Let’s face it: we don’t all have the luxury of being an established brand with a well-polished social strategy and regular influx of mentions. But all it takes is a little know-how to gain that elusive competitive advantage – by effectively using social media monitoring.
What you’ll learn:
Find out where people are talking about your industry most.
Identify the good the bad and the ugly for what customers are saying.
Get ahead and insert your company in areas where competitors drop the ball.
Break free of looking at static social metrics vs the big picture.
Learn about use cases from brands that have been there, done it, and seen success.
To view all sysomos webinar and sign up for future ones please visit sysomos.com/webinars.
If you'd like to view a recording of this webinar please visit sysomos.com/webinars/social-listening-101
2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.
We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.
How can you analyze what people are sharing and engaging with on Facebook? Up until recently this was not possible, but now it is with Facebook Topic Data.
In this presentation we'll cover what this means for the world of marketing (and doing business in general). We’ll also cover ways you can analyze Facebook Topic data – and turn it into actionable intelligence – through Sysomos Scout.
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. We’ll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
This presentation explains how brands can mine social media data, both text and images, in order to find insights about your customers and markets that can provide real business value.
The Ultimate Guide to using Social Media Media AnalyticsSocialmetrix
How to get insights from quantitative data to improve your
social media performance.
-How do you measure social media?
-How to use quantitative data to improve your Audience.
-How to use your social analytics to create a Content MKT Strategy for social media.
-How to use quantitative data to improve your engagement.
-How to get valuable insights from your Competitors Analytics.
-How to get valuable insights from your Campaign Analytics.
Customer Generated Content: Things Marketers Should KnowSysomos
Customer Generated Content campaigns are a topic often talked about when they’re done successfully, but without the context of what it takes to create an effective strategy and execute campaigns and marketing activities off of it. The reality is Customer Generated Content (also known as User Generated Content) is still new territory for many agencies and marketers alike, and their unfamiliarity with it can lead to missed opportunities for great content.
2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.
We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.
How can you analyze what people are sharing and engaging with on Facebook? Up until recently this was not possible, but now it is with Facebook Topic Data.
In this presentation we'll cover what this means for the world of marketing (and doing business in general). We’ll also cover ways you can analyze Facebook Topic data – and turn it into actionable intelligence – through Sysomos Scout.
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. We’ll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
This presentation explains how brands can mine social media data, both text and images, in order to find insights about your customers and markets that can provide real business value.
The Ultimate Guide to using Social Media Media AnalyticsSocialmetrix
How to get insights from quantitative data to improve your
social media performance.
-How do you measure social media?
-How to use quantitative data to improve your Audience.
-How to use your social analytics to create a Content MKT Strategy for social media.
-How to use quantitative data to improve your engagement.
-How to get valuable insights from your Competitors Analytics.
-How to get valuable insights from your Campaign Analytics.
Customer Generated Content: Things Marketers Should KnowSysomos
Customer Generated Content campaigns are a topic often talked about when they’re done successfully, but without the context of what it takes to create an effective strategy and execute campaigns and marketing activities off of it. The reality is Customer Generated Content (also known as User Generated Content) is still new territory for many agencies and marketers alike, and their unfamiliarity with it can lead to missed opportunities for great content.
Search and Social: A Happy Marriage - Cara Wiggins Gray [Energy Digital Summi...Energy Digital Summit
This presentation was written by Cara Wiggins Gray, Manager, Digital Marketing Analytics and SEO at Reliant Energy. Cara was invited to present as a keynote speaker for the inaugural Energy Digital Summit in June 2014. She presented on the subjects on the influences of SEO, Social Media, and Content Marketing.
MKT 380 Introduction to Social Media Marketing Week 1Michael Germano
Social media careers
Social media compared to mass media
New media versus old media
Social media and its value to marketers
Social media marketing and strategic objectives overview
This presentation was delivered at Third Tech Tuesday, a monthly meeting of entrepreneurs and small business owners in Castle Rock. It is a high overview of what could be measured when using social media and a brief overview of how to create a measuring campaign.
Big Data, Big Opportunity: Making Sense of Big Data for PRCision
Big Data creates big brand-building opportunities. Do you know how to use it effectively? It’s as easy as tapping into social media intelligence and doesn’t require an additional investment in IT resources.
