This presentation explains how brands can mine social media data, both text and images, in order to find insights about your customers and markets that can provide real business value.
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. We’ll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
How can you analyze what people are sharing and engaging with on Facebook? Up until recently this was not possible, but now it is with Facebook Topic Data.
In this presentation we'll cover what this means for the world of marketing (and doing business in general). We’ll also cover ways you can analyze Facebook Topic data – and turn it into actionable intelligence – through Sysomos Scout.
Join us on this webinar where we discuss the new improvements made to our real-time social research tool MAP. We show off our brand new user interface and new software features.
Learn how to:
Easily customize your data reports with the ability to create a dashboard.
Get minute-by-minute analysis of spikes and dips in chatter with time-based search.
Run analytics against shortened URLs
Please enjoy!
Over the past two years, influencer marketing has become one of the fastest growing digital marketing tactics. Brands are seeing the impact influencers have on their content strategy and audience development. However, many marketers are still gaining a full understanding of how to run an influencer campaign and which insights they should be paying attention to.
This presentation covers:
- Influencer marketing overview – the who, what, where and why
- Starting an influencer campaign – setting goals, identifying audience, keywords and content
- Building a content campaign – building strategy, setting timelines, finding and engaging with influencers
- Monitoring and Reporting – tracking off-site content, measuring true influence beyond likes and shares
Cision - How Social Media Is Changing the Face of PRFalcon.io
It is safe to say that the new way of word of mouth marketing is social media marketing. But why do companies engage in social media marketing? Most would say it is to connect to their consumers, to have a relationship with them in order to keep their products and company top of mind and viewed in the best and most positive light. But hold up, isn’t that the job of public relations?
Advanced Analytics: Are your campaigns effective?Cision
Most communicators know the importance of measurement, but few know how to do it correctly. Do you?
Cision PR Edition helps you prove the value of your communication by giving you a 360-degree view of your campaigns through easy-to-understand reporting and advanced analytics.
Join Cision’s Shawn Dooley for a free webinar to learn how to report on the impact of your campaigns. Shawn will show you how to:
- Measure your impact through competitive analysis
- Better understand your brand with performance metrics
- Create targeted communication with key message analysis
- Showcase your efforts through illustrated reports
AMA Baltimore - Building Your Content Marketing PlanWill Davis
As companies race to implement content marketing programs, many are doing so without a concrete plan. Right Source Marketing Managing Partner Will Davis leads this workshop on building your content marketing plan for Baltimore's American Marketing Association chapter. The workshop covers understanding buyer roles, viewing content from a business perspective, content planning, content creation, content optimization, content distribution and content tracking and analysis.,
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. We’ll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
How can you analyze what people are sharing and engaging with on Facebook? Up until recently this was not possible, but now it is with Facebook Topic Data.
In this presentation we'll cover what this means for the world of marketing (and doing business in general). We’ll also cover ways you can analyze Facebook Topic data – and turn it into actionable intelligence – through Sysomos Scout.
Join us on this webinar where we discuss the new improvements made to our real-time social research tool MAP. We show off our brand new user interface and new software features.
Learn how to:
Easily customize your data reports with the ability to create a dashboard.
Get minute-by-minute analysis of spikes and dips in chatter with time-based search.
Run analytics against shortened URLs
Please enjoy!
Over the past two years, influencer marketing has become one of the fastest growing digital marketing tactics. Brands are seeing the impact influencers have on their content strategy and audience development. However, many marketers are still gaining a full understanding of how to run an influencer campaign and which insights they should be paying attention to.
This presentation covers:
- Influencer marketing overview – the who, what, where and why
- Starting an influencer campaign – setting goals, identifying audience, keywords and content
- Building a content campaign – building strategy, setting timelines, finding and engaging with influencers
- Monitoring and Reporting – tracking off-site content, measuring true influence beyond likes and shares
Cision - How Social Media Is Changing the Face of PRFalcon.io
It is safe to say that the new way of word of mouth marketing is social media marketing. But why do companies engage in social media marketing? Most would say it is to connect to their consumers, to have a relationship with them in order to keep their products and company top of mind and viewed in the best and most positive light. But hold up, isn’t that the job of public relations?
