The document provides insights from analyzing the Twitter activity of 500 North American B2B marketers over a 90-day period. It finds that B2B marketers are active on multiple social networks including LinkedIn, Instagram, and Foursquare. Popular hashtags and shared content sources reveal the topics and vendors that influence B2B marketers. Leading vendors like Hubspot and Marketo have embraced content marketing and publishing to engage B2B audiences. Influential individuals mentioned include thought leaders in content marketing, social media, and B2B sales.
[WEBINAR] Building Your Brand Using Social InsightsLeadtail
In today’s social media driven marketplace, it’s more important than ever to build a brand that engages and influences your target audience to close more business.
With this in mind, TalentCulture and Leadtail have teamed up to bring you this webinar:
Using Social Insights to Build Your Brand
During this webinar, we’ll present social insights data on what top influencers in the recruiting industry are doing on social media to build their brands... and how you can apply those best practices, too!
Specifically, we’ll answer questions such as:
What are the key elements to developing your brand?
Why is social media the perfect medium for building your brand?
Who has done the best job in creating a brand with recruiters?
What are these top influencers doing right, and how you can use these techniques, too?
TalentCulture CEO Meghan M. Biro will also reveal her secrets for using social media to become one of the most recognized experts in the HR and recruiting fields.
Take a fresh look at your definition of "social selling". Discover how sales leaders are using social media to connect with peers, prospects, and customers, and to build their own personal brands and influence.
[WEBINAR] How Digital Marketers Engage on Social MediaLeadtail
Digital marketers are the leaders and innovators - and the things they're doing and paying attention to now give us a sneak peek into where the rest of the market is likely to be in 12-18 months. Given that we looked at the Twitter behavior of 500+ North American digital marketers to see what patterns emerged and how we could apply these insights to reaching, engaging, and influencing this audience (and in fact, any audience, using the same methods). Here's what we discovered.
CMO Social Insights - Portland Marketing Group - May 2017Leadtail
Social insights on how CMOs are using social media, and how other senior marketers can incorporate these insights into their own marketing strategies and personal, digital brand building. Presenters: Carter Hostelley, Founder & CEO of Leadtail, and Karri Carlson, VP Social Insights at Leadtail. Host: James Latham, Portland Marketing Group.
The What, Why and How to properly implement social selling across your company.
Learn to develop strong relationships with customers and prospects across social media. See how social selling can further align sales and marketing towards a common goal. And stop customer deflection.
Here's a slide deck on the Social Selling that I presented to the Mattermark team. In this deck, I cover the what and why of social selling, simple tools to use, the basics of getting started, how to identify a team’s top LinkedIn Social Selling Index Scores, how your team can support each other in Social Selling (content, tips, mentorship), advice from Social Selling experts, and more.
[WEBINAR] Building Your Brand Using Social InsightsLeadtail
In today’s social media driven marketplace, it’s more important than ever to build a brand that engages and influences your target audience to close more business.
With this in mind, TalentCulture and Leadtail have teamed up to bring you this webinar:
Using Social Insights to Build Your Brand
During this webinar, we’ll present social insights data on what top influencers in the recruiting industry are doing on social media to build their brands... and how you can apply those best practices, too!
Specifically, we’ll answer questions such as:
What are the key elements to developing your brand?
Why is social media the perfect medium for building your brand?
Who has done the best job in creating a brand with recruiters?
What are these top influencers doing right, and how you can use these techniques, too?
TalentCulture CEO Meghan M. Biro will also reveal her secrets for using social media to become one of the most recognized experts in the HR and recruiting fields.
Take a fresh look at your definition of "social selling". Discover how sales leaders are using social media to connect with peers, prospects, and customers, and to build their own personal brands and influence.
[WEBINAR] How Digital Marketers Engage on Social MediaLeadtail
Digital marketers are the leaders and innovators - and the things they're doing and paying attention to now give us a sneak peek into where the rest of the market is likely to be in 12-18 months. Given that we looked at the Twitter behavior of 500+ North American digital marketers to see what patterns emerged and how we could apply these insights to reaching, engaging, and influencing this audience (and in fact, any audience, using the same methods). Here's what we discovered.
CMO Social Insights - Portland Marketing Group - May 2017Leadtail
Social insights on how CMOs are using social media, and how other senior marketers can incorporate these insights into their own marketing strategies and personal, digital brand building. Presenters: Carter Hostelley, Founder & CEO of Leadtail, and Karri Carlson, VP Social Insights at Leadtail. Host: James Latham, Portland Marketing Group.
The What, Why and How to properly implement social selling across your company.
Learn to develop strong relationships with customers and prospects across social media. See how social selling can further align sales and marketing towards a common goal. And stop customer deflection.
Here's a slide deck on the Social Selling that I presented to the Mattermark team. In this deck, I cover the what and why of social selling, simple tools to use, the basics of getting started, how to identify a team’s top LinkedIn Social Selling Index Scores, how your team can support each other in Social Selling (content, tips, mentorship), advice from Social Selling experts, and more.
