2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.
We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.
Join us on this webinar where we discuss the new improvements made to our real-time social research tool MAP. We show off our brand new user interface and new software features.
Learn how to:
Easily customize your data reports with the ability to create a dashboard.
Get minute-by-minute analysis of spikes and dips in chatter with time-based search.
Run analytics against shortened URLs
Please enjoy!
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. We’ll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Sysomos Monthly Webinar July - Social Listening 101Sysomos
Let’s face it: we don’t all have the luxury of being an established brand with a well-polished social strategy and regular influx of mentions. But all it takes is a little know-how to gain that elusive competitive advantage – by effectively using social media monitoring.
What you’ll learn:
Find out where people are talking about your industry most.
Identify the good the bad and the ugly for what customers are saying.
Get ahead and insert your company in areas where competitors drop the ball.
Break free of looking at static social metrics vs the big picture.
Learn about use cases from brands that have been there, done it, and seen success.
To view all sysomos webinar and sign up for future ones please visit sysomos.com/webinars.
If you'd like to view a recording of this webinar please visit sysomos.com/webinars/social-listening-101
Join us on this webinar where we discuss the new improvements and features added to our social monitoring and engagement platform Heartbeat.
Learn how to:
Get more flexibility out of your Heartbeat data when you run ad-hoc queries from the filter menu.
Gain insights on Instagram hashtag reach, growth, and engagement.
Track the viral spread of a Tweet and drill down to identify the amplifiers.
Please enjoy!
How can you analyze what people are sharing and engaging with on Facebook? Up until recently this was not possible, but now it is with Facebook Topic Data.
In this presentation we'll cover what this means for the world of marketing (and doing business in general). We’ll also cover ways you can analyze Facebook Topic data – and turn it into actionable intelligence – through Sysomos Scout.
Customer Generated Content: Things Marketers Should KnowSysomos
Customer Generated Content campaigns are a topic often talked about when they’re done successfully, but without the context of what it takes to create an effective strategy and execute campaigns and marketing activities off of it. The reality is Customer Generated Content (also known as User Generated Content) is still new territory for many agencies and marketers alike, and their unfamiliarity with it can lead to missed opportunities for great content.
Managing a Growing Social Media Strategy - APACSysomos
As social media becomes more engrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment? How do you connect your regions and teams to gain visibility across paid media campaigns on social?
Social media channels have grown beyond Facebook, Instagram and YouTube. Channels such as WeChat and Weibo have different tactics and best practices that your teams based in the United States and Europe want visibility into.
View this presentation to learn tips from the pros on growing your social media strategy. We’ll cover 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
Join us on this webinar where we discuss the new improvements made to our real-time social research tool MAP. We show off our brand new user interface and new software features.
Learn how to:
Easily customize your data reports with the ability to create a dashboard.
Get minute-by-minute analysis of spikes and dips in chatter with time-based search.
Run analytics against shortened URLs
Please enjoy!
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. We’ll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Sysomos Monthly Webinar July - Social Listening 101Sysomos
Let’s face it: we don’t all have the luxury of being an established brand with a well-polished social strategy and regular influx of mentions. But all it takes is a little know-how to gain that elusive competitive advantage – by effectively using social media monitoring.
What you’ll learn:
Find out where people are talking about your industry most.
Identify the good the bad and the ugly for what customers are saying.
Get ahead and insert your company in areas where competitors drop the ball.
Break free of looking at static social metrics vs the big picture.
Learn about use cases from brands that have been there, done it, and seen success.
To view all sysomos webinar and sign up for future ones please visit sysomos.com/webinars.
If you'd like to view a recording of this webinar please visit sysomos.com/webinars/social-listening-101
Join us on this webinar where we discuss the new improvements and features added to our social monitoring and engagement platform Heartbeat.
Learn how to:
Get more flexibility out of your Heartbeat data when you run ad-hoc queries from the filter menu.
Gain insights on Instagram hashtag reach, growth, and engagement.
Track the viral spread of a Tweet and drill down to identify the amplifiers.
Please enjoy!
How can you analyze what people are sharing and engaging with on Facebook? Up until recently this was not possible, but now it is with Facebook Topic Data.
In this presentation we'll cover what this means for the world of marketing (and doing business in general). We’ll also cover ways you can analyze Facebook Topic data – and turn it into actionable intelligence – through Sysomos Scout.
Customer Generated Content: Things Marketers Should KnowSysomos
Customer Generated Content campaigns are a topic often talked about when they’re done successfully, but without the context of what it takes to create an effective strategy and execute campaigns and marketing activities off of it. The reality is Customer Generated Content (also known as User Generated Content) is still new territory for many agencies and marketers alike, and their unfamiliarity with it can lead to missed opportunities for great content.
