WHAT YOU’LL LEARN:
- Setting up the appropriate monitors and alerts to safeguard against an online crisis taking you by surprise
- How you can respond to a crisis to mitigate the impact and prevent its growth
- Assessing and measuring the impact of a crisis on your brand
Customer Generated Content: Things Marketers Should KnowSysomos
Customer Generated Content campaigns are a topic often talked about when they’re done successfully, but without the context of what it takes to create an effective strategy and execute campaigns and marketing activities off of it. The reality is Customer Generated Content (also known as User Generated Content) is still new territory for many agencies and marketers alike, and their unfamiliarity with it can lead to missed opportunities for great content.
Unlocking Insights With Facebook Topic DataSysomos
Facebook topic data, valuable information that marketers and businesses can use to support their social strategies, has long been unrealistic. The ability to gain actionable insights from the entirety of the world’s largest social network has eluded companies due to limited openness of public data feeds. However, with the recent release of Facebook topic data – an aggregated and anonymous Facebook data feed – this is all changing.
Marketers and businesses are now more eager than ever to find ways to use this rich and unique data source to gain insights that will help them make informed business decisions to give them a market and competitive advantage. At Sysomos, we’ve built our newest tool, Scout, to help you do just that.
In this presentation we’ll take you through five practical use cases on how you can easily use Scout to analyze Facebook topic data to help you support your social strategies with deep and meaningful insights.
We'll cover Scout use cases on:
- Product development
- Market research
- Competitive analysis
- Content marketing
- Audience targeting
How can you analyze what people are sharing and engaging with on Facebook? Up until recently this was not possible, but now it is with Facebook Topic Data.
In this presentation we'll cover what this means for the world of marketing (and doing business in general). We’ll also cover ways you can analyze Facebook Topic data – and turn it into actionable intelligence – through Sysomos Scout.
Managing a Growing Social Media Strategy - APACSysomos
As social media becomes more engrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment? How do you connect your regions and teams to gain visibility across paid media campaigns on social?
Social media channels have grown beyond Facebook, Instagram and YouTube. Channels such as WeChat and Weibo have different tactics and best practices that your teams based in the United States and Europe want visibility into.
View this presentation to learn tips from the pros on growing your social media strategy. We’ll cover 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Advanced Analytics: Are your campaigns effective?Cision
Most communicators know the importance of measurement, but few know how to do it correctly. Do you?
Cision PR Edition helps you prove the value of your communication by giving you a 360-degree view of your campaigns through easy-to-understand reporting and advanced analytics.
Join Cision’s Shawn Dooley for a free webinar to learn how to report on the impact of your campaigns. Shawn will show you how to:
- Measure your impact through competitive analysis
- Better understand your brand with performance metrics
- Create targeted communication with key message analysis
- Showcase your efforts through illustrated reports
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-GFalcon.io
Digital marketing is not one-size-fits-all. Brands often use a variety of tactics to reach and engage their audience, drive traffic to their site, and increase conversions. Weighing the options between organic vs paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. Paid and organic social are different beasts best harnessed for different goals. But for a holistic approach that balances awareness with conversion, it pays off to know the pros and cons of each. Which is better, and what are the differences between the two? This session takes a closer look at paid and organic marketing so that you can have a better understanding of how they work together to create a comprehensive and symbiotic marketing strategy. You’ll learn:
What is meant by organic vs. paid social media strategy
When to use one or the other and why
How organic and paid social media can help fulfill business goals
How to harmonize both to form a winning strategy
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Customer Generated Content: Things Marketers Should KnowSysomos
Customer Generated Content campaigns are a topic often talked about when they’re done successfully, but without the context of what it takes to create an effective strategy and execute campaigns and marketing activities off of it. The reality is Customer Generated Content (also known as User Generated Content) is still new territory for many agencies and marketers alike, and their unfamiliarity with it can lead to missed opportunities for great content.
Unlocking Insights With Facebook Topic DataSysomos
Facebook topic data, valuable information that marketers and businesses can use to support their social strategies, has long been unrealistic. The ability to gain actionable insights from the entirety of the world’s largest social network has eluded companies due to limited openness of public data feeds. However, with the recent release of Facebook topic data – an aggregated and anonymous Facebook data feed – this is all changing.
Marketers and businesses are now more eager than ever to find ways to use this rich and unique data source to gain insights that will help them make informed business decisions to give them a market and competitive advantage. At Sysomos, we’ve built our newest tool, Scout, to help you do just that.