Advanced Analytics: Are your campaigns effective?Cision
Most communicators know the importance of measurement, but few know how to do it correctly. Do you?
Cision PR Edition helps you prove the value of your communication by giving you a 360-degree view of your campaigns through easy-to-understand reporting and advanced analytics.
Join Cision’s Shawn Dooley for a free webinar to learn how to report on the impact of your campaigns. Shawn will show you how to:
- Measure your impact through competitive analysis
- Better understand your brand with performance metrics
- Create targeted communication with key message analysis
- Showcase your efforts through illustrated reports
AMA Baltimore - Building Your Content Marketing PlanWill Davis
As companies race to implement content marketing programs, many are doing so without a concrete plan. Right Source Marketing Managing Partner Will Davis leads this workshop on building your content marketing plan for Baltimore's American Marketing Association chapter. The workshop covers understanding buyer roles, viewing content from a business perspective, content planning, content creation, content optimization, content distribution and content tracking and analysis.,
Search and Social: A Happy Marriage - Cara Wiggins Gray [Energy Digital Summi...Energy Digital Summit
This presentation was written by Cara Wiggins Gray, Manager, Digital Marketing Analytics and SEO at Reliant Energy. Cara was invited to present as a keynote speaker for the inaugural Energy Digital Summit in June 2014. She presented on the subjects on the influences of SEO, Social Media, and Content Marketing.
KRV Guru is an award winning best & top digital marketing agency in hyderabad,India with skillset on social media marketing services,
content marketing, search engine optimization services. KRV Guru has delivered successful results to Global clientele on
digital marketing services & digital strategies also. Either you can outsource digital marketing services or hire a digital
marketing expert resource for your project.Be it Google PPC or Mobile app marketing we have the best inhouse team to deliver
your marketing project requirement. If you are looking for Local SEO results for your startup or SME then KRV Guru will be
the best choice for you.
What I've Learnt from Social Media ListeningJoe Edwards
I uncover some of the techniques used to understand audiences through social media listening and measuring, how it can inform social, business and marketing strategy, hone social media activity and work to improve brand perception. As part of the presentation he'll also look at various brands and case studies to identify real world examples.
Does your marketing strategy satisfy you? We offer content marketing manual, that shows all the necessary tips to implement to make your strategy the most efficient. Enjoy our comic strip!
Content Marketing - Unlock The Power of Your Content as a Marketing ToolWill Davis
Includes Content Marketing Strategies, research statistics and tactical examples of content marketing, as well as qualitative and quantitative measurement examples.
Why Sales Doesn't Use Your Content (And What To Do About It)Percussion Software
Learn how you can align with sales and get them using your content by:
- Building your content development and organizational plan
- Developing buyer personas
- Keeping sales up to date on available content
- Using content in different mediums
- Setting up a feedback loop
Content Strategy: The Importance of Content Strategy in MarketingZest Digital
Matt Goolding from Zest Digital looks at the importance of a wider strategy in undertaking content marketing. A comprehensive content strategy is essential, and this presentation outlines how to develop and utilise the bigger picture in order to see the most positive effects.
The New Little Bird Influencer Marketing Platform Little Bird
The new Little Bird platform is faster and more powerful than ever. It delivers targeted information about social influence more efficiently and effectively so you can build smarter marketing around who and what is influencing conversations on Twitter.
Best Practices To Maximize Your Social Media Monitoring Efforts Presented By ...Alterian
Featuring Connie Bensen, Director of Community Strategy
Thursday, November 19th 10:00am Central / 16.00 UK
Marketers are coming to realize that there are many benefits to gaining valuable insights from online conversations. Setting up relevant searches can prove to be a daunting challenge. Then there's the step of separating irrelevant information from actionable information. Once that point is achieved then there is the big question of how to analyze the information and reporting.