Managing a Growing Social Media Strategy - APACSysomos
As social media becomes more engrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment? How do you connect your regions and teams to gain visibility across paid media campaigns on social?
Social media channels have grown beyond Facebook, Instagram and YouTube. Channels such as WeChat and Weibo have different tactics and best practices that your teams based in the United States and Europe want visibility into.
View this presentation to learn tips from the pros on growing your social media strategy. We’ll cover 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
The New Little Bird Influencer Marketing Platform Little Bird
The new Little Bird platform is faster and more powerful than ever. It delivers targeted information about social influence more efficiently and effectively so you can build smarter marketing around who and what is influencing conversations on Twitter.
451 Marketing partner and head of public relations, Tom Lee, discusses the need for a holistic approach to social media in the digital age in this free workshop.
In this 451 Marketing Webinar, we’ll share the tools (free and premium) and numbers that today’s marketer need to evaluate, plan, and measure their search marketing and social media campaigns.
How to Plan and Implement a Digital PR StrategySendible
Discover the 10-step way to plan and implement a successful digital PR strategy and how Sendible can make each step quick and easy to implement. Do more in less time and get better results, with Sendible and guest speaker Sally Falkow, CEO of Meritus Media.
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
How a white labeled social media solution helps agencies growSendible
Learn about white labeling the Sendible social media management tool. Discover why leading agencies all over the world are choosing a fully branded white label social media management solution. Understand how it can substantially grow your business, help you to stand out from your competitors, impress your clients and create a new revenue stream.
AJ Gerritson, Founder of 451 Marketing and thought leader in the social media and digital public relations space, will teach attendees how to acquire fans, foster interaction and conversation, and convert these interactions into foot traffic in this free webinar. Using industry statistics, step-by-step instructions, and industry case studies, AJ will teach attendees how to optimize their Facebook presence and interactions to create new business and convert current customers into digital brand evangelists.
Content Marketing: How to Successfully Convert Content into Customers451 Marketing
We’ve all heard the battle cries – traditional marketing is dead! Content is king! Savvy consumers are tired of being sold to and marketers need to create a constant flow of new content, from blog posts to social media updates, ebooks to webinars. But, how do you get started? What types of content should you create and how can you ensure that it will ultimately help your brand achieve measurable business goals?
In this 451 Marketing webinar, you’ll learn the steps to planning a dynamic content marketing strategy for your brand. From defining your audience to measuring your results, you’ll learn how to use effective content marketing to improve search rankings, drive traffic to website, and nurture relationships with leads and clients.
Big Data, Big Opportunity: Making Sense of Big Data for PRCision
Big Data creates big brand-building opportunities. Do you know how to use it effectively? It’s as easy as tapping into social media intelligence and doesn’t require an additional investment in IT resources.
Heidi Sullivan of Cision and Mike Maziarka of Visible Technologies explore the basics of Big Data and how to leverage it to positively impact your brand.
Sustaining adoption is often overlooked and an under-planned part of many Enterprise Social implementations. You simply cannot afford to ignore the importance of this topic.
Successful sustainment of Enterprise Social is a critical component to ensuring the long-term success of any comprehensive content strategy,
Apply field proven tactics to sustain your Enterprise Social and Content Strategy
Understand how to evaluate user engagement metrics
By Attending this class, you will be able to:
• Understand how to engage and build social and content champions Apply field proven tactics to sustain your Enterprise Social and Content Strategy
• Understand how to evaluate user engagement metrics
• Understand how to engage and build social and content champions
Voor moderne digitale devices, communicatie en data hebben bedrijven een platform nodig dat de basis levert voor een hoogwaardige digitale werkomgeving. Het juiste platform voor de digitale werkomgeving verhoogt de flexibiliteit en snelheid van IT, maakt het mogelijk om flexibel op veranderingen in het bedrijf te reageren, verhoogt uptime en verlaagt kosten. Lees meer op http://avana.de/1lnttCy
The New Little Bird Influencer Marketing Platform Little Bird
The new Little Bird platform is faster and more powerful than ever. It delivers targeted information about social influence more efficiently and effectively so you can build smarter marketing around who and what is influencing conversations on Twitter.
451 Marketing partner and head of public relations, Tom Lee, discusses the need for a holistic approach to social media in the digital age in this free workshop.
In this 451 Marketing Webinar, we’ll share the tools (free and premium) and numbers that today’s marketer need to evaluate, plan, and measure their search marketing and social media campaigns.
How to Plan and Implement a Digital PR StrategySendible
Discover the 10-step way to plan and implement a successful digital PR strategy and how Sendible can make each step quick and easy to implement. Do more in less time and get better results, with Sendible and guest speaker Sally Falkow, CEO of Meritus Media.
