Social media marketing trends in 2017 backed with data and case studies:
1. Social media adspend on the rise
2. The growth and adoption of Social Video
3. Brands adopting media house approach to content
4. Working with influencers & leveraging user generated content
5. Increased involvement of brands in social activism & politics
An overview on what to expect from growing social media network TikTok and how brands can utilise their ads manager to increase brand awareness and improve customer relationship.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
How to Utilize TikTok in Your Content Marketing Strategyintrotodigital
Mystified by TikTok and how to use it in your content marketing strategy? Don't be. Here are three lessons from brands successfully utilizing Gen Z's new favorite social media platform.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
An overview on what to expect from growing social media network TikTok and how brands can utilise their ads manager to increase brand awareness and improve customer relationship.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
How to Utilize TikTok in Your Content Marketing Strategyintrotodigital
Mystified by TikTok and how to use it in your content marketing strategy? Don't be. Here are three lessons from brands successfully utilizing Gen Z's new favorite social media platform.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
The annual report is the definitive ranking for creative excellence in branded communications and provides insights, analysis and interviews with Lion-winning creators.
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
BRANDING UNLIMITED. How will AI break the boundaries?Daniel Alencar
By analyzing consumer behavior and trends and creating stunning brand expression and personalized campaigns, AI has become an essential tool in crafting successful branding stories.
Takeaways
AI's rise challenges concepts and inspires new social narratives. Grasping these shifts is key to create powerful brand-audience connections.
AI provokes a new mindset for professionals and reshapes the creative journey. Three trends will unveil opportunities to stay tuned and relevant.
Inspiring examples on how AI can assist brands in engaging ever-demanding audiences, swamped with content and facing limited attention spans.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
Upcoming Trends in Digital Marketing in 2024.pptxdollykaushal3
Upcoming Trends in Digital Marketing in 2024
AI Revolutionizing Content Creation
Video Dominance Continues on YouTube
Instagram's Evolution: From Pictures to Shopping
2017 holiday survey: An annual analysis of the peak shopping seasonDeloitte United States
Holiday retail spending is bucking trends this season with only one-third of holiday budgets going toward gifts. Online spending is expected to exceed in-store for the first time. In addition to gifts for others this year, spending on experiences and self-gifting increased. Explore more consumer spending trends in our 32nd annual holiday survey. For more: http://deloi.tt/2yH1VAn.
Business optimization | building your first million is easySurjeet Singh
Making your first million is easier with the help of these a few steps. you'll find that making millions in a few short years is not that much difficult as you think before.
Some thoughts around TikTok that I gave during my class at the ECI - European Communication Institute eci-org.eu. Most of the info is based on the TikTok's leaked-pitch-deck found in an adage article. Most examples belong to the wonderful work of Julian Cole and Savannah Simms from https://www.planningdirty.com. You can find all references at the end. As you know I am dyslexic so pls don't start sending me messages about spelling mistakes and missing words. If you want a copy drop me a message here https://www.linkedin.com/in/mpared/
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
How to create an SEO data-driven content strategyKevin Gibbons
Everyone knows content is king, but often it can get undervalued as part of your SEO strategy.
Investing in content is hugely important to attract and convert potential customers from organic search.
In my experience of doing SEO, this is often where the biggest wins / real long-term growth comes from.
This is a deck I delivered last year on how to create an SEO data-driven content strategy.
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
Secure Your 2024 SEO Budget With These Tips For Executive Buy-inSearch Engine Journal
In today's tough economic times, many teams are feeling squeezed by budget constraints and high expectations from within. SEO professionals are under more pressure than ever to deliver results with less resources.
So, how can you communicate the worth of your SEO work to senior leadership and get the budgets you need?
Using insights gleaned from conversations with marketing leaders, SEO specialists, and senior executives, we’re ready to help.
In this webinar, you’ll discover the skills you need to keep your CFO happy and remain efficient while protecting and defending your SEO budget, even under pressure.
You’ll learn:
- How to move fast and prove your worth with a "default to deploy" mindset.
- Specific tips for driving efficiency in your SEO program.
- Why loss aversion is a critical mindset to understand in tough times, and how to use it to your advantage.
