How to Respond to Glassdoor Reviews to Build Job Seeker Trust

1. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #Glassdoor
How to Respond to Glassdoor
Reviews to Build Job Seeker Trust

2. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #Glassdoor
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Featured Speaker
Joe Wiggins
Head of Communications,
Europe at Glassdoor
joe.wiggins@glassdoor.com
Featured Speaker

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Agenda
• Glassdoor Overview
• How to Get Started
• Who Should Respond?
• 5 Tips to Responding to Reviews
• How to Go About Responding
to a Bad Review

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A FREE Employer Account Can Help
Set Up
Company
Alerts
Flag Reviews Monitor
Your
Reputation
Identify
Areas for
Improvement
Invite
Colleagues
to Respond
Visit employers.glassdoor.co.uk

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Reviews on Glassdoor

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of Glassdoor members read reviews
before speaking with a company or
person in charge of hiring.
46%
Why Respond to a Review?

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Reviews Are Good for Business!
of consumers trust reviews more
when they see both good and
bad reviews.
95%

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Who Should Respond?
Anyone at your
company who is
in a position to
speak on your
behalf.
EXAMPLES: CEO, HR, PR OR MARKETING PROFESSIONALS

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You may want to write your
response in a Word document
first so you can spellcheck and
edit it until you are pleased
with the final product.
Before You Respond

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Your title will appear when
you respond to reviews as
a company representative,
so make sure your title is
correct in the Employer
Center.
Before You Respond

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Before You Respond
We suggest choosing company
leaders in HR, PR, Marketing or
other departments to respond
to different reviews.
Note—only one employer
response per review is
permitted.

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How Often Should I Respond?
of job seekers find employer
perspective useful when learning
about jobs and companies
90%
RESPOND PROMPTLY BUILDS TRUST WITH CANDIDATES

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5 Tips to Follow When
Responding to Reviews

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Tip No. 1: Be Professional

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Responding to a Review Shows that You Care
of consumers who experience a quick and
effective brand response on social media
are likely to recommend that brand to others.
71%

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Case Study: Chipotle

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Tip No. 2: Say Thank You

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of organizations suffer from a deficit
in recognition according to a recent
Bersin study.
Saying Thank You Shows You Are Listening
83%

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Case Study: Zillow
Zillow CEO Spencer Rascoff responds
to reviews on behalf of the company.
As a result, four candidates in a recent
30-day period said that reading the employer
response solidified their decision to accept
the job offer.

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Tip No. 3: Address Specific Issues
LOOK AT THE PROS AND CONS IN THE EMPLOYER CENTER

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Nobody Is Perfect
BAD REVIEWS PROVIDE THE OPPORTUNITY FOR AUTHENTICITY

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Case Study: 1-800 Contacts

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Tip No. 4: Be Authentic

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Set Expectations Up Front by Being Authentic
of employees say new job realities
differ from expectations set during
the interview process.
61%

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Case Study: loanDepot

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Tip No. 5: Utilize Reviews to Fix Problems

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Case Study: Lithium Technologies

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Benefits of Responding to Reviews
Find out more about
OpenCompany at
employers.glassdoor.co.uk

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Joe Wiggins
joe.wiggins@glassdoor.com
@GDforEmployers