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
How a white labeled social media solution helps agencies growSendible
Learn about white labeling the Sendible social media management tool. Discover why leading agencies all over the world are choosing a fully branded white label social media management solution. Understand how it can substantially grow your business, help you to stand out from your competitors, impress your clients and create a new revenue stream.
AJ Gerritson, Founder of 451 Marketing and thought leader in the social media and digital public relations space, will teach attendees how to acquire fans, foster interaction and conversation, and convert these interactions into foot traffic in this free webinar. Using industry statistics, step-by-step instructions, and industry case studies, AJ will teach attendees how to optimize their Facebook presence and interactions to create new business and convert current customers into digital brand evangelists.
Content Marketing: How to Successfully Convert Content into Customers451 Marketing
We’ve all heard the battle cries – traditional marketing is dead! Content is king! Savvy consumers are tired of being sold to and marketers need to create a constant flow of new content, from blog posts to social media updates, ebooks to webinars. But, how do you get started? What types of content should you create and how can you ensure that it will ultimately help your brand achieve measurable business goals?
In this 451 Marketing webinar, you’ll learn the steps to planning a dynamic content marketing strategy for your brand. From defining your audience to measuring your results, you’ll learn how to use effective content marketing to improve search rankings, drive traffic to website, and nurture relationships with leads and clients.
Big Data, Big Opportunity: Making Sense of Big Data for PRCision
Big Data creates big brand-building opportunities. Do you know how to use it effectively? It’s as easy as tapping into social media intelligence and doesn’t require an additional investment in IT resources.
Heidi Sullivan of Cision and Mike Maziarka of Visible Technologies explore the basics of Big Data and how to leverage it to positively impact your brand.
Sustaining adoption is often overlooked and an under-planned part of many Enterprise Social implementations. You simply cannot afford to ignore the importance of this topic.
Successful sustainment of Enterprise Social is a critical component to ensuring the long-term success of any comprehensive content strategy,
Apply field proven tactics to sustain your Enterprise Social and Content Strategy
Understand how to evaluate user engagement metrics
By Attending this class, you will be able to:
• Understand how to engage and build social and content champions Apply field proven tactics to sustain your Enterprise Social and Content Strategy
• Understand how to evaluate user engagement metrics
• Understand how to engage and build social and content champions
Voor moderne digitale devices, communicatie en data hebben bedrijven een platform nodig dat de basis levert voor een hoogwaardige digitale werkomgeving. Het juiste platform voor de digitale werkomgeving verhoogt de flexibiliteit en snelheid van IT, maakt het mogelijk om flexibel op veranderingen in het bedrijf te reageren, verhoogt uptime en verlaagt kosten. Lees meer op http://avana.de/1lnttCy
Engaging the Digital Consumer in the Connected Worldaccenture
The 2015 Accenture Digital Consumer Survey for communications, media and technology companies reveals some important findings about an industry in transition, highlighting the importance of usability, brand trust, and digital security in the new connected world.
Driving Unconventional Growth through the Industrial Internet of Thingsaccenture
The emerging Industrial Internet will unleash new energy into the world of industrial products and services. To be a desirable supplier as well as partner in the digitally contestable future—and thus generate new revenues—companies will need to make the necessary changes. The time to push is now.
Accenture’s 2014 High Performance Finance Research shows that CFOs are concentrating on cost-effectively serving a worldwide consumer base while reducing operational spend.
For more information view us on www.accenture.com/ConsumerGoods
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
These slides are adapted from a talk I gave at the Welsh Government's Marketing Awards for the LAM sector, in 2017.
It offers a primer on UX - User Experience - and how ethnography and design might be used in the library, archive and museum worlds to better understand our users. All good marketing starts with audience insight.
The presentation covers the following:
1) An introduction to UX
2) Ethnography, with definitions and examples of 7 ethnographic techniques
3) User-centred design and Design Thinking
4) Examples of UX-led changes made at institutions in the UK and Scandinavia
5) Next Steps - if you'd like to try out UX at your own organisation
The technologies and people we are designing experiences for are constantly changing, in most cases they are changing at a rate that is difficult keep up with. When we think about how our teams are structured and the design processes we use in light of this challenge, a new design problem (or problem space) emerges, one that requires us to focus inward. How do we structure our teams and processes to be resilient? What would happen if we looked at our teams and design process as IA’s, Designers, Researchers? What strategies would we put in place to help them be successful? This talk will look at challenges we face leading, supporting, or simply being a part of design teams creating experiences for user groups with changing technological needs.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Search and Social: A Happy Marriage - Cara Wiggins Gray [Energy Digital Summi...Energy Digital Summit
This presentation was written by Cara Wiggins Gray, Manager, Digital Marketing Analytics and SEO at Reliant Energy. Cara was invited to present as a keynote speaker for the inaugural Energy Digital Summit in June 2014. She presented on the subjects on the influences of SEO, Social Media, and Content Marketing.
