Learn more about how staffing agencies can get the most out of Glassdoor in this Glassdoor 101 for Staffing Agencies webinar!

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Glassdoor 101 for
Staffing Agencies

2. Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Webinar Tips for Attendees
• You can connect to audio using your
computer’s microphone and speakers.
• Or, you may select “Use Telephone”
after joining the Webinar.
• All lines will be muted to avoid
background noise.
• You can ask questions at any time by
typing them into the Questions Pane.

3. Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Featured Speaker
Joanna Murphy
Client Relationship Director at Glassdoor
joanna.murphy@glassdoor.com

4. Confidential and Proprietary © Glassdoor, Inc. 2008-2015
#GDChat

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Agenda
• Why Glassdoor
• Tell Your Real Story
• Getting Started / Next Steps
• Action Plan
• Q&A

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Why Glassdoor?

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Launched: 1998
Dining
Everyday We Make Decisions Based on Reviews
Since 1995 decisions have been made on reviews…
Launched: 2000
TravelProducts
Launched: 1995
Glassdoor helps people everywhere
find the jobs and companies they LOVE.
Launched: 2008
Employment

8. Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Why? Candidates Decision Making Process Has Changed
+
Hiring
Manager
Recruiter
Career
Page
Hiring
Manager
Recruiter
Career
Page
TodayYesterday
Employers
Perspective
Employers
Perspective
Candidates Rely on Both
Peers and Employer Insight
Candidates Rely on
Employers Insight Only

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Today’s Candidates’ Decision Process

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Candidates’ Journey on Glassdoor
These candidates really
want to work for you!
Source: Need

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61%
job seekers in US
use Glassdoor when
searching for jobs
Pros
Good training for
new consultants
Hard role with very
long hours
Cons
Company Benefits
Annual Leave
“Very good. You can also buy
more holidays.”
Interview Questions
Recruitment Consultant
“Want to see what you’re like working
with a group…and your real personality.”
Salary
Business Analyst
£40k (1.1k Salaries)
hays.co.uk/
388 Reviews
96% Approve
Reviews
4.2
“Fantastic company to work for”
Why Glassdoor?

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Global Reach: Monthly Visits
Australia
220,000
YoY 40%
Germany
300,000
YoY +160%
India
2,300,000
YoY +25%
Canada
1,400,000
YoY +55%
US
31,500,000
YoY +45%
UK
1,800,000
YoY +130%
France
240,000
YoY +150%
Source: Google Analytics (Q1 2015 Average Monthly Sessions)

13. Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Fastest Growing Career Site in 2014
Job Clicks
176%
-40%
-20%
0%
20%
40%
60%
80%
100%
120%
140%
Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Visits
96%
Content
84%
Mobile Users
127%
U.S. Traffic GrowthSources: Need

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UK Growth
155%
UK Clients
Traffic Growth
N. Ireland
24,000
Sessions
Scotland
98,000
Sessions
England
1,569,000
Sessions
Wales
34,000
Sessions
New Users Avg. Page Views
Mobile Traffic Avg. Time on Site
959k 3.37
40% 2:27
Sources: Need

15. Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Are You Sure You’re Not Just a Rant Site?
70% of employees
say they are ‘OK’ or ‘Satisfied’
with their jobs and companies
3.2 average
site-wide company ranking
68% average
site-wide CEO approval rating
60% of reviews
are from current employees
Sources: Glassdoor User Survey 2014

16. Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Getting Started

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Unlock Your Free Employer Account

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Step 1: Get Involved Today and Claim Your Profile
1

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Tell Your REAL Story with Compelling Content
Branding
Jobs Tab
Company
Updates
Social
Media Links
Benefits
Social Media
Feeds

20. Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Tell Your REAL Story with Compelling Content
Why Work
For Us?
Videos
News

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Tell Your REAL Story with Compelling Content
Employee Insight
Company Photos
Rich Analytics

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Step 2: Utilize Glassdoor Content
2

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Step 3: Embrace Transparency — OpenCompany
3
• Launched in April 2014
• 100+ employers have achieved OpenCompany status
• 13,861 Photos, Reviews, Company Descriptions contributed since launch

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Pace

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Some Glassdoor EMEA Clients

26. Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Enhanced Profile
Manage and Promote Brand
• Influence candidates with custom branded
content, videos and social media integration
• Eliminate competitor advertising
• Showcase open positions with a direct jobs
feed from ATS
• Analyze candidate demographics and
job seeker activity
• Monitor brand awareness, company and CEO
reputation over time
3X Candidate Influence
measured by profile page views
Source: Glassdoor Analysis, client reports of traffic to company pages on Glassdoor vs. LinkedIn

27. Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Meet Recruitment
• 8 reviews; 1 salary; 2 interviews
• Competitive advertising
• Competitors’ jobs
• Missing WWFU messaging

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Morgan McKinley
• Cover image
• No competitive advertising
• Social media feed
• WWFU messaging
• Client selects featured review

29. Confidential and Proprietary © Glassdoor, Inc. 2008-2015
New Feature: Enhanced Profile Competitor Targeting
• Included for free with
Enhanced Profile
• Advertise your Employer
Brand on non-client
Enhanced Profiles
• Target 3-5 competitors
• Automatic Banner Creation
• Self-Service
configuration allows
clients to change who
they target
Note: Enhanced Profile clients
cannot be targeted by other
companies or clients.

30. Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Job Advertising
Hire
• Sponsor your jobs on Glassdoor
• Rotate jobs based on hiring priorities
• Dedicated Client Service Manager to
manage your Job Slots
• Promote across multiple channels:
mobile, email alerts, on competitor
pages and throughout Glassdoor as
‘Jobs You May Like’
• Uniquely target ideal candidates based on
demographic data, interest, and behavior
2X Better Applicant Quality
Source: As measured by applicant-to-hire ratios, Brandon Hall Group, 2014
30% Lower Cost-Per-Hire
Compared to Other Recruitment Channels
Source: Cost-per-Hire Analysis, Brandon Hall Group, 2014

31. Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Employee Engagement Campaign
Get more reviews on Glassdoor
by strategically asking your
employees to leave feedback
from new hires to executives
Why?
To inspire current employees
to share their experience at
the company.
What’s the outcome?
Often times, happy employees
haven’t thought to come to
Glassdoor. This will remind them
to share their experience with
researching job seekers —
helping you attract top talent!

32. Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Glassdoor Brand and Reputation Analytics
Brand Awareness
Company Reputation Employee Sentiment
Your Company Competitor No. 1 Competitor No. 2
Your Company Competitor No. 2Competitor No. 1
94.9% 97.3% 46.8%

33. Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Accelerate

34. Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Action Plan
Tell your employer
story with dynamic
branded content
Add company
photos and videos
Share company
updates with
candidates
Integrate
social media
Promote your jobs
with a direct feed from
your career site
Highlight company
perks and benefits

35. Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Questions?