Watch Will Critchlow, founder of SearchPilot, as he gives you actionable strategies to do more with less, and prove the positive impacts of SEO to senior leadership.
If you’ve found yourself having to defend your budget, pitch harder than ever, and work more to prove your results, then this webinar is for you.
Complete marketing strategy for Digster's TikTok presented to VP, Director, and Manager of Global Streaming Marketing department. Collaborated with co-intern to research and develop this plan.
This Book is a comprehensive marketing manual for anyone who has an internet business and wants to learn effective marketing methods to make their brand more visible and profitable.
You'll discover the exact formula I used to generate millions of dollars in sales with my own businesses, and the exact tactics I used to attract over 100,000+ paying customers.
Tons of people are making money online, but they're not doing it by accident. It takes knowledge, dedication, and hard work to run a successful online business. This book will show you how to do it right.
From beginner to advanced, this book covers everything that you need to know about digital marketing. You'll find clear explanations of the various strategies and techniques that can be applied at every stage of your online business growth.
This book will change the way you think about online marketing forever – it's like having your own personal mentor guiding you step-by-step towards internet domination!
You will learn the essentials of Social Media Management and Marketing, Fundamentals Of Google Adwords, Facebook marketing, Funnel Creation and Automation, Content Writing and Marketing.
If you have a website or blog, you need this book!
Brands are spending more and more budget on social media marketing, but evaluating social ROI and performance can be tricky. What’s working well and what’s not, and what’s worth spending more time and money on? In most cases, these questions go unanswered, and it’s tough to know where to begin to improve your social media marketing strategy.
Whether you need to report and prove your social media ROI or want to have better control over your social strategy, you need to be tracking the right KPIs so you can report, analyze, and improve.
And this is exactly what this webinar will help you with.
In this webinar, you'll learn:
Benefits of tracking social media data and key metrics
How to choose the best metrics that suit your goals
How to track and analyze them
The best tools to do this with
Specific strategies to improve on the metrics you’re tracking
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
The annual report is the definitive ranking for creative excellence in branded communications and provides insights, analysis and interviews with Lion-winning creators.
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
BRANDING UNLIMITED. How will AI break the boundaries?Daniel Alencar
By analyzing consumer behavior and trends and creating stunning brand expression and personalized campaigns, AI has become an essential tool in crafting successful branding stories.
Takeaways
AI's rise challenges concepts and inspires new social narratives. Grasping these shifts is key to create powerful brand-audience connections.
AI provokes a new mindset for professionals and reshapes the creative journey. Three trends will unveil opportunities to stay tuned and relevant.
Inspiring examples on how AI can assist brands in engaging ever-demanding audiences, swamped with content and facing limited attention spans.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
Upcoming Trends in Digital Marketing in 2024.pptxdollykaushal3
Upcoming Trends in Digital Marketing in 2024
AI Revolutionizing Content Creation
Video Dominance Continues on YouTube
Instagram's Evolution: From Pictures to Shopping
2017 holiday survey: An annual analysis of the peak shopping seasonDeloitte United States
Holiday retail spending is bucking trends this season with only one-third of holiday budgets going toward gifts. Online spending is expected to exceed in-store for the first time. In addition to gifts for others this year, spending on experiences and self-gifting increased. Explore more consumer spending trends in our 32nd annual holiday survey. For more: http://deloi.tt/2yH1VAn.
Business optimization | building your first million is easySurjeet Singh
Making your first million is easier with the help of these a few steps. you'll find that making millions in a few short years is not that much difficult as you think before.
Some thoughts around TikTok that I gave during my class at the ECI - European Communication Institute eci-org.eu. Most of the info is based on the TikTok's leaked-pitch-deck found in an adage article. Most examples belong to the wonderful work of Julian Cole and Savannah Simms from https://www.planningdirty.com. You can find all references at the end. As you know I am dyslexic so pls don't start sending me messages about spelling mistakes and missing words. If you want a copy drop me a message here https://www.linkedin.com/in/mpared/
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
How to create an SEO data-driven content strategyKevin Gibbons
Everyone knows content is king, but often it can get undervalued as part of your SEO strategy.