In this webinar, Connie Bensen, will explore best practices for social media monitoring & reporting. You will learn:
-Common Applications of Social Media Monitoring
-Search Design
-Dealing with Noise and Spam
-Reports and Analysis
-Actions Based on Insights that Result in ROI
Key questions about social media answered for B2B marketers, such as: how are b2b buyers using social media? What are the pitfalls to avoid? And what does b2b social media success look like?
Digital Opportunity Analysis - Social Media + SEO + Content StrategyRooneyPartners
Effective digital engagement is essential to the health of your brand. The Digital Opportunity Analysis offered by RooneyPartners creates the foundation for a successful activation strategy. Our analytics-based approach to defining the digital opportunity enables you to better understand your current and potential audiences in social media, analyzes the conversations relevant to your brand, benchmarks your organization against competitors, and provides a path for optimizing your search engine performance. The Digital Opportunity Analysis delivers proof of concept for organizations seeking to activate or optimize a social media strategy, delivers the blueprint for a more effective digital content strategy, and identifies social media amplification and engagement activities that can drive reach, engagement, and conversion of key audiences.
How To Use Social Data Analytics To Win At EverythingSysomos
Digital marketing is a complex sphere with lots of interconnected elements, often managed by different teams. Whatever parts of the digital marketing mix you’re responsible for, you can use social media data analytics to work smarter, this presentation explains how.
Sysomos Beyond the Numbers - Social Media Crisis ManagementSysomos
WHAT YOU’LL LEARN:
- Setting up the appropriate monitors and alerts to safeguard against an online crisis taking you by surprise
- How you can respond to a crisis to mitigate the impact and prevent its growth
- Assessing and measuring the impact of a crisis on your brand
Search and Social: A Happy Marriage - Cara Wiggins Gray [Energy Digital Summi...Energy Digital Summit
This presentation was written by Cara Wiggins Gray, Manager, Digital Marketing Analytics and SEO at Reliant Energy. Cara was invited to present as a keynote speaker for the inaugural Energy Digital Summit in June 2014. She presented on the subjects on the influences of SEO, Social Media, and Content Marketing.
KRV Guru is an award winning best & top digital marketing agency in hyderabad,India with skillset on social media marketing services,
content marketing, search engine optimization services. KRV Guru has delivered successful results to Global clientele on
digital marketing services & digital strategies also. Either you can outsource digital marketing services or hire a digital
marketing expert resource for your project.Be it Google PPC or Mobile app marketing we have the best inhouse team to deliver
your marketing project requirement. If you are looking for Local SEO results for your startup or SME then KRV Guru will be
the best choice for you.
What I've Learnt from Social Media ListeningJoe Edwards
I uncover some of the techniques used to understand audiences through social media listening and measuring, how it can inform social, business and marketing strategy, hone social media activity and work to improve brand perception. As part of the presentation he'll also look at various brands and case studies to identify real world examples.
Does your marketing strategy satisfy you? We offer content marketing manual, that shows all the necessary tips to implement to make your strategy the most efficient. Enjoy our comic strip!
Content Marketing - Unlock The Power of Your Content as a Marketing ToolWill Davis
Includes Content Marketing Strategies, research statistics and tactical examples of content marketing, as well as qualitative and quantitative measurement examples.
Why Sales Doesn't Use Your Content (And What To Do About It)Percussion Software
Learn how you can align with sales and get them using your content by:
- Building your content development and organizational plan
- Developing buyer personas
- Keeping sales up to date on available content
- Using content in different mediums
- Setting up a feedback loop
Content Strategy: The Importance of Content Strategy in MarketingZest Digital
Matt Goolding from Zest Digital looks at the importance of a wider strategy in undertaking content marketing. A comprehensive content strategy is essential, and this presentation outlines how to develop and utilise the bigger picture in order to see the most positive effects.
The New Little Bird Influencer Marketing Platform Little Bird
The new Little Bird platform is faster and more powerful than ever. It delivers targeted information about social influence more efficiently and effectively so you can build smarter marketing around who and what is influencing conversations on Twitter.