Web analytics and social media metrics provide you with powerful ways to track how people interact with your content and what they’re saying about your foundation. They help you understand what works (and what doesn’t!) with your constituents and donors.
This is a presentation about targeting your social marketing. When using social media to advertise your product/business, you need to keep your audience in mind. That being said, being able to reach your target audience effectively will allow for a successful social marketing campaign.
Presented to a group of interior design professionals in Mountain View, CA hosted by Doreen Yun of Windows & Beyond.
This is a followup presentation to one I did back in the Spring - it has updated tools and I hope you find them valuable and useful!
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
Beyond Cats: The basics of successful content marketingDeirdre Walsh
It's no secret that cats rule the internet; however, not every web asset can leverage these cyber stars. This presentation shares the 6 steps needed to build and optimize a successful content marketing program.
This presentation was given by Lisa Thiessen, of the Center for Economic and Business Development, for the Web Design class at the Canadian Valley Vo-Tech.
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
Marketing Nutz CEO / Founder delivers this presentation with practical strategies and tips to help prioritize social networks for investment. What social media network is the best one to market my business and make money?" Small business owners frequently ask this question – and just as often – puzzle over how to get it right!
Get the answers for your business when Pam Moore, the CEO of TheMarketingNutz.com, (and one of the nation's leading online marketing experts) discusses how to use an audience-based approach to prioritize and maximize your investment in social media.
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
Sysomos Beyond the Numbers - Social Media Crisis ManagementSysomos
WHAT YOU’LL LEARN:
- Setting up the appropriate monitors and alerts to safeguard against an online crisis taking you by surprise
- How you can respond to a crisis to mitigate the impact and prevent its growth
- Assessing and measuring the impact of a crisis on your brand
Sysomos Beyond the Numbers - Boolean Query Lesson 2016Sysomos
This presentation goes over lessons in both basic and advanced query writing (boolean queries) for use in Sysomos products. This presentation also goes over some of the new boolean operators available in Sysomos MAP 2.0.
Analyzing the impact of your social media spending in real time is a common struggle for many marketers and agencies alike. Whether you report on your paid social strategy internally or you are an agency providing reporting services, analyzing campaign objectives against targeted audiences takes manual effort and time. With social advertising gaining a larger share of marketer’s budgets, it’s crucial to understand which creative or overall campaign is driving the highest return for your objective.
In this on demand webinar we discuss best practices for paid social advertising and how you can analyze it in real time using Sysomos Paid Social Analytics.
Unlocking Insights With Facebook Topic DataSysomos
Facebook topic data, valuable information that marketers and businesses can use to support their social strategies, has long been unrealistic. The ability to gain actionable insights from the entirety of the world’s largest social network has eluded companies due to limited openness of public data feeds. However, with the recent release of Facebook topic data – an aggregated and anonymous Facebook data feed – this is all changing.
Marketers and businesses are now more eager than ever to find ways to use this rich and unique data source to gain insights that will help them make informed business decisions to give them a market and competitive advantage. At Sysomos, we’ve built our newest tool, Scout, to help you do just that.
In this presentation we’ll take you through five practical use cases on how you can easily use Scout to analyze Facebook topic data to help you support your social strategies with deep and meaningful insights.
We'll cover Scout use cases on:
- Product development
- Market research
- Competitive analysis
- Content marketing
- Audience targeting
Did you know that 80% of companies say that they deliver quality customer service but only 8% of customers agree with them?
Too often businesses focus on their social marketing strategy while living in denial of the true effectiveness of their social customer service strategy. How can you break out of this? In this presentation we cover 18 simple themes from author Jay Baer's new book, ‘Hug Your Haters’, and discuss tactics you can use to evolve your social customer service strategy and meet the challenges that come from having vocal brand detractors in a very public space.
This presentation explains how brands can mine social media data, both text and images, in order to find insights about your customers and markets that can provide real business value.
Unleash The Power Of Visual Social Media For Your BrandSysomos
An estimated 2 billion images are posted on social media every single day. This presentation explains how brands can use visual social media to better engage with their audiences and gain valuable insight.
How To Use Social Data Analytics To Win At EverythingSysomos
Digital marketing is a complex sphere with lots of interconnected elements, often managed by different teams. Whatever parts of the digital marketing mix you’re responsible for, you can use social media data analytics to work smarter, this presentation explains how.
