A Sysomos Reports breakdown of what happened on Twitter around the 2015 Oscars.
This report includes a look at the ceremony, what Twitter's perception of the host and acceptance speeches were and a deeper look into the #AskHerMore hashtag.
Take a deep dive into Sprite's social media efforts as it talks about lifestyle and new products to keep its fanbase engaged and thinking about the brand.
Managing a Growing Social Media Strategy - APACSysomos
As social media becomes more engrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment? How do you connect your regions and teams to gain visibility across paid media campaigns on social?
Social media channels have grown beyond Facebook, Instagram and YouTube. Channels such as WeChat and Weibo have different tactics and best practices that your teams based in the United States and Europe want visibility into.
View this presentation to learn tips from the pros on growing your social media strategy. We’ll cover 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Sysomos Beyond the Numbers - Social Media Crisis ManagementSysomos
WHAT YOU’LL LEARN:
- Setting up the appropriate monitors and alerts to safeguard against an online crisis taking you by surprise
- How you can respond to a crisis to mitigate the impact and prevent its growth
- Assessing and measuring the impact of a crisis on your brand
A Sysomos Reports breakdown of what happened on Twitter around the 2015 Oscars.
This report includes a look at the ceremony, what Twitter's perception of the host and acceptance speeches were and a deeper look into the #AskHerMore hashtag.
Take a deep dive into Sprite's social media efforts as it talks about lifestyle and new products to keep its fanbase engaged and thinking about the brand.
Managing a Growing Social Media Strategy - APACSysomos
As social media becomes more engrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment? How do you connect your regions and teams to gain visibility across paid media campaigns on social?
Social media channels have grown beyond Facebook, Instagram and YouTube. Channels such as WeChat and Weibo have different tactics and best practices that your teams based in the United States and Europe want visibility into.
View this presentation to learn tips from the pros on growing your social media strategy. We’ll cover 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Sysomos Beyond the Numbers - Social Media Crisis ManagementSysomos
WHAT YOU’LL LEARN:
- Setting up the appropriate monitors and alerts to safeguard against an online crisis taking you by surprise
- How you can respond to a crisis to mitigate the impact and prevent its growth
- Assessing and measuring the impact of a crisis on your brand
Social Media Report - Top Fast Food Brands July 1st - Aug 31stUnmetric
Benchmark the social media performance of Top Fast Food brands. Analyze which brands get better engagement and why. Access a variety of social media metrics in this report.
Social Media Report - NFL Teams July-AugustUnmetric
Evaluate the social media performance of the various NFL Teams. Find out how engaging your favorite team is, along with campaign intel and a bunch of other social media metrics.
A Social Media Phenomenon
In the words of Movember,
“The Movember Foundation is a global charity committed to men living happier, healthier, longer lives. Since 2003, millions have joined the men’s health movement, raising £402 million and funding over 1,000 projects focusing on prostate cancer, testicular cancer, poor mental health and physical inactivity.”
Linkfluence use social media data to provide an overview of some key campaign elements and learnings.
How a genuine response to the Boston Marathon Bombing started a social media movement within 48 hours. A case study for social media success and an inspiration for people everywhere.
I worked on this as a project for one of my job interviews. The ask was to gather 3 insights from listening to the conversations with #TheVoice, and create a social media campaign.
Why do some videos go viral while others collect just a bunch of clicks? Most studies on the subject focus on virality as a feature of the content. But what if virality was (also) a feature of the audience? Can the demographics and the structure of the audience of a video explain how it goes viral? And how can you predict virality?
Using Pulsar's content tracking technology we looked at four videos that recently went viral on Twitter: a music video, an advertising campaign, a citizen journalism video and a Vine series. All videos went viral in different ways and whilst there is no simple answer such as a virality formula, the talk reveals the common traits of viral phenomena and how marketers can engineer them in their creative and planning process in order to achieve virality and develop a data-driven content strategy.
PT.1
http://www.facegroup.com/how-videos-go-viral.html
PT.2
http://www.pulsarplatform.com/blog/2013/how-stuff-spreads-how-video-goes-viral-pt-2-the-role-of-audience-networks/
Customer Generated Content: Things Marketers Should KnowSysomos
Customer Generated Content campaigns are a topic often talked about when they’re done successfully, but without the context of what it takes to create an effective strategy and execute campaigns and marketing activities off of it. The reality is Customer Generated Content (also known as User Generated Content) is still new territory for many agencies and marketers alike, and their unfamiliarity with it can lead to missed opportunities for great content.