In this presentation we’ll take you through five practical use cases on how you can easily use Scout to analyze Facebook topic data to help you support your social strategies with deep and meaningful insights.
We'll cover Scout use cases on:
- Product development
- Market research
- Competitive analysis
- Content marketing
- Audience targeting
How can you analyze what people are sharing and engaging with on Facebook? Up until recently this was not possible, but now it is with Facebook Topic Data.
In this presentation we'll cover what this means for the world of marketing (and doing business in general). We’ll also cover ways you can analyze Facebook Topic data – and turn it into actionable intelligence – through Sysomos Scout.
Managing a Growing Social Media Strategy - APACSysomos
As social media becomes more engrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment? How do you connect your regions and teams to gain visibility across paid media campaigns on social?
Social media channels have grown beyond Facebook, Instagram and YouTube. Channels such as WeChat and Weibo have different tactics and best practices that your teams based in the United States and Europe want visibility into.
View this presentation to learn tips from the pros on growing your social media strategy. We’ll cover 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Advanced Analytics: Are your campaigns effective?Cision
Most communicators know the importance of measurement, but few know how to do it correctly. Do you?
Cision PR Edition helps you prove the value of your communication by giving you a 360-degree view of your campaigns through easy-to-understand reporting and advanced analytics.
Join Cision’s Shawn Dooley for a free webinar to learn how to report on the impact of your campaigns. Shawn will show you how to:
- Measure your impact through competitive analysis
- Better understand your brand with performance metrics
- Create targeted communication with key message analysis
- Showcase your efforts through illustrated reports
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-GFalcon.io
Digital marketing is not one-size-fits-all. Brands often use a variety of tactics to reach and engage their audience, drive traffic to their site, and increase conversions. Weighing the options between organic vs paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. Paid and organic social are different beasts best harnessed for different goals. But for a holistic approach that balances awareness with conversion, it pays off to know the pros and cons of each. Which is better, and what are the differences between the two? This session takes a closer look at paid and organic marketing so that you can have a better understanding of how they work together to create a comprehensive and symbiotic marketing strategy. You’ll learn:
What is meant by organic vs. paid social media strategy
When to use one or the other and why
How organic and paid social media can help fulfill business goals
How to harmonize both to form a winning strategy
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Proven Social Media Marketing Tactics
THINK carefully about the audience
CREATE a conversation about the brand, then "listen" to the responses.
ENGAGE the audience in an honest discussion about what they need and how the brand fulfills that need.
PROVIDE real-time information
Inform and educate the audience.
Encourage them to add commentary to the narrative.
Respond in a timely manner.
Presentation that provides practical methods for accounting firms seeking to measure the ROI on their social media marketing activities - Flashpoint Marketing - Accounting Firm Marketing.
The Power of Influencer Marketing for the Education MarketMDR
You don’t need to go straight to the superintendent’s office to persuade education decision makers. Education-focused social media influencers, from classroom teachers, to education enthusiasts, to former educators-turned-professional content creators, can be a powerful force for brands and nonprofits looking to connect with parents, students, or schools.
In this webinar, we share case studies, best practices, and show how engaging influencers is a cost-effective marketing approach whether you’re looking to generate buzz, increase brand awareness, or grow your social following.
You’ll learn:
Why; Influencer marketing is changing education selling and marketing like no other channel
Who; Leverage micro and macro influencers and their involvement in brand advocacy
What; The efficacy of various social media channels for influencer marketing
How; Nailing a content partnership with the right influencers to reach your audience
7 step for a winning lead generation process infographicIntelliverse
Leadgeneration is one of the major concerns of all sales organizations. Nevertheless, there can be a systematic plan for lead generation which can lead to a simple yet effective lead generation process.
This #infographic describes a seven-step procedure for lead generation, easy to implement and execute that can generate leads effortlessly.
The infographic is replete with the practical acumen and experience of the seasoned #salespeople which makes it a must read, irrespective of your background and experience in #sales.
The Facebook Newsfeed in 2018 is going to be a different ball game with posts by friends and family being prioritized over brands and publishers.
These changes are not the first, and not the last. What can marketers do to adapt? Be the first to understand what’s working and what’s not, and adapt to change faster than the competition.
Join Socialbakers next week in our webinar as we recap what are the changes in the Facebook Newsfeed and more importantly, share tips on what you can do to work around them.
30 Social Media Tips to Increase Your Followers and EngagementBrickfish
Spark ideas for your social media strategy and optimize your content to reach your audience in the ever-changing digital landscape. Here are 30 quick tips including social video on Vine and Instagram, analytics reports, optimizing Facebook promotions to the perfect real-time tweet on Twitter, and driving retail to increasing YouTube views.
