Andre Smith is a marketing professional with over 10 years of experience in marketing strategy, digital marketing, social media, and multi-channel campaigns. He has held several roles with increasing responsibility at Reed Exhibitions, where he led marketing for trade shows with $40M in revenue. Currently, he works as an Employer Relations Specialist helping members find jobs. His expertise includes copywriting, search engine optimization, team leadership, and developing marketing budgets.

1. Andre O. Smith
Seymour CT, 06483 | (203) 414-9871
andreosmith@gmail.com | www.linkedin.com/in/andreosmith
PROVEN & ADAPTABLE MARKETING PROFESSIONAL
“Developing & Executing Marketing Strategies That Grow Brands”
Marketing Professional with more than10 years’ experience creating compelling campaigns
based on customer needs, feedback and industry trends and insights. Knowledgeable about
current marketing trends and incorporating best practices into multi-channel marketing
campaigns to drive new business and create brand loyalty.
Market Research and Needs Assessments | Campaign Creative Development | Copy Writing
Team Leadership | Zero Based Budgeting | Networking Events | Customer Service
Association Relationships | Promotional Video/Podcast/Webinar Development | Public Relations
Mobile App Development | Search Engine Optimization and Marketing Strategies | Social Media
Engagement | Email Design and Copy Digital Marketing | Advertising and Sponsorship
Packages | Mentor and Motivator | Celebrity Management Publication Barter Agreements |
Tradeshows | Focus Group Facilitator | Job Developer | Project Planning | Partner Marketing
THE WORKPLACE INC., Bridgeport, CT 2015-Present
Employer Relations Specialist – Platform to Employment
• Establish and maintain employer partnerships, culminating in employment opportunities for
Platform to Employment members
• Monitor overall CT business community via various media sources to identify employment
opportunities and potential employer partners
• Participate in outreach, business networking events and recruitment activities by
coordinating and attending job fairs
• Follow-up with employers to gain feedback on client performance, retention, promotion and
employer satisfaction.
• Work with Career Development Team to make adjustments to programs to ensure greater
effectiveness in reaching outcomes for greater placement and retention
REED EXHIBITIONS, Norwalk CT 2003-2014
Director of Marketing – Promoted (2009-2014)
• Led marketing strategy and execution for portfolio of business to business tradeshows with
annual combined revenue of $40M and combined customer base of 100,000 buyers/sellers
• Created multi-channel marketing campaigns integrating Digital, Print, Social Media, Search
Engine Optimization/Search Engine Marketing, Mobile and Industry Partnerships to drive
annual growth in revenues and overall customer base
• Drove annual increases for four straight years across all corporate metrics – Customer
Satisfaction, Customer Loyalty, Net Promoter Scores increasing attendance over 3%
annually
• Built and managed $3M portfolio marketing budget for the three largest Reed Exhibitions
events (products) – PGA Shows, National Hardware Show and SHOT Show
• Designed sales presentation materials in collaboration with sales team of eight to support all
sales needs across portfolio and over $2M square feet of sold event space
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Copy writing, email design, search engine optimization, search engine maximization, team leader, digital marketing, social
media, multi channel marketing, marketing strategy, website, digital advertising, mailings, tradeshows, networking events
AREAS OF EXPERTISE / CORE COMPETENCIES
PROFESSIONAL EXPERIENCE

2. • Developed and executed extensive research projects that translated customer insights into
actions to rebrand and reshape product offering
Andre O. Smith
(203) 414-9871 | andreosmith@gmail.com | www.linkedin.com/in/andreosmith
• Cultivated key relationships with association partners and industry publications - i.e.: PGA of
America, National Shooting Sports Foundation and North American Hardware Retailers
Association to develop reciprocal marketing / advertising agreements
• Created sponsorship marketing materials and attended industry events to network, promote
brands and drive new business
• Motivated and mentored team of 10 marketing associates. Monitored day to day workload
and workflow to ensure quality, effectiveness and increased productivity
Senior Marketing Manager - Promoted (2007-2009)
• Selected as member of team that created internal creative service department; saving over
$100,000 annually in creative agency fees
• Collaborated with senior executives to create new, company-wide central marketing structure
combing marketing resources, sharing best practice across events, outlining path for career
progression among jr. associates
• Developed customer invitation program offering exhibitors a no cost marketing tool to
reach thousands of customers before, during and post events
• Mentored and evaluated performance of 15 marketing associates to provide feedback for
career advancement and training needs
Advertising Coordinator - Promoted (2004-2007)
• Trafficked all ad materials for 17 assigned event guides, event signage, and sponsorships
• Proofread copy, design and placement of advertising in event guides for quality assurance
Point of contact for outside contractors on all shipments of artwork, signage, and literature to
events.
• Tracked customer shipments before, during and post event to ensure timely delivery
• Attended assigned events to facilitate the delivery of over 1000 products to new product
showcases
• Edited 10 event websites weekly incorporating new sponsorship and advertising packages
Customer Service Representative (2003-2004)
• Fielded over 200 customer inquiries daily via email and phone
• Attended events to staff registration counters and assist show management office with
streamlining responses to customer inquiries
• Led monthly meetings with internal department heads to measure event successes and
discuss improvements as expressed by customers
Eastern Connecticut State University, Willimantic, CT, 2003
• Bachelor of Arts in Business Economics | Minor: Communications
Computer Skills: Basic HTML coding | Microsoft Office Suite: Word, Excel, PowerPoint, Adobe
Photoshop, Outlook, Business Access (CRM)
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Copy writing, email design, search engine optimization, search engine maximization, team leader, digital marketing, social
media, multi channel marketing, marketing strategy, website, digital advertising, mailings, tradeshows, networking events
PROFESSIONAL EXPERIENCE CONTINUED
EDUCATION | PROFESSIONAL DEVELOPMENT