Why LinkedIn is the Ultimate Social Selling Tool InsideSales.com
Last year InsideSales.com, LinkedIn Sales Solutions, and Vorsight partnered on a webinar which turned out to be one of the most successful webinars the companies had ever done. The presenters shared best practices on how to prospect more effectively, including using social networks such as LinkedIn. In part two of this webinar, Ken Krogue and Ralf VonSosen will reflect on the past year and review key metrics on company adoption of social selling and offer strategies to excel at modern prospecting.
Social Media Selling - Creating Your Social Selling SystemRevenue Love, LLC.
Social Media Selling - learn how to create the ultimate social media selling system in this slide deck.
This course was launched for paid members on the BCGurus.com website, you can view the entire 6 part series by visiting - http://www.bcgurus.com/tutorials/introduction-to-social-selling-part-3
Created by Jonathan Hinshaw, www.ebwaycreative.com
Here are 7 Key Social Selling Statistics to show a sales manager or a salesperson that hasn't fully embraced social selling or sales 2.0.
How can you succeed in a Sales 2.0 world?
1) Build Your Personal Brand
2) Share Valuable & Relevant Content
3) Engage Often and Providing Value Every Time
Using social selling can increase your revenue and clients. There are plenty of stats and case studies that attest to this. You can view 5 of our latest social selling case studies here: http://www.triblio.com/blog/5-case-studies-social-selling-roi-sweet-spot/
Keywords: Social Selling Stats, Social Selling Facts, Social Selling Case Studies, Social Selling ROI, Sales 2.0 Stats
LinkedIn and Hootsuite partner to demystify where social media and social selling can play an important role in the sales process. From strategy to implementation to measurement, Sara Cohen and Amy McIlwain deconstruct social selling and review key considerations when building a social organization.
This is a demo social media strategy developed by me for Starbucks during the course of PUR3622, Social Media Management, instructed by Lisa Buyer at the University of Florida.
Social media is a vital element in the B2B marketing toolbox—especially considering the need to nurture prospects over long, complex sales cycles. Learn how you can develop meaningful relationships through social media—and ultimately convert followers to loyal customers.
Making Sense of Social Media for Pet Store RetailersLorri Ratzlaff
Here is a presentation I did for a specific group of pet store owners, offering information and advice to carry their social media marketing to the next level!
KickApps Business Results with Social Media Seminar - ROI, Trends, Social Med...Mike Merrill
This is a presentation I delivered at the KickApps Business Results Seminar in Dallas on 2/25/2010.
Review of Social Media ROI, 4 Trends to Watch and information about the Social Media Club of Dallas
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...Justin Fishaw
We reached out to our entire list to see what online marketing challenges were keeping them up at night. The overwhelming response motivated us to answer the most common question in a live webinar. View the webinar here: https://www.youtube.com/watch?v=d_3fIkVmrXc
CMO use of Twitter // Директора по маркетингу в ТвиттереEvgeniy Kozlov
Social Insights: CMO Edition
How CMOs engage with people, brands and content on Twitter.
Короткая презентация с данными о том, как директора по маркетингу используют Твиттер в своих целях.
How do B2B Marketers Engage on Social Media?Leadtail
Despite all the technology available, your ability to reach, engage, and influence B2B marketers is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, we believe social media insights are now a “must-have” for understanding these decision makers in a way that becomes truly actionable.
With that in mind, we developed this report: “How B2B Marketers Engage on Twitter”, to provide social media insights into the patterns and behaviors of B2B marketing decision makers. Using Leadtail’s Social Insights technology to analyze data from Twitter, this report reveals insights about B2B marketing executives to help you answer questions such as:
How do B2B marketers describe themselves on the Social Web?
Which social networks are B2B marketers active on?
What topics are they talking about?
Which media sources are these marketing professionals consuming and sharing?
Who are the most influential vendors and people with B2B marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing B2B marketing professionals, and getting them to take the actions you care about most.
Why LinkedIn is the Ultimate Social Selling Tool InsideSales.com
Last year InsideSales.com, LinkedIn Sales Solutions, and Vorsight partnered on a webinar which turned out to be one of the most successful webinars the companies had ever done. The presenters shared best practices on how to prospect more effectively, including using social networks such as LinkedIn. In part two of this webinar, Ken Krogue and Ralf VonSosen will reflect on the past year and review key metrics on company adoption of social selling and offer strategies to excel at modern prospecting.
Social Media Selling - Creating Your Social Selling SystemRevenue Love, LLC.
Social Media Selling - learn how to create the ultimate social media selling system in this slide deck.
This course was launched for paid members on the BCGurus.com website, you can view the entire 6 part series by visiting - http://www.bcgurus.com/tutorials/introduction-to-social-selling-part-3
Created by Jonathan Hinshaw, www.ebwaycreative.com
Here are 7 Key Social Selling Statistics to show a sales manager or a salesperson that hasn't fully embraced social selling or sales 2.0.