Investing in content is hugely important to attract and convert potential customers from organic search.
In my experience of doing SEO, this is often where the biggest wins / real long-term growth comes from.
This is a deck I delivered last year on how to create an SEO data-driven content strategy.
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
Secure Your 2024 SEO Budget With These Tips For Executive Buy-inSearch Engine Journal
In today's tough economic times, many teams are feeling squeezed by budget constraints and high expectations from within. SEO professionals are under more pressure than ever to deliver results with less resources.
So, how can you communicate the worth of your SEO work to senior leadership and get the budgets you need?
Using insights gleaned from conversations with marketing leaders, SEO specialists, and senior executives, we’re ready to help.
In this webinar, you’ll discover the skills you need to keep your CFO happy and remain efficient while protecting and defending your SEO budget, even under pressure.
You’ll learn:
- How to move fast and prove your worth with a "default to deploy" mindset.
- Specific tips for driving efficiency in your SEO program.
- Why loss aversion is a critical mindset to understand in tough times, and how to use it to your advantage.
Watch Will Critchlow, founder of SearchPilot, as he gives you actionable strategies to do more with less, and prove the positive impacts of SEO to senior leadership.
If you’ve found yourself having to defend your budget, pitch harder than ever, and work more to prove your results, then this webinar is for you.
Complete marketing strategy for Digster's TikTok presented to VP, Director, and Manager of Global Streaming Marketing department. Collaborated with co-intern to research and develop this plan.
This Book is a comprehensive marketing manual for anyone who has an internet business and wants to learn effective marketing methods to make their brand more visible and profitable.
You'll discover the exact formula I used to generate millions of dollars in sales with my own businesses, and the exact tactics I used to attract over 100,000+ paying customers.
Tons of people are making money online, but they're not doing it by accident. It takes knowledge, dedication, and hard work to run a successful online business. This book will show you how to do it right.
From beginner to advanced, this book covers everything that you need to know about digital marketing. You'll find clear explanations of the various strategies and techniques that can be applied at every stage of your online business growth.
This book will change the way you think about online marketing forever – it's like having your own personal mentor guiding you step-by-step towards internet domination!
You will learn the essentials of Social Media Management and Marketing, Fundamentals Of Google Adwords, Facebook marketing, Funnel Creation and Automation, Content Writing and Marketing.
If you have a website or blog, you need this book!
Brands are spending more and more budget on social media marketing, but evaluating social ROI and performance can be tricky. What’s working well and what’s not, and what’s worth spending more time and money on? In most cases, these questions go unanswered, and it’s tough to know where to begin to improve your social media marketing strategy.
Whether you need to report and prove your social media ROI or want to have better control over your social strategy, you need to be tracking the right KPIs so you can report, analyze, and improve.
And this is exactly what this webinar will help you with.
In this webinar, you'll learn:
Benefits of tracking social media data and key metrics
How to choose the best metrics that suit your goals
How to track and analyze them
The best tools to do this with
Specific strategies to improve on the metrics you’re tracking
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
Thank you for your interest in Content Marketing in the UK 2017: Benchmarks, Budgets, and Trends.
The annual content marketing survey, from which the results of this report were generated, revealed many new insights this year. We asked more questions about content marketing strategy, factors that in uence content marketing success, marketers’ attitudes about content creation and content marketing in general, and much more.
We also asked respondents about their commitment level to content marketing. To see the types of content marketing activities that those who are more committed are prioritizing, see the chart on page 4. Enjoy!
A Guide to Social Media Marketing MeasurementMark Schaefer
Stuck on how to measure your social media marketing efforts? Here's practical advice from a leading marketing authority that may help you move forward.
Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
Welcome to our annual report on the content marketing practices of technology marketers. This report focuses on the North American technology marketers who participated in our seventh annual content marketing survey. New for this year, we asked technology marketers about their success with content marketing:
• 24% said their organization’s overall approach to content marketing is “extremely” or “very” successful
• 64% said that compared with one year ago, their organizations are “much more” or “somewhat more” successful with content marketing
• 92% of those reporting increased success attributed that success to doing a better job with content creation.
