1. LISA FALCON
8028 Seville Court, Baton Rouge, LA 70820 Cell 901.268.9979
E-Mail lisa.falcon@cox.net
OBJECTIVE
Seeking a position in the Marketing, Promotional and Sales Industry
AREAS OF EXPERTISE
• Project Management • Event Planning • Leadership
• Self-Motivated • Self-Starter • Energetic
• Multi-tasking • Presentations • Enthusiastic
EDUCATION
University of Memphis
Bachelor of Science in Business
Professional Training & Development:
Product Promotion • Operations Management • Leadership Management
EXPERIENCE
Redstick Orthopedics and Prosthetics-Marketing Director-
September 2011 to Present
Greater Baton Rouge area
• Responsible for all Marketing related tasks to Orthopedic Surgeons, Neurosurgeons,
inpatient and outpatient rehabilitation facilities, home health facilities, hospitals
• Facilitated In Service Luncheons and Medical Social Mixers
• Promote Patient Awareness
• Monitor Patient Care
• Responsible for attending dinner symposiums to maintain and increase market share
• Fostered exceptional customer relationships with clients and earned reputation for
dependability and commitment to quality and optimism.
Harley Davidson -Marketing Coordinator
April 2013- August 2013
Baton Rouge & Hammond Harley Davidson
Marketing
Responsible for the creation and implementation of the dealership’s marketing plan; also
maintains routine updates of the marketing plan.
• Conduct market research activities and analysis and establishes data management to
improve the dealership’s marketing efforts.
• Coordinate the development and implementation of the dealership’s marketing,
advertising, and public relations activities.
• Organize community events for the dealership, such as fashion shows, open houses,
motorcycle rides, and charity events; also organize HOG chapter activities.
• Develop and manage annual marketing budgets, regularly monitors expenditures, and
prepares summary assessments and reports.

2. • Monitor and analyze marketing promotion results to determine effectiveness of each
promotion campaign.
• Attend training sessions to keep current with marketing techniques.
Advertising & Promotion
Direct and coordinate production of advertising and promotional spot announcements,
press releases and direct mailings to customers.
• Create, review and/or oversee television and radio spots, newspaper, magazine
advertising, and other promotional publications.
• Write and edit promotional and informational materials, such as press releases, brochures,
and newspaper and magazine advertisements.
• Professionally promote the dealership’s products and services to attract new customers
and/or target markets.
• Authorize information for publication, such as interviews with reporters or articles
describing activities of the dealership.
Customer Service
• Contact customers using mailing lists, tickler files and personal follow-up to encourage
additional sales, maintain customer relationship, and ensure customer satisfaction.
• Handle customer complaints reasonably, showing empathy and a positive attitude, and
demonstrate our commitment to “Make Things Right”.
Quarters-Event Sales Manager-
September 2012 to March 2013
• Responsible for managing events and ensuring deadlines and budgets are adhered to.
Coordinates promotional events scheduled to prepare for the day of the event.
• Sales of event space for parties, corporate groups and teambuilding events.
Manage Job Data staff responsible for event coordination of activities.
• Coordinate details of events such as conferences, weddings, birthdays, anniversaries,
charity events, surprise parties, trade shows, sales meetings, business meetings, employee
appreciation events and virtual events.
• Hire, train, and educate staff on proper event procedures.
• Calculate budgets and adjust when necessary.
• Book venues and negotiate fees.
• Work with guest of honor to ensure all requests are met.
• Define company brand through events coordination.
• Ensure staff is adequately prepared for event and event proceeds according to plan.
• Pay vendors for their participation in the events and provide receipts if needed.
• Work with appropriate clients to support campaigns.
• Work with various corporate/field marketing managers to determine appropriate
customized programs and strategies for various marking segments.
• Provide coordination and project management to ensure event success.
• Provides input on requirements for additional tools.
• Advises on new ideas to generate revenue for various clientele.
Cousins Properties-Ambassador/Marketing Department-
October 2005 to March 2009
• Responsible for organizing and building client files, marketing research and sales,
monthly sales compilation on individual stores, daily communications with clients and
customers, organizing and supervising special events