Best Practices To Maximize Your Social Media Monitoring Efforts Presented By ...Alterian
Featuring Connie Bensen, Director of Community Strategy
Thursday, November 19th 10:00am Central / 16.00 UK
Marketers are coming to realize that there are many benefits to gaining valuable insights from online conversations. Setting up relevant searches can prove to be a daunting challenge. Then there's the step of separating irrelevant information from actionable information. Once that point is achieved then there is the big question of how to analyze the information and reporting.
In this webinar, Connie Bensen, will explore best practices for social media monitoring & reporting. You will learn:
-Common Applications of Social Media Monitoring
-Search Design
-Dealing with Noise and Spam
-Reports and Analysis
-Actions Based on Insights that Result in ROI
Key questions about social media answered for B2B marketers, such as: how are b2b buyers using social media? What are the pitfalls to avoid? And what does b2b social media success look like?
Digital Opportunity Analysis - Social Media + SEO + Content StrategyRooneyPartners
Effective digital engagement is essential to the health of your brand. The Digital Opportunity Analysis offered by RooneyPartners creates the foundation for a successful activation strategy. Our analytics-based approach to defining the digital opportunity enables you to better understand your current and potential audiences in social media, analyzes the conversations relevant to your brand, benchmarks your organization against competitors, and provides a path for optimizing your search engine performance. The Digital Opportunity Analysis delivers proof of concept for organizations seeking to activate or optimize a social media strategy, delivers the blueprint for a more effective digital content strategy, and identifies social media amplification and engagement activities that can drive reach, engagement, and conversion of key audiences.
How To Use Social Data Analytics To Win At EverythingSysomos
Digital marketing is a complex sphere with lots of interconnected elements, often managed by different teams. Whatever parts of the digital marketing mix you’re responsible for, you can use social media data analytics to work smarter, this presentation explains how.
Sysomos Beyond the Numbers - Social Media Crisis ManagementSysomos
WHAT YOU’LL LEARN:
- Setting up the appropriate monitors and alerts to safeguard against an online crisis taking you by surprise
- How you can respond to a crisis to mitigate the impact and prevent its growth
- Assessing and measuring the impact of a crisis on your brand
Sysomos Beyond the Numbers - Boolean Query Lesson 2016Sysomos
This presentation goes over lessons in both basic and advanced query writing (boolean queries) for use in Sysomos products. This presentation also goes over some of the new boolean operators available in Sysomos MAP 2.0.
Social media platforms have become the norm for companies to engage with customers and communicate information with the rest of the world. These networks also provide data that, when used with social monitoring tools, can be used to mitigate security issues before they become a major problem.
In this presentation you can learn how some of the world’s leading companies are using social intelligence to monitor security threats, identify liabilities, and get ahead of risk.
Covered:
Cyber security attacks
Fraud detection
Intellectual property protection
Executive and talent threats
With Facebook’s 1.49 billion active users and just having taken over from Google as the traffic source for news sites, can you afford not to pay attention?
Because of Facebook’s strict privacy standards raw data has not been available to analyze, and businesses have never had access to what may be the world’s largest record of human thought… Until now!
Topic data is what people share and engage with directly in their Facebook news feeds, and for the first time it is now available through a number of DataSift certified social companies, like Insightpool. This is the first time that you as a marketer or agency can define a topic (your brand, competitors, events, etc.) and understand the audience around that topic. It’s a rare opportunity to set yourself apart from your peers and demonstrate a real competitive differentiation.
Join Tim Barker, Chief Product Officer at Data Sift and Devon Wijesinghe, CEO at Insightpool, where you will learn:
• How Facebook topic data enables you to understand more about your target audience
• How you can be one of the first to begin leveraging topic data from Facebook’s 1.44 Billion monthly active users
• What’s included in topic data, such as Status Updates, Page Posts, Comments and more
• How Facebook Topic Data will add to Insightpool’s offerings
Matthew Russell's "Unleashing Twitter Data for Fun and Insight" presentation from Strata 2011. Matthew Russell's "Unleashing Twitter Data for Fun and Insight" presentation from Strata 2011. See http://strataconf.com/strata2011/public/schedule/detail/17714 for an overview of the talk.
