This document is a presentation by Alicia Garibaldi from Glassdoor about how companies can win talent on Glassdoor. The presentation covers building an employer brand, responding to reviews, using metrics to measure employer brand, and recruiting informed candidates. The agenda includes building the employer brand, reviewing management, discussing metrics, and recruiting informed candidates. Key takeaways are to build your employer brand profile, respond to reviews, monitor candidate activity, and optimize your presence to attract informed candidates.

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Winning Talent
on Glassdoor

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#GDCHAT

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Featured Speaker
Alicia Garibaldi
Associate Director, B2B Programs,
Glassdoor

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• Build your employer brand
• Review management
• Metrics to measure
• Recruiting the informed candidate
Agenda

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Build Your
Employer Brand

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“Your brand is what other
people say about you when
you’re not in the room.”
– Jeff Bezos, Founder and CEO, Amazon.com

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WHAT IS AN EMPLOYER BRAND
Your Reputation

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Components of Your Employer Brand
1 2
Mission and
Values
Your PeopleCulture
3

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Strong Brands Builds Trust
63% of consumers refuse to buy
products and services from a
company they do not trust, while
58% will criticize that organization
to a friend or colleague1.
Sources: 1Edelman 2015 Trust Barometer, January 2015; 2Glassdoor US Site Survey, Jan 2016
62% say their perception of a
company improves after seeing an
employer respond to a review, and 9
out of 10 job seekers still find the
employer perspective useful2.

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Review Management

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Why Respond to Reviews
Source: Glassdoor U.S. Site Survey, Jan. 2016
90% find the employer perspective useful when
learning about jobs and companies.

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Getting Started Responding to Reviews
Set up company alerts
Invite colleagues to respond
Flag reviews
Monitor your reputation
Identify areas for improvement

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Responding to Reviews: Best Practices
Ensure title and name of responder is correct
Draft responses in Word or Google Docs
to allow for proper editing of spelling,
grammar and tone
Say ”Thank You”
Acknowledge positive feedback
Address specific concerns honestly
Take the high road
Avoid corporate jargon
Offer to take the conversation offline

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Metrics to Measure

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Define Your Candidates and Followers
Compare Ratings and Reviews
Analyze Interview Feedback
Spot Review Trends
Company Ratings/Updates
Benefits of Understanding
Your Glassdoor Data

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How to Leverage Analytics
Employee Sentiment vs. Competitors*
*only available in certain packages
Brand Awareness vs. Competitors* Rating Trends vs. Competitors*
Employee and Candidate Rating TrendsCandidate Demographics

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Spot Review Trends

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FREE EMPLOYER ACCOUNT
Define Your Candidates
and Followers
CHRISTIANSEN
GLOBAL
LOGISTICS

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Recruiting the
Informed Candidate

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Source: 1 Glassdoor.com U.S. Site Survey, August 2016
Informed Candidates
Are Here
93% of job seekers today want to be informed about all aspects
of a company before accepting a job
Employee Reviews
Company Rating
Salaries
Interviews
Benefits
…
1

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1
Candidates Engage
with Glassdoor
at Every Stage of
the Job Search
Source: 1 As measured by cost-per-hire and application-to-hire ration, compared to other job sites based on a study of 2015 hiring data for 30 million applications

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Post Your Jobs

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PRO TIP:
Show how the job contributes to company mission
Avoid lengthy paragraphs, and include bullet points
Illustrate unique perks
Include links to reviews
Be consistent
Improve Your Descriptions with the Following

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• Use job advertising
• Target the right candidates
• Save money
Reach Ideal
Candidates

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Key Takeaways

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Key Takeaways
Build your profile to promote your employer brand
Respond to reviews
Monitor candidate activity
Optimize to attract the informed candidate
1
2
3
4

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Thank You
Alicia Garibaldi
Associate Director, B2B Programs,
Glassdoor