The Future of Social Data: Social Intelligence - A presentation from #SMWChicagoSysomos
With the proliferation of data expected to grow 50x in the next ten years, companies need to not just listen to what’s happening now, but use data to predict what’s going to happen next, and be able to take actions on what they learn. Moreover, the rise in multimedia content like photos and videos means that listening and analytics need to include those data sources as well in order to stay at the bleeding edge of the social web. Plus, the companies leveraging these technologies need people, process and purpose as well to ensure that social intelligence isn’t lost in a corner of the marketing department but is positioned to be a key source of business intelligence for the entire organization.
Social media platforms have become the norm for companies to engage with customers and communicate information with the rest of the world. These networks also provide data that, when used with social monitoring tools, can be used to mitigate security issues before they become a major problem.
In this presentation you can learn how some of the world’s leading companies are using social intelligence to monitor security threats, identify liabilities, and get ahead of risk.
Covered:
Cyber security attacks
Fraud detection
Intellectual property protection
Executive and talent threats
Sysomos Monthly Webinar September - Sysomos and Expion Come TogetherSysomos
No matter how simple or complex the ecosystem, content can perform better and be more engaging...
Recently, we welcomed Expion to the Sysomos family. In this presentation we will showcase some of the cool and unique things you can do with their incredible platform. Join us and learn how you can deliver programs that are not only impactful, but cost-effective.
To view all sysomos webinar and sign up for future ones please visit sysomos.com/webinars.
If you'd like to view a recording of this webinar please visit sysomos.com/webinars/sysomos-expion.
Using Social Intelligence for Business Decision Making - A Masterclass Presen...Sysomos
Social media has become table stakes for any brand these days, but how can you move beyond just monitoring and responding to using social intelligence to make smart business decisions?
This presentation will explore this topic and show you examples of how some companies are already doing this.
In this presentation, Jason Harris (harrisja) provides tips, tricks and methods for building purpose back in to your corporate storytelling methods across multiple social media channels.
Putting Social Intelligence To Work (from #SMWLA)Sysomos
In this presentation, we discuss the theories of social intelligence, its value to brands online. We then quickly jump in to practical use cases for you to put to use in your workplace.
A Sysomos Reports breakdown of what happened on Twitter around the 2015 Oscars.
This report includes a look at the ceremony, what Twitter's perception of the host and acceptance speeches were and a deeper look into the #AskHerMore hashtag.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
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This is the place where you become a Digital Marketing Expert.
Surat Digital Marketing School - course curriculum
Coming From Sysomos In 2016
1.
2. Agenda
• Our Story
• 2015: Where We’ve Been
• 2016: Where We’re Going
• Questions
3. Our Story
Since our beginning in 2007 at the University of Toronto, using data science to
understand unstructured data has always been a core value of our business.
4. Established Trusted Focused Growing
The largest independent
provider of social
intelligence in the world
1,400 of the world’s
most innovative
companies, including
8 out of 10 of the most
valuable brands
Our PhDs and data
scientists are at the
forefront of moving social
analytics from descriptive
of the past to predictive
of the future
Revenue up 10x from
2010 to 2015
As our business and customers grew together we started to
change the way companies use social data to drive smarter
business solutions and more personalized, relevant
experiences.
5. 4 terabytes
day
2 petabytes
year
1 trillion +
conversations
2.1 trillion
relationships
Making Sense Of It All
Gain a deeper understanding of customers and
prospects to drive more targeted, efficient interactions.
Monetizing Dynamic Interaction
Execute impactful, social-engagement strategies that
lead directly to bottom-line results.
Responsive Engagement
Monitor social channels and discover the moments
that influence their decisions to engage relevantly in
real time.
The Challenges of Big Data
6. Understanding Our Customers
Today our customers are constantly
faced with new challenges and
business needs where turning insights
into action has become more
important than ever before.
8. A Growing Family
In 2015, the Sysomos family grew significantly, adding 3 new products and re-
launching 2 core solutions
9. Customer Challenges:
• “We need a robust social engagement platform to support the publishing and
customer interaction we do across all our social channels.”
• “We need to be able to share and manage social content and best practices
across multiple teams, regions, and departments.”
• “We need to analyze and measure the performance of our social channels as
well as our content to make informed decisions and know what works best to
share.”
Content and Relationship Management
10. • Content planning, discovery, publishing,
and management capabilities.
• Real-time analytics that gauge the
performance of assets as they go live.
• Supports 53 languages and translates
local messages, currencies and times in
over 100 markets.
• English, Chinese and Japanese
interfaces.
• Massive asset library empowers teams
to take action.
Content and Relationship Management
12. Content and Relationship Management
Customer Challenges:
• “We want to monitor for trademark or copyright infringement, brand
impersonation, or defamatory content that requires additional action.”