Heidi Sullivan of Cision and Mike Maziarka of Visible Technologies explore the basics of Big Data and how to leverage it to positively impact your brand.
Applying Best Practices in Digital Marketing to Drive Social Change #SIS13Adam Hirsch
Presentation for a workshop I led at the Social Innovation Summit (NYC).
This deck focuses on an interactive session around a "A Digital Marketing and Communications Timeline Worksheet"
and
5 Digital Marketing Trends To Jump On (Before It’s too late)
*This deck can be viewed alone, but really is meant for attendees of the session who heard the "talk track" as a take home.
Advanced Analytics: Are your campaigns effective?Cision
Most communicators know the importance of measurement, but few know how to do it correctly. Do you?
Cision PR Edition helps you prove the value of your communication by giving you a 360-degree view of your campaigns through easy-to-understand reporting and advanced analytics.
Join Cision’s Shawn Dooley for a free webinar to learn how to report on the impact of your campaigns. Shawn will show you how to:
- Measure your impact through competitive analysis
- Better understand your brand with performance metrics
- Create targeted communication with key message analysis
- Showcase your efforts through illustrated reports
The key elements to look for in any social media analytics, an overview of social media analytics, and specifically Google analytics, Facebook Insights, Facebook ad analytics, and YouTube Insights. Includes examples, and analtyics screenshots.
How to Plan and Implement a Digital PR StrategySendible
Discover the 10-step way to plan and implement a successful digital PR strategy and how Sendible can make each step quick and easy to implement. Do more in less time and get better results, with Sendible and guest speaker Sally Falkow, CEO of Meritus Media.
Social Media Marketing Trends 2017 by SocialbakersJeraldine Phneah
Social media marketing trends in 2017 backed with data and case studies:
1. Social media adspend on the rise
2. The growth and adoption of Social Video
3. Brands adopting media house approach to content
4. Working with influencers & leveraging user generated content
5. Increased involvement of brands in social activism & politics
The Facebook Newsfeed in 2018 is going to be a different ball game with posts by friends and family being prioritized over brands and publishers.
These changes are not the first, and not the last. What can marketers do to adapt? Be the first to understand what’s working and what’s not, and adapt to change faster than the competition.
Join Socialbakers next week in our webinar as we recap what are the changes in the Facebook Newsfeed and more importantly, share tips on what you can do to work around them.
[WEBINAR] Building Your Brand Using Social InsightsLeadtail
In today’s social media driven marketplace, it’s more important than ever to build a brand that engages and influences your target audience to close more business.
With this in mind, TalentCulture and Leadtail have teamed up to bring you this webinar:
Using Social Insights to Build Your Brand
During this webinar, we’ll present social insights data on what top influencers in the recruiting industry are doing on social media to build their brands... and how you can apply those best practices, too!
Specifically, we’ll answer questions such as:
What are the key elements to developing your brand?
Why is social media the perfect medium for building your brand?
Who has done the best job in creating a brand with recruiters?
What are these top influencers doing right, and how you can use these techniques, too?
TalentCulture CEO Meghan M. Biro will also reveal her secrets for using social media to become one of the most recognized experts in the HR and recruiting fields.
[WEBINAR] How B2B Marketers Engage on Twitter | Leadtail & DNN SoftwareLeadtail
If you’re a B2B marketer or a marketer that sells to these highly coveted decision makers, you’ll want to join us for our upcoming webinar: How to Engage B2B Marketers Using Social Media.
During this webinar, we’ll reveal 5 critical insights you can apply right now to better reach and engage B2B marketers on social media. By incorporating these insights into your marketing playbook, you’ll answer questions like:
• Which social networks and platforms should you be active on?
• What topics should you build your content marketing strategy around?
• Which publications should you leverage for PR and online advertising?
• What are the top B2B vendors doing right, and how can you do it right too?
• How can you become more influential with B2B marketers?
These strategies reflect the findings of a recent report prepared by Leadtail in collaboration with DNN, which summarizes the activity of 500 B2B marketers on Twitter from June 1 to August 31, 2013
Check out these slides and discover how you can use social insights to better reach, engage, and influence B2B marketers.
Putting Social Intelligence To Work (from #SMWLA)Sysomos
In this presentation, we discuss the theories of social intelligence, its value to brands online. We then quickly jump in to practical use cases for you to put to use in your workplace.
