Amy Hamdorff from Restaurant Group talked about recruiting through a strong employment brand at the Vancouver Rebels of Recruiting Roadshow stop!

1. RECRUITING THROUGH A STRONG
EMPLOYMENT BRAND.
Glassdoor
Rebels
Roadshow
-­‐2015

2. AGENDA
• Company overview –
Who we are at JOEY.
• Employment Branding.
• Building a strategy.
• Creating content.
• Social Media.
• Social quick facts.
• Measuring your ROI.

3. COMPANY OVERVIEW

4. World-­Class restaurants

5. Opening soon in Woodland Hills Topanga!

6. Hospitality focused teams

7. Culinary apprentice program

8. Red Seal Certification

9. Training and Development

10. EMPLOYMENT BRANDING

11. What is an employment brand?
Why is it important
for recruiting and retaining
employees?

12. • Improved quality of candidates
• More passive candidates
• Increased retention
• Lower recruitment costs
• Brand advocates
• Happy employees

13. “Until
companies
know
what
their
target
talent
values
in
an
employer,
who
their
competitors
for
talent
are
and
what
differentiates
them
from
those
competitors,
it
is
premature
to
create
a
brand
strategy,
brand
messages
or
advertising,”
BUILDING A STRATEGY
Who is your
target market?
Who are your
competitors?
What do they
value in a
company?
What is your
competitive
edge?
What is the main
message that you
want to
communicate?
How will you
communicate this
message with your
audience?

14. CREATING ENGAGING CONTENT
Branded
Hashtags
and
Partner
stories.

16. #Thewaywework

17. #Thewaywecook

18. #Thewaywepour

19. #MYJOEYSTORY
Communicate
your
story.

21. SOCIAL MEDIA
Communicating
with
your
target
audience.

22. Source:
www.jeffbullas.com

23. Twitter
• Twitter has 284 million active users at
last count.
• 88% of Twitter users are on mobile.
• 500 million tweets per day.
Facebook
• 1.4 billion Facebook users.
• 47% of all Internet users are on
Facebook.
• 4.5 billion likes are generated daily.
• Nearly 75% of Facebook’s revenue.
comes from mobile advertising.
Instagram
• Over 300 million users.
• 70 million photos and videos are sent
daily.
• 53% of internet users aged 18-­29.
LinkedIn
• 347 million registered members.
• There are over 39 million students
and recent college graduates on
LinkedIn.
Website
• 76.5% between 18-­44.
• 45.85% female/55.15% Male.
• 69% mobile users.
Glassdoor
• 49,000 impressions.
• 52% mobile/ 44% desktop.
• 200% increase in followers and engagement.
SOCIAL MEDIA

24. • Create an engaging user experience – Videos,
pictures, articles, job postings.
• Listen, Learn and Engage. Talk to your potential
candidates!
• Link your social accounts together – lead
candidates from an article on LinkedIn back to
your website.
• Be authentic and keep at it!
SOCIAL CHECKLIST

26. Follow @JOEYCareers!
Amy
Hamdorff,
Recruitment
Manager
ahamdorff@joeyrestaurants.com