Sysomos Beyond the Numbers - Boolean Query Lesson 2016Sysomos
This presentation goes over lessons in both basic and advanced query writing (boolean queries) for use in Sysomos products. This presentation also goes over some of the new boolean operators available in Sysomos MAP 2.0.
Analyzing the impact of your social media spending in real time is a common struggle for many marketers and agencies alike. Whether you report on your paid social strategy internally or you are an agency providing reporting services, analyzing campaign objectives against targeted audiences takes manual effort and time. With social advertising gaining a larger share of marketer’s budgets, it’s crucial to understand which creative or overall campaign is driving the highest return for your objective.
In this on demand webinar we discuss best practices for paid social advertising and how you can analyze it in real time using Sysomos Paid Social Analytics.
Social Media Report - Top Fast Food Brands July 1st - Aug 31stUnmetric
Benchmark the social media performance of Top Fast Food brands. Analyze which brands get better engagement and why. Access a variety of social media metrics in this report.
Social Media Report - NFL Teams July-AugustUnmetric
Evaluate the social media performance of the various NFL Teams. Find out how engaging your favorite team is, along with campaign intel and a bunch of other social media metrics.
A Social Media Phenomenon
In the words of Movember,
“The Movember Foundation is a global charity committed to men living happier, healthier, longer lives. Since 2003, millions have joined the men’s health movement, raising £402 million and funding over 1,000 projects focusing on prostate cancer, testicular cancer, poor mental health and physical inactivity.”
Linkfluence use social media data to provide an overview of some key campaign elements and learnings.
How a genuine response to the Boston Marathon Bombing started a social media movement within 48 hours. A case study for social media success and an inspiration for people everywhere.
I worked on this as a project for one of my job interviews. The ask was to gather 3 insights from listening to the conversations with #TheVoice, and create a social media campaign.
Why do some videos go viral while others collect just a bunch of clicks? Most studies on the subject focus on virality as a feature of the content. But what if virality was (also) a feature of the audience? Can the demographics and the structure of the audience of a video explain how it goes viral? And how can you predict virality?
Using Pulsar's content tracking technology we looked at four videos that recently went viral on Twitter: a music video, an advertising campaign, a citizen journalism video and a Vine series. All videos went viral in different ways and whilst there is no simple answer such as a virality formula, the talk reveals the common traits of viral phenomena and how marketers can engineer them in their creative and planning process in order to achieve virality and develop a data-driven content strategy.
PT.1
http://www.facegroup.com/how-videos-go-viral.html
PT.2
http://www.pulsarplatform.com/blog/2013/how-stuff-spreads-how-video-goes-viral-pt-2-the-role-of-audience-networks/
Customer Generated Content: Things Marketers Should KnowSysomos
Customer Generated Content campaigns are a topic often talked about when they’re done successfully, but without the context of what it takes to create an effective strategy and execute campaigns and marketing activities off of it. The reality is Customer Generated Content (also known as User Generated Content) is still new territory for many agencies and marketers alike, and their unfamiliarity with it can lead to missed opportunities for great content.
Sysomos Beyond the Numbers - Boolean Query Lesson 2016Sysomos
This presentation goes over lessons in both basic and advanced query writing (boolean queries) for use in Sysomos products. This presentation also goes over some of the new boolean operators available in Sysomos MAP 2.0.
Analyzing the impact of your social media spending in real time is a common struggle for many marketers and agencies alike. Whether you report on your paid social strategy internally or you are an agency providing reporting services, analyzing campaign objectives against targeted audiences takes manual effort and time. With social advertising gaining a larger share of marketer’s budgets, it’s crucial to understand which creative or overall campaign is driving the highest return for your objective.
In this on demand webinar we discuss best practices for paid social advertising and how you can analyze it in real time using Sysomos Paid Social Analytics.
Unlocking Insights With Facebook Topic DataSysomos
Facebook topic data, valuable information that marketers and businesses can use to support their social strategies, has long been unrealistic. The ability to gain actionable insights from the entirety of the world’s largest social network has eluded companies due to limited openness of public data feeds. However, with the recent release of Facebook topic data – an aggregated and anonymous Facebook data feed – this is all changing.