Join us on this webinar where we discuss the new improvements and features added to our social monitoring and engagement platform Heartbeat.
Learn how to:
Get more flexibility out of your Heartbeat data when you run ad-hoc queries from the filter menu.
Gain insights on Instagram hashtag reach, growth, and engagement.
Track the viral spread of a Tweet and drill down to identify the amplifiers.
Please enjoy!
Search and Social: A Happy Marriage - Cara Wiggins Gray [Energy Digital Summi...Energy Digital Summit
This presentation was written by Cara Wiggins Gray, Manager, Digital Marketing Analytics and SEO at Reliant Energy. Cara was invited to present as a keynote speaker for the inaugural Energy Digital Summit in June 2014. She presented on the subjects on the influences of SEO, Social Media, and Content Marketing.
MKT 380 Introduction to Social Media Marketing Week 1Michael Germano
Social media careers
Social media compared to mass media
New media versus old media
Social media and its value to marketers
Social media marketing and strategic objectives overview
This presentation was delivered at Third Tech Tuesday, a monthly meeting of entrepreneurs and small business owners in Castle Rock. It is a high overview of what could be measured when using social media and a brief overview of how to create a measuring campaign.
Big Data, Big Opportunity: Making Sense of Big Data for PRCision
Big Data creates big brand-building opportunities. Do you know how to use it effectively? It’s as easy as tapping into social media intelligence and doesn’t require an additional investment in IT resources.
Heidi Sullivan of Cision and Mike Maziarka of Visible Technologies explore the basics of Big Data and how to leverage it to positively impact your brand.
Applying Best Practices in Digital Marketing to Drive Social Change #SIS13Adam Hirsch
Presentation for a workshop I led at the Social Innovation Summit (NYC).
This deck focuses on an interactive session around a "A Digital Marketing and Communications Timeline Worksheet"
and
5 Digital Marketing Trends To Jump On (Before It’s too late)
*This deck can be viewed alone, but really is meant for attendees of the session who heard the "talk track" as a take home.
Advanced Analytics: Are your campaigns effective?Cision
Most communicators know the importance of measurement, but few know how to do it correctly. Do you?
Cision PR Edition helps you prove the value of your communication by giving you a 360-degree view of your campaigns through easy-to-understand reporting and advanced analytics.
Join Cision’s Shawn Dooley for a free webinar to learn how to report on the impact of your campaigns. Shawn will show you how to:
- Measure your impact through competitive analysis
- Better understand your brand with performance metrics
- Create targeted communication with key message analysis
- Showcase your efforts through illustrated reports
The key elements to look for in any social media analytics, an overview of social media analytics, and specifically Google analytics, Facebook Insights, Facebook ad analytics, and YouTube Insights. Includes examples, and analtyics screenshots.
How to Plan and Implement a Digital PR StrategySendible
Discover the 10-step way to plan and implement a successful digital PR strategy and how Sendible can make each step quick and easy to implement. Do more in less time and get better results, with Sendible and guest speaker Sally Falkow, CEO of Meritus Media.
Social Media Marketing Trends 2017 by SocialbakersJeraldine Phneah
Social media marketing trends in 2017 backed with data and case studies:
1. Social media adspend on the rise
2. The growth and adoption of Social Video
3. Brands adopting media house approach to content
4. Working with influencers & leveraging user generated content
5. Increased involvement of brands in social activism & politics
The Facebook Newsfeed in 2018 is going to be a different ball game with posts by friends and family being prioritized over brands and publishers.
These changes are not the first, and not the last. What can marketers do to adapt? Be the first to understand what’s working and what’s not, and adapt to change faster than the competition.
Join Socialbakers next week in our webinar as we recap what are the changes in the Facebook Newsfeed and more importantly, share tips on what you can do to work around them.
[WEBINAR] Building Your Brand Using Social InsightsLeadtail
In today’s social media driven marketplace, it’s more important than ever to build a brand that engages and influences your target audience to close more business.
With this in mind, TalentCulture and Leadtail have teamed up to bring you this webinar:
Using Social Insights to Build Your Brand
During this webinar, we’ll present social insights data on what top influencers in the recruiting industry are doing on social media to build their brands... and how you can apply those best practices, too!
Specifically, we’ll answer questions such as:
What are the key elements to developing your brand?