How can you succeed in a Sales 2.0 world?
1) Build Your Personal Brand
2) Share Valuable & Relevant Content
3) Engage Often and Providing Value Every Time
Using social selling can increase your revenue and clients. There are plenty of stats and case studies that attest to this. You can view 5 of our latest social selling case studies here: http://www.triblio.com/blog/5-case-studies-social-selling-roi-sweet-spot/
Keywords: Social Selling Stats, Social Selling Facts, Social Selling Case Studies, Social Selling ROI, Sales 2.0 Stats
LinkedIn and Hootsuite partner to demystify where social media and social selling can play an important role in the sales process. From strategy to implementation to measurement, Sara Cohen and Amy McIlwain deconstruct social selling and review key considerations when building a social organization.
This is a demo social media strategy developed by me for Starbucks during the course of PUR3622, Social Media Management, instructed by Lisa Buyer at the University of Florida.
Social media is a vital element in the B2B marketing toolbox—especially considering the need to nurture prospects over long, complex sales cycles. Learn how you can develop meaningful relationships through social media—and ultimately convert followers to loyal customers.
Making Sense of Social Media for Pet Store RetailersLorri Ratzlaff
Here is a presentation I did for a specific group of pet store owners, offering information and advice to carry their social media marketing to the next level!
KickApps Business Results with Social Media Seminar - ROI, Trends, Social Med...Mike Merrill
This is a presentation I delivered at the KickApps Business Results Seminar in Dallas on 2/25/2010.
Review of Social Media ROI, 4 Trends to Watch and information about the Social Media Club of Dallas
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...Justin Fishaw
We reached out to our entire list to see what online marketing challenges were keeping them up at night. The overwhelming response motivated us to answer the most common question in a live webinar. View the webinar here: https://www.youtube.com/watch?v=d_3fIkVmrXc
CMO use of Twitter // Директора по маркетингу в ТвиттереEvgeniy Kozlov
Social Insights: CMO Edition
How CMOs engage with people, brands and content on Twitter.
Короткая презентация с данными о том, как директора по маркетингу используют Твиттер в своих целях.
How do B2B Marketers Engage on Social Media?Leadtail
Despite all the technology available, your ability to reach, engage, and influence B2B marketers is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, we believe social media insights are now a “must-have” for understanding these decision makers in a way that becomes truly actionable.
With that in mind, we developed this report: “How B2B Marketers Engage on Twitter”, to provide social media insights into the patterns and behaviors of B2B marketing decision makers. Using Leadtail’s Social Insights technology to analyze data from Twitter, this report reveals insights about B2B marketing executives to help you answer questions such as:
How do B2B marketers describe themselves on the Social Web?
Which social networks are B2B marketers active on?
What topics are they talking about?
Which media sources are these marketing professionals consuming and sharing?
Who are the most influential vendors and people with B2B marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing B2B marketing professionals, and getting them to take the actions you care about most.
Social Insights Report: How Marketers at Mid-Size Companies Engage on Social ...Leadtail
Despite all the technology available, your ability to reach, engage, and influence marketing decision makers is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, social media insights are now a “must-have” for understanding these decision makers in a way that becomes truly actionable.
With that in mind, we developed this report: “How Top Marketers at Mid-Size Companies Engage on Twitter” to provide insights into the patterns and behaviors of marketing decision makers with a special focus on those that work at companies ranging from 50 – 5,000 employees. This report reveals insights about these senior marketers to help you answer questions such as:
How do marketers at mid-size companies describe themselves on the Social Web?
Which social networks are these marketers active on?
What topics and people are they talking about?
Which media sources do these marketing professionals consume and share?
Which brands and people most influence marketing leaders at mid-size companies?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing professionals at mid- size companies, and getting them to take the actions you care about most.
How Digital Marketers Engage on Social MediaLeadtail
Digital marketers come in many flavors – from digital media to social media to loyalty marketing. The one thing they have in common? They are leaders and innovators in embracing social media to engage in conversations, share what interests them, and to do their jobs. These influential marketers also shape the daily perceptions of millions of consumers and businesses regarding what an online experience really means.
With that in mind, we developed this report: “How Digital Marketers Engage on Twitter”, using Leadtail’s Social Media Insights technology to analyze data from Twitter. This report is a follow up to our 2013 benchmark report about digital marketers.
The goal of this special report is to help you answer questions such as:
How do digital marketers describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these media savvy marketers consuming and sharing?
Who are the most influential publications and people with digital marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing digital marketing professionals, and getting them to take the actions you care about most.
Sales leaders come in many flavors – from hospitality to high tech. The one thing they have in common? They are embracing social media to engage in conversations, share what interests them, and to do their jobs better. These sales professionals know that shaping perceptions and building relationships with prospects and customers starts long before, and continues long after, the sale.