Seventy-four percent said their organization always or frequently prioritizes delivering content quality over content quantity. That stat is even higher (92%) among the top-performing technology marketers (see the chart on page 4 for our definition of a “top performer”).
Read on for more insights into how your peers are approaching their content marketing—and where they are heading over the next 12 months.
75 content marketing examples — new and old.
Companies of various sizes, locations, and industries created these efforts and delivered them in a wide variety of formats. We hope they will give you a feel for the tremendous things brands can accomplish with content marketing — and inspire you to explore some new content marketing ideas of your own.
Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Fu...PR 20/20
[Presented at Intelligent Content Conference 2017] Consider how much time your team spends discovering keywords; planning blog post topics; writing, optimizing, personalizing and automating content; testing landing pages; scheduling social shares; reviewing analytics and defining content strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create.
Machines are not going to replace content marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career.
* Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
* Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content.
* Apply new technologies and processes to make your content marketing more efficient and effective.
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
Here's how to create a content marketing strategy your customers will love, in 7 steps. This presentation from global content marketing consultant, keynote speaker, and New York Times bestselling author Jay Baer will help you craft a winning content marketing strategy for your brand or organization. The principles in this presentation are used by Jay Baer and his Convince and Convert consulting firm on behalf of some of the largest companies in the world. Learn how corporate objectives, audiences, audience inquiries, metrics, content execution, and even social media work together to make content marketing programs successful. You'll want to print this one out and/or share it with your team.
The X factor: The Secret to Better Content Marketing Mathew Sweezey
Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I'll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with agile lead nurturing, agile social advertising, and agile content creation.
How to Create the Perfect Social-Media PostGuy Kawasaki
These are the slides that Guy Kawasaki and Peg Fitzpatrick used for a webinar hosted by Mari Smith. The purpose of the webinar was to help people create "the perfect posts" for social media. The presentation uses a classic top-ten format.
How to boost inbound marketing success with content marketing, SEO and social...Scoop.it
Google currently indexes close to 50 billion pages in its algorithm and every minute that goes by, nearly 70,000 blog posts are created and added to the internet. Content marketing has become an effective inbound marketing strategy for companies around the globe. Yet many businesses still don’t seem to have a strategic content marketing approach in place and sadly their content never reaches its target audience. Here is how to leverage content marketing, SEO and social media into your inbound marketing mix te become a more effective marketer.
Why Social Media Chat Bots Are the Future of Communication - DeckJan Rezab
Social media chat bots are the future of communication, if its WhatsApp, Facebook Messenger, Kik, Skype, or Telegram - you can use their bots and bot stores to easily access new services - easier you could ever do it with apps.
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
What Social Media Networks Should Your Brand Be On?Falcon.io
Businesses need social media in order to stay relevant and visible to prospects and customers. But, just how much is too much when it comes to their social media presence? The truth is, more isn’t always better for effective marketing. Being selective about which social media networks a brand is on, is far better than over-saturating them all. Join us live as we discuss how to selectively choose social media networks for brands, and how this results in a more efficient marketing strategy.
In this webinar we'll dive into:
- The differentiation of audiences across platforms
- Distinguishing content between platforms when crossposting
- Niche social media networks to consider
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
Social media for educational institutionsElise Jones
A presentation given to the BADA group about content strategy and using social media to communicate their business goals to different audiences and crafting experiences that link back to their brand positioning.
The 7 Elements of a Perfect Social Media CampaignClosed
The 7 Elements of a Perfect Social Media Campaign was a webinar hosted by Marcus Whitney, Co-founder of Moontoast, and Shoutlet's Kira Sparks. Learn the essential elements that go into creating a perfect campaign, along with compelling examples from real brands.
This is my social trends presentation for 2018-19. I have just finished presenting this last month. It is packed with interesting stats and case studies I have ever worked on or sourced from various places including Social Bakers.
In it I cover chat bots, audio, video and the future.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
The What, How and Why in B2B Social Influencer MarketingMOI Global
How is Social Influencer Marketing relevant to B2B?
As with the consumer industry, buyers in B2B follow, listen and trust individuals across social media that have a strong share of voice in their domain of interest. This document takes you through the What, How and Why.
