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How to Recruit Engineers
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Company
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TODAY’S SPEAKERS
Lisa Holden
Employer Communications Manager
www.glassdoor.com/employers
@LisaAHolden
#GDChat
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015
#Glassdoor
Agenda
Ø Part  I:  Why  Hiring  Engineers  is  so  Tough  
Ø Part  II:  Top  Mistakes  Engineering  Recruiters  Make
Ø Part  III:  How  to  Successfully  Recruit  Engineers,  Even  If  
You’re  Not  a  Tech  Company
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015
#Glassdoor
Part  I:  
Why  Hiring  Engineers  is  so  Tough  
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015
#Glassdoor
Competition  is  fierce  
Source:  Glassdoor  Jobs  Search  Page,  Aug  2015
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015
#Glassdoor
Competition  is  fierce  
Source:  Company  Photos  on  Glassdoor
Slides Family Fitness
Bowling   Meals   Travel  
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015
#Glassdoor
Part  II:  
Top  Mistakes  Engineering  Recruiters  Make
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015
#Glassdoor
Hiring  for  Skill  vs.  Intelligence  
Source:  Bersin  by  Deloitte,  Nov  2014
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015
#Glassdoor
Ignoring  Emotional  Intelligence  
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015
#Glassdoor
Ignoring  Emotional  Intelligence  
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015
#Glassdoor
Forgetting  to  let  the  candidate  interview  YOU
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015
#Glassdoor
Forgetting  to  let  the  candidate  interview  YOU
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015
#Glassdoor
Part  III:  
How  to  Successfully  Recruit  Engineers
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015
#Glassdoor
Recruitment  Tactics  that  Work
value  when  a  recruiter  
is  transparent  about  the  
pros  and  consSource:  Glassdoor  Software  Engineer  Survey,  Feb  2014
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015
#Glassdoor
Recruitment  Tactics  that  Work
“Understand  my  skills  and  
background  and  fit  the  job  to  me,  
rather  than  the  other  way  around.”
“Tell  me  about  the
good  and  bad  of  your
company.  Why  do  I  want  to  work  
there  over  some  other  company?”
“Be  transparent  about  
work  culture  and  
company  values.”
Source:  Glassdoor  Software  Engineer  Survey,  Feb  2014
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015
#Glassdoor
Recruitment  Tactics  that  Work
“Ask  for  me  to  contact  my  friends  if  
I’m  not  personally  interested  in  a  
position…it  feels  like  you  are  
asking  me  to  do  your  job  for  you.”
“Omit  the  salary
package.  How  am  I
supposed  to  know  
whether  the  job  is  worth  
considering?”
“Send  a  generic  
mass-­email.  
It  goes  right  to  
the  trash.”
Source:  Glassdoor  Software  Engineer  Survey,  Feb  2014
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015
#Glassdoor
Most  Effective  Recruitment  Tactics
say  blog  posts  from  
engineers  at  the  
hiring  company  help  entice  
them
Source:  Glassdoor  Software  Engineer  Survey,  Feb  2014
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015
#Glassdoor
Most  Effective  Recruitment  Tactics
say  they  appreciate  meet-­ups  at  
the  company  hiring  where  they  
have  a  chance  to  connect  with  
other  engineers  Source:  Glassdoor  Software  Engineer  Survey,  Feb  2014
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015
#Glassdoor
Most  Effective  Recruitment  Tactics
say  social  media  outreach  from  other  
engineers  at  the  hiring  company  is  
most  effective  in  learning  about  job  
opportunities Source:  Glassdoor  Software  Engineer  Survey,  Feb  2014
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015
#Glassdoor
In  Conclusion
Ø Highlight  the  good  things  about  your  company
Ø Host  events,  invite  people  in  to  visit  
Ø Understand  engineering  skills  and  fit  the  job  to  
them  rather  than  the  other  way  around  
Ø Incentivize  your  engineers  to  recruit  others  like  them
Ø Be  transparent  
Ø Blog  posts,  social,  engage  on  Glassdoor  and  other  platforms
#RDaily@RecruitingDaily @RecruitingBlogs
Q&AQ&AYOU’VE GOT QUESTIONS. WE’VE GOT ANSWERS.
#RDaily@RecruitingDaily @RecruitingBlogs
YOU’VE GOT QUESTIONS. WE’VE GOT ANSWERS.

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How to Recruit Engineers When You Aren't a Tech Company

  • 1. #RDaily@RecruitingDaily @RecruitingBlogs@RecruitingDaily @RecruitingBlogs How to Recruit Engineers When You Aren’t a Tech Company
  • 2. #RDaily@RecruitingDaily @RecruitingBlogs § Housekeeping § Sponsor § Speaker § Presentation § Q&A ON AGENDA the
  • 3. #RDaily@RecruitingDaily @RecruitingBlogs HOUSEKEEPING § Grab Tab § Audio Mode § How to ask a Question This program is being recorded. You can download the recording at http://www.recruitingwebinars.com/ TIPS FOR USING YOUR CONTROL PANEL.