Tip from IBM Connect 2014: Socialytics = Social Business, Big Social Data and...SocialBiz UserGroup
In this tip, speaker Scott Padget explains how socialytics provides customer and competitive insights as well as real-time operational insights. He introduces the SIFT (Social Intelligence Fusion Toolkit) Solution that funnels big social data into actionable business intelligence. Scott also describes the lifecycle of socialytics and gives a live demo. Obviously, the slides don’t capture the exact live demo, but they do show some screenshot examples of the SIFT Solution in action.
Data Driven PR: 8 Steps to Building Media Attention with ResearchWalkerSands
Do you want to learn how your internal data can be used to gain media coverage in The New York Times, USA Today, and Mashable? Or how a simple consumer survey can lead to hundreds of new leads for your business?
Learn how in this presentation from Mike Santoro, President of tech PR firm Walker Sands, and Andrea Kempfer, Director of Marketing at market research firm Lab42.
The recorded presentation can be viewed at: http://www.walkersands.com/Data-Driven-PR-Webinar
Analyzing social conversation: a guide to data mining and data visualization Tempero UK
These slides were presented by Mick Conroy of Tempero and Jonathan Stray of Associated Press/Overview Project as part of Social Media Week New York #smwnyc
Business Models in the Data Economy: A Case Study from the Business Partner D...Boris Otto
Data management seems to experience a renaissance today. One particular trend in the so-called data economy has been the emergence of business models based on the provision of high-quality data. In this context, the paper
examines business models of business partner data providers. The paper explores as to how and why these business models differ. Based on a study of six cases, the paper identifies three different business model patterns. A resource-based view is taken to explore the details of these patterns. Furthermore, the paper develops a set of propositions that help understand why the different business models evolved and how they may develop in the future. Finally, the paper discusses the ongoing market transformation process indicating a shift from traditional value chains toward value networks—a change which, if it is sustainable, would seriously threaten the business models of well-established data providers, such as Dun & Bradstreet, for example.
In this talk we outline some of the key challenges in text analytics, describe some of Endeca's current research work in this area, examine the current state of the text analytics market and explore some of the prospects for the future.
“Market power is no longer measured by just corporate size or financial balance sheets, but market understanding nd agility as well.” – Scott Smith
Marketers must not only understand their market today, but also know how to engage and interact with this generation by integrating human capital with technological tools. In this recorded webinar Scott Smith, CMO of Lucas Group, and Devon Wijesinghe, CEO of Insightpool, discuss the truth behind social demand generation, and how marketers can move people through a multi-channel and layered method driving them to become influencers.
Social Media is one of the key channels to reach consumers and the possibilities of tracking and analyzing certain actions throughout such media is simply infinite. Marketers should use and incorporate Social Media Analytics more into their overall market plan. Media monitoring platforms such as Newspoint accurately gather and present data from all the different media sources into one interface.
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI.
This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
A guide to understanding Social Media Monitoring in everyday language. Highlighting Why it is important; what should be done with the data; and how to find a tool.
8 Marketing Skills You Need to Land Your Dream Job in 2015HubSpot
The advertising and marketing industry is facing a talent crisis. This means there is an opportunity for those looking to gain new skills, advance their careers, or change jobs. Learn about the eight skills marketing agencies and brands want and need to hire for in 2015.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Customer Generated Content: Things Marketers Should KnowSysomos
Customer Generated Content campaigns are a topic often talked about when they’re done successfully, but without the context of what it takes to create an effective strategy and execute campaigns and marketing activities off of it. The reality is Customer Generated Content (also known as User Generated Content) is still new territory for many agencies and marketers alike, and their unfamiliarity with it can lead to missed opportunities for great content.
Analyzing the impact of your social media spending in real time is a common struggle for many marketers and agencies alike. Whether you report on your paid social strategy internally or you are an agency providing reporting services, analyzing campaign objectives against targeted audiences takes manual effort and time. With social advertising gaining a larger share of marketer’s budgets, it’s crucial to understand which creative or overall campaign is driving the highest return for your objective.