With that in mind, we developed this report: “How Sales Leaders Engage on Twitter”, using Leadtail’s Social Media Insights technology to analyze data from Twitter.
The goal of this special report is to help you answer questions such as:
How do sales leaders describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these savvy sales professionals consuming and sharing?
Who are the most influential publications and people with sales leaders?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing sales professionals, and getting them to take the actions you care about most.
Social Insights Report: How Search Engine Marketers Engage on Social MediaLeadtail
Search engine marketing is a key pillar of almost every online marketing budget. This means search marketers are now responsible for managing tens of billions of annual spending on the placement and optimization of keyword-based advertising programs. To compete effectively, these paid search strategists must keep up with the ever changing intricacies and best practices of search marketing, while also taking into account the increasing convergence of search marketing and social media.
With that in mind, we developed this report: “How Search Marketers Engage on Twitter”, using Leadtail’s Social Insights Technology to analyze data from Twitter.
The goal of this special report is to help you answer questions such as:
How do search marketers describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these search practitioners consuming and sharing?
Who are the most influential publications and people with search marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching and engaging search marketing professionals, and influencing them to take the actions you care about most.
How Are Senior Marketers Using Twitter? | Social Insights Report Q1 2013Leadtail
Despite all the technology available, your ability to reach, engage, and influence marketing executives at leading brands and agencies is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, we believe social media insights are now a “must-have” for understanding senior marketers in a way that becomes truly actionable.
Imagine if you could listen to the daily conversations of brand marketers and agency executives? How would you use what you heard to better reach, engage, and influence these marketing decision makers to take the actions you care most about?
For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.
We created the B2B Social Marketing Report: Marketing Executives on Twitter to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing marketing decision makers. Answers to the questions B2B marketers ask all the time, such as:
Which social networks should I invest time and effort in?
Is mobile something that I need to prioritize?
Which media publications should I advertise with?
What topics should I create content around?
Who should I get to speak at our events?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing decision makers to take the actions you care most about.
How Recruiters Engage on Twitter | Social Insights ReportLeadtail
Imagine if you could listen to the daily conversations of recruiters… How would you use what you heard to better reach, engage, and influence these HR professionals to take the actions you care most about?
For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.
We created this Recruiters on Twitter report to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing these Human Resources professionals.
With more than 2.3 billion active users worldwide, social media has officially gone from a "nice-to-have" to a "must-have" — and not just for consumer-facing companies.
You'll learn:
- Why social is potentially more impactful for B2B than B2C
- The biggest areas of opportunity for B2B social media
- The 3 types of social CMOs
- How to manage expectations and find your internal champions
- Unexpected ways to glean actionable insights from social data
- Real-world use cases and best practices from CMOs just like you
How Digital Marketers Engage on Twitter | Social Insights Report July 2013Leadtail
Digital marketers are leaders and innovators when it comes to adopting and deploying social media and other forms of emerging media – they are the trendsetters.
With that in mind, we developed this report: “How Digital Marketers Engage on Twitter”, by using Leadtail’s Social Media Insights technology to analyze data from Twitter. We also leveraged NetBase’s Social Intelligence Platform to gain insights into some of the consumer brands that digital marketers engage with often.
The goal of this special report is to help you answer questions such as:
* How do digital marketers describe themselves on the Social Web?
* Which social networks are digital marketers active on?
* What topics are they talking about?
* Which media sources are these marketing professionals consuming and sharing?
* Who are the most influential people, brands, and publications with digital marketers?
50 percent of B2B buyers said social media played a major role in their research when choosing vendors. This slideshow will give you tips on how to make your B2B social media channels rise to the top.
5 Must-Haves For Boosting Sales With Social Media InsideView
Your customers have changed. How you find them and engage with them has changed too. It’s more important than ever for sales organizations to recognize this opportunity to build relationships and generate new leads using social media. The problem is what tools to use, metrics to track and how to train them. In this session, you will learn about the 5 easy steps you should take, that will empower a sales team to engage with customers in social networks. You will also learn what tools work best and how to measure the results.
Seth Yates (Speaker) Speaker-Yesler
Are you a B2B girl living in a B2C world? (That’s how the Madonna song goes, right?) When researching social media data, strategies, and content inspiration, you’ll almost exclusively find examples from the B2C world. But, what if you’re a B2B marketer? The same strategies to sell a cell phone to an 18 year old customer just don’t work when trying to sell cloud solutions in a more complex buyer’s journey. In this session, we’ll take a look at the latest industry reports and trends to see how B2B marketers are utilizing social media, what channels they utilize, and where they are finding success to drive results.
How Are HR Executives Using Twitter? | Social Insights Report Q1 2013Leadtail
Imagine if you could listen to the daily conversations of human resources executives? How would you use what you heard to better reach, engage, and influence these business decision makers to take the actions you care most about?