When It’s Not Your First Rodeo: Social Media Tips and Strategies for Establis...Matthew Olson
Your social media channels are setup. Communities got off to a great start. But the honeymoon is over. Growth is slowing. Engagement is dwindling. What do you do to get your mojo back? Matthew Olson from Signalfire will lead the discussion centered mostly on Facebook and Instagram. In this session, we’ll talk about:
• Understand some of the paid boosting tools available
• How the “little things” can make video remarkable
• The basics of user generated content and micro-influencers
The Skinny on Social Media Monitoring at Mondeleztracx
This social media monitoring discussion explores how Mondelez monitors social media like a boss, and lessons learned from Oreo's new product launch - Oreo Thins. How did social media react to Oreo’s new product innovation? Find out how their team listened around their latest product innovation, Oreo Thins.
Developing an Integrated Digital Media Marketing Plan (2014 UPDATE)Andrew Charles Jackson
This SlideShare gives you worksheets and a guide on how to develop an integrated digital/social media marketing action plan. After completing, you will have a well-informed integrated marketing plan, content strategy, content calendar, metrics tables, search engine optimization, lessons learned and more.
A presentation by Jaz Cummins, the Director of Montfort, a digital communications agency, with
a focus on causes. This presentation deals with the importance of senior leadership having a voice on Social, first presented at The Influencer Marketing Huddle co-hoisted by Onalytica and OST Marketing.
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
Homer Nievera, a digital marketer and tech entrepreneur, shares a step-by-step way to simplify planning for your 2015 social media campaigns. It describes a 12-month plan to boost social presence and mentions tools on how to achieve this.
How a white labeled social media solution helps agencies growSendible
Learn about white labeling the Sendible social media management tool. Discover why leading agencies all over the world are choosing a fully branded white label social media management solution. Understand how it can substantially grow your business, help you to stand out from your competitors, impress your clients and create a new revenue stream.
Sysomos Beyond the Numbers - Boolean Query Lesson 2016Sysomos
This presentation goes over lessons in both basic and advanced query writing (boolean queries) for use in Sysomos products. This presentation also goes over some of the new boolean operators available in Sysomos MAP 2.0.
Proven Social Media Marketing Tactics
THINK carefully about the audience
CREATE a conversation about the brand, then "listen" to the responses.
ENGAGE the audience in an honest discussion about what they need and how the brand fulfills that need.
PROVIDE real-time information
Inform and educate the audience.
Encourage them to add commentary to the narrative.
Respond in a timely manner.
Presentation that provides practical methods for accounting firms seeking to measure the ROI on their social media marketing activities - Flashpoint Marketing - Accounting Firm Marketing.
The Power of Influencer Marketing for the Education MarketMDR
You don’t need to go straight to the superintendent’s office to persuade education decision makers. Education-focused social media influencers, from classroom teachers, to education enthusiasts, to former educators-turned-professional content creators, can be a powerful force for brands and nonprofits looking to connect with parents, students, or schools.
In this webinar, we share case studies, best practices, and show how engaging influencers is a cost-effective marketing approach whether you’re looking to generate buzz, increase brand awareness, or grow your social following.
You’ll learn:
Why; Influencer marketing is changing education selling and marketing like no other channel
Who; Leverage micro and macro influencers and their involvement in brand advocacy
What; The efficacy of various social media channels for influencer marketing
How; Nailing a content partnership with the right influencers to reach your audience
7 step for a winning lead generation process infographicIntelliverse
Leadgeneration is one of the major concerns of all sales organizations. Nevertheless, there can be a systematic plan for lead generation which can lead to a simple yet effective lead generation process.
This #infographic describes a seven-step procedure for lead generation, easy to implement and execute that can generate leads effortlessly.
The infographic is replete with the practical acumen and experience of the seasoned #salespeople which makes it a must read, irrespective of your background and experience in #sales.
The Facebook Newsfeed in 2018 is going to be a different ball game with posts by friends and family being prioritized over brands and publishers.
These changes are not the first, and not the last. What can marketers do to adapt? Be the first to understand what’s working and what’s not, and adapt to change faster than the competition.
Join Socialbakers next week in our webinar as we recap what are the changes in the Facebook Newsfeed and more importantly, share tips on what you can do to work around them.
30 Social Media Tips to Increase Your Followers and EngagementBrickfish
Spark ideas for your social media strategy and optimize your content to reach your audience in the ever-changing digital landscape. Here are 30 quick tips including social video on Vine and Instagram, analytics reports, optimizing Facebook promotions to the perfect real-time tweet on Twitter, and driving retail to increasing YouTube views.
