People do business with those they know and like. In this webinar, we cover five (5) steps to build a community around your brand on social media.

1. 5 STEPS TO BUILD AN
ENGAGED AUDIENCE
ON SOCIAL MEDIA

2. Building a community starts and ends with
attracting and interacting with the right
group of people, but who are they?

3. 1. KNOW YOUR IDEAL CLIENT

4. To make the most of your interaction with
your ideal client on social media, you need
to know as much about her as possible:
Her habits, goals, dreams, challenges,
preferences, past and what she will spend
money on.

5. Once you’ve identified areas of interest that
you loved (and perhaps still love), don’t stop
there: Take a look at your personality.

6. What style of interaction do you favor?Are you …
• Intuitive or logical?
• Introverted or extroverted?
• Conservative or a risk taker?
• Creative or structured?
• Results-oriented or action-oriented?
• Disciplined or spontaneous?
• Impulsive or cautious?

7. When you understand what makes you tick, you will
be much more confident in choosing the right ideal
client and the right community where you can hang
out … and make money. And be thanked for
charging people.

8. How do they best like to learn? Will they …
• Read a blog post before they’ll sign up for a webinar?
• Participate in a webinar before they’ll listen to a
podcast?
• Listen to a podcast before they’ll read a PDF?

9. A free, easy way to start mind-mapping: Use Canva Mind
Maps - https://www.canva.com/graphs/mind-maps/

10. Join a Facebook Group that focuses on your topic.
• Don’t join large public groups
• Don’t join generic groups

11. First select “Groups” in the left-hand, vertical menu in your
Facebook feed. Then search with specific keywords, when
searching for groups closest to your market and area of
interest, like this:

12. Next, focus on paying attention to what type of content incites
these group members to respond:
• Does she like daily challenges or will she turn up her nose
in favor of a fun quiz?
• Will a "tough talk" post get her to comment and share, or
is she more likely to communicate via Messenger?
• Does she always comment on Facebook Live videos, or
do they get met with zero comments?
• Does the group get high responses more to polls … or
infographics?

13. • Choose closed groups that do allow for promotion,
but not overly so.
One final tip about Facebook Groups

14. 2. BE TRUE TO YOUR BRAND AND TO
YOURSELF

15. If you’re all about wearing Max Mara power suits, don’t
suddenly start turning up in tie-dye caftans and jangly beads.

16. Being utterly true to oneself taps into our hidden fears. You
may be an introvert. That’s okay!
If technology is your bugbear, don’t waste time trying to
become a techno-genius—that’s not where your own unique
genius lies.

17. Instead, hire a VA who lives for handling your shopping cart
or Autoresponder, or use a platform that makes uploading
and hosting lessons easy, such as Udemy.

18. Branding Secret # 1: Face Your Fear
• If you know that fear is really what’s behind never allowing
yourself to truly stand out, it’s time to face that fear and
conquer it.
• If you can’t seem to propel yourself past that level, don’t
be afraid to hire your own mindset coach!

19. Branding Secret # 2: Be consistent
And make sure your profile shot is a professional one that
includes:
• Your brand colors (for example, in an outfit you’re
wearing)
• How you want people to see you—relaxed or casual
• Direct, friendly eye contact

20. Branding Secret # 2: Be consistent
Using a logo to brand with, rather than your profile photo, is
sometimes also preferred by those who are introverts—but
remember, at some point, you do have to step out into the
spotlight and accept the status and accolades due to you.
Decide on and use a set palette of brand colors.

21. Branding Secret # 3: Tell them what to say about you
• Create a media kit and put it on your website.
• Provide the photos you want journalists and guest hosts
to use, feed them a bio that is targeted to your ideal
client, give them material in your brand colors, and
provide other branded resources.

22. • For example, self-publishing coach Kristen Joy Laidig
doesn’t wait for guest hosts or journalists to ask for
material.
http://kristenjoysblog.com/page-kristen-joys-media-kit/

23. Journalists can simply scan down the page and help
themselves to her:
• Long bio
• Short bio
• Interview questions
• Assorted shapes and sizes of profile shots, in:
✓ Web resolution
✓ High-quality print resolution
✓ Low res thumbnail resolution
• Other images

24. Branding Secret # 4: Carry your branding
through to social media
Brand cover pages and backgrounds with your branding
elements. Put your brand colors, logo or profile shot on
infographics or image quotes that you create (along with
your website URL).

25. Writing coach Joanna Penn consistently demonstrates this.
https://www.thecreativepenn.com/,
https://markstaywrites.com/tag/amazon-author-central/

26. • Use your branded image quotes both in your media kit …
and in your social networks.
• Make sure your profile photo shows up your branding
when it’s displaying at 160 X 160 in Facebook (or at
similar sizes in any other social network).

27. THREE: DON’T INVEST TIME IN WHAT
ISN’T WORKING ANYWAY

28. You could spend all day on social
media—and in creating resources for
each different platform.
Don’t.

29. • Focus on those one to three platforms where your ideal
clients are most active and engaged.
• Find out what hashtags your specialty niche members are
using.
• Join Facebook or Linked-in groups.
• Be strategic.