For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.
We created the Social Insights Report: HR Executives on Twitter to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing HR decision makers.
Inside this free guide, you'll discover:
* Which social networks should you invest your time and effort in?
* Is mobile something that you should prioritize?
* Which media publications should you advertise with?
* What topics should you create content around?
* Who should you get to speak at your events?
Download the guide and share your feedback with us on Twitter - we're @Leadtail.
How CMOs Engage with People, Brands, and Content on TwitterLeadtail
The explosion of marketing technologies and the rise of customer experience have positioned Chief Marketing Officers to play a more influential role in the C-Suite.
At the same time, social media, the proliferation of mobile devices, and a new emphasis on metrics and analytics have made the CMO’s job tougher than ever.
So how are smart CMOs staying in sync with today’s consumers and developing successful marketing strategies?
Marketing leaders are tapping customer insights and analytics to make the right decisions faster. At Neustar, we deliver authoritative data to enable a personalized dialogue and comprehensive view of your customers and prospects.
With this in mind, Neustar has collaborated with Leadtail to take a close look at CMOs and other marketing executives who are leveraging social media to connect with their peers, learn about marketing strategies and best practices, and become stronger leaders for their organizations.
What can you learn from the social insights we’ve discovered about CMOs?
Read on and find out...
Getting a Competitive Advantage through Social Selling | #scon11 @sugarconInsideView
“Social media has become massively more important because customers have stopped listening to vendors and analyst/reviewers. Think about that. Most of your marketing and analyst relations and press relations are being trumped by customers talking to customers.”
Do it for the Vine: Vine Stars' Interactions on TwitterLeadtail
Vine was introduced in June 2012 as a new way to tell video stories. The six-second videos quickly resonated with a new, younger and mobile-first generation.
Since then, Vine has grown to 40 Million users, watching Vines loop more than 1.5 Billion times daily ranging from music and comedy to sports, stop motion art and anything else you could imagine in between.
The growth of social influencers, and their youthful audience has also helped fuel Vine’s continued development. In Mary Meeker’s recent Internet Trends report, 30% of Youth aged 12-24 reported using Vine.
The quick sharing and bite-sized videos are still hilarious, and the top Viners who kicked off the platform with such life are being replaced by a new wave of Viners vying to be the next star.
With that in mind, Delmondo has collaborated with Leadtail to take a close look at Vine Influencers who are leveraging this amazing platform to create brilliant content.
What can you learn from the social insights we’ve discovered?
Read on and find out...
Whether you’re embracing the hype or eagerly waiting to see how things evolve, there’s no question the “Internet of Things” is creating excitement from living room to C- Suite
Of course, as with every new technology wave, there are those on the front lines shaping the discussion, influencing decision making, and charting the course for what the Internet of Things will mean to each of us in the not-too-distant future.
And these IoT thought leaders come from diverse industries and disciplines. There are the analysts, authors, and speakers who help us understand the opportunities and implications, senior executives that champion enterprise and startup initiatives, and those responsible for turning the Internet of Things into a daily reality.
But who are these people and what’s influencing their own perspective on IoT?
This is where social insights come in... as social media activity can give us a truly unique lens through which to gain insights into the people leading the conversation about the Internet of Things.
That’s why we’re excited to collaborate with Neustar to develop a social insights report analyzing these IoT thought leaders. What did we discover in researching and preparing this report?
Here’s what we learned.
40 Leaders Driving Innovation in the EnterpriseLeadtail
Innovation is a word that represents nothing short of catching lightning in a bottle.
Innovation will decide which companies are tomorrow’s market leaders, and which entrepreneurs we’ll be talking about for years to come. Of course, innovation also represents inspiring and life-changing ideas that hold the promise to make the world a better place for everyone.
With this in mind, Brightidea decided to collaborate with Leadtail to take a close look at the people on the front lines of driving innovation programs for their companies.
That’s what this unique study is about: using social media insights to help you better understand what top innovation program leaders talk about, what they read and share, and who most influences them.
Behind the Brand: 30 Influencers that Drive Social for the Brands We LoveLeadtail
The concept of “influence” has rapidly found its way into most marketing programs and industry dialogue. On the heels of my book Human to Human, we decided to embark on a different type of influence research project.
Leadtail and Pure Matter partnered to transcend the world of lists and rankings, in order to define new engagement styles that tell us more about the humans behind the influence.
CFOs on Social Media: Social Insights ReportLeadtail
There is a persistent belief that CFOs don’t participate in social media; even as they are leading organizations that are increasingly being challenged by social media and the disruption it enables. As a matter of fact, best in class financial executives are now actively getting social, both so they can better understand social media’s implications and to benefit from all it can offer.
We developed this report: “How CFOs Engage on Twitter”, using Leadtail’s Social Media Insights Technology to analyze data from Twitter and share what real CFOs are really doing on social media.
