The document provides 10 tips for effective campus recruiting. It begins with an introduction to Generation Z and what matters most to them, such as entrepreneurship, career growth opportunities, and transparency from employers. The tips include building an authentic employer brand online, showcasing the employee value proposition, developing internship programs, making the application process easy on mobile, focusing career conversations on meaningful work, and creating clear career paths. Emphasis is placed on human connection through campus visits and follow ups with candidates.

1. 10 Tips to Get Campus
Recruiting Right
April 27th, 2017

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3. Our Speakers Today
Nick Ricciardi
Director, Customer Success
Elizabeth Pino
Enterprise Account Manager

4. Agenda for Today
Intro to GenZ & What They Care About
10 Tips to Get College Recruiting Right
In Summary
1
2
3

5. Intro to GenZ & What They Care About

6. Generations Currently in the Workplace
CHARACTERISTICS
MATURISTS
<1945
BABY BOOMERS
1945-1960
GEN X
1961-1980
GEN Y/MILLENNIALS
1981-1995
GEN Z
1995-2012
% of Workforce 3% 33% 35% 29%
Currently employed in
part time/internships
Aspiration Home ownership Job security Work-life balance Freedom & flexibility Security & stability
Attitude towards
technology
Largely disengaged Early IT adopters Digital immigrants Digital natives ‘Technoholics’
Attitude towards
career
Jobs are for life
Organizational -
careers are defined by
employers
Loyal to profession,
not necessarily
employer
Work ‘with’ org and
not ‘for’
Career multi-taskers
Communication
media
Formal letter Telephone Email & Text msg Text or social media
Hand-held or
integrated into comm
devices
Communication
preference
F2F meetings
F2F / email or
telephone reqd
Text msging/ email
Online or mobile (text
msging)
Face time
Source: Barclays: Talking about my Generation

7. Generations Currently in the Workplace
GEN Z MILLENNIALS
1995 - 2012
Current Population =
23 Million
BORN
1977 - 1997
Current Population =
71 Million
BORN
VS.
Source: Generations X, Y, Z and the Others WJSchroer

8. Gen Z Interests
GEN Z
NEWS
● Global Terrorism
● Trump Election
● Brexit
TECHNOLOGY
● Wearables
● Drones
● Self-driving cars
● Artificial Intelligence
MEDIA AND CULTURE
● YouTube Stars
● Gangnam Style
● Kimojis
● Gifs/Boomerangs
ISSUES
● Global Warming
● Cost of Education
● LGBTQ Rights
● Gender Equality

9. GEN Z MILLENNIALSVS.
Gen Z vs Millennials
How you attract this talent is different
72%
want to start their own business - they’re
more entrepreneurial
55%
of high school students said they feel
pressure to gain early professional
experience
60%
consider growth opportunities the most
attractive company perk
66%
of millennials expect to leave their
organization by 2020
Source: The High School Careers Study, Millennial Branding & Internship.com
Source: The Final Generation, ERE Media, Jan 2016
Source: Deloitte, Millennial Survey 2016, Jan 2016
Source: Glassdoor Survey, 2013

10. Gen Z and Employment:
Definition of a ‘Good Employer’ is different
83%
of students said less
than 3 years is enough
to stay in a job
26%
of students said that
staying in a first job for
1 year is enough
● Gen Z is more focused on career growth and
fulfilling work than money
● More needs to be done in terms of career
growth for employee retention
Source: Sparks and Honey study

11. Before You Start, Prepare!
Competition Open Jobs Target
Knowing who else is going to be
at the career fair will help you
prepare better on what kind of
job opportunities others are
offering or what kind of swag is
going to be at the booths
Have a clear understanding of
what open opportunities are
being offered at the career fair
now, what will open out in the
future and what other
opportunities are on the website
Be clear about what kind of
candidates are you looking for
and plan to appeal to them in
your conversations. Are you
looking specifically for
engineers? Have a plan!

12. 10 Tips to Get Campus Recruiting Right

13. People Don’t Look Like This At Work

14. Tip #1: Build Your Employer Brand Online
Top students want to know what it’s like working for your company
● Gen Z: Attention span of 8 seconds* - keep it short and simple (they’ve grown
up in a world with snackable videos, and short content)
● Engage with them across Twitter, YouTube, Snapchat to recruit
● Communicate through visual and bold content - use imagery, infographics to
tell a story versus text copy

15. Tip #1: Build Your Employer Brand Online

16. Example: Equinox - The Global Fitness Chain

17. Tip #2: Be Authentic
90%
say it’s important to work for a company
that embraces transparency
Source: Glassdoor Site Survey, Jan 2016

18. Tip #3: Showcase Your EVP

19. Tip #4: Get Connected
Get in front of students early and often
● Help career services prepare students
● Sponsor student events

20. Tip #5: Develop Internship Programs
63% of graduating seniors held internship or co-op positions
After one year, employers retain 75%of their new college hires who
have internship experience with an employer
Source: NACE Survey, 2013

21. Tip #6:
Don’t Fixate on
Majors

22. SmartRecruiters’ Mobile Apply
Apply with 1-click from your
Smartphone or Tablet
Tip #7: Make it Easy to Apply

23. Tip #7: Field Recruiting App
Delight candidates with a sleek, modern application
process on mobile devices
Quickly collect resumes with automatic resume parsing,
save time and eliminate errors from manual data entry

24. Tip #8: Focus on the Work

25. Tip #9: Create Career Paths
In 6 Months In 1 Year In 18 Months In 2 Years
For A Customer Success Representative Req
Interact with
SmartRecruiters
customers to answer
questions, resolve
issues, educate, and
help them succeed.
Educate and advise
customers on standards,
tips, and solutions on using
SmartRecruiters. Identify,
test, and call out technical
issues.
Collaborate closely
with all parts of the
organization to
contribute and execute
on our strategy to make
customers successful.
Be ready to get involved
and lead various projects
in the support and services
domain. Be an ambassador
for SmartRecruiters and its
culture.

26. Tip #10: Impress By Human Connection
Don’t take the CEO to the
campus visit
Students will appreciate it
more if alums visit
If you talk about diversity
on your website, it needs to
be reflected in your
campus visits as well!
Gift swag that is
meaningful and useful
Gift swag that is visible
to others long-term

27. After The Career Fair...
Respond to inquiries and follow up with candidates ASAP after the event
Invite students to be a part of a talent pool that you can always tap into later
Understand why certain candidates are getting attracted over the others.
What can you do better moving forward?

28. 10 Tips Revisited

29. 1 Build your employer brand online
2 Be authentic
3 Showcase your EVP
4 Get connected
5 Develop internship programs
6 Don’t fixate on majors
7 Make it easy to apply
8 Focus on the work
9 Create career paths
10 Impress by human connection
10 Tips to Get
Campus
Recruiting Right

30. Questions?
Nick Ricciardi
Director, Customer Success
Elizabeth Pino
Enterprise Account Manager