Storytelling and social media - your talent engagement toolkitUniversum Global
Kat Lynn, Associate Director Marketing & Communications, and Amelia Pardieu, Head of Digital Media, share how to use social media and storytelling to effectively boost your brand presence and communicate with talent in a meaningful way.
During this interactive session we will cover:
Platform changes you need to know about
Opportunities to increase engagement with sponsored content New tools and techniques for measuring success
How to Integrate Influencer Marketing into your Marketing Mix – Business Case...Onalytica
Influencer marketing has grown massively in popularity over the last few years. You might have read that 70% of marketers are actively planning influencer marketing campaigns. However, many are still unsure as to how to connect with influencers, how to drive engagement, how measure the impact, or, crucially, how to secure internal buy-in.
This presentation will address those questions and provide a clear and logical framework for your influencer marketing programme.
Learn how to:
Translate your business objectives into influencer marketing objectives through case studies and engagement models.
Engage influencers organically (without paying them).
Effectively measure success.
Social Media Trends: I See 2021’s Truuuue Colorrrsss, Shining ThroughFalcon.io
Social media has shifted in considerable ways in the past few years. Looking back, it is obvious to see the power it holds for growth moving forward. As our opportunities for physical connection were minimized or taken away, many turned to social media almost immediately, and data shows that usage is not slowing down. It's increasing. What’s next for social and digital media as we tackle 2021 one marketing trend at a time?
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Social media is always changing, which sometimes makes it hard to implement successfully.
In this presentation we give a basic understanding of what's happening in the social media world and what this means for businesses. We also take a look at what brands are doing social right and how you can start planning your social strategy.
Case Study: NBC Uses Trending Content to Increase Engagement
Dan Woolsey (NBC News) and Chase McMichael (Infinigraph)
We all know that consumer behaviour is the best barometer to what's relevant. Actions equal intent, right? In this insightful session well hear how NBCUniversal used social intelligence on trending content to drive more engagement on Facebook, Twitter and on adverts. Their smart approach to content optimisation led to direct, measurable ROI.
Similar to Social Media Marketing Trends 2017 by Socialbakers (20)
From Series A to IPO: Scale your startup with WorkatoJeraldine Phneah
Startups of all sizes face one challenge - a stiff competition for tech talent. This impacts scalability as internal processes like HR, Finance, Data and more are neglected.
Workato's low-code no-code platform empowers business users to build their own integrations and automations. This deck explains how we help startups like you scale with key use cases
How SMEs can get started on Salesforce with PSG? Jeraldine Phneah
Salesforce is a pre-approved IT vendor under the SMEs Go Digital Productivity Solutions Grant (PSG) in Singapore. We can help you to:
1. Increase productivity & close deals remotely using Sales Cloud CRM
2. Customise and scale Salesforce solutions based on your current challenges
3. Implement fast, and get 1:1 support and best practices from Salesforce experts
In this deck, we address questions such as:
1. Why engage influencers?
2. Which can help you better - micro or macro influencers?
3. Which platforms are the most suitable?
4. How to pick the correct influencer for your campaign?
5. How to measure the success of your campaign?
The Facebook Newsfeed in 2018 is going to be a different ball game with posts by friends and family being prioritized over brands and publishers.
These changes are not the first, and not the last. What can marketers do to adapt? Be the first to understand what’s working and what’s not, and adapt to change faster than the competition.
Join Socialbakers next week in our webinar as we recap what are the changes in the Facebook Newsfeed and more importantly, share tips on what you can do to work around them.
In July 2017, Mark Zuckerberg announced that “over the next couple of years, the much bigger driver of the business and determinant of how we do is going to be video.”
Facebook has been consistently emphasizing the importance of video. In mid 2016, Zuckberg also emphasized that we are now entering a golden age of video on social media.
Are you trying to convince your clients or management to adapt to this rising trend and adopt video as part of their content strategy? Here are some solid data to back you up. In this deck, Socialbakers answer questions such as:
How important is Facebook live videos and how does it impact reach?
How do you measure video completion rate and how does it impact your newsfeed ranking?
What is the right duration for video posts in Asia?
Please feel free to reach out if you have any questions.