In this on demand webinar we discuss best practices for paid social advertising and how you can analyze it in real time using Sysomos Paid Social Analytics.
Unlocking Insights With Facebook Topic DataSysomos
Facebook topic data, valuable information that marketers and businesses can use to support their social strategies, has long been unrealistic. The ability to gain actionable insights from the entirety of the world’s largest social network has eluded companies due to limited openness of public data feeds. However, with the recent release of Facebook topic data – an aggregated and anonymous Facebook data feed – this is all changing.
Marketers and businesses are now more eager than ever to find ways to use this rich and unique data source to gain insights that will help them make informed business decisions to give them a market and competitive advantage. At Sysomos, we’ve built our newest tool, Scout, to help you do just that.
In this presentation we’ll take you through five practical use cases on how you can easily use Scout to analyze Facebook topic data to help you support your social strategies with deep and meaningful insights.
We'll cover Scout use cases on:
- Product development
- Market research
- Competitive analysis
- Content marketing
- Audience targeting
Managing a Growing Social Media Strategy - APACSysomos
As social media becomes more engrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment? How do you connect your regions and teams to gain visibility across paid media campaigns on social?
Social media channels have grown beyond Facebook, Instagram and YouTube. Channels such as WeChat and Weibo have different tactics and best practices that your teams based in the United States and Europe want visibility into.
View this presentation to learn tips from the pros on growing your social media strategy. We’ll cover 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Did you know that 80% of companies say that they deliver quality customer service but only 8% of customers agree with them?
Too often businesses focus on their social marketing strategy while living in denial of the true effectiveness of their social customer service strategy. How can you break out of this? In this presentation we cover 18 simple themes from author Jay Baer's new book, ‘Hug Your Haters’, and discuss tactics you can use to evolve your social customer service strategy and meet the challenges that come from having vocal brand detractors in a very public space.
2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.
We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.
Join us on this webinar where we discuss the new improvements and features added to our social monitoring and engagement platform Heartbeat.
Learn how to:
Get more flexibility out of your Heartbeat data when you run ad-hoc queries from the filter menu.
Gain insights on Instagram hashtag reach, growth, and engagement.
Track the viral spread of a Tweet and drill down to identify the amplifiers.
Please enjoy!
Unleash The Power Of Visual Social Media For Your BrandSysomos
An estimated 2 billion images are posted on social media every single day. This presentation explains how brands can use visual social media to better engage with their audiences and gain valuable insight.
The Future of Social Data: Social Intelligence - A presentation from #SMWChicagoSysomos
With the proliferation of data expected to grow 50x in the next ten years, companies need to not just listen to what’s happening now, but use data to predict what’s going to happen next, and be able to take actions on what they learn. Moreover, the rise in multimedia content like photos and videos means that listening and analytics need to include those data sources as well in order to stay at the bleeding edge of the social web. Plus, the companies leveraging these technologies need people, process and purpose as well to ensure that social intelligence isn’t lost in a corner of the marketing department but is positioned to be a key source of business intelligence for the entire organization.
Sysomos Monthly Webinar September - Sysomos and Expion Come TogetherSysomos
No matter how simple or complex the ecosystem, content can perform better and be more engaging...
Recently, we welcomed Expion to the Sysomos family. In this presentation we will showcase some of the cool and unique things you can do with their incredible platform. Join us and learn how you can deliver programs that are not only impactful, but cost-effective.
To view all sysomos webinar and sign up for future ones please visit sysomos.com/webinars.
If you'd like to view a recording of this webinar please visit sysomos.com/webinars/sysomos-expion.
Using Social Intelligence for Business Decision Making - A Masterclass Presen...Sysomos
Social media has become table stakes for any brand these days, but how can you move beyond just monitoring and responding to using social intelligence to make smart business decisions?
This presentation will explore this topic and show you examples of how some companies are already doing this.