The goal of this special report is to help you answer questions such as:
How can you find and connect with other finance leaders on the social web?
What topics are CFOs discussing and debating on social media?
Which online publications do finance executives turn to for news and information?
Who are the most influential publications and people with CFOs?
So whether you’re already in the CFO seat trying to navigate the social media waters, or aspire to the role in the future, these insights will help you take a more informed look at how you can use social media to communicate, collaborate, and build your own network of relationships and influence.
The worlds of HR, technology and social media don’t simply overlap, they interact with more frequency and meaning than ever. Social media continues to grow as a tool to build employer brands and engage HR leaders and practitioners to discuss relevant and timely topics.
From Twitter Chats and brand-related real estate on Facebook, LinkedIn and Instagram to live video interviewing, social media has become an integral part of daily HR activities. So let’s look at a “month in the life” of HR leaders on social, and see what we can learn about how to reach, engage, and influence these B2B decision makers and organizational leaders.
How Recruiters Engage on Twitter: Social Insights ReportLeadtail
Despite all the technology available, your ability to reach, engage, and influence business decision makers is still limited. Buyer personas, surveys, and search marketing data can get you in the ballpark, but we believe social media insights are now a “must-have” for understanding key business professionals in a way that is truly actionable.
With this in mind, we developed this report, “How Recruiters Engage on Twitter”. Using Leadtail’s Social Insights technology to analyze data from Twitter, this report reveals insights about recruiters to help you answer questions such as:
What keywords do recruiters use to describe themselves and their interests?
Which social networks are recruiters most active on?
What topics are they talking about on social media?
What sources of content are recruiting professionals sharing?
Who are the most influential publications, vendors, and people with recruiters?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing recruiters.
Using Social Media to Generate and Retain Business | LeadtailLeadtail
Is your business using social media to attract and retain customers, or simply making a lot of social media noise? This Leadtail guide will help your marketing and sales team align around social media goals that help you find, connect, and engage with prospects and customers to generate leads and sales.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
[WEBINAR] How B2B Marketers Engage on Twitter | Leadtail & DNN Software
1. How to Engage B2B Marketers
Using Social Media
Dennis
Shiao
Karri
Carlson
@DNNCorp
1
Carter
Hostelley
@Leadtail
@Leadtail
2. About
Develop Social Media Strategies and Insights for Decision Makers
2
Leadtail B2B Marketers Social Insights Report – September 2013
#B2Bsocialinsights
3. Quick Poll
Are you a B2B marketer?
Do you sell to B2B marketers?
Both?
Neither (but still interested!)
3
Leadtail B2B Marketers Social Insights Report – September 2013
#B2Bsocialinsights
4. How We Generated Social Media Insights
• Twitter as proxy for social media activity
• Twitter activity of 500 North American
B2B marketers (manager and up)
• Over 90-day period: June 1 to Aug 31, 2013
• Analyzed 113,039 tweets and 70,245 links
• Total follower reach: 1,156,532
• Median number of followers: 894
4
Leadtail B2B Marketers Social Insights Report – September 2013
#B2Bsocialinsights
5. Key
Ques;on:
How
do
B2B
marketers
describe
themselves
on
social
media?
5
Leadtail B2B Marketers Social Insights Report – September 2013
6. Top
Bio
Keywords
Used
by
B2B
Marketers
Based on keywords used in the Twitter profile.
6
Leadtail B2B Marketers Social Insights Report – September 2013
#B2Bsocialinsights
7. Actionable Insights
• B2B marketers use their Twitter profiles to describe who they are
professionally and personally
Recommendation:
Consider social bio keywords when developing your buyer
personas, marketing copy, and direct sales approach
7
Leadtail B2B Marketers Social Insights Report – September 2013
#B2Bsocialinsights
8. Key
Ques;on:
Which
social
networks
are
B2B
marketers
ac;ve
on?
8
Leadtail B2B Marketers Social Insights Report – September 2013
9. Top
Social
Networks
Used
for
TwiEer
Cross-‐Pos;ng
100%
Twitter
35%
LinkedIn
18%
Instagram
13%
Foursquare
8%
Vine
Paper.li
Facebook
5%
3%
Pinterest
2%
Quora
2%
Spotify
1%
Tumblr
1%
% of B2B Marketers that shared between this network + Twitter during the report period.
9
Leadtail B2B Marketers Social Insights Report – September 2013
#B2Bsocialinsights
10. Actionable Insights
• B2B marketing pros are active on a number of social networks
including many that cross-post to Twitter
• Though LinkedIn is most popular, it isn’t all work and no play as B2B
marketers also use Instagram, Foursquare, and Vine
Recommendation:
Don’t limit yourself to LinkedIn when looking to reach and engage
B2B marketers
10
Leadtail B2B Marketers Social Insights Report – September 2013
#B2Bsocialinsights
11. Key
Ques;on:
What
conversa;ons
do
B2B
marketers
engage
in?