Marketers and businesses are now more eager than ever to find ways to use this rich and unique data source to gain insights that will help them make informed business decisions to give them a market and competitive advantage. At Sysomos, we’ve built our newest tool, Scout, to help you do just that.
In this presentation we’ll take you through five practical use cases on how you can easily use Scout to analyze Facebook topic data to help you support your social strategies with deep and meaningful insights.
We'll cover Scout use cases on:
- Product development
- Market research
- Competitive analysis
- Content marketing
- Audience targeting
Did you know that 80% of companies say that they deliver quality customer service but only 8% of customers agree with them?
Too often businesses focus on their social marketing strategy while living in denial of the true effectiveness of their social customer service strategy. How can you break out of this? In this presentation we cover 18 simple themes from author Jay Baer's new book, ‘Hug Your Haters’, and discuss tactics you can use to evolve your social customer service strategy and meet the challenges that come from having vocal brand detractors in a very public space.
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. We’ll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
How can you analyze what people are sharing and engaging with on Facebook? Up until recently this was not possible, but now it is with Facebook Topic Data.
In this presentation we'll cover what this means for the world of marketing (and doing business in general). We’ll also cover ways you can analyze Facebook Topic data – and turn it into actionable intelligence – through Sysomos Scout.
2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.
We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.
Join us on this webinar where we discuss the new improvements and features added to our social monitoring and engagement platform Heartbeat.
Learn how to:
Get more flexibility out of your Heartbeat data when you run ad-hoc queries from the filter menu.
Gain insights on Instagram hashtag reach, growth, and engagement.
Track the viral spread of a Tweet and drill down to identify the amplifiers.
Please enjoy!
Join us on this webinar where we discuss the new improvements made to our real-time social research tool MAP. We show off our brand new user interface and new software features.
Learn how to:
Easily customize your data reports with the ability to create a dashboard.
Get minute-by-minute analysis of spikes and dips in chatter with time-based search.
Run analytics against shortened URLs
Please enjoy!
This presentation explains how brands can mine social media data, both text and images, in order to find insights about your customers and markets that can provide real business value.
Unleash The Power Of Visual Social Media For Your BrandSysomos
An estimated 2 billion images are posted on social media every single day. This presentation explains how brands can use visual social media to better engage with their audiences and gain valuable insight.
How To Use Social Data Analytics To Win At EverythingSysomos
Digital marketing is a complex sphere with lots of interconnected elements, often managed by different teams. Whatever parts of the digital marketing mix you’re responsible for, you can use social media data analytics to work smarter, this presentation explains how.
The Future of Social Data: Social Intelligence - A presentation from #SMWChicagoSysomos
With the proliferation of data expected to grow 50x in the next ten years, companies need to not just listen to what’s happening now, but use data to predict what’s going to happen next, and be able to take actions on what they learn. Moreover, the rise in multimedia content like photos and videos means that listening and analytics need to include those data sources as well in order to stay at the bleeding edge of the social web. Plus, the companies leveraging these technologies need people, process and purpose as well to ensure that social intelligence isn’t lost in a corner of the marketing department but is positioned to be a key source of business intelligence for the entire organization.
Social media platforms have become the norm for companies to engage with customers and communicate information with the rest of the world. These networks also provide data that, when used with social monitoring tools, can be used to mitigate security issues before they become a major problem.
In this presentation you can learn how some of the world’s leading companies are using social intelligence to monitor security threats, identify liabilities, and get ahead of risk.
Covered:
Cyber security attacks
Fraud detection
Intellectual property protection
Executive and talent threats
Sysomos Monthly Webinar September - Sysomos and Expion Come TogetherSysomos
No matter how simple or complex the ecosystem, content can perform better and be more engaging...
Recently, we welcomed Expion to the Sysomos family. In this presentation we will showcase some of the cool and unique things you can do with their incredible platform. Join us and learn how you can deliver programs that are not only impactful, but cost-effective.
To view all sysomos webinar and sign up for future ones please visit sysomos.com/webinars.
If you'd like to view a recording of this webinar please visit sysomos.com/webinars/sysomos-expion.
Using Social Intelligence for Business Decision Making - A Masterclass Presen...Sysomos
Social media has become table stakes for any brand these days, but how can you move beyond just monitoring and responding to using social intelligence to make smart business decisions?