When It’s Not Your First Rodeo: Social Media Tips and Strategies for Establis...Matthew Olson
Your social media channels are setup. Communities got off to a great start. But the honeymoon is over. Growth is slowing. Engagement is dwindling. What do you do to get your mojo back? Matthew Olson from Signalfire will lead the discussion centered mostly on Facebook and Instagram. In this session, we’ll talk about:
• Understand some of the paid boosting tools available
• How the “little things” can make video remarkable
• The basics of user generated content and micro-influencers
The Skinny on Social Media Monitoring at Mondeleztracx
This social media monitoring discussion explores how Mondelez monitors social media like a boss, and lessons learned from Oreo's new product launch - Oreo Thins. How did social media react to Oreo’s new product innovation? Find out how their team listened around their latest product innovation, Oreo Thins.
Developing an Integrated Digital Media Marketing Plan (2014 UPDATE)Andrew Charles Jackson
This SlideShare gives you worksheets and a guide on how to develop an integrated digital/social media marketing action plan. After completing, you will have a well-informed integrated marketing plan, content strategy, content calendar, metrics tables, search engine optimization, lessons learned and more.
A presentation by Jaz Cummins, the Director of Montfort, a digital communications agency, with
a focus on causes. This presentation deals with the importance of senior leadership having a voice on Social, first presented at The Influencer Marketing Huddle co-hoisted by Onalytica and OST Marketing.
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
Homer Nievera, a digital marketer and tech entrepreneur, shares a step-by-step way to simplify planning for your 2015 social media campaigns. It describes a 12-month plan to boost social presence and mentions tools on how to achieve this.
How a white labeled social media solution helps agencies growSendible
Learn about white labeling the Sendible social media management tool. Discover why leading agencies all over the world are choosing a fully branded white label social media management solution. Understand how it can substantially grow your business, help you to stand out from your competitors, impress your clients and create a new revenue stream.
Sysomos Beyond the Numbers - Boolean Query Lesson 2016Sysomos
This presentation goes over lessons in both basic and advanced query writing (boolean queries) for use in Sysomos products. This presentation also goes over some of the new boolean operators available in Sysomos MAP 2.0.
How To Use Social Data Analytics To Win At EverythingSysomos
Digital marketing is a complex sphere with lots of interconnected elements, often managed by different teams. Whatever parts of the digital marketing mix you’re responsible for, you can use social media data analytics to work smarter, this presentation explains how.
Join us on this webinar where we discuss the new improvements made to our real-time social research tool MAP. We show off our brand new user interface and new software features.
Learn how to:
Easily customize your data reports with the ability to create a dashboard.
Get minute-by-minute analysis of spikes and dips in chatter with time-based search.
Run analytics against shortened URLs
Please enjoy!
Social media platforms have become the norm for companies to engage with customers and communicate information with the rest of the world. These networks also provide data that, when used with social monitoring tools, can be used to mitigate security issues before they become a major problem.
In this presentation you can learn how some of the world’s leading companies are using social intelligence to monitor security threats, identify liabilities, and get ahead of risk.
Covered:
Cyber security attacks
Fraud detection
Intellectual property protection
Executive and talent threats
With Facebook’s 1.49 billion active users and just having taken over from Google as the traffic source for news sites, can you afford not to pay attention?
Because of Facebook’s strict privacy standards raw data has not been available to analyze, and businesses have never had access to what may be the world’s largest record of human thought… Until now!
Topic data is what people share and engage with directly in their Facebook news feeds, and for the first time it is now available through a number of DataSift certified social companies, like Insightpool. This is the first time that you as a marketer or agency can define a topic (your brand, competitors, events, etc.) and understand the audience around that topic. It’s a rare opportunity to set yourself apart from your peers and demonstrate a real competitive differentiation.
Join Tim Barker, Chief Product Officer at Data Sift and Devon Wijesinghe, CEO at Insightpool, where you will learn:
• How Facebook topic data enables you to understand more about your target audience
• How you can be one of the first to begin leveraging topic data from Facebook’s 1.44 Billion monthly active users
• What’s included in topic data, such as Status Updates, Page Posts, Comments and more
• How Facebook Topic Data will add to Insightpool’s offerings
Did you know that 80% of companies say that they deliver quality customer service but only 8% of customers agree with them?