• “I want to engage with active influencers and brand advocates that actively post
pictures of our products online.”
• “I want to evaluate the content and experiential photographs that emerge from an
event we produce, to better understand people’s experience.”
Visual Listening
13. • See your brand in a whole new way
• Monitor photos on Instagram and Twitter
that contain the logo(s) you upload.
• Conduct influencer and virality analytics
to see what content is performing best,
getting shared, and garnering
engagement
• Identify objects in photographs and other
brands that are most often associated
with yours to power strong marketing
partnerships and opportunities
Visual Listening
15. Content and Relationship Management
Customer Challenges:
• “We want to understand trends and run analysis on our brand, competitors, and
topics across all Facebook content.”
• “We want to compare trends and analysis from all Facebook content versus
other social media channels.”
• “We want to understand what types of interactions happen with our brand,
competitors, and topics across Facebook.”
Summarize and Aggregate Facebook Data
16. • Topic Data: A privacy-first approach to
Facebook analytics, feat. aggregate
analytics and anonymized insights rather
than post level details.
• Gain insights from the world’s largest
source of public opinion.
• Over 1 billion daily active users, 40M+
SME businesses with active Facebook
pages, 2M+ active advertisers.
• Scout: Allows you to filter reports based
on age, country, gender, hashtags,
interaction type (story, comment, like,
share), top links, media type (post,
photo, share, link, video), and sentiment.
Summarize and Aggregate Facebook Data
18. Content and Relationship Management
Customer Challenges:
• “We want to be able to do social research and pull actionable insights across
multiple social channels.”
• “We want to conduct research without any limitations to data or searches.”
• “We want in-depth, data-science driven analytics that go beyond mentions.”
Research and Analytics
19. • The ease of discovering, analyzing and
understanding not just the topic you
know - but the one you haven’t found.
• Understand how topics perpetuate over
time and different media.
• Find communities that are passionate
about what you do, and understand how
they’re networked and connected.
• Identify gaps in market needs,
impressions, and sentiment in the
community, and the development of your
products and services.
Research and Analytics
21. Content and Relationship Management
Customer Challenges:
• “We need to do ongoing social listening and monitoring for our business and gain
helpful insights to inform our social marketing decisions.”
• “We need to monitor our industry news and activity, also our competitors’
activities to stay current and relevant with our content and business strategy.”
• “We need dashboards and alerts that detail the various activities and interests of
our business on social media across multiple markets and channels.”
Listen and Monitor
22. • Topical tracking and alerts help you stay
on top of the issues and conversations
that matter most.
• Understand how dialogue drives your
brand, competition and industry.
• Discover advocates and influencers, and
engage them in conversation.
• Answer real-time questions, concerns,
and compliments from your customers
and community.
Listen and Monitor
28. Our Sysomos Family Continues to Grow in 2016
As of today we are announcing two new solutions in beta, designed specifically
for influencer identification and enhanced paid Twitter targeting
29. Content and Relationship Management
Customer Challenges:
• “I need to find groups of like-minded individuals who discuss topics that relate to
my brand or customer base, so we can do informed engagement with them.”
• “We want to find and engage with the most influential individuals in communities
that discuss topics related to our brand so we can spend our resources more
wisely.”
• “We want to understand how one community around a topic is connected to
another community, and know what the most influential connectors are.”
Identify and Engage
30. • Harness the power of word of mouth and
peer influence.
• Conduct a simple keyword search to
uncover hundreds of influencers in your
topic space.
• See what influencers are discussing,
who they are discussing it with, and the
breadth of their social influence.
• Find the key players driving
conversations in specific communities.
Identify and Engage
31. • Conduct detailed analysis on an
influencers conversations and activity.
• Gain valuable insights on the traits of a
community as well as identify connectors
between communities.
• Utilize detailed analysis to engage with
influencers in meaningful ways.
Identify and Engage
32. • Curate lists of like minded individuals
and infleuncers for further analysis or
tracking.
• Understand what a list is talking about,
sharing, and engaging with over time.
• Share lists amongst colleagues and
other user groups.
Identify and Engage
33. Content and Relationship Management
Customer Challenges:
• “We need better ROI out of our paid Twitter campaigns.”
• “We need larger lists to target our paid Twitter campaigns at.”
• “We want hyper-focused targeting to pin point very specific personas.”
• “We need to track the performance of a Twitter campaign in a way that allows us
to refine our strategy and ensure spend is the most efficient.”
Targeted and Amplified Paid Promotion
34. • Search on Twitter using targeted
keywords via Boolean queries.
• Detail and discover precise
conversations surfacing on Twitter,
enabling you to zero in on your promo
targets with laser focus.
