Bachelor's level Communication Management/Public Relations graduate seeking a position to utilize strong relationship building and marketing skills. Over 7 years of progressively responsible experience in marketing, public relations, communications, and account management for organizations in Birmingham, AL.

1. Jessica Gail Knighton
603 Devon Drive • Homewood, AL 35209
knighton.jessica@gmail.com • 205.229.5126
SUMMARY
Bachelor’s level Communication Management/Public Relations graduate. Dedicated and enthusiastic. Adapts easily
to changing environments and situations. Passionate and ambitious. Interested in utilizing my ability to establish and
maintain relationships to strengthen organizational marketability.
EXPERIENCE
Account Executive, September 2010 – Present
Bent Media Company, Birmingham, AL
• Responsible for securing new business and stimulating activity on existing client accounts
• Prospect for new business through cold calling and web-based lead generation methods
• Develop comprehensive marketing strategy for client accounts based on client established goals
• Educate clients and prospective clients on the value of media solutions in modern business practice
Manager of Sales Team Development, May 2010 – September 2010
Marketing and Public Relations Coordinator, December 2009 – May 2010
Marketing and Public Relations Account Manager, September 2008 – December 2009
Enjoy the City, Birmingham, AL
• Managed sales of 100+ outside sales representatives
• Developed and implemented online based sales tracking system for sales representatives
• Created policy and procedure to unite initiatives between field representatives and corporate in order to provide
better customer service and promote a more efficient sales pipeline
• Maintained organizational marketability by conducting market analysis projects, direct mail and email
campaigns
Marketing Assistant, May 2008 - September 2008
Marketing and Public Relations Intern, January 2008 - May 2008
WilbanksElam Marketing and Public Relations, Birmingham, AL
• Managed and performed day-to-day activities on multiple client accounts
• Wrote press releases, media pitches and collateral copy for client accounts
• Pitched stories to various media, securing local and national interest
• Developed and maintained media lists in local and national markets
Corporate Communications Intern, August 2007 - December 2007
Alagasco, an Energen Company, Birmingham, AL
• Wrote news and feature stories for company’s internal newsletter and website
• Wrote and distributed press releases to local media
• Contributed story ideas and completed research for newsletter and website
Communications Intern, August 2006 - August 2007
Alabama Symphony Orchestra, Birmingham, AL
• Assisted in production of various publicity materials
• Participated in collaborative organization meetings and brainstorming sessions
• Assisted with the coordination and development of media lists and databases
EDUCATION
Bachelor of Arts in Communication Studies, May 2008
University of Alabama at Birmingham, Birmingham, AL
Major: Communication Management/Minor: Public Relations
COMMUNITY & PROFESSIONAL INVOLVEMENT
Magic Moments Junior Board - Steering Committee, Wing Fest Hospitality Chair
Sidewalk Film Festival - Hospitality Committee Co-chair
Friends of St. Jude – Communication Committee
Public Relations Society of America

2. Public Relations Council of Alabama