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US Glassdoor Demo Day: Recruiting Great Talent on Glassdoor

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Glassdoor
Glassdoor

This document outlines a webinar presentation by Lauren Heying of Glassdoor on how companies can recruit great talent on Glassdoor. The webinar covers topics like today's candidate behavior, Glassdoor's value as the fastest growing job site, solutions Glassdoor offers like job advertising and display advertising, a live demo of job postings on Glassdoor, and next steps for participants. The goal is to help companies learn how to source quality applicants and recruit across channels by leveraging Glassdoor's large audience of active and open job seekers.

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Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 November 12, 2015 Recruit  Great  Talent  on  Glassdoor Lauren  Heying
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Webinar Tips for Attendees 3 ▪ You can connect to audio using your computer’s microphone and speakers. ▪ Or, you may select “Use Telephone” after joining the Webinar. ▪ All lines will be muted to avoid background noise. ▪ You can ask questions at any time by typing them into the Questions Pane
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Featured Speaker 4 Lauren Heying Sales Development at Glassdoor lauren.heying@glassdoor.com
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 5 #GDChat
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Agenda 6 • Today’s Candidates • How We Help Companies Recruit on Glassdoor • Live to Site Demonstration • Q&A
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Everyday We Make Decisions Based on Reviews 7 Launched:  2000   TravelProducts Launched:  1995   Glassdoor helps people everywhere find the jobs and companies they LOVE. Launched:  2008   Employment Launched:  2004   Dining
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Candidate Behavior Today 8 83% of recruiters describe today’s talent market as candidate-driven. Candidates don’t trust employer messages. Employees are 3Xmore credible than the CEO when talking about work conditions. 75%turn to peers before making their own decisions about a brand. Innovation  and  the  Earned  Brand,  Edelman,  2015 Trust  Barometer,  Edelman,  2014 Recruiter  Sentiment  Study,  MRINetwork,  2014
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Glassdoor’s Value 9 Fastest Growing U.S. Job Site As compared to LinkedIn.com, Indeed.com, Monster.com and CareerBuilder.com 4 in 5 Glassdoor users are actively looking for jobs or open to better opportunities Glassdoor  U.S.  Site  Survey,  October  2014 Custom-­defined  ranking,  based  on  avg.  monthly  unique  visitors.  ComScore   MediaMetrix  Multi-­Platform  Reports,  Sept  ‘13  – Aug  ‘14  and  Sept  ‘14  – Aug  ‘15 Nearly 10M Reviews on 445,000+ Companies Glassdoor  Internal  Data,  September  2015  
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 10 Source:  Glassdoor U.S.  Site  survey,  October  2014 4 in 5 users are either actively looking for jobs or open to better opportunities 86%
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Glassdoor is the fastest-growing job site in the U.S.* 11 *According  to  a  custom-­defined  ranking  comprised  of  Glassdoor.com,  LinkedIn.com,  Indeed.com,  Monster.com and  CareerBuilder.com;;  Based  on  average  monthly  unique   visitors  as  provided  by  ComScore MediaMetrix Multi-­Platform  Reports  between  Sept  2013  – Aug  2014  and  Sept.  2014  – Aug.  2015 81% 57% 19% 10% YOY Traffic Growth Based  on  average  monthly  unique  visitors  over  12-­month  period -9%
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Our Audience Is Diverse and Informed 12 Source: comScore July 2015 Media Metrix and Plan Metrix Key Measures Female Millennials College Educated Diverse Ethnicity 52% 49% 48% 37%
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Delivery Results Across Industries 13 Tech Finance Healthcare Retail Media Company  Size + -­‐ 51% Increase in Awareness 10 Hires in 6 Months $826 Cost-Per-Hire
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Our Solutions 14 Job  Advertising Display  Advertising • Increase Brand Awareness • Target Candidates ResearchingCompetitor Profiles • Diversity & Inclusion Campaigns • Share Your Story • Eliminate Competitors’ Jobs • Feature Your Open Positions • Source Quality Applicants • Demographic Targeting • Recruitacross channels and devices • Track overall brand awareness • Analyze employee sentiment • Benchmark against competitors Analytics Enhanced Profile
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Glassdoor Job Advertising Products 15 Complete  Job   Advertising  Solutions • For mid- to large-size companies with more than 5-10 roles to fill • Dedicated account manager • For smaller companies with immediate hiring needs • Pay-per-post method available through self-service on Glassdoor site 30-Day Job Postings
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Glassdoor Jobs Beat the Competition 16 2xbetter applicant quality (as measured by applicant-to-hire ratios) at an average 30%lower cost-per-hire compared to traditional job boards1 Source: 1 Brandon Hall Group Report, Understanding the Impact of Employer Brand, November 2014
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 17 Live Demo
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Email Alerts to Job Seekers 18
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Your Jobs Also Appear on Mobile 19
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Our Solutions 20 Job  Advertising Display  Advertising • Increase Brand Awareness • Target Candidates ResearchingCompetitor Profiles • Diversity & Inclusion Campaigns • Share Your Story • Eliminate Competitors’ Jobs • Feature Your Open Positions • Source Quality Applicants • Demographic Targeting • Recruitacross channels and devices • Track overall brand awareness • Analyze employee sentiment • Benchmark against competitors Analytics Enhanced Profile
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 21 Next Steps: lauren.heying@glassdoor.com Q & A
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015

