The document summarizes tips for improving a company's 2016 recruiting efforts, focusing on 3 key areas: 1) Analyzing recruitment data from 2015 to establish benchmarks for 2016, 2) Adopting a marketer-first mentality to promote the employer brand, and 3) Optimizing the candidate experience. Some specific suggestions include leveraging applicant tracking data, search engine optimization tactics for job postings, empowering employees as brand ambassadors through referrals and social media, and gathering feedback to improve transparency.

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3 Hiring Hacks to Up Your
2016 Recruiting Game

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Featured Speaker
Mallory Brown
Associate Marketing Manager
Glassdoor
Twitter: @MalloryPorterB

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Agenda
• Analyze data and
establish benchmarks
• Adopt a marketer first-
mentality
• Optimize candidate
experience

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1. Analyze Data and Establish Benchmarks

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1. Analyze: Compare Your Plan Vs. Actual
• Did you hit major hiring
goals? Quarterly and
annually?
• What story does the data tell?
• What proof points will show
whether changes are working
as we move into 2016?

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• Tap into trends in traffic and ratings
• What devices are your candidates
using?
• How long do they stay?
• Where are they dropping off?
• What is your competition doing?
1. Analyze: Leverage Data

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1. Establish 2016 Benchmarks
“Measure what matters based on your company culture and processes.”
- Jennifer Jones Newbill, Dell
• Career site traffic and
engagement
• Brand awareness
• Time to hire
• Quality of candidates
(app to hire ratio can be
useful here)
• Source of hire
• Cost per hire
• # of interview touches
• candidate experience
feedback
• Referrals

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2. Adopt a Marketer-First Mentality

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2. Adopt a Marketer-First Mentality: SEO
• Use words
people search
for
• Be specific about
skills
• Use and
carefully title
images

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2. Adopt a Marketer-First Mentality:
Define Your Audience
• Define your diversity
efforts
• Target candidate
demographics
• Tap into the mindset
of current employees
• Tailor to your
audience

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• Encourage employees to
wear company gear and
interact on social
• Involve employees in the
hiring process
2. Adopt a Marketer-First Mentality:
Employee Brand Ambassadors

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Referral candidates are
5X more likely to get hired
than other candidates
Employee referrals
are the #1 SOURCE
for quality new hires
Source: Staffing.org
Source: ERE
2. Adopt a Marketer-First Mentality

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Encourage
Communicate the Importance
Incentive
Train
Make It Easy
1
2
3
4
5
2. Adopt a Marketer-First Mentality:
Employee Brand Ambassadors

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2. Adopt a Marketer-First Mentality:
Employee Brand Ambassadors

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• Encourage viral photos and
videos in all departments
• Show the real “you” on a
career blog or through social
posts
• Let employees be who they
are
2. Adopt a Marketer-First Mentality:
Employee Brand Ambassadors

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3. Optimize Candidate Experience

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3. Optimize Candidate Experience
• Career page
• Application process
• Interview process
• Follow up process
• Social presence

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3. Optimize Candidate Experience:
Treat Candidates Like Customers
• Get the inside scoop
from new hires
• Learn from and
respond to feedback
• Provide a human
touch

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3. Optimize Candidate Experience
Transparency
96% of job seekers say
that it’s important to work
for a company that embraces
transparency
Glassdoor Survey (October, 2014)

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Questions?