Too often businesses focus on their social marketing strategy while living in denial of the true effectiveness of their social customer service strategy. How can you break out of this? In this presentation we cover 18 simple themes from author Jay Baer's new book, ‘Hug Your Haters’, and discuss tactics you can use to evolve your social customer service strategy and meet the challenges that come from having vocal brand detractors in a very public space.
This presentation explains how brands can mine social media data, both text and images, in order to find insights about your customers and markets that can provide real business value.
Five Major Types of Intrusion Detection System (IDS)david rom
Intrusion Detection System (IDS) is designed to monitor an entire network activity, traffic and identify network and system attack with only a few devices.
Create a Responsive Social Strategy on a Shoestring BudgetMichelle Killebrew
Session 1: Social media strategy
Create a responsive social strategy on a shoestring budget
Even in today's hypersocial world, some organizations still don't take the time to create a winning social media strategy that keeps them one step ahead of brand threats and opportunities. It can be a struggle to be successful when you've got no plan, no budget, no dedicated resources and no technology to support you. This session will show you how to create a plan that prepares you to react to negative comments or posts on the fly. You'll discover what a strong, reactive social media strategy looks like—and how it can help you take timely stands on breaking national issues and news.
You'll learn:
- How to craft a responsive social media strategy with a limited budget
- How to ensure your strategy aligns with your organization's mission
- How to spot, prepare and react to angry customers—before they erupt
- How to take stands on controversial topics already driving social buzz
- How to know what qualifies as an online crisis—and what doesn't
- Which responders to activate when bad news breaks—and how they should engage on social media
* Michelle Killebrew is CMO at Nomiku.
* Heather Garcia-Meza is a marketing strategist and former VP of marketing at Vendini.
{This presentation is Part 1}
Digital Marketing with HootSuite for NonprofitsTechSoup
Slides from October 11 TechSoup event "Digital Marketing with HootSuite for Nonprofits"
Event page: https://events.techsoup.org/events/details/techsoup-techsoup-events-and-webinars-presents-digital-marketing-for-nonprofits-with-hootsuite/
Crisis management is a critical part of managing social media accounts. In 2017, a shooting/ death occurred an hour after the last act performed at Festival International. In this session, you'll learn how April Courville, then-Marketing Director at Festival International, crafted their official statement, handled negative comments on social media channels and addressed belligerent followers.
When Tragedy Strikes: Managing a Crisis on Social Media – April CourvilleRodney Hess
Crisis management is a critical part of managing social media accounts. In 2017, a shooting/ death occurred an hour after the last act performed at Festival International. In this session, you'll learn how April Courville, then-Marketing Director at Festival International, crafted their official statement, handled negative comments on social media channels and addressed belligerent followers.
TOPIC: A HOW TO approach to dealing with a crisis with Social Media. This is the third in a series of online trainings brought to you by The Wall Street Journal, Ogilvy and GoToWebinar. Asia Pacific director of Digital Influence Thomas Crampton moderated a presentation by Digital Influence Global Managing John Bell and Managing Director of the Global Public Affairs Practice Jamie Moeller.
During an emergency, it’s imperative that those within your
organization know how to communicate effectively. This need to
communicate has led to increasing use of Social Media platforms during recent
disasters across the globe. Join host Agility Recovery during this
webinar to learn the steps and best practices for developing your
organization’s strategy for Crisis Communications utilizing Social Media.
During this session, we will welcome noted experts who will address the
evolution of Social Media and its use in crisis situations. They
will share best practices and simple steps any organization can take to bolster
their Crisis Communications plan to include Social Media as a central element.
How to build a kickass public interest campaign - for NAMACLyndal Cairns
Strategies, tips and tools for developing a successful public relations campaign - notes from a webinar by Lyndal Cairns for the National Alliance for Media Arts and Culture in September, 2014.
Jo Bullen and Caroline Nagle from Lexington Communications discuss how to protect your brand.
Presented at the Sport and Recreation Alliance's Sports Summit 2014.
EYHC 2011: Social Media in Social Justice AdvocacyYfoundations
(Connections) This session was facilitated by Eamon Waterford and Heather Marano from UnitingCare Children, Young People & Families.
Over 2011, UnitingCare Burnside has been using social media to build a community for policy and advocacy work. This session covers a case study on the "...because children matter" campaign and how services can engage with social media to forward social justice.
Similar to Sysomos Beyond the Numbers - Social Media Crisis Management (20)
Analyzing the impact of your social media spending in real time is a common struggle for many marketers and agencies alike. Whether you report on your paid social strategy internally or you are an agency providing reporting services, analyzing campaign objectives against targeted audiences takes manual effort and time. With social advertising gaining a larger share of marketer’s budgets, it’s crucial to understand which creative or overall campaign is driving the highest return for your objective.
