Learn more about how to position and write your job descriptions to land you great hires in this webinar deck with Recruiting Trends!

1. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Job Descriptions
that Land You Great Hires

2. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Featured Speaker
Jason Webster
Enterprise Sales Manager
at Glassdoor
www.linkedin.com/in/jasonwebster99
@worldwidejweb

3. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Agenda
Customize Descriptions for Specific Roles
Appeal to Millennials
Mobile Optimization
Realistic Descriptions to Attract Qualified Candidates
Prevent Buyer’s Remorse
Highlight Your Employer Brand

4. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor

5. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Top 5
considerations
job seekers
take into
account
before
accepting
a job offer:

6. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Customize Descriptions
for Specific Roles

7. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Software Engineers
78% of software engineers say the top reason they would leave
their job is salary and compensation
48% of female software engineers are likely to apply to a
company a friend recommended
Customize Descriptions for Specific Roles

8. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
78%
94%
of sales professionals
said they would
accept less money to
work at a company
selling something
compelling
of sales professionals
say that base salary
is the most important
element of the
compensation plan,
while 62% say that
commission is
Sales
Customize Descriptions for Specific Roles

9. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Appeal to Millennials

10. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Appeal to Millennials

11. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Appeal to Millennials
41%
of Baby Boomers said workers should
stay with an employer at least five years
before looking for a new job
Only 13% of Millennials
agreed

12. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Appeal to Millennials
Around 70%
hear about
companies
through
friends and
job boards

13. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Appeal to Millennials
80% of Millennials
look for people and
culture fit with
employers
Culture Fit?

14. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Appeal to Millennials
• Career Growth
• Benefits

15. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Mobile Optimization

16. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Mobile Optimization
• Have you
tested your
own site?
• Do you
know what
people are
seeing?

17. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Realistic Descriptions to Attract
Qualified Candidates

18. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Realistic Descriptions to Attract
Qualified Candidates
96%
of candidates say it’s
important to work for a
company that embraces
transparency

19. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Send the right
message to the
right candidate
at the right time
Realistic Descriptions to Attract
Qualified Candidates

20. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Realistic Descriptions to Attract
Qualified Candidates
• Leave out the fluff
• Communicate the skills, qualities, and values
you expect from a person in this role
• Address your culture
• Provide the less glamorous details, too
• Leave the jobseeker with 2-­3 takeaways

21. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Address Your Culture

22. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
What is the work
environment like?
Is it casual or formal?
Does it require you to
be highly
self-­sufficient or
collaborative?
Address Your Culture

23. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Address Your Culture: add visuals

24. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Address Your Culture: add visuals

25. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Address Your Culture:
highlight unique perks

26. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Address Your Culture:
highlight unique perks

27. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Address Your Culture:
provide less-­glamorous details
What is a day
in the life of
this job really
like?

28. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Prevent Buyer’s Remorse

29. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Prevent Buyer’s Remorse: Prequalify

30. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Highlight Your Employer Brand

31. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Highlight Your Employer Brand

32. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Highlight Your Employer Brand:
Tell Your Story
More Comprehension
Better Understanding
Higher Application Rates
Quality Candidates
Better Cultural Fit

33. Confidential and Proprietary © Glassdoor, Inc. 2008-­2015#Glassdoor
Questions?

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