How to Become a Best Place to Work

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
Click to edit Master title styleClick to edit Master title styleHOW TO BECOME
A BEST PLACE TO
WORK:
5 Traits of the Winners

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Featured Allstars
Alison Hadden
Director of Product Marketing
Alison.Hadden@Glassdoor.com
@AlisonHadden
Samantha Zupan
Director of Corporate Communications
Samantha@Glassdoor.com
@SamanthaZupan

Agenda
 The Power of Being a Best Place to Work
 Common Misperceptions
 The 5 Top Traits in Our Best Places to Work Champions
– Case Studies
– Action Plans
 5 Questions that Every Employer Should be Asking
 About Glassdoor
 Questions?

The Power of Being a Best Place to Work

feel that being recognized
as a Best Place to Work
boosts employee morale82%
believe being a Best Place to
Work will help them recruit
top talent this year95%
Why Being A Best Place to Work Matters?

NOT every company on the
list is a Tech company
Common Misperceptions

What Traits Does It Take to Get There?

Trait #1: PEOPLE Matter

Case Study & Action Plan
“Awesome
family-like
atmosphere.”
Checklist:
 Find people that enhance
your culture
 Have high hiring standards
 Don’t let candidate quality
be sacrificed

Trait #2: People FEEL HEARD

“Management
really listens
to the concerns
and suggestions
of employees.”
The Best Companies
send company surveys
and close the loop on
their strategy to fix any
existing problems

Trait #3: People CAN GROW

“Learning is
encouraged with
internal training
available at all
levels.”
Companies with
engaged employees
outperform those
without by up to
202%
Case Study

Action Plan
Average Companies:
 Approve any training
 Keep employees in the same roles they were hired to do
 Don’t have a clear action plan for growth in each review cycle

Action Plan
The Best Companies:
 Send employees to trainings that they’ll actively use on a day to day basis
 Present new challenges and career opportunities to keep employees engaged
 Have clear action plans to address each review period

Trait #4: LEADERS Matter

“The CEO
is one call or
email away,
and replies.”
Common themes among highest
rated CEOs on Glassdoor:
 Clear vision for the future
 Strong leadership
 Motivates employees
 Personable and approachable

Trait #5: People FEEL APPRECIATED

Case Study
“A management team
who truly cares about their
employees’ well-being.”

Top 5 Employee Motivators
40%
Involved in
Decision-Making
Process
35%
Recognition of
Accomplishments
46%
Unexpected
Treats
37%
Opportunities
for Career
Development
75%
Pay Raise

Trait #5: People FEEL APPRECIATED
HOW TO TRAIN FOR THIS YEAR

5 Questions Every Employer Should be Asking:
1) What differentiates my company from my competition?
2) What do my employees say are the pros about working here?
3) What do my employees say could be improved at our organization?
4) What do our employees think of our management team?
5) Do employees feel engaged at our company?

Helping People Find The Jobs & Companies They Love
6Mcontent
300Kcompanies
15Mjobs
190countries
22Mmembers
has become the most
trusted and transparent
place for today’s candidates
to search for jobs and
research companies
Member growth over 4 years
48%
of job seekers
use Glassdoor
(Source: Software Advice Report, Jan 2014)

Reporting & Analytics

Resources Included:
• Email from:
employers@glassdoor.com
• “How to Become a Best
Place to Work eBook”
• Link to sign up for your
Free Employer Account
• Webinar Recording

Questions?

Get in Touch
Website:
http://glassdoor.com/employers
Twitter:
@Glassdoor
Email:
employers@glassdoor.com

How to Become a Best Place to Work

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