11
Leadtail B2B Marketers Social Insights Report – September 2013
12. Top
Hashtags
Used
by
B2B
Marketers
12
Leadtail B2B Marketers Social Insights Report – September 2013
#B2Bsocialinsights
13. Actionable Insights
• Popular hashtags reveal which topics and events are catching
the attention of B2B marketers
• These include broad topics, specific events, and local and
national news
Recommendation:
Consider hashtags when developing content marketing, deciding
which events to invest in, and what topics to engage in
13
Leadtail B2B Marketers Social Insights Report – September 2013
#B2Bsocialinsights
14. Key
Ques;on:
What
content
sources
do
B2B
marketers
most
engage
with?
14
Leadtail B2B Marketers Social Insights Report – September 2013
15. Content
Sources
Shared
by
B2B
Marketers
eCommerce
(e.g. Amazon)
1%
• Industry media sites are the
most common source of content
shared
• The majority of mainstream
media content shared is
business and strategy focused
Mainstream
Media
25%
Industry
Media
62%
• Social media platforms are used
to share both job-related and
personal interest content
Social
Media
11%
% of 100 Most Popular Shared Content Sources
15
Leadtail B2B Marketers Social Insights Report – September 2013
#B2Bsocialinsights
16. Top
25
Most
Shared
Industry
Media
Sources
11.
1.
Mashable
2.
Business Insider
3.
Business 2 Community
4.
Hubspot Blog
5.
MarketingProfs
6.
TechCrunch
7.
Content Marketing Institute
8.
Advertising Age
9.
Social Media Today
10. VentureBeat
16
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
Leadtail B2B Marketers Social Insights Report – September 2013
BtoB
Online
CMSWire
B2B
Marke@ng
Insider
Social
Media
Examiner
GigaOM
ZDNet
Mediapost
Eloqua
Blog
All
Things
D
ClickZ
Search
Engine
Watch
eConsultancy
Salesforce
MediaBistro
eMarketer
#B2Bsocialinsights
17. Top
25
Most
Shared
Mainstream
Media
Sources
11.
1.
Forbes
2.
Huffington Post
3.
HBR Blogs
4.
New York Times
5.
Inc. Magazine
Fast Company
7.
WIRED
15.
16.
17.
18.
19.
20.
8.
Wall St. Journal
9.
Entrepreneur
17
13.
14.
6.
10. USA Today
12.
21.
22.
23.
24.
25.
Leadtail B2B Marketers Social Insights Report – September 2013
BuzzFeed
WSJ
Blogs
BusinessWeek
CNN
Washington
Post
Bloomberg
NPR
Yahoo!
Finance
Fast
Co.
Create
Quartz
Fast
Co.
Design
CNET
News
The
Verge
The
Guardian
Medium
#B2Bsocialinsights
18. Actionable Insights
• B2B marketers read, tweet, and share both industry and
mainstream media content
• Top vendors are starting to cross the divide, becoming more like
publishers in the eyes of some B2B marketers (more on this in a
moment…)
Recommendation:
Use both industry and mainstream publications for your online
advertising, PR, and content marketing “bylines”
18
Leadtail B2B Marketers Social Insights Report – September 2013
#B2Bsocialinsights
19. Key
Ques;on:
Which
vendors
most
influence
B2B
marketers?
19
Leadtail B2B Marketers Social Insights Report – September 2013
20. Vendors
Retweeted
the
Most
by
B2B
Marketers
•
Leading B2B vendors are
increasingly becoming like
publishers
•
Which vendors are winning
the content marketing war to
reach and engage B2B
marketers?
20
Leadtail B2B Marketers Social Insights Report – September 2013
#B2Bsocialinsights
21. Top
50
Vendors
Most
Retweeted
by
B2B
Marketers
11.
1.
@HubSpot
12.
13.
2.
@salesforce
14.
15.
3.
@Eloqua
4.
@marketo
5.
@forrester
6.
@LinkedIn
21.
7.
@Gartner_inc
23.
8.
@ExactTarget
25.
9.
@siriusdecisions
27.
10.
@hootsuite
29.
16.
17.
18.
19.
20.
22.
24.
26.
28.
30.
@kapost
@Pardot
@Oracle
@twitter
@SAP
@ShareThis
@Moz
@unbounce
@DnBUS
@Microsoft
@AMA_Marketing
@MakingTheNumber
@Adobe
@BoxHQ
@IDC
@Nimble
@linkedinselling
@marketingcloud
@McK_CMSOForum
@IBM
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.
48.
49.
50.
@Dell
@MailChimp
@KISSmetrics
@SproutSocial
@Loyalty360
@Impactbnd
@Silverpop
@CSC
@sellingtools
@SDL
@Demandbase
@Vocus
@AMAnet
@IBMbigdata
@Brainzooming
@Desk
@Dreamforce
@InsideSales
@Achievers
@ioninteractive
* Based on unique # of B2B marketers in the sample that retweeted the handle. Ties broken using Klout score followed by # of followers.