Why is social media the perfect medium for building your brand?
Who has done the best job in creating a brand with recruiters?
What are these top influencers doing right, and how you can use these techniques, too?
TalentCulture CEO Meghan M. Biro will also reveal her secrets for using social media to become one of the most recognized experts in the HR and recruiting fields.
[WEBINAR] How B2B Marketers Engage on Twitter | Leadtail & DNN SoftwareLeadtail
If you’re a B2B marketer or a marketer that sells to these highly coveted decision makers, you’ll want to join us for our upcoming webinar: How to Engage B2B Marketers Using Social Media.
During this webinar, we’ll reveal 5 critical insights you can apply right now to better reach and engage B2B marketers on social media. By incorporating these insights into your marketing playbook, you’ll answer questions like:
• Which social networks and platforms should you be active on?
• What topics should you build your content marketing strategy around?
• Which publications should you leverage for PR and online advertising?
• What are the top B2B vendors doing right, and how can you do it right too?
• How can you become more influential with B2B marketers?
These strategies reflect the findings of a recent report prepared by Leadtail in collaboration with DNN, which summarizes the activity of 500 B2B marketers on Twitter from June 1 to August 31, 2013
Check out these slides and discover how you can use social insights to better reach, engage, and influence B2B marketers.
Putting Social Intelligence To Work (from #SMWLA)Sysomos
In this presentation, we discuss the theories of social intelligence, its value to brands online. We then quickly jump in to practical use cases for you to put to use in your workplace.
Join us on this webinar where we discuss the new improvements and features added to our social monitoring and engagement platform Heartbeat.
Learn how to:
Get more flexibility out of your Heartbeat data when you run ad-hoc queries from the filter menu.
Gain insights on Instagram hashtag reach, growth, and engagement.
Track the viral spread of a Tweet and drill down to identify the amplifiers.
Please enjoy!
Using Social Intelligence for Business Decision Making - A Masterclass Presen...Sysomos
Social media has become table stakes for any brand these days, but how can you move beyond just monitoring and responding to using social intelligence to make smart business decisions?
This presentation will explore this topic and show you examples of how some companies are already doing this.
Did you know that 80% of companies say that they deliver quality customer service but only 8% of customers agree with them?
Too often businesses focus on their social marketing strategy while living in denial of the true effectiveness of their social customer service strategy. How can you break out of this? In this presentation we cover 18 simple themes from author Jay Baer's new book, ‘Hug Your Haters’, and discuss tactics you can use to evolve your social customer service strategy and meet the challenges that come from having vocal brand detractors in a very public space.
Analyzing the impact of your social media spending in real time is a common struggle for many marketers and agencies alike. Whether you report on your paid social strategy internally or you are an agency providing reporting services, analyzing campaign objectives against targeted audiences takes manual effort and time. With social advertising gaining a larger share of marketer’s budgets, it’s crucial to understand which creative or overall campaign is driving the highest return for your objective.
In this on demand webinar we discuss best practices for paid social advertising and how you can analyze it in real time using Sysomos Paid Social Analytics.
Sysomos Beyond the Numbers - Social Media Crisis ManagementSysomos
WHAT YOU’LL LEARN:
- Setting up the appropriate monitors and alerts to safeguard against an online crisis taking you by surprise
- How you can respond to a crisis to mitigate the impact and prevent its growth
- Assessing and measuring the impact of a crisis on your brand
A Sysomos Reports breakdown of what happened on Twitter around the 2015 Oscars.
This report includes a look at the ceremony, what Twitter's perception of the host and acceptance speeches were and a deeper look into the #AskHerMore hashtag.
In this presentation, Jason Harris (harrisja) provides tips, tricks and methods for building purpose back in to your corporate storytelling methods across multiple social media channels.
Social Media Summer School - Session 5 (social listening, engaging customers,...Rare Communications
Learn how to listen on social media, how to engage your customers, how to build your community and how deal with negative social media attention aka trolls.
Social allows you to listen to (potential) customers’ needs and experiences. We want to help you join this social revolution so here are a few handy tips, tricks and presentations to get you up to speed.