Targeted and Amplified Paid Promotion
35. Targeted and Amplified Paid Promotion
• Look-a-like modeling to expand your list
and discover other prospects who share
attributes with your known targets.
• Powerful campaign metrics and
campaign reporting across all social
engagement metrics.
Today, knowing your customers in-depth is a business requirement. They demand to be heard—and they want to see action. Whether it's a negative post gone viral or a fleeting sales opportunity, reacting quickly is good. Knowing before it happens is better.
That’s what Sysomos delivers: powerful customer insights. We narrow the distance between businesses and customers, scaling one-on-one connections to millions. With more than a decade of research into unstructured data, we are creating a new kind of customer insight that helps you predict what’s around the corner – and we’re just getting started.
We capture the most data. We give you intuitive tools to extract timely insights. We give you hands-on, strategic partnership. So, your product team is able to leapfrog the pack and be faster to market; marketing can engage in real-time dialogue with customers; and you can turn customer insights into action… before anyone else.
Today, knowing your customers in-depth is a business requirement. They demand to be heard—and they want to see action. Whether it's a negative post gone viral or a fleeting sales opportunity, reacting quickly is good. Knowing before it happens is better.
That’s what Sysomos delivers: powerful customer insights. We narrow the distance between businesses and customers, scaling one-on-one connections to millions. With more than a decade of research into unstructured data, we are creating a new kind of customer insight that helps you predict what’s around the corner – and we’re just getting started.
We capture the most data. We give you intuitive tools to extract timely insights. We give you hands-on, strategic partnership. So, your product team is able to leapfrog the pack and be faster to market; marketing can engage in real-time dialogue with customers; and you can turn customer insights into action… before anyone else.
Today, knowing your customers in-depth is a business requirement. They demand to be heard—and they want to see action. Whether it's a negative post gone viral or a fleeting sales opportunity, reacting quickly is good. Knowing before it happens is better.
That’s what Sysomos delivers: powerful customer insights. We narrow the distance between businesses and customers, scaling one-on-one connections to millions. With more than a decade of research into unstructured data, we are creating a new kind of customer insight that helps you predict what’s around the corner – and we’re just getting started.
We capture the most data. We give you intuitive tools to extract timely insights. We give you hands-on, strategic partnership. So, your product team is able to leapfrog the pack and be faster to market; marketing can engage in real-time dialogue with customers; and you can turn customer insights into action… before anyone else.
Today, knowing your customers in-depth is a business requirement. They demand to be heard—and they want to see action. Whether it's a negative post gone viral or a fleeting sales opportunity, reacting quickly is good. Knowing before it happens is better.
That’s what Sysomos delivers: powerful customer insights. We narrow the distance between businesses and customers, scaling one-on-one connections to millions. With more than a decade of research into unstructured data, we are creating a new kind of customer insight that helps you predict what’s around the corner – and we’re just getting started.
We capture the most data. We give you intuitive tools to extract timely insights. We give you hands-on, strategic partnership. So, your product team is able to leapfrog the pack and be faster to market; marketing can engage in real-time dialogue with customers; and you can turn customer insights into action… before anyone else.
Maybe you’re a brand with branches and offices all over the world. You have global products, region-specific products, and a number of social and marketing teams using many different owned social accounts to publish created content, engage and inform. Expion allows you to co-ordinate these efforts in one platform. You can streamline internal communication for your teams with content planning and approval, to prevent duplication of effort, conflicting messaging between brands or any off-message content. You could also make use of a trackable workflow for clear trails of engagement; see who is taking care of which aspects of your social support. You can schedule published content across teams and have a clear overview of what’s going out when. With Sysomos Expion you can even create custom-built KPIs for this published content to help you to assess what content is performing best for your organisation.
Maybe you’re a brand with branches and offices all over the world. You have global products, region-specific products, and a number of social and marketing teams using many different owned social accounts to publish created content, engage and inform. Expion allows you to co-ordinate these efforts in one platform. You can streamline internal communication for your teams with content planning and approval, to prevent duplication of effort, conflicting messaging between brands or any off-message content. You could also make use of a trackable workflow for clear trails of engagement; see who is taking care of which aspects of your social support. You can schedule published content across teams and have a clear overview of what’s going out when. With Sysomos Expion you can even create custom-built KPIs for this published content to help you to assess what content is performing best for your organization.