This presentation will explore this topic and show you examples of how some companies are already doing this.
In this presentation, Jason Harris (harrisja) provides tips, tricks and methods for building purpose back in to your corporate storytelling methods across multiple social media channels.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
1. www.sysomos.com
|
@sysomos
|
reports@sysomos.com
TWITTER
REPORT
BY
SYSOMOS
FEBRUARY
7,
2016
SUPER
BOWL
50
2. SUPER
BOWL
50
• Super
Bowl
50
generated
a
total
of
21.8M
tweets
on
February
7
–
up
104%
compared
to
Super
Bowl
XLIX
last
year.
Tweets
were
amplified
to
an
esQmated
87B
impressions
• 40%
of
content
was
organic
vs.
60%
retweets
• The
Pepsi
HalHime
Show
featuring
Coldplay,
Beyoncé,
and
Bruno
Mars
(4.8M
tweets)
accounted
for
22%
of
overall
buzz,
followed
by
menQons
about
the
Denver
Broncos
(3.7M
tweets,
17%
SoV)
and
the
Carolina
Panthers
(3.3M
tweets
–
15%
SoV).
The
commercials
generated
1.5M
menUons
(7%
of
the
overall
buzz
volume)
• The
highest
spike
in
acQvity
occurred
between
8:31pm
and
8:50pm
during
the
halXime
show
(3.2M
tweets
–
18%
of
the
overall
buzz
between
6pm
and
12am)
THE
TEAMS
• The
Broncos
generated
3.7M
tweets
compared
to
3.3M
for
the
Panthers,
which
translated
to
a
share
of
voice
of
53%
and
47%,
respecQvely
• TwiYer
followers
for
both
team
grew
at
comparable
rates
from
January
31
to
February
7
• The
Broncos
recorded
the
highest
number
of
new
followers
on
February
5
–
the
last
#OrangeFriday
of
the
season
(15,555
net
new
followers)
• Ron
Rivera’s
press
conference
on
February
2
coincided
with
the
largest
number
of
net
new
fans
for
the
Panthers
(15,885)
• JusUn
Timberlake
and
Tiger
Woods
were
the
top
most
influenQal
celebrity
supporters
of
the
Broncos.
Khloe
Kardashian
and
Stephen
Curry
were
among
the
most
popular
supporters
of
the
Panthers
THE
HALFTIME
SHOW
• The
Pepsi
HalXime
Show
generated
a
total
of
4.8M
tweets
on
February
7
–
up
60%
from
last
year
• Beyoncé
was
the
most
popular
performer
of
the
night
with
37%
of
the
overall
Super
Bowl
50
performers,
including
Lady
Gaga
• Lady
Gaga’s
rendiQon
of
the
naQonal
anthem
drove
21%
of
the
performers’
buzz
and
won
her
a
spot
on
the
wish
list
for
Super
Bowl
51
HalXime
Show
• Drake
topped
the
Top
5
wish
list
for
Super
Bowl
51,
followed
by
JusUn
Bieber,
One
DirecUon,
Lady
Gaga,
and
Taylor
SwiH
THE
COMMERCIALS
• Tweets
about
commercials
shown
during
Super
Bowl
50
reached
a
total
of
1.7M
and
accounted
for
8%
of
the
overall
Super
Bowl
50
menQons
• The
Top
10
spots
drove
60%
of
the
overall
buzz
around
the
commercials
• Mountain
Dew’s
#PuppyMonkeyBaby
earned
the
top
spot
among
the
Top
10
with
a
share
of
voice
of
26%,
followed
by
Doritos’
Ultrasound
ad
and
T-‐Mobile’s
#YouGotCarriered
H.