How to measure and improve your social media roiJeraldine Phneah
Organic reach has decreased drastically over the past few years on Facebook. As a result, Marketers invest more time, money and effort to create good content to get higher engagement and boosting their content.
This leads the management or client often questioning: Is my investment in social media really paying off?
Through this guide you will learn:
1. How to measure your social media ROI
2. How you can optimize your adspend through top quality content and better targeting
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
3. TIMES ARE
CHANGING AND
SO ARE THE JOB
POSTINGS
+45% INCREASE
IN AVAILABLE POSITIONS!
78 000SOCIAL MEDIA JOBS IN 2016
54 000
SOCIAL MEDIA JOBS IN 2015
Source: eMarketer
STATE OF THE MARKET
4. THE MARKETING
BUDGET
Social Budget is on the rise
1/3 of digital budget is on
social
Marketing
11% of total company revenue
Digital
30% of total marketing budget
Social
11% of marketing budget
Source: eMarketer
STATE OF THE MARKET
5. SOCIAL IS BIG ADVERTISING
CHANNEL - TODAY
Source: eMarketer
No longer something that only
teenagers do on their mobile
phones
It’s already impacting your
businesses today
Global Ad spend on social
0
5
10
15
20
25
30
35
40
2013 2014 2015 2016 2017
$USBillions
7. • Facebook CEO Mark Zuckerberg: "I see video
as a mega trend, same order as mobile”
(Facebook Q4 2016 earnings call)
• Further diversification of Facebook Native video
• Facebook Live
• 360 Videos
• VR
• Video strategy should be a key part of social
content strategy for brands in 2017
Sample: TOP 400 Largest FB Pages
Time range: January 2014 – January 2017
ADOPTION OF FACEBOOK NATIVE VIDEO REACHING ITS
PEAK FOR MEDIA & BRANDS IN 2017
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Adoption of Native Video
(% of Pages posting Native videos)
Brands Media
8. • This is a huge missed opportunity for brands
especially in the beauty segment where
Facebook Live format can be used to deliver
educational & practical content to brand’s
community in form of tutorials and live Q&As
• For example this live video from Avon Brazil
featuring several beauty bloggers discussing
Avon BB Cream received 1.4 million views
and 11,452 Interactions
Sample: TOP 500 Largest FB Pages
Time range: January 2016 – February 2017
HOWEVER ADOPTION OF FB LIVE VIDEO BY BRANDS IS
STILL RELATIVELY LOW
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
Adoption of FB Live Video
(% of Pages posting FB Live videos)
Celebrities Brands Media
9. • Louis Vuitton leveraged FB Live
to stream Spring-Summer 2017
Fashion Show in Paris
• The video received 2 million
views and 54,381 Interactions
FB LIVE VIDEO CAN BE A GREAT TOOL FOR COVERING
EVENTS…
Click on the image to play the video
10. …OR SERVING AS A PLATFORM FOR ESTABLISHING A
DIALOGUE WITH YOUR CUSTOMERS
• Mercedes-Benz India was the 2rd most engaging Facebook Page in automotive industry worldwide in
2016 with over 10 million Interactions
• The brand successfully leveraged engagement of MD & CEO of Mercedes-Benz India Mr. Roland Folger
in content strategy by not only including him in some of the photos but also letting customers ask him
any questions about the brand within “Mercedes Benz Dialogues” initiative and via FB Live video format
12. Amount of Interactions on Facebook by Category – 2013 vs. 2016
MEDIA PUBLICATIONS ARE WINNING THE CONTENT
GAME OVER BRANDS.
Sample: 4.8+ million posts from 7 000+ Facebook Pages with over 500k Fans
MEDIA
BRANDS
ENTERTAINMENT
SPORT
SOCIETY
PLACE
COMMUNITY
CELEBRITIES
15%
16%
11%
7%
5%
1%
24%
21%
38%
11%
6%
6%
4%
1%
17%
17%
2013 2016
Media increased their share of interactionsby 23% since 2013, whereasbrandsexperienceda 5% decrease in their share of interactions.
In the past three years, they’ve significantly increased their share of interactions.