A primer on Social Media & how to build a social media plan. References: Groundswell (book by Forrester Analysts), Social Media Metrics, Trust Agents, ClueTrain Manifesto etc
Social Media Marketing Educators Actually “Like” WebinarMDR
Move Beyond Simple Follows and Likes to Real Engagement
In this webinar, we share everything we know about creating authentic, loyal connections with educators from our experience in creating and growing the wildly successful WeAreTeachers and School Leaders Now social communities and channels.
You’ll get ‘news you can use’ to forge real relationships with educators using social marketing, like:
The pitfalls of selfie culture for brands
Why video content is an always, not a maybe
How influencers can supercharge your social strategy
The Do's and Don’ts on stock imagery
Emerson personal branding tips and tools 05-2015Sarah Beadle
Presentation on leveraging social media to build your personal brand. This presentation was used for Emerson employees as we build out our social brand as a company and with our employees.
Your non-profit's brand is more than your logo. It has to do with your members and stakeholders' experiences with and recognition of your organization.
When people visit your company’s social media sites do they get a singular look and feel every time or do they find your social media branding confusing? Sites like Twitter have been going strong for 9 years, Facebook for 11 years and LinkedIn for 12! The verdict is, they aren’t going away soon and if you are on them, you need a unified look, feel and voice across your social platforms. Expert Holly Solomon will help you understand the current trends in social media today and discuss branding you and your company through social media. We will discuss the importance of consistency in your branding efforts and share tips and tricks in being successful in the most commonly used social platforms used today.
During this session you will learn some great tips on branding and using social media tools to allow your social launch to be successful:
-Understand why consistency in your brand/image is essential
-Tips in using Facebook and LinkedIn
-Examples of engaging content to use in your social posts
-How to monitor your network for valuable information
This Social Media 101 presentation will help you get started using social media platforms like Facebook and Instagram for business. Using these 8 simple steps outlined in the presentation, you will maximize your online social media presence, get more engagement on social media, and understand how to effectively use the platform to grow your business online and off. Do you need help creating your social media strategy? Schedule an initial consultation call with us: https://calendly.com/marketinggemsolutions/social-media-for-business
Personal branding (for lawyers) in 2020Sascha Funk
Slides for my talk on personal branding for lawyers in 2020 at the Tilleke & Gibbins forum in Bangkok, Thailand. Thanks for having me! More on www.kiteconsult.com
Do you want to harness the power of social media to grow your business. Don't know where to start? Watch this step by step tutorial and you will be on your way to social media superstardom!
Similar to Sysomos Monthly Webinar July - Social Listening 101 (20)
Sysomos Beyond the Numbers - Boolean Query Lesson 2016Sysomos
This presentation goes over lessons in both basic and advanced query writing (boolean queries) for use in Sysomos products. This presentation also goes over some of the new boolean operators available in Sysomos MAP 2.0.
Unlocking Insights With Facebook Topic DataSysomos
Facebook topic data, valuable information that marketers and businesses can use to support their social strategies, has long been unrealistic. The ability to gain actionable insights from the entirety of the world’s largest social network has eluded companies due to limited openness of public data feeds. However, with the recent release of Facebook topic data – an aggregated and anonymous Facebook data feed – this is all changing.
Marketers and businesses are now more eager than ever to find ways to use this rich and unique data source to gain insights that will help them make informed business decisions to give them a market and competitive advantage. At Sysomos, we’ve built our newest tool, Scout, to help you do just that.
In this presentation we’ll take you through five practical use cases on how you can easily use Scout to analyze Facebook topic data to help you support your social strategies with deep and meaningful insights.
We'll cover Scout use cases on:
- Product development
- Market research
- Competitive analysis
- Content marketing
- Audience targeting
Managing a Growing Social Media Strategy - APACSysomos
As social media becomes more engrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment? How do you connect your regions and teams to gain visibility across paid media campaigns on social?
Social media channels have grown beyond Facebook, Instagram and YouTube. Channels such as WeChat and Weibo have different tactics and best practices that your teams based in the United States and Europe want visibility into.
View this presentation to learn tips from the pros on growing your social media strategy. We’ll cover 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Join us on this webinar where we discuss the new improvements made to our real-time social research tool MAP. We show off our brand new user interface and new software features.
Learn how to:
Easily customize your data reports with the ability to create a dashboard.
Get minute-by-minute analysis of spikes and dips in chatter with time-based search.
Run analytics against shortened URLs
Please enjoy!