Drake
with
22%
and
12%,
respecQvely
REPORT
SUMMARY
SUPER
BOWL
50
|
TWITTER
REPORT
BY
SYSOMOS
|
FEBRUARY
7,
2016
2
3. 36%
60%
4%
Regular
Tweet
Re-‐Tweets
@reply
91%
8%
1%
1
Tweet
2-‐4
Tweets
5
or
more
TOTAL
BRONCOS
PANTHERS
HALFTIME
SHOW
COMMERCIALS
NUMBER
OF
TWEETS
21.8M
3.7M
(17%)
3.3M
(15%)
4.8M
(22%)
1.5M
(7%)
ESTIMATED
REACH
87B
22B
(25%)
13B
(15%)
13.2B
(15%)
9.1B
(10%)
BRONCOS
17%
PANTHERS
15%
HALFTIME
SHOW
22%
OTHER
39%
COMMERCI
ALS
7%
GENDER
SPLIT
41
%
59
%
TWEET
TYPES
ENGAGEMENT
LEVEL
DASHBOARD
WORD
CLOUD*
3SUPER
BOWL
50
|
TWITTER
REPORT
BY
SYSOMOS
|
FEBRUARY
7,
2016
5.3M
2.1M
1.7M
852.5K
588.3K
457.9K
450K
339.4K
189.5K
161.8K
#sb50
#esurancesweepstakes
#superbowl
#broncos
#keeppounding
#pepsihalXime
#superbowlsunday
#superbowl50
#halXimeshow
#panthers
TOTAL
MENTIONS:
21.8M
ESTIMATED
REACH:
87B
impressions
TOP
HASHTAGS
BUZZGRAPH
*
Super
Bowl
50
and
related
keywords
have
been
removed
from
the
word
cloud
4. 0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
6pm 6:10 6:20 6:30 6:40 6:50 7:00 7:10 7:20 7:30 7:40 7:50 8:00 8:10 8:20 8:30 8:40 8:50 9:00 9:10 9:20 9:30 9:40 9:5010:0010:1010:2010:3010:4010:5011:0011:1011:2011:3011:4011:5012am
4
SUPER
BOWL
BUZZ
ANALYSIS
SUPER
BOWL
50
|
TWITTER
REPORT
BY
SYSOMOS
|
FEBRUARY
7,
2016
OVERVIEW
• 82%
of
Super
Bowl
50
TwiYer
buzz
was
generated
between
6pm
and
12am
EST
on
February
7-‐8
(17.9M
tweets)
• The
highest
volume
of
tweets
occurred
between
8:31pm
and
8:50pm
(3.2M
tweets)
during
the
Super
Bowl
50
HalXime
Show
• Tweets
about
the
Broncos
winning
the
Vince
Lombardi
trophy
drove
the
third
highest
spike
around
10:30PM
(1.1M
tweets)
• TwiYer
acQvity
slowed
down
unQl
shortly
before
12am
when
Cam
Newton’s
exit
from
the
post-‐game
press
conference
started
trending
#EsuranceSweepstakes
Pepsi
HalXime
Show
X.
Coldplay,
Bruno
Mars
and
Beyoncé
Denver
Broncos
win
SB50
/
#EsuranceSweeptakes
Panthers’
Cam
Newton
exits
post-‐game
press
conference
Broncos
score
a
touchdown,
take
24-‐10
lead
Fan
tweets
showing
support
for
their
favorite
team
ReacQons
to
officials’
ruling
Newton’s
pass
to
Cotchery
incomplete
(as
not
a
catch)
Panthers’
Stewart
scores
a
touchdown
5. MOST
RETWEETED
TWEETS
SUPER
BOWL
BUZZ
ANALYSIS
8SUPER
BOWL
50
|
TWITTER
REPORT
BY
SYSOMOS
|
FEBRUARY
7,
2016
SENTIMENT
DRIVERS
ANALYSIS
29%
27%
18%
11%
15%
TEAM/
PLAYER
SUPPORT
ARTISTS
SUPPORT
PERFORMANCE
REACTIONS
PERFORMANCE
ANTICIPATION
OTHER
34%
31%
16%
12%
7%
TEAM/
PLAYER
DISLIKE
EVENT
RECEPTION
ADS
ARTISTS/
PERFORMANCE
RECEPTION
OTHER
SENTIMENT
SCORE
RETWEETS
57,698
LIKES
128,163
RETWEETS
76,769
LIKES
82,272
RETWEETS
42,083
LIKES
69,723
RETWEETS
45,089
LIKES
55,099
POS,
34%
NEU,
50%
NEG,
16%
7. +2,330
+4,426
+8,875
+15,337
+6,789
+15,555
+10,846 +10,146
0
5,000
10,000
15,000
20,000
31-Jan 1-Feb 2-Feb 3-Feb 4-Feb 5-Feb 6-Feb 7-Feb
48%
49%
3%
Regular
Tweet
Re-‐Tweets
@reply
93%
7%
0%
1
Tweet
2-‐4
Tweets
5
or
more
DENVER
BRONCOS
VS
CAROLINA
PANTHERS
8SUPER
BOWL
50
|
TWITTER
REPORT
BY
SYSOMOS
|
FEBRUARY
7,
2016
BRONCOS
53%
PANTHER
S
47%
0
100,000
200,000
300,000
400,000
500,000
600,000
6pm
6:10
6:20
6:30
6:40
6:50
7:00
7:10
7:20
7:30
7:40
7:50
8:00
8:10
8:20
8:30
8:40
8:50
9:00
9:10
9:20
9:30
9:40
9:50
10:00
10:10
10:20
10:30
10:40
10:50
11:00
11:10
11:20
11:30
11:40
11:50
12am
BRONCOS PANTHERS
@PANTHERS
FOLLOWER
GROWTH
Follower
Growth
(Feb.