In this presentation, Jason Harris (harrisja) provides tips, tricks and methods for building purpose back in to your corporate storytelling methods across multiple social media channels.
Sysomos Monthly Webinar July - Social Listening 101Sysomos
Let’s face it: we don’t all have the luxury of being an established brand with a well-polished social strategy and regular influx of mentions. But all it takes is a little know-how to gain that elusive competitive advantage – by effectively using social media monitoring.
What you’ll learn:
Find out where people are talking about your industry most.
Identify the good the bad and the ugly for what customers are saying.
Get ahead and insert your company in areas where competitors drop the ball.
Break free of looking at static social metrics vs the big picture.
Learn about use cases from brands that have been there, done it, and seen success.
To view all sysomos webinar and sign up for future ones please visit sysomos.com/webinars.
If you'd like to view a recording of this webinar please visit sysomos.com/webinars/social-listening-101
Putting Social Intelligence To Work (from #SMWLA)Sysomos
In this presentation, we discuss the theories of social intelligence, its value to brands online. We then quickly jump in to practical use cases for you to put to use in your workplace.
A Sysomos Reports breakdown of what happened on Twitter around the 2015 Oscars.
This report includes a look at the ceremony, what Twitter's perception of the host and acceptance speeches were and a deeper look into the #AskHerMore hashtag.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
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Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
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How social media marketing helps businesses in 2024.pdf
Deep Social Insight
1. Deep Social Insight
The secret of mining text and visual social media
data for valuable business intelligence
Roy Jacques, UK Managing Director, Sysomos
@royjacq @sysomos
2. The universe of data is expanding exponentially.
It will grow
50x
between 2010 and
2020 alone.
3. The holy-trinity of social media
Owned
Earned
Paid
Most brands are doing paid,
earned and owned social
media, but few have a
smart, integrated approach
to all three.
4. Here comes the new boss, same as the old boss
For years we’ve been telling
marketing to tear down silos,
while accidentally building
new ones for social data.
6. Owned social media channels
Brands owned social media
networks have become
complex and unwieldy. We
need joined-up management
tools.
7. Visual social media
Brands have a big blind spot
if they can only find social
media pictures that are
tagged. They need image
recognition technology.
10. social listening social intelligence
snapshot reports predictive analytics
information overload context from social data
brand monitoring industry understanding
complex queries ad-hoc keyword search
influence = popularity influence = relevance
Brands should be able to use social data to build
a better business.
From: To:
11. product
price promotion
place
$
What should we
build, and who
should we build
it for?
What should we
charge, and is it the
right price?
Where do our
customers buy
from us, and
where do they
want to buy?
How do we
convince our
customers to try
and buy what
we offer?
Social data touches on every actionable aspect of strategic
marketing.
13. Social intelligence campaign process
• Research historical
data
• Benchmarks and
KPI’s
• Contextual image
analytics
Planning
• Live social analytics
dashboard – owned
channels
• Realtime social
monitoring
• Image virality tracking
Execution • Overlay
paid/earned/owned
analytics
• Identify correlations
• Any surprises?
Evaluation
Use paid to boost organic content when required, understand how budget has performed
It’s not news to most of you that the amount of data being generated is growing exponentially – it will have grown 50x in this decade alone
We’re moving towards a world where current tools are simply not enough to understand the huge amounts of social data that is being created – marketing teams have limited resources
The sheer volume of social data is overwhelming – there are a variety of sources and it’s extremely difficult to know where to start and how to get the most value from it
One of the key challenges marketers face is the proliferation of data.
Improving the performance of marketing means being able to ingest, process and analyze incredible amounts of data, and that problem is only going to get bigger. In fact, within 10 years the total digital data available in the world will increase by 50 times.
Today, Sysomos processes and analyzes nearly 4 terabytes of data each and every day, which totals over 2 petabytes annually, and we expect that to multiply several times over in the next two to five years alone.
Only data science can solve against that, and we need common formulas that can be applied to data attributes over time.