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US Glassdoor Demo Day: Recruiting Great Talent on Glassdoor

  • 1. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 November 12, 2015 Recruit  Great  Talent  on  Glassdoor Lauren  Heying
  • 2. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Webinar Tips for Attendees 3 ▪ You can connect to audio using your computer’s microphone and speakers. ▪ Or, you may select “Use Telephone” after joining the Webinar. ▪ All lines will be muted to avoid background noise. ▪ You can ask questions at any time by typing them into the Questions Pane
  • 3. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Featured Speaker 4 Lauren Heying Sales Development at Glassdoor lauren.heying@glassdoor.com
  • 4. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 5 #GDChat
  • 5. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Agenda 6 • Today’s Candidates • How We Help Companies Recruit on Glassdoor • Live to Site Demonstration • Q&A
  • 6. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Everyday We Make Decisions Based on Reviews 7 Launched:  2000   TravelProducts Launched:  1995   Glassdoor helps people everywhere find the jobs and companies they LOVE. Launched:  2008   Employment Launched:  2004   Dining
  • 7. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Candidate Behavior Today 8 83% of recruiters describe today’s talent market as candidate-driven. Candidates don’t trust employer messages. Employees are 3Xmore credible than the CEO when talking about work conditions. 75%turn to peers before making their own decisions about a brand. Innovation  and  the  Earned  Brand,  Edelman,  2015 Trust  Barometer,  Edelman,  2014 Recruiter  Sentiment  Study,  MRINetwork,  2014
  • 8. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Glassdoor’s Value 9 Fastest Growing U.S. Job Site As compared to LinkedIn.com, Indeed.com, Monster.com and CareerBuilder.com 4 in 5 Glassdoor users are actively looking for jobs or open to better opportunities Glassdoor  U.S.  Site  Survey,  October  2014 Custom-­defined  ranking,  based  on  avg.  monthly  unique  visitors.  ComScore   MediaMetrix  Multi-­Platform  Reports,  Sept  ‘13  – Aug  ‘14  and  Sept  ‘14  – Aug  ‘15 Nearly 10M Reviews on 445,000+ Companies Glassdoor  Internal  Data,  September  2015  
  • 9. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 10 Source:  Glassdoor U.S.  Site  survey,  October  2014 4 in 5 users are either actively looking for jobs or open to better opportunities 86%
  • 10. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Glassdoor is the fastest-growing job site in the U.S.* 11 *According  to  a  custom-­defined  ranking  comprised  of  Glassdoor.com,  LinkedIn.com,  Indeed.com,  Monster.com and  CareerBuilder.com;;  Based  on  average  monthly  unique   visitors  as  provided  by  ComScore MediaMetrix Multi-­Platform  Reports  between  Sept  2013  – Aug  2014  and  Sept.  2014  – Aug.  2015 81% 57% 19% 10% YOY Traffic Growth Based  on  average  monthly  unique  visitors  over  12-­month  period -9%
  • 11. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Our Audience Is Diverse and Informed 12 Source: comScore July 2015 Media Metrix and Plan Metrix Key Measures Female Millennials College Educated Diverse Ethnicity 52% 49% 48% 37%
  • 12. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Delivery Results Across Industries 13 Tech Finance Healthcare Retail Media Company  Size + -­‐ 51% Increase in Awareness 10 Hires in 6 Months $826 Cost-Per-Hire
  • 13. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Our Solutions 14 Job  Advertising Display  Advertising • Increase Brand Awareness • Target Candidates ResearchingCompetitor Profiles • Diversity & Inclusion Campaigns • Share Your Story • Eliminate Competitors’ Jobs • Feature Your Open Positions • Source Quality Applicants • Demographic Targeting • Recruitacross channels and devices • Track overall brand awareness • Analyze employee sentiment • Benchmark against competitors Analytics Enhanced Profile
  • 14. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Glassdoor Job Advertising Products 15 Complete  Job   Advertising  Solutions • For mid- to large-size companies with more than 5-10 roles to fill • Dedicated account manager • For smaller companies with immediate hiring needs • Pay-per-post method available through self-service on Glassdoor site 30-Day Job Postings
  • 15. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Glassdoor Jobs Beat the Competition 16 2xbetter applicant quality (as measured by applicant-to-hire ratios) at an average 30%lower cost-per-hire compared to traditional job boards1 Source: 1 Brandon Hall Group Report, Understanding the Impact of Employer Brand, November 2014
  • 16. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 17 Live Demo
  • 17. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Email Alerts to Job Seekers 18
  • 18. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Your Jobs Also Appear on Mobile 19
  • 19. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Our Solutions 20 Job  Advertising Display  Advertising • Increase Brand Awareness • Target Candidates ResearchingCompetitor Profiles • Diversity & Inclusion Campaigns • Share Your Story • Eliminate Competitors’ Jobs • Feature Your Open Positions • Source Quality Applicants • Demographic Targeting • Recruitacross channels and devices • Track overall brand awareness • Analyze employee sentiment • Benchmark against competitors Analytics Enhanced Profile
  • 20. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 21 Next Steps: lauren.heying@glassdoor.com Q & A
  • 21. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015