7):
+10,448
Avg
Daily
Follower
Growth
(Jan.
31
–
Feb.
6):
+9,084
FAN
TWEET
TYPES
FAN
ENGAGEMENT
LEVEL
53%
41%
6%
Regular
Tweet
Re-‐Tweets
@reply
90%
9%
1%
1
Tweet
2-‐4
Tweets
5
or
more
FAN
TWEET
TYPES
FAN
ENGAGEMENT
LEVEL
@BRONCOS
FOLLOWER
GROWTH
Follower
Growth
(Feb.
7):
+10,146
Avg
Daily
Follower
Growth
(Jan.
31
–
Feb.
6):
+9,165
#BeatThePanthers
tweets
Last
#OrangeFriday
of
the
season
+5,085
+2,892
+15,886
+10,545 +9,595 +9,242 +10,340 +10,448
0
5,000
10,000
15,000
20,000
31-Jan 1-Feb 2-Feb 3-Feb 4-Feb 5-Feb 6-Feb 7-Feb
Ron
Rivera’s
Press
Conference
@Panthers’
“Thank
You”
tweets
to
their
supporters
Broncos
win
Super
Bowl
50
Memes
about
Panthers’
Cam
Newton
Von
Miller
wins
MVP
Award
Comments
on
Cam
Newton’s
Performance
8. MOST
INFLUENTIAL
CELEB
TEAM
SUPPORTERS
8SUPER
BOWL
50
|
TWITTER
REPORT
BY
SYSOMOS
|
FEBRUARY
7,
2016
BRONCOS
PANTHERS
*
Based
on
number
of
followers
11. LADY
GAGA
VS
THE
HALFTIME
SHOW
LINEUP*
SUPER
BOWL
51
HALFTIME
SHOW
WISH
LIST**
HALFTIME
SHOW
8SUPER
BOWL
50
|
TWITTER
REPORT
BY
SYSOMOS
|
FEBRUARY
7,
2016
0
100,000
200,000
300,000
400,000
8:30 8:32 8:34 8:36 8:38 8:40 8:42 8:44 8:46 8:48 8:50 8:52 8:54 8:56
Coldplay
open
the
Super
Bowl
50
HalXime
Show
Beyoncé
performs
her
new
song,
“FormaQon”
Drake
23%
OVERVIEW
• The
Super
Bowl
50
HalXime
Show
generated
4.8M
tweets
(up
60%
from
last
year)
and
accounted
for
22%
of
the
overall
Super
Bowl
menUons
on
February
7
• The
collecUve
buzz
about
Coldplay,
Bruno
Mars,
and
Beyoncé
surpassed
menQons
of
Katy
Perry’s
performance
last
year
by
135%,
however
Beyoncé
(1.8M
tweets)
was
the
only
one
to
outperform
Katy
Perry
(1.7M
tweets)
• Beyoncé
was
the
most
popular
performer
of
the
night
with
37%
of
the
overall
arQst
menQons
and
three
of
the
Top
10
halXime
show
hashtags.