Unleash The Power Of Visual Social Media For Your BrandSysomos
An estimated 2 billion images are posted on social media every single day. This presentation explains how brands can use visual social media to better engage with their audiences and gain valuable insight.
How To Use Social Data Analytics To Win At EverythingSysomos
Digital marketing is a complex sphere with lots of interconnected elements, often managed by different teams. Whatever parts of the digital marketing mix you’re responsible for, you can use social media data analytics to work smarter, this presentation explains how.
The Future of Social Data: Social Intelligence - A presentation from #SMWChicagoSysomos
With the proliferation of data expected to grow 50x in the next ten years, companies need to not just listen to what’s happening now, but use data to predict what’s going to happen next, and be able to take actions on what they learn. Moreover, the rise in multimedia content like photos and videos means that listening and analytics need to include those data sources as well in order to stay at the bleeding edge of the social web. Plus, the companies leveraging these technologies need people, process and purpose as well to ensure that social intelligence isn’t lost in a corner of the marketing department but is positioned to be a key source of business intelligence for the entire organization.
Social media platforms have become the norm for companies to engage with customers and communicate information with the rest of the world. These networks also provide data that, when used with social monitoring tools, can be used to mitigate security issues before they become a major problem.
In this presentation you can learn how some of the world’s leading companies are using social intelligence to monitor security threats, identify liabilities, and get ahead of risk.
Covered:
Cyber security attacks
Fraud detection
Intellectual property protection
Executive and talent threats
Sysomos Monthly Webinar September - Sysomos and Expion Come TogetherSysomos
No matter how simple or complex the ecosystem, content can perform better and be more engaging...
Recently, we welcomed Expion to the Sysomos family. In this presentation we will showcase some of the cool and unique things you can do with their incredible platform. Join us and learn how you can deliver programs that are not only impactful, but cost-effective.
To view all sysomos webinar and sign up for future ones please visit sysomos.com/webinars.
If you'd like to view a recording of this webinar please visit sysomos.com/webinars/sysomos-expion.
Structuring Social Media Teams for Your BusinessSysomos
Structuring social media teams can range from employing a single person to organizing a battery of community managers or outsourcing to an external specialized agency.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
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Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Sysomos Monthly Webinar July - Social Listening 101
1.
2. Speaker
Jason Harris
Sr. Manager of Community & Evangelism
Jason Harris is Sr. Manager of Community and Evangelism at
Sysomos. His background is in corporate community management,
corporate communications and social analytics. He works like mad to
ensure data is relevant to decision makers and stakeholders.
At Sysomos, Jason serves as a corporate liaison for the company’s
clients, partners and customers as the head of community and brand
evangelism.
@harrisja
jharris@sysomos.com
3. Maybe you’re the new kid
at school?
Maybe you’re starting from
scratch?
Maybe you’re re-launching?
4. Let’s Define the Situation
You’ve come to this webinar because you’re looking for tips on
how to launch a social campaign of some kind.
Perhaps you’re:
• Launching a new company
• Have a new product
• Defining a new market segment
• Establishing your thought leadership
• Having trouble developing your SM strategy
7. 7
Looking to instantly add value with your
thoughts and product messaging?
Hold on cowboy (or cowgirl!)
First you must listen. Notice what’s being
said and who’s saying it.
Find out how you can add value.
Let’s have some lightbulb moments.
Like any party or social
situation, be helpful
10. “We want to listen and
know what’s being said
about us online”
11. “We want to ensure
our customers
are happy
post-purchase.”
12. “We want to drive
awareness about our
products and services”
13. “We want our existing
customers to feel
appreciated. We want
to fan the flames.”
14. Sometimes lifestyle imagery is
important. They make people feel
excited about their brand choice.
This is an example of an image
style was championed at
Microsoft. It shows non-press
images that show the phone in
action. These photos are shared
more than typical bland product
shots.
16. After we explore our goals. It’s time to
get started in our strategy
development.
Let’s find out:
• What your target audience is
discussing .
• What ‘language’ they speak in.
• Who the most influential voices are.
Survey the Room
17. Competitive Intelligence
Let’s start by finding out what existing
conversations are happening on social.
To surface conversations, think and
search social channels on:
• Your competitor’s brand and product
keywords.
• Your competitor’s social channels
and the terms they’re using.
• Synonyms that describe your
product.
• Your organization’s leaders’ names.