30. You can advertise your Pinterest pins, but always,
always, run a parallel ad on Facebook. Here’s why:
• Facebook content has high instant visibility and a
short life
• Pinterest ads have lesser visibility, but Pins live on
forever and gather momentum

31. Focus on the two or three social media
accounts where:
• Your followers live and where they engage with you
and other influencers
• You love to hang out

32. Upload evergreen resources to non-interactive social media
platforms such as SlideShare to maintain easy resources
there that support your live interaction.
https://www.slideshare.net/

33. FOUR: BE A GREAT HOST

34. Do this the same way you would do it if you
were at a party. Your job is to mingle and
keep the conversation going.
Help, answer questions, make suggestions,
give feedback, give support, share resources,
comment, and post enjoyable, interesting
content.

35. It’s all about how you make them feel.And if you want
to make them feel appreciated, liked and valued:
• Ask questions
• Reply to comments
• Be consistent (don't disappear for days or weeks at a
time)
• Be a thought leader by introducing new ideas or ways of
looking at topics of importance

36. Provide interesting, entertaining (and sometimes just
plain fun) content such as:
• Livestream videos or videos
• Helpful infographics
• Inspiring image quotes
• Beautiful or dramatic graphics
• Fun quizzes
• Surveys and polls they should find interesting
• Links to really time-relevant, helpful articles and other
resources

37. Don’t get into arguments or vent without really
considering:
• Your purpose in venting or arguing
• What you want it to accomplish
• What effect it will have on your fellow group
members or fans

38. FIVE: SHOW OFF YOUR CLIENTS

39. Social proof is more than a few testimonials
on a hidden page of your website. Encourage
your clients to engage with your community
as well.

40. • Encourage them to go live in your private Facebook
group to share what's working for them and what they're
struggling with. This will show other clients that they are
not alone.
• Interview them in text on your blog or in a webinar

41. • Call them out by name and congratulate them on your
social channels when they have a breakthrough or
accomplish a big goal
• Blog about their achievements—and share your post link
on social media.

42. A perfect example is writer K.M. Weiland: Both in her closed
Facebook Group and her blog, her posts generate engaged
discussion, questions and testimonials in a natural and
enthusiastic way.

43. Introducing:
Social Media Boot Camp

44. Social Media Boot Camp is a four-module
self-training system—complete with an
Action Plan you can implement at the end of
each module, as well as exercise worksheet
to help you define your plan.

45. Module 1: Find your Tribe
Learning Objectives: Get in with the most responsive and
hungry community that shares your goals and dreams
• Where to concentrate 95% of your social media
engagement
• How to keep time there to a minimum—and
engagement to a maximum
• What each of the top social networks can do for you—
and who uses them

46. • Social media tips that 95% of your peers don’t know
• A rundown of the top most active social sites—and
how to choose the ones that are right for you
• How to check social media stats
• What your competitors are doing and why they are
doing it

47. Module 2: Build the Foundation
Learning Objectives: Get a quick but accurate grounding in
the top social networks
• How to set up your chosen platforms for success
right from the start (or rework the ones you already
have)
• Facebook business pages + free groups: Should you
have both?

48. • How to add your FB pixel to your sites, even if you're
not advertising yet
• Cover graphic quick guide
• About section or description tips
• How to set Group Rules for maximum positive
engagement (and without driving people away)

49. • Calls to action—what not to do, and how to make the
most of them
• Twitter and Instagram secrets
• Creating activity with a powerful Pinterest profile—plus
the one thing you MUST do
• Keywords—have they changed and how to find the right
ones
• YouTube set up and tips—the easy way

50. Module 3: Plan Your Content
Learning Objectives: Making content creation intuitive and
easy for social networks
• How to instantly know which content performs best on
different platforms
• Creating a simple, actionable editorial calendar:
• What people stumble over most, when trying to tie
launches, websites and social platforms together

51. • Finding addictive monthly or weekly themes
• How to cut your social content work in half—while
providing double the value
• 5 Apps that can actually increase engagement (and
are easy and fun to use)

52. Module 4: Engage Your Followers
Learning Objectives: Increase your engagement with
followers … the natural way
• The secret of making all that social media goodwill
convert
• 5 mistakes people make that keeps their social
networking only minimally effective

53. • How to explode your engagement and never have to labor
over social posts again
• How to create the perfect Facebook 5-Day Challenge
• How to create actionable steps that are irresistible
• Comment and response secrets that make you lifelong
friends

54. • How to host an Instagram contest with the potential to go
viral
• What you don’t know about Pinterest these days—and
why you need to remedy that!

55. If you are ready to learn how to.…
✓ Take the guesswork out of social media strategies
✓ Find out what you’ve been missing after the latest
algorithm updates
✓ Turn social media from distraction or duty to interaction
and beauty
✓ Save time by taking powerful, social-media-friendly
shortcuts
✓ Create a thriving, happy and responsive community

56. Register for the replay of our Social Media Boot Camp at
http://bit.ly/rjsboot_camp

57. Q&A Session

58. Thank You!
Rita J. Cartwright Southern, Founder
RJ’s Internet Marketing Solutions, LLC
Visit our website at https://www.rjsinternetmarketing.com
Contact us at (866) 651-3073 / (602) 454-9408