Lady
Gaga’s
rendiQon
of
the
naQonal
anthem
drove
21%
of
the
performers’
buzz
and
won
her
a
spot
on
the
wish
list
for
Super
Bowl
51
HalXime
Show
795,382
413,265
249,982
140,419
106,422
102,941
101,369
93,854
42,905
37,111
#sb50
#pepsihalXime
#superbowl
#halXimeshow
#formaQon
#beyoncebowl
#beyonce
#coldplay
#superbowl50
#esurancesweepstakes
TOP
HASHTAGS
WORD
CLOUD
Beyoncé
37%
Taylor
SwiX
1.5%
Bruno
Mars
and
Beyoncé
join
the
stage
Coldplay,
Beyoncé
and
Bruno
Mars
perform
medley
of
songs
from
previous
HalXime
performers
Super
Bowl
50
HalXime
Show
ends
*
Based
on
5M
combined
number
of
tweets
for
all
performers
Coldplay
29%
Lady
Gaga
21%
**
Within
menQons
of
Super
Bowl
51’s
halXime
JusQn
Bieber
3%
One
DirecQon
2%
Lady
Gaga
2%
Viewer
reacQons
to
the
HalXime
Show
and
to
Beyoncé’s
World
Tour
announcement
Bruno
Mars
14%
*
Super
Bowl
50
and
related
keywords
have
been
removed
from
the
word
cloud
14. MOUNTAIN
DEW
#PUPPYMON
KEYBABY
26%
DORITOS
#ULTRASOU
ND
22%
T-‐MOBILE
#YOUGOTCA
RRIERED
12%
T-‐MOBILE
#BALLOGIZE
10%
AVOCADOS
FROM
MEXICO
6%
ESURANCE*
5%
MINI
5%
BUDWEISER
#GIVEADAM
N
5%
POKEMON
5%
TACO
BELL
4%
TOP
COMMERCIAL
SENTIMENT
&
AUDIENCE
–
#PUPPYMONKEYBABY
TOP
10
COMMERCIALS
57%
of
the
overall
commercial
menQons
DASHBOARD
3SUPER
BOWL
50
|
TWITTER
REPORT
BY
SYSOMOS
|
FEBRUARY
7,
2016
332K
116.5K
87.6K
46.3K
44.8K
32.2K
29.6K
28.3K
24.8K
20.5K
#sb50
#puppymonkeybaby
#superbowl
#avosinspace
#ad
#ballogize
#superbowlcommercials
#giveadamn
#doritos
#pokemon20
TOP
10
HASHTAGS
OVERVIEW
• Tweets
about
the
Super
Bowl
50
commercials
reached
a
total
of
over
1.7M
menUons,
57%
of
which
were
driven
by
the
Top
10
commercials
• Mountain
Dew’s
#PuppyMonkeyBaby
spot
emerged
as
the
most
menQoned
among
the
Top
10
commercials
with
a
share
of
voice
of
26%
• Doritos’
Ultrasound
ad
and
T-‐Mobile’s
#YouGotCarriered
ranked
2nd
and
3rd,
with
22%
and
12%,
respecQvely
#PUPPYMONKEYBABY
• Mountain
Dew’s
ad
scored
13%
posiUve
and
39%
negaUve
senQment
• 86%
of
posiUve
menUons
were
driven
by
users’
general
posiQve
recepQon
of
the
commercial,
while
48%
of
negaQve
content
was
associated
with
keywords
such
as
“nightmares”,
“creepy”,
“terrified”
etc.
39%
86%
8%
6%
POSITIVE
RECEPTION
AD
EFFECTIVENESS
AD
RECOMMENDATION
48%
45%
7%
SCARY/TOO
BIZZARE
GENERAL
DISLIKE
NEGATIVE
IMPACT
ON
PURCHASE
INTENT
13%
49
%
51
%
49
%
51
%
*
Excludes
tweets
containing
#EsuranceSweepstakes,
without
a
reference
to
“commercial”
or
related
terms
15. #PUPPYMONKEYBABY
OVERALL
MOST
RETWEETED
10
RETWEETS
22,097
LIKES
27,031
RETWEETS
35,030
LIKES
65,794
RETWEETS
25,844
LIKES
37,719
RETWEETS
3,061
LIKES
1,602
RETWEETS
8,910*
LIKES
20,439
RETWEETS
3,087
LIKES
2,598
SUPER
BOWL
50
|
TWITTER
REPORT
BY
SYSOMOS
|
FEBRUARY
7,
2016
*
EsQmated
number
of
RTs
on
February
7
RETWEETS
30,875
LIKES
33,530
RETWEETS
13,338
LIKES
1,006
Editor's Notes
Top 10 Spikes
The team queries should include the names/handles of the players as well.