In this on demand webinar we discuss best practices for paid social advertising and how you can analyze it in real time using Sysomos Paid Social Analytics.
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. We’ll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.
We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.
Join us on this webinar where we discuss the new improvements and features added to our social monitoring and engagement platform Heartbeat.
Learn how to:
Get more flexibility out of your Heartbeat data when you run ad-hoc queries from the filter menu.
Gain insights on Instagram hashtag reach, growth, and engagement.
Track the viral spread of a Tweet and drill down to identify the amplifiers.
Please enjoy!
Unleash The Power Of Visual Social Media For Your BrandSysomos
An estimated 2 billion images are posted on social media every single day. This presentation explains how brands can use visual social media to better engage with their audiences and gain valuable insight.
The Future of Social Data: Social Intelligence - A presentation from #SMWChicagoSysomos
With the proliferation of data expected to grow 50x in the next ten years, companies need to not just listen to what’s happening now, but use data to predict what’s going to happen next, and be able to take actions on what they learn. Moreover, the rise in multimedia content like photos and videos means that listening and analytics need to include those data sources as well in order to stay at the bleeding edge of the social web. Plus, the companies leveraging these technologies need people, process and purpose as well to ensure that social intelligence isn’t lost in a corner of the marketing department but is positioned to be a key source of business intelligence for the entire organization.
Sysomos Monthly Webinar September - Sysomos and Expion Come TogetherSysomos
No matter how simple or complex the ecosystem, content can perform better and be more engaging...
Recently, we welcomed Expion to the Sysomos family. In this presentation we will showcase some of the cool and unique things you can do with their incredible platform. Join us and learn how you can deliver programs that are not only impactful, but cost-effective.
To view all sysomos webinar and sign up for future ones please visit sysomos.com/webinars.
If you'd like to view a recording of this webinar please visit sysomos.com/webinars/sysomos-expion.
Using Social Intelligence for Business Decision Making - A Masterclass Presen...Sysomos
Social media has become table stakes for any brand these days, but how can you move beyond just monitoring and responding to using social intelligence to make smart business decisions?
This presentation will explore this topic and show you examples of how some companies are already doing this.
In this presentation, Jason Harris (harrisja) provides tips, tricks and methods for building purpose back in to your corporate storytelling methods across multiple social media channels.
Sysomos Monthly Webinar July - Social Listening 101Sysomos
Let’s face it: we don’t all have the luxury of being an established brand with a well-polished social strategy and regular influx of mentions. But all it takes is a little know-how to gain that elusive competitive advantage – by effectively using social media monitoring.
What you’ll learn:
Find out where people are talking about your industry most.
Identify the good the bad and the ugly for what customers are saying.
Get ahead and insert your company in areas where competitors drop the ball.
Break free of looking at static social metrics vs the big picture.
Learn about use cases from brands that have been there, done it, and seen success.
To view all sysomos webinar and sign up for future ones please visit sysomos.com/webinars.
If you'd like to view a recording of this webinar please visit sysomos.com/webinars/social-listening-101
Putting Social Intelligence To Work (from #SMWLA)Sysomos
In this presentation, we discuss the theories of social intelligence, its value to brands online. We then quickly jump in to practical use cases for you to put to use in your workplace.
A Sysomos Reports breakdown of what happened on Twitter around the 2015 Oscars.
This report includes a look at the ceremony, what Twitter's perception of the host and acceptance speeches were and a deeper look into the #AskHerMore hashtag.
Structuring Social Media Teams for Your BusinessSysomos
Structuring social media teams can range from employing a single person to organizing a battery of community managers or outsourcing to an external specialized agency.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
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enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
4. Monitoring
Track keywords around the following:
̶ Brand name
̶ Products
̶ Industry trends
̶ Possible negative topics
Establish benchmarks
̶ Daily
̶ Weekly
̶ Monthly
̶ Yearly
5. Organization
DO:
̶ Have an internal communications plan
̶ Identify clear procedures: what, when, who
̶ Make sure it has received full approval
̶ Have an experienced, autonomous social media team
DON’T:
̶ Require approval from several people
̶ Waste time
6. Know when a crisis hits – configure alerts
Weekly As It Happens Threshold
Alerting
17. Thank You
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Editor's Notes
Hi everyone, and welcome to another edition of the Sysomos Beyond the Numbers Webinar Series! My names is Andrés de Rojas and I’ll be hosting today session, where we’ll talk about Boolean Queries.