21
Leadtail B2B Marketers Social Insights Report – September 2013
#B2Bsocialinsights
22. Actionable Insights
• Top B2B vendors have not only embraced content marketing but
are truly becoming publishers in the eyes of B2B marketers
Recommendation:
Understand what top vendors are doing with their content marketing
and follow their lead to reach and engage B2B marketers
Best Practices:
So what are top vendors doing to make our list?
22
Leadtail B2B Marketers Social Insights Report – September 2013
#B2Bsocialinsights
23. Best Practices
• Enlist executives, influencers, and customer
advocates to share, mention, and retweet content
(Marketo)
• Deploy multiple handles to deliver targeted content to
specific audiences (Salesforce)
• Position their blogs as the hub of their content
marketing strategy (Hubspot)
• Publish compelling content that drives conversations
between B2B marketers at all levels (Eloqua)
23
Leadtail B2B Marketers Social Insights Report – September 2013
#B2Bsocialinsights
24. Key
Ques;on:
Which
people
most
influence
B2B
marketers?
24
Leadtail B2B Marketers Social Insights Report – September 2013
25. People
Men;oned
Most
by
B2B
Marketers
Being mentioned is a sign that
a person is an active part of
the social dialogue
This word cloud shows the
people mentioned most by
B2B marketers
25
Leadtail B2B Marketers Social Insights Report – September 2013
#B2Bsocialinsights
26. Top
50
People
Most
Men;oned
by
B2B
Marketers
11.
1.
@jaybaer
12.
13.
2.
@BrennerMichael
14.
15.
3.
@funnelholic
4.
@markwschaefer
5.
@briansolis
6.
@jowyang
21.
7.
@wittlake
23.
8.
@mvolpe
25.
9.
@HeinzMarketing
27.
10.
@jonmiller
29.
16.
17.
18.
19.
20.
22.
24.
26.
28.
30.
@rwang0
@ShellyKramer
@leeodden
@ardath421
@jeffbullas
@jchernov
@PamMktgNut
@TonyZambito
@ValaAfshar
@garyvee
@JoePulizzi
@jill_rowley
@Robert_Rose
@TedRubin
@JasonMillerCA
@mitchjoel
@dharmesh
@ckburgess
@TomPick
@GuyKawasaki
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.
48.
49.
50.
@GerryMoran
@MeghanMBiro
@dmscott
@MargaretMolloy
@juntajoe
@copyblogger
@smallbiztrends
@heidicohen
@DaveKerpen
@MargieClayman
@ariannahuff
@kimgarst
@ducttape
@bhalligan
@remarkmarketing
@jbecher
@EricTTung
@IanCleary
@cahidalgo
@Marketri
* Based on unique # of B2B marketers in the sample that mentioned the handle. Ties broken using Klout score followed by # of followers.
26
Leadtail B2B Marketers Social Insights Report – September 2013
#B2Bsocialinsights
27. Actionable Insights
• Key influencers build their “brand” by leveraging content: speaking
engagements, books, their own blogs, “bylines” and/or senior
positions: CMO, SVP, VP, etc. at leading vendors
Recommendation:
Follow these influencers, share their content, build relationships with
them… while you start building your own brand with B2B marketers
Best Practices:
So what are these people doing to make our list?
27
Leadtail B2B Marketers Social Insights Report – September 2013
#B2Bsocialinsights
28. Best Practices
• Top influencers tweet a LOT… 10 to 20+ times daily
• Create a consistent persona through original and
curated content
• Engage with other B2B marketers, vendors, and
publications on high profile topics of interest
• Use social channels to drive blog traffic, email
signups, event registrations, and audience growth on
other social media channels
28
Leadtail B2B Marketers Social Insights Report – September 2013
#B2Bsocialinsights
29. Key
Ques;on:
What
are
the
main
webinar
takeaways?
29
Leadtail B2B Marketers Social Insights Report – September 2013
30. Key Takeaways
1. Participate on more than one social network (LinkedIn and Twitter
are good choices) and look to experiment with others
2. Consider social media bio keywords and hashtags when
developing buyer personas, brand messaging, content marketing,
and direct sales strategies – Think Social SEO
3. Target the right media sources to drive your online advertising, PR,
and byline strategies
4. Invest in a robust content marketing strategy, and get your
executives, employees, and brand advocates involved in sharing it
5. Follow and engage top influencers, while you develop your
strategy for becoming one too!
30
Leadtail B2B Marketers Social Insights Report – September 2013
#B2Bsocialinsights
31. What’s Next?
•
Download the full report: http://bit.ly/LTB2B2013
•
Tweet us your feedback @Leadtail @DNNCorp
•
Follow Leadtail on SlideShare for future reports!
31
Leadtail B2B Marketers Social Insights Report – September 2013
#B2Bsocialinsights