Usecase:
So you are Coca-Cola and you’re tracking all instances of the Coca-Cola logo being posted on Twitter and Instagram. But it’s not just volume and top hashtags you’re seeing. The algorithms used at Sysomos Gaze allow us to analyze the objects, food and even other brands photographed most often alongside the Coca-cola logo. So above we can see that the top three identified objects in images alongside Coke’s logo are bottles, food and alcohol. We can see the food most often posted in an image with the Coke logo, here we see that it’s hamburger, and we can see different brands posted alongside your own. As well as measurement, these analytics can be useful in content creation. Is your logo mostly posted in a particular type of location? Perhaps that could be a new marketing direction. Are most of your images posted in relation to a particular sport? That could be an interesting partnership opportunity.
Historically, we’ve had access to less than 5% of Facebook’s data, but now with Topic Data, we now have access to 100% of user activity
-Gain insights from the world’s largest source of public opinion
-Over 1 billion daily active users, 40M+ SME businesses with active Facebook pages pages, 2M+ active advertisers
-Scout has the ability to filter reports based on age, country, gender, hashtags, interaction type (story, comment, like, share), top links, media type (post, photo, share, link, video), sentiment
-Use insights you can only get from Facebook and apply it to campaigns on all social platforms
Use case:
So we’re a record label with a major album launch coming up. We set up a Sysomos Scout search, and as soon as at least 100 people have mentioned the album, or 100 women under 35 have shared a link to a review article, or 100 people in Montreal have liked your post about it, we’ll have access to that anonymized data. Because of the detailed information that Facebook has access to, age, gender, location, we can drill down into the demographics of those mentioning, or interacting with mentions, of Adele’s album launch, at a level not seen elsewhere. Here we can see the age information of those who have had an interaction related to Adele’s album online. We can also look at the sentiment of these interactions, the main topics these interactions can be grouped into, and we can even find the top links that are being interacted with, posted, liked, commented on, and shared.
Search what you want, when you want.
Sysomos MAP is a research tool where search capabilities are unlimited and ad-hoc. Leveraging 2 years of historical data and indexing over 500B documents, MAP returns unlimited searches and results.
With MAP you can look at any topic, any time.
Dynamically modify your searches until you find the information you you’re looking for.
MAP search terms are created using Boolean syntax - a powerful keyword based text search that returns focused and productive results by both narrowing down your content and eliminating the noise that is inherent within your social data.
Based on customized filters built from your queries and tags, you have the ability to slice and dice the data you want to see in any number of ways.
These customized filters define how your content is displayed and categorized as well as determines what data is going to actually be collected and stored in your personalized Heartbeat account.
Your Heartbeat is set up with 30 days of historical data with the option to add an additional 1 years’ worth historical data. This data stays logged from your set up date, achieving over time as long as you have an account. This gives you the ability to track campaigns when they happened to assess their effectiveness or analyze results.
Today, knowing your customers in-depth is a business requirement. They demand to be heard—and they want to see action. Whether it's a negative post gone viral or a fleeting sales opportunity, reacting quickly is good. Knowing before it happens is better.
That’s what Sysomos delivers: powerful customer insights. We narrow the distance between businesses and customers, scaling one-on-one connections to millions. With more than a decade of research into unstructured data, we are creating a new kind of customer insight that helps you predict what’s around the corner – and we’re just getting started.
We capture the most data. We give you intuitive tools to extract timely insights. We give you hands-on, strategic partnership. So, your product team is able to leapfrog the pack and be faster to market; marketing can engage in real-time dialogue with customers; and you can turn customer insights into action… before anyone else.
Today, knowing your customers in-depth is a business requirement. They demand to be heard—and they want to see action. Whether it's a negative post gone viral or a fleeting sales opportunity, reacting quickly is good. Knowing before it happens is better.
That’s what Sysomos delivers: powerful customer insights. We narrow the distance between businesses and customers, scaling one-on-one connections to millions. With more than a decade of research into unstructured data, we are creating a new kind of customer insight that helps you predict what’s around the corner – and we’re just getting started.
We capture the most data. We give you intuitive tools to extract timely insights. We give you hands-on, strategic partnership. So, your product team is able to leapfrog the pack and be faster to market; marketing can engage in real-time dialogue with customers; and you can turn customer insights into action… before anyone else.
Today, knowing your customers in-depth is a business requirement. They demand to be heard—and they want to see action. Whether it's a negative post gone viral or a fleeting sales opportunity, reacting quickly is good. Knowing before it happens is better.
That’s what Sysomos delivers: powerful customer insights. We narrow the distance between businesses and customers, scaling one-on-one connections to millions. With more than a decade of research into unstructured data, we are creating a new kind of customer insight that helps you predict what’s around the corner – and we’re just getting started.
We capture the most data. We give you intuitive tools to extract timely insights. We give you hands-on, strategic partnership. So, your product team is able to leapfrog the pack and be faster to market; marketing can engage in real-time dialogue with customers; and you can turn customer insights into action… before anyone else.