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SOCIAL MEDIA SUMMARY REPORT
CMAD 2015
JANUARY 23-27, 2015
GLOBAL MENTIONS
CMAD
(ALL MENTIONS)
CMADSELFIE
TOTAL MENTIONS 18,281 721
Blog Mentions 25 (0%) 0 (0%)
Twitter Mentions 17,964 (98%) 720 (100%)
News Mentions 266 (1%) 1 (0%)
Forum Mentions 26 (0%) 0 (0%)
TOP CONTENT PRODUCING REGIONS
(CMAD ALL MENTIONS)
GENDER SPLIT OF CONTENT PRODUCERS
CMAD
CMADSELFIE
TOP CONTENT PRODUCING REGIONS
(CMADSELFIE MENTIONS ONLY)
JANUARY 23-27, 2015
DASHBOARD
2
55%
45%
56%
44%
CMAD 2015 SOCIAL MEDIA SUMMARY REPORT | JANUARY 23 – 27, 2015
154 MILLION estimated impressions
from 17,964 tweets, posted by 7,959 users
RETWEETS 105
FAVORITES 94
IMPRESSIONS 471,448
CMAD TWEETS (ALL) CMADSELFIE TWEETS
12.1 MILLION estimated impressions
from 720 tweets, posted by 308 users
MOST RT’D TWEETS
RETWEETS 70
FAVORITES 71
IMPRESSIONS 934,267
RETWEETS 16
FAVORITES 26
IMPRESSIONS 59,750
RETWEETS 13
FAVORITES 9
IMPRESSIONS 183,050
TWITTER ACTIVITY
35%
53%
12%
Regular Tweet
Re-Tweets
@reply
Mention Type
24%
61%
15%
Regular Tweet
Re-Tweets
@reply
Mention Type
63%
35%
3%
Med (5 to 8)
Low (4 or less)
High (more than 8)
Authority Breakdown
64%
33%
4%
Med (5 to 8)
Low (4 or less)
High (more than 8)
Authority Breakdown
MOST RT’D TWEETS
TOP 5 HASHTAGS TOP 5 HASHTAGS
15,266
1,310
1,213
686
679
#cmad
#cmgr
#cmrghangout
#cmadselfie
#cm
712
527
167
43
23
#cmadselfie
#cmad
#smlondon
#cmgr
#socialmedia
3CMAD 2015 SOCIAL MEDIA SUMMARY REPORT | JANUARY 23 – 27, 2015
CMAD 2015 SOCIAL MEDIA SUMMARY REPORT | JANUARY 23 – 27, 2015 4
WORD CLOUDS
CMAD TWEETS (ALL) CMADSELFIE TWEETS
CMAD 2015 SOCIAL MEDIA SUMMARY REPORT | JANUARY 23 – 27, 2015 5
SAMPLE POSTS
CMAD (ALL MENTIONS)
CMAD OR CMAD2015 OR CMGRHangout OR “community manager appreciation day” OR CMADselfie OR “CMAD Selfie”
CMADSELFIE
CMADselfie OR “CMAD Selfie”
CMAD 2015 SOCIAL MEDIA SUMMARY REPORT | JANUARY 23 – 27, 2015 6
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Community Manager Appreciation Day (#CMAD) 2015 Social Media Summary Report

  • 1. www.sysomos.com | @sysomos | fb.com/sysomos SOCIAL MEDIA SUMMARY REPORT CMAD 2015 JANUARY 23-27, 2015 GLOBAL MENTIONS
  • 2. CMAD (ALL MENTIONS) CMADSELFIE TOTAL MENTIONS 18,281 721 Blog Mentions 25 (0%) 0 (0%) Twitter Mentions 17,964 (98%) 720 (100%) News Mentions 266 (1%) 1 (0%) Forum Mentions 26 (0%) 0 (0%) TOP CONTENT PRODUCING REGIONS (CMAD ALL MENTIONS) GENDER SPLIT OF CONTENT PRODUCERS CMAD CMADSELFIE TOP CONTENT PRODUCING REGIONS (CMADSELFIE MENTIONS ONLY) JANUARY 23-27, 2015 DASHBOARD 2 55% 45% 56% 44% CMAD 2015 SOCIAL MEDIA SUMMARY REPORT | JANUARY 23 – 27, 2015
  • 3. 154 MILLION estimated impressions from 17,964 tweets, posted by 7,959 users RETWEETS 105 FAVORITES 94 IMPRESSIONS 471,448 CMAD TWEETS (ALL) CMADSELFIE TWEETS 12.1 MILLION estimated impressions from 720 tweets, posted by 308 users MOST RT’D TWEETS RETWEETS 70 FAVORITES 71 IMPRESSIONS 934,267 RETWEETS 16 FAVORITES 26 IMPRESSIONS 59,750 RETWEETS 13 FAVORITES 9 IMPRESSIONS 183,050 TWITTER ACTIVITY 35% 53% 12% Regular Tweet Re-Tweets @reply Mention Type 24% 61% 15% Regular Tweet Re-Tweets @reply Mention Type 63% 35% 3% Med (5 to 8) Low (4 or less) High (more than 8) Authority Breakdown 64% 33% 4% Med (5 to 8) Low (4 or less) High (more than 8) Authority Breakdown MOST RT’D TWEETS TOP 5 HASHTAGS TOP 5 HASHTAGS 15,266 1,310 1,213 686 679 #cmad #cmgr #cmrghangout #cmadselfie #cm 712 527 167 43 23 #cmadselfie #cmad #smlondon #cmgr #socialmedia 3CMAD 2015 SOCIAL MEDIA SUMMARY REPORT | JANUARY 23 – 27, 2015
  • 4. CMAD 2015 SOCIAL MEDIA SUMMARY REPORT | JANUARY 23 – 27, 2015 4 WORD CLOUDS CMAD TWEETS (ALL) CMADSELFIE TWEETS
  • 5. CMAD 2015 SOCIAL MEDIA SUMMARY REPORT | JANUARY 23 – 27, 2015 5 SAMPLE POSTS
  • 6. CMAD (ALL MENTIONS) CMAD OR CMAD2015 OR CMGRHangout OR “community manager appreciation day” OR CMADselfie OR “CMAD Selfie” CMADSELFIE CMADselfie OR “CMAD Selfie” CMAD 2015 SOCIAL MEDIA SUMMARY REPORT | JANUARY 23 – 27, 2015 6 BOOLEAN SEARCH STRINGS