Today we’re going to walk through how to plan for a social media crisis; best practices when responding to a social media crisis, and lastly how to assess and measure the impact of a crisis after the fact. Alongside this discussion we’ll be exploring the features and functionalities of our tools that will best help you during each of these stages.
So before we can start looking into planning for a social media crisis, we need to consider what counts as a crisis. The size and scope of a social media crisis will be different for all organizations. But at a basic level it can be summed up as any incident or event, discussed and spread online, which could result in your reputation being at stake. This incident could occur on- or off-line, but it will definitely be discussed online. A great example is outlined above: Lionel Messi, the superstar soccer player, was convicted of tax fraud in Spain. His football club, FC Barcelona, launched a PR campaign (that you can see here) to rally support from their fans, encouraging people to post a picture of themselves like this, with the hashtag #weareallleomessi. As you can see from these tweets and headlines, this backfired pretty badly, with most users rejecting the idea that they would support a multi-millionaire for not paying his taxes. This is a great example of a social media crisis: began on Twitter, spread through their own hashtag, and eventually the issue even made it into national newspapers, with FC Barcelona getting a lot of flack.
The first step in dealing with a social media crisis is to plan ahead. Without an appropriate social media plan, a crisis can take off and have massive repercussions before your teams have managed to mobilise and deal with it. The main factors in this plan should include setting up monitors, establishing an internal communications plan, and configuring the appropriate alerts so that you are never taken unawares.
The first requirement in effectively dealing with a crisis is to have permanently established monitors. These can be keyword monitors of your brand name, product names, general industry trends, or any negative terms that could possibly be associated with your organization. It can also help to set up monitors of pertinent sources, such as industry news accounts, industry experts, or vocal advocates and detractors. These will allow you to have constant access to all relevant conversation that could help in a crisis situation.These monitors are also useful in establishing benchmarks. Before you can ascertain when something unusual is going on, you need to know what’s normal or average. Using Heartbeat to track your keywords on an ongoing basis allows you to view the conversations around your organization on a daily, weekly, monthly and eventually yearly basis. This will prove invaluable when it comes to recognizing when there is an unusual peak or spike in these conversations.Benchmarks will also help in identifying when a crisis has passed. If you have an established benchmark or average number of mentions for when things are running smoothly, you will be able to recognize when things have returned to normal after a tumultuous period.
The second thing you must do when preparing for a social media crisis is to have an internal communications plan. Identify all necessary procedures, decide when to put them in operation, that is, determine what constitutes a crisis for your team and organization, and define who needs to be involved. And, lastly, have it approved. Don’t have a plan that requires approval from 17 different stakeholders or departments during a crisis before any movement can be made. This wastes time and delays your response. Decide on one person who is in charge of the communications – make it someone who has pre-approval to speak on behalf of the brand or organization. As well as preventing any time being wasted waiting for approvals from several different people or departments, it also prevents any confusing or mixed messages from these different people. Have an experienced social media person or team who can deal with issues effectively and with autonomy. Their responses will be imperative to any crisis…
The last thing to have in place before you can be sure that you are prepared for a crisis are alerts. With the appropriate alerts set up, an online crisis will never take you by surprise. In Sysomos Heartbeat alerts can be established for any of the categories that you are already monitoring, such as brand or product names; a negative keyword or term; or maybe any posts from well-known employees or sponsors. For example a phone company might set up an alert so that they receive emails when there are hundreds of mentions around their network being down.Here you can see some examples of the types of alerts to which you can subscribe. As well as hourly, daily, and weekly updates of certain types of mentions, there are As it Happens alerts, which are great for a crisis. These types of alerts send each and every post of a specific type to your inbox. This is perfect if you’re monitoring for negative sentiment or negative keyword mentions. If you see each of these as they’re posted you can deal with them immediately, waylaying any further damage. The last example here is of threshold alerts. These are alerts which send an email to you if a particular topic you are monitoring, such as your brand name, exceeds a certain amount. This is why the benchmarks we mentioned earlier are so important. If you establish that your brand records an average of 25 mentions per day, for example, set a threshold alert for 35 a day, and every time your mentions spike you’ll know about it. This way you’ll know of a possible crisis before it reaches mass proportions. If you need step-by-step instructions on how to create an alert, check out the Create an Alert walk-thru which is accessible by clicking on the question mark in the top right hand corner and then click on Guided Help. (https://app.sysomos.com/monitor/?walkme=243138)
Another useful tool in crisis management can be found in Sysomos Gaze, our image recognition platform. The Virality Monitor can alert brands if an image on Instagram has, or is likely to go, viral. And the threshold for this “virality” is determined depending on the countries you are monitoring. You can set up an alert for a specific term or hashtag, mentioned in captions or comments, and it will notify you when an image with this term reaches a certain threshold of shares, or likes and comments. This works even if slight alterations are made to the image, and even works for video thumbnails.