Paid – Earned – Owned
Lots of businesses are good at different parts of this – maybe they monitor for brand mentions, or they track their engagement levels, or how their ads are performing, but it’s rare to see all of this stuff really joined up and integrated intelligently.
For years we, in the social media space, have been saying that it’s time to tear down the old marketing silos so that we can work more effectively in the digital age, but all along we’ve been quietly building up our own new silos.
There’s a lot of valuable data sitting in these different silos, and it’s going to be much easier to mine it for actionable insight if we can connect it all up. So let’s talk a little about what these new data-silos are:
Textual analytics - this covers discussions in places like Twitter, Facebook, Blogs, Forums etc. A lot of businesses currently only track a set of keywords (e.g. brand and competitors) so this means they miss a lot - it makes it hard to retrospectively look at things that you haven’t set up searches for. What you really need is full access to everything that was said on social media - the full firehose - so you can dig through it like a search engine and analyse it in a meaningful way.
Owned social channels - increasingly businesses have sophisticated international networks of owned social media channels, across different platforms, business lines, markets/geographies, etc - and even though you manage all of those channels, it’s kind of hard to get a holistic view of how your content is performing across that complex network, and what’s working well for your competitors. And to further complicate matters we’ve got paid/promoted content sitting alongside organic content and we need to understand how it all fits together.
Images - visual social media is huge, but we have a an equally huge blind spot. Most brands can only identify images that are correctly tagged - that’s just not good enough, because people don’t tag their photos. We need technology which can analyse all of those social images and not just tell us when our brand is featured in images, but also provide meaningful context.
Even if this person had tagged Starbucks with this image, they still wouldn’t have shared all of the additional context – and that’s the real value that image recognition can add, it extracts all of this additional rich information that would simply have been overlooked before
Then we have our web analytics, and data from our other marketing functions such as media relations, direct mail, etc. And of course all of this has to be linked in someway to the bottom line, so CRM/sales data needs to fit into the puzzle too.
This really all boils down to the shift from social listening to social intelligence.
Being able to analyse the data in this way means that we can gain valuable insight which touches on all areas of marketing: (product, price, place, promotion)
Right now we’re in a world where we have all of this data available, but it’s sitting in different silos with different tools and different stakeholders, so we’re not able to use the data to its full potential - it’s hard to see the connections between all of these different activities and outcomes. Two things need to happen:
1) End tool fatigue - we need platforms that unify everything – lack of efficiencies – everything in one place
2) Get better at working with APIs and integrating different data sources - even when we provide a one-stop-shop, you still need to tie it all into your own data sources (web analytics, CRM, etc). The marketing department should be working with developers to build apps and dashboards that do this
Today, most of our data analysis - especially in social analytics - has been descriptive, meaning it helps us look in hindsight at historical activity and report on it. The essence of social data at first only really helped us capture activity streams and try to make meaning of it.
We are moving toward a more associative environment, layering on useful insights against that reporting to correlate past activity with possible information that can help drive business decisions. That’s analytics at work.
To date, of course, that insight has been largely human-driven, requiring the brain power of a person to draw conclusions, derive the actionable information from a set of conclusions, and decide how to act on it.
We need to insist that social data not only anticipates trends but can, for example, identify them in disparate, emerging data, overlay data sets, identify velocity points in data and pre-emptively configure actions and engagements in response. The smarter our systems and more diverse their data inputs, the closer we get to helping marketers deliver relentless customer relevance.
Research/planning phase
Historical social web research to understand what’s worked for others and how audiences have responded to similar campaigns – not just your own, but competitors or comparable organisations in parallel industries
Set benchmarks/KPIS based on this research
Image analytics – get context cues and a deeper understanding of how people use products, talk about your brand visually
Execution phase
Live data from your owned channel analytics to understand how audience is responding
Realtime social media monitoring to track how wider social media, beyond your own channels, is sharing your content and responding to your messaging
Image virality monitoring – spot which images (UGC and owned) are getting distributed
Evaluation
Overlay all of the campaign analytics from your different channels to spot any patterns/correlations between them and anything that surprised you
Paid – understand when to boost content with paid support, and how