13. AND REACH…
Time Range: September 2014 - September 2016
Sample: 5,828 brand and 391 media Facebook Pages
0
0.2
0.4
0.6
0.8
1
1.2
1.4
MEDIA
Sep 2014 Sep 2016
BRANDS
Organic Reach Evolution
14. EVEN THOUGH THEY SPEND A LOT LESS ON
SOCIAL MEDIA
Time Range: September 2014 - September 2016
Sample: 5,828 brand and 391 media Facebook Pages
0%
20%
40%
60%
80%
100%
0%
20%
40%
60%
80%
100%
Sep 2014 Sep 2016 Sep 2014 Sep 2016
VIRAL/SHARED PAID ORGANIC
Brands Impressions Distribution Media Impressions Distribution
15. BECAUSE BRANDS ARE CREATING AND PROMOTING THE
WRONG TYPE OF CONTENT.
Only 15% of promoted posts are top quality content
Sample: Research done based on 320 000 posts by 5 000 of the largest company pages on Facebook
44%
D
Worse than 50%
of Page’s posts
25%
C
Better than 50%
of Page’s posts
16%
B
Better than 75%
of Page’s posts
13%
A
Better than 90%
of Page’s posts
2%
A+
Better than any
other of Page’s
posts
POOR QUALITY AVERAGE QUALITY TOP QUALITY TOP QUALITYAVERAGE QUALITY
16. THERE IS A PRICE ATTACHED
TO THE QUALITY OF CONTENT
Sample: 26,865 Promoted Posts posted by Brand pages, Time range: 01 Jan 2015 – 31 Dec 2016
Median CPC vs. Post Reach Engagement Rate*
$0.00
$0.10
$0.20
$0.30
$0.40
$0.50
0-1% 1-2% 2-3% 3-4% 4-5% 5-6% 6-7% 7-8% 8-9% 9-10%
*Amount of people who engaged with the postfrom the amount of people who saw the post
As more people engage
with your content, the
cheaper
it becomes to boost it
CPC is 14x higher with
1% engaged users than
with 5 - 6% engaged users.
17. INVESTING IN QUALITY CONTENT RESULTS IN
Source: Socialbakers analysis of 400 000 Facebook posts by brand Pages in September and December 2016
Note: Bad contentis defined as thebottom 50% of a Page’s content by
engagement metrics and comparedagainst the top10% of thePage’s content
4x less negative feedback
7x more viral
attracts 2.3x more interactions with the same reach
nearly 20% lower impression cost (CPM)
50% lower click cost (CPC)
18. COMPANIES LAUNCHING MEDIA HOUSE INITIATIVES
• Mondelez
• Launched “Fearless Media Monetization Model”, announced partnership with BuzzFeed
• Marriott Hotels
• Launched global content studio, claiming “We are a media company now” ( David Beebe, VP of Global Creative)
• PepsiCo
• Launched internal content studio “Creators League” with the objective of turning marketing into a profit center
• Lush Cosmetics
• Launched their own TV channel; “Yes, we sell products, but we can be a reliable source of news, too” (Jack
Constantine, Chief Digital Officer)
• L’Oreal
• Launched ”Content Factory” with the purpose of creating original content for company’s 35 brands
19. 4) WORKING WITH INFLUENCERS &
LEVERAGING USER GENERATED
CONTENT
20. A study published in eMarketer showed that nearly 85% of
"marketing and communications professional worldwide expected
to launch at least one campaign involving an influencer in the next
12 months." The most popular influencer tactics included content
promotion, product launches, and content creation.
84% OF MARKETERS UTILIZE INFLUENCER
MARKETING CAMPAIGN TACTICS
21. WORKING WITH INFLUENCERS
• Anastasia Beverly Hills – the most engaging beauty brand on Instagram
worldwide in 2016 with 325,379,039 Interactions (89,316 Interactions per
Post on average) with strategy based mainly on content from influencers
22. WORKING WITH INFLUENCERS
• How to find influencers?
• Use social listening to monitor keywords in topics that are relevant for your brand
• Track users’ activity for each topic
• Identify the most active and most engaging content creators within each topic
• Use social analytics to evaluate relevance of pre-selected influencers
• Do they have an engaged community?
• Are they consistent with their posting strategy?