So you have your alerts set up, and one day you receive notification of an impending crisis. What now?
Once a crisis occurs the response is integral to mitigating its impact and preventing its growth. How a company reacts to a crisis can determine how damaging it ends up being; some companies even manage to turn it to their advantage. Two components are important here: Timing and the style or type of response.
There is little-to-no grace period with social media. An organisation is expected to respond very quickly to any controversial or negative issues that could be related to them. A delayed response not only allows more time for the dissemination of negative content, but also leaves the organization in question open to accusations of ignoring the issue. The example here is from a recent event, the Emmys. The official Emmys Twitter account tweeted a picture of Terrence Howard on the red carpet identifying him as Cuba Gooding Jr. They reposted the image five minutes later with the name corrected, but also left the first one up. The two photos were up for a while before eventually the first one was deleted. This is not fast enough, and allowed screenshots and images of both tweets to be discussed, written about and shared afterwards.
A better example of swift timing to contain an issue comes from tech company Apple. The recently created and verified Apple Twitter account tweeted content around the new iPhone 7 half an hour before it was officially launched. The tweets were deleted so swiftly that it was difficult to even find a screenshot for this webinar. The tweets were then reposted at the appropriate time, and the leak barely made a blip. The leak also received humorous treatment by an Apple developer, shown here, which made the rounds: “This is why we didn’t have a Twitter account”. This style of response is something I want to talk about next…
Ensure you don’t find yourself in this position by making use of an organized and adaptable social media publishing tool. Sysomos Expion allows you to schedule posts to many platforms from hundreds of different owned accounts. It is also beneficial to have a senior member of your social media team, if applicable, set up as an approver. This prevents a junior member of the team from posting ill-advised content, or posting content at ill-advised times.
Smart engagement. And this is going to seem obvious, but it’s amazing how many organizations get it wrong. Firstly, be honest and transparent. Make sure that you acknowledge the issue and the impact it may have had on customers. Don’t over-react or get defensive. Keep posting, even with no new info. And lastly, show you’re listening; do not use templated responses to individuals. It’s obvious and results in customers who don’t feel like they’re being taken seriously.
Here is a response to the explosion of the Falcon 9 rocket by Space X founder and CEO Elon Musk. We can see transparency, admission of failure, vow to find root cause and fix. He even called out to other experts in the field for their help in a later post.
As part of your response to a crisis, find influencers in Sysomos MAP to see who has been talking about the crisis with a large following in the industry, and reach out to them personally. You can identify crisis influencers using analytics like the most retweeted, top influencers, tweetlife. And depending on the nature of the issue, it might be a good idea to liaise with marketing or PR teams first to help find the appropriate language in which to respond.
Lastly, don’t forget to check cross-platform: has a tweet or hashtag started to be blogged about? Check communities: is the conversation taking place in a specialized vacuum, one small community, or has it spread wider than that. If you recall, #weareallleomessi made it into national newspapers.
And don’t forget to keep an eye on your monitors throughout a crisis. Factors such as sentiment, keywords and volume are going to be important indicators of the spread, or more optimistically the end, of a crisis.
So you’ve dealt with a crisis, your monitors indicate that things have returned to normal, you might think you’re done and dusted. But assessing the crisis – how it came about, how you dealt with it, any ongoing impact – is an integral part of the process. It is also going to be important in honing your organizations’ crisis-handling skills for the future.
Assessment is useful for learning the mistakes and also the successes of the crisis and the company’s reaction to it.
Organise a discussion with everyone involved. Use this time to figure out what worked about your response. What didn’t? Look at the timelines of the beginning of the crisis, to when you became aware of it, to when you responded to it, and identify any possible improvements.
Secondly, look at the benchmarks established before the crisis and compare with post-crisis. Those benchmarks might have changed, indicating damage to your reputation. This damage will need to be ascertained before measures can be taken to fix it.
The very last step, then, in your social media crisis management, is to make the assessment useful, and learn from your mistakes and successes. Hone your plan based on this post-crisis analysis. As you can see from this cycle, keep learning and improving, from others and through experience, to ensure that you and your teams are always ready with an up-to-date and finely-tuned ability to deal with any crisis that might come up, big or small.