The document provides a summary of Isis Guerrero's experience and qualifications. She has over 5 years of experience managing digital marketing campaigns at Fortune 100 companies. Currently she is a Digital Project Coordinator at Wells Fargo where she oversees email marketing campaigns and facilitates workflow transitions. Previously she was an Account Executive at Bank of America where she managed relationships and coordinated digital deliverables. She is bilingual, a skilled project manager, and familiar with digital marketing technologies.

1. I • SIS [EE - s ih s] n.
A bilingual, highly driven individual with over 5 years of experience
supporting the execution of campaigns for advertising and email media
channels at Fortune 100 companies. A result-oriented marketer with
outstanding client-management record, known for being able to meet
milestone deadlines with complex production schedules. A savvy
technology user, familiar with the implementation phases of online
design, production and branding.
EXPERIENCE
Digital Project Coordinator October 2013 – Present
Wholesale Marketing & Internal Communications
Wells Fargo - San Francisco, California
• Partner with lines of business to oversee execution of strategic email marketing campaigns (e.g. invites, newsletters, webinars,
landing pages)
• Work closely with Traffic Manager to refine and optimize project workflows and service level agreements for digital requests
• Facilitate transition of workflow applications (SharePoint to Aprimo) for digital design team by implementing a new step-by-step
process that increases productivity and contributes to higher customer-satisfaction levels
• Drive day-to-day operations of high-volume email campaigns in Eloqua that deliver open rates above industry standards
Account Executive digital advertising – Contract May 2011 – November 2012
Enterprise Creative Solutions - Global Marketing and Corporate Affairs
Bank of America - San Francisco, California
• Managed day-to-day relationship between in-house agency and marketing partners
• Coordinated execution of creative for multi-channel deliverables (e.g. display ads, landing pages, sign in/off pages, videos) for a
monthly average of 8-10 dotcom campaigns
• Monitored day-to-day activities of cross-functional resources, and ensured progress on all assigned projects
• Managed schedules, assets, approval process and overall project organization to meet client expectations
• Contributed to agency business development by diligently attending to clients digital needs and providing strategic recommendations
Advertising Coordinator May 2007 - January 2011
Life Science Group - Global Marketing Communications
Bio-Rad Laboratories - Hercules, California
• Worked directly with Advertising Manager to plan, execute and monitor advertising programs for 12 product divisions
• Oversaw account management and ad operations of print and online advertising campaigns single-handedly, ensured asset
execution and timely delivery (workload of two full-time employees)
• Trafficked, QA’d and launched a monthly average of 40 ad placements on third-party ad server, ensured implementation of creative
changes/optimizations, and provided campaign recommendations accordingly
• Managed relationship with media vendors to guarantee timely and accurate deployment of ad placements
Marketing Communications Specialist
• Supported MarCom team in receiving, evaluating and delivering an average of 1,000 projects annually
• Administered and maintained internal project/cost-tracking database and monthly KMI reporting
• Oversaw department purchasing budget and resolved billing discrepancies with media vendors
• Served as the main point-of-contact for marketing team members, and facilitated interaction with MarCom team to fulfill
communications needs according to marketing strategy
Sales Representative/Marketing Assistant February 2005 - December 2006
FLEXA Hawaii - Honolulu, Hawaii
• Achieved monthly sales quota while attending graduate school
• Provided support on sales transactions, inventory, pricing, product shipment, and display issues to ensure high customer-retention
levels
• Developed marketing communications campaign to increase brand awareness and store sales profits in the Hawaii area
Marketing Assistant January 2006 - September 2006
Center for Graduate Programs
Hawaii Pacific University - Honolulu, Hawaii
• Assisted graduate advisors in planning and executing special graduate events
• Recruited and supervised volunteers during graduate events
• Instituted corporate sponsorship as part of graduate orientation event agenda
In-House Public Relations Coordinator June 2001 - June 2003
Software Group
IBM Colombia - Bogotá, Colombia
• Managed day-to-day communication with media outlets and supervised media events
• Generated quarterly corporate reports to track and monitor press coverage
• Collaborated with marketing department to support successful product launches and other promotional events
EDUCATION
Master of Arts in Communication January 2007
Hawaii Pacific University - Honolulu, Hawaii
ISIS
GUERRERO
78 Park St ♦ San Francisco, CA 94110 ♦ (415) 601-4619 ♦
isisguerrerob@gmail.com

2. SKILLS
• Languages: Fluent in English and Spanish.
• Advanced Computer Skills: Working knowledge of MS Office, Excel, FileMaker and Aprimo applications on a Mac and PC platforms.
Exposure to Adobe Photoshop, HTML, Fireworks, and Dreamweaver. Basic knowledge of Google AdWords. Working knowledge and
understanding of Eloqua, MediaMind, MarketBrite and WebTrends.