• Deep dive into influencer’s content analysis:
• What is their style of communication?
• Can your brand be integrated there in an authentic way?
23. WORKING WITH MICRO-INFLUENCERS
• Adidas redefining influencer marketing with Tango Squads - exclusive urban football
groups with direct access to some of the hottest football events and latest gear
• Platforms: direct messengers (Facebook Messenger, WhatsApp and Line)
“You’re giving up a little bit of autonomy and the keys to your
brand, but the experiences we have had over the past couple
of months are positive and we are using those Tango Squads
as a first line of communication and updates with them prior
than anyone who is following on Facebook or Twitter.”
Florian Alt, senior director of global brand communications, Adidas
24. • Marketing with User-Generated Content leverages consumer’s need
for social proof.
• People look to advice from others to avoid mistakes and make the
right choices.
• Top of the funnel is where uncertainty is highest – and people are
most likely to listen to consumer generated media.
• Social proof is more effective when the target perceives similarity
to themselves.
WHY USER GENERATED CONTENT WORKS ACCORDING
TO SCIENCE?
25. LEVERAGING USER GENERATED CONTENT
• CYBEX crowdsources content from community on Instagram to drive Engagement
• More than 10x increase in Interactions per 1k Followers since the beginning of 2016
26.
27. LEVERAGING USER GENERATED CONTENT
• Tips from CYBEX on UGC strategy
• Try not only to repost content from a user, but create a small personal story around the image
• 2 key factors of ensuring UGC quality:
• Correct positioning of the brand through original content
• Personal communication
• Be human, be personable, be nice – it pays off!
• If you want to massively increase awareness you need A-level influencers, if you’re looking
for ways to upgrade your content you should take a closer look at your community
28. LEVERAGING USER GENERATED CONTENT
• Examples of NYX Professional Makeup CZ&SK successfully leveraging user generated content on Instagram
Top 3 Posts in terms of Interactions in the last 90 days by NYX Professional Makeup CZ&SK on Instagram
29. • GoPro’s content on social media is extremely authentic, and inspires others to record their own journeys. GoPro has a
consistent posting strategy, with an average of nearly 25 posts per week on Facebook. A whopping 62% of their content consists of
videos, while links make up less than 4%. Since they frequently post user- generated content, they are able to increase the frequency of
their publishing and save resources.
• They understand that their audience values receiving content that shows the different types of experiences that anyone can capture,
rather than purely demonstrating how to use the product.
• Download our full case study on how GoPro leverages user-generated content here.
GOPRO CASE STUDY
31. INCREASED INVOLVEMENT OF BRANDS
IN SOCIAL ACTIVISM & POLITICS
• Starbucks CEO Howard Schultz vowed to hire 10,000 refugees worldwide in response to US President
Trump's travel ban in January 2017 with the brand supporting this message via social channels
32. INCREASED INVOLVEMENT OF BRANDS
IN SOCIAL ACTIVISM & POLITICS
• Multiple Super Bowl commercials in 2017 were directly connected with the current political climate
in the US with Airbnb and Google celebrating multiculturalism and Budweiser deciding to tell the
story of a German immigrant who co-founded Anheuser-Busch
Click on each image to play the video
33. INCREASED INVOLVEMENT OF BRANDS
IN SOCIAL ACTIVISM & POLITICS
• L’Oreal Paris USA #WorthSaying Twitter campaign during Golden Globes 2016
34. INCREASED INVOLVEMENT OF BRANDS
IN SOCIAL ACTIVISM & POLITICS
• #WorthSaying campaign was more engaging than L’Oreal product-oriented Twitter campaign during Golden Globes 2015
1941
15575
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
Golden Globes 2015 Golden Globes 2016
Total Interactions, L'Oreal USA Twitter
770
4781
0
1000
2000
3000
4000
5000
6000
Golden Globes 2015 Golden Globes 2016
Sum of Mentions, L’Oreal USA Twitter
+702% +521%
35. INCREASED INVOLVEMENT OF BRANDS
IN SOCIAL ACTIVISM & POLITICS
Click on the image to play the video
Pepsi had to pull controversial ad starring Kendall Jenner within 48 hours after its release due to strong social media backlash