Fin Serv CPG & Retail Manuf Verticals Other Verts Trading Compliance Corporate Travel Insurance Lending Retail Execution Utilities / Telco Coms & Media Telco Billing Ticketing & Event Management Auto DealersTour Optimization Supply Chain Billing
  • 31. Salesforce Now Goes Vertical Government Healthcare & Life Sciences Financial Services Media & Communications Manufacturing Retail & CPG
  • 32. A Broad, Trusted Advisor in Global Insurance Insurer Captive/Direct Distribution Insurer Independent Distribution Brokerage/Agency Property & Casualty: Personal Life: Personal Property & Casualty: Commercial Life: Group
  • 33. 17 Years of Customer Success in Financial Services
  • 34. Retail / CPG Ecosystem SHOPPER SUCCESS PLATFORM Shipping Procurement Management TPM / In-Store Campaign Management Loyalty Management Retail Execution Route Optimization Chat & Community Management Call Centers Web Analytics Multi-ChannelProcurement Global ISV Partners Not exhaustive Transportation Management
  • 35. Increase Capacity to Educate the Market Transportation Management Shipping Procurement Management In-Store Campaign Management Loyalty Management Retail Execution Route Optimization Chat & Community Management Call Centers Web Analytics
  • 36. What Can You Do Next? Learn More salesforce.trailhead.com Build an App in a Day Contact your AE or email DMarhum@salesforce.com
  • 37. Become a Lightning Platform Trailblazer Platform Trailmix #1 Salesforce Platform: Quick Look Lightning Components Basics Lightning App Builder Platform Basics App Development with Salesforce DX Heroku Enterprise Basics Check it out: https://sfdc.co/PlatformTM1 Follow us on Twitter: @SalesforceforIT
  • 38. Become a Lightning Platform Trailblazer Platform Trailmix #2 Salesforce Einstein Features Platform Events Basics Process Automation IoT Basics Salesforce IoT Explorer Basics Check it out: https://sfdc.co/PlatformTM2 Follow us on Twitter: @SalesforceforIT Einstein Image Classification Branded Apps with mySalesforce