  • 4. #RDaily@RecruitingDaily @RecruitingBlogs Glassdoor offers companies of all sizes and industries employer branding, recruiting, and advertising solutions to attract, influence, and hire top talent. https://www.glassdoor.com/employers/
  • 5. #RDaily@RecruitingDaily @RecruitingBlogs TODAY’S SPEAKERS Lisa Holden Employer Communications Manager www.glassdoor.com/employers @LisaAHolden #GDChat
  • 6. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #Glassdoor Agenda Ø Part  I:  Why  Hiring  Engineers  is  so  Tough   Ø Part  II:  Top  Mistakes  Engineering  Recruiters  Make Ø Part  III:  How  to  Successfully  Recruit  Engineers,  Even  If   You’re  Not  a  Tech  Company
  • 7. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #Glassdoor Part  I:   Why  Hiring  Engineers  is  so  Tough  
  • 8. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #Glassdoor Competition  is  fierce   Source:  Glassdoor  Jobs  Search  Page,  Aug  2015
  • 9. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #Glassdoor Competition  is  fierce   Source:  Company  Photos  on  Glassdoor Slides Family Fitness Bowling   Meals   Travel  
  • 10. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #Glassdoor Part  II:   Top  Mistakes  Engineering  Recruiters  Make
  • 11. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #Glassdoor Hiring  for  Skill  vs.  Intelligence   Source:  Bersin  by  Deloitte,  Nov  2014
  • 12. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #Glassdoor Ignoring  Emotional  Intelligence  
  • 13. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #Glassdoor Ignoring  Emotional  Intelligence  
  • 14. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #Glassdoor Forgetting  to  let  the  candidate  interview  YOU
  • 15. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #Glassdoor Forgetting  to  let  the  candidate  interview  YOU
  • 16. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #Glassdoor Part  III:   How  to  Successfully  Recruit  Engineers
  • 17. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #Glassdoor Recruitment  Tactics  that  Work value  when  a  recruiter   is  transparent  about  the   pros  and  consSource:  Glassdoor  Software  Engineer  Survey,  Feb  2014
  • 18. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #Glassdoor Recruitment  Tactics  that  Work “Understand  my  skills  and   background  and  fit  the  job  to  me,   rather  than  the  other  way  around.” “Tell  me  about  the good  and  bad  of  your company.  Why  do  I  want  to  work   there  over  some  other  company?” “Be  transparent  about   work  culture  and   company  values.” Source:  Glassdoor  Software  Engineer  Survey,  Feb  2014
  • 19. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #Glassdoor Recruitment  Tactics  that  Work “Ask  for  me  to  contact  my  friends  if   I’m  not  personally  interested  in  a   position…it  feels  like  you  are   asking  me  to  do  your  job  for  you.” “Omit  the  salary package.  How  am  I supposed  to  know   whether  the  job  is  worth   considering?” “Send  a  generic   mass-­email.   It  goes  right  to   the  trash.” Source:  Glassdoor  Software  Engineer  Survey,  Feb  2014
  • 20. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #Glassdoor Most  Effective  Recruitment  Tactics say  blog  posts  from   engineers  at  the   hiring  company  help  entice   them Source:  Glassdoor  Software  Engineer  Survey,  Feb  2014
  • 21. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #Glassdoor Most  Effective  Recruitment  Tactics say  they  appreciate  meet-­ups  at   the  company  hiring  where  they   have  a  chance  to  connect  with   other  engineers  Source:  Glassdoor  Software  Engineer  Survey,  Feb  2014
  • 22. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #Glassdoor Most  Effective  Recruitment  Tactics say  social  media  outreach  from  other   engineers  at  the  hiring  company  is   most  effective  in  learning  about  job   opportunities Source:  Glassdoor  Software  Engineer  Survey,  Feb  2014
  • 23. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #Glassdoor In  Conclusion Ø Highlight  the  good  things  about  your  company Ø Host  events,  invite  people  in  to  visit   Ø Understand  engineering  skills  and  fit  the  job  to   them  rather  than  the  other  way  around   Ø Incentivize  your  engineers  to  recruit  others  like  them Ø Be  transparent   Ø Blog  posts,  social,  engage  on  Glassdoor  and  other  platforms
  • 25. #RDaily@RecruitingDaily @RecruitingBlogs YOU’VE GOT QUESTIONS. WE’VE GOT ANSWERS.