19. Know the Language and
the Norms
• Pay attention to what posts get the
most re-tweets, favorite and responses.
• Take note of the language and terms
being used in association with your
developing dictionary of brand/product
keywords.
• Use your listening tools text analytics
capabilities such as Sysomos’
BuzzGraph.
• Adapt your social copy to the
vernacular you’re witnessing.
21. Find the Influencers
• Every community has ‘influencers’ or
thought leaders.
• By observing conversations around
your key words, you’ll notice who the
most quoted experts are.
• You can also use your listening tool’s
influencer-finding capability.
• Note the top 5 and top 10 players and
re-tweet them and striking up
conversation.
23. Take a Pulse: Competitive Advantage
How can we learn from our competitors?
• Identify your top three competitors
• Monitor their social handles, hashtags and
associated products and keywords
• Monitor their leaders by name
• Monitor influencers in their topic areas across
social channels
25. Build Your Organizations Monitoring
Now, let’s start building our monitoring strategy.
• Identify your company’s name and your
product names.
• Monitor you social handles, associated
products and keywords.
• Monitor your leaders by name.
Don’t forget about common misspellings!
26. Engage, Be Helpful
• Re-tweet the pieces of content you find
most useful.
• Always remember to give credit!
• Thank the original poster for sharing the
information.
• Use Twitter’s “Quote” tool.
• Engage with the power players on their
social channels of choice.
27. Develop Your Own Voice
You’ve spent weeks listening and getting to
know the personalities and ways they like to
communicate.
Now:
• Start to develop your social messaging
map.
• Use Marketing’s talking points and
adapt them for social media.
• Test your theories and refactor
routinely.
28. Once you start listening and making
business decisions in light of social
data, you’ve achieved Social
Intelligence.
29. Harness Social Intelligence
Let’s look at other ways you can make smart
business decisions with social intelligence.
• Inform social ad copy.
• Inform merchandising management.
• Decide what conferences and events to
attend next.
• Proactively resolve customer service
issues.
30. After the Presentation
• Feel free to contact Jason for follow up questions
@harrisja or jharris@sysomos.com
• Please visit sysomos.com/webinars to sign up for next webinar
Let’s set the frame for this discussion.
We’re going to outline how to start your monitoring methodology and how to then take learnings back to the rest of your organization
Imagine yourself as the new guy or gal at a cocktail party
You know people are there are networking, talking, and sharing information.
You don’t know who the catalysts of conversation are, yet
You don’t know the norms of this social group, yet
You don’t know what they like to talk about most, yet.
But we’ll get you there.
This is what’s being said about brands on social.
This was in TheNextWeb just two weeks ago.
Don’t be the brands blogs talk about.
Most brands, when starting on social want to begin by spouting off their messages and talking about them.
Don’t do that.
Assess the room and set up your listening strategy so that you can be helpful from the get go
Let’s set you up with strategies that will help you avoid being these brands above who are being loud and out of place with these social messages.
Before we talk about monitoring and stragegy and all that.
Let’s define some reasons of why brands decide to get active on social media.
Sometimes lifestyle imagery is important. They make people feel excited about their brand choice.
This is an example of an image style I championed at Microsoft. It shows non-press images that show the phone in action. These photos are shared more than typical bland product shots.
Do people share helpful tips?
Do they speak in a relaxed, conversational manner? Note their language and tone. Take notes.
Who are the conversation starters?
Who online is good at helping spread the word
In your listening tool, use keywords surrounding your product or services.
For this made up use case, say I’m launching a new tablet aimed at kids.
I can search for tablet, I can also search for iPad.
I can search for things people are complaining out their tablet.
Our Entities feature goes beyond words and phrases to analyze the text semantically. By using natural language processing, conceptual entities are extracted and categorized as being a person, name, city, company, etc.
You are no longer limited to the entire universe of words and phrases, but more meaningful entities categorized automatically by the system. -
On the left we have a list of top influencers that we might target for an influecner campaign.
On the right hand side we have our Communities view that shows not only who’s talking, but which twitter handles are catalysts for conversations around the subject.
It goes beyond a ‘list’ to give names of those who influence the influencers
NM:
Don’t forget some often times overlooked areas of social conversation.
While Twitte,r Instagram and Facebook are the most discussed social nets, important conversations happen in these places as well.