Andy Brennan is an experienced marketing director with a proven track record in strategic planning, branding, and revenue optimization across various roles in the marketing and sales sectors. He has held leadership positions at organizations like Kessler Creative and American City Business Journals, where he successfully implemented marketing initiatives that drove significant growth in lead generation, subscriber numbers, and event revenues. Brennan has received multiple awards for his innovative marketing strategies and has extensive training in sales and digital advertising.

1. Andy Brennan
Jacksonville: (904) 742-5621
johnabrennan@outlook.com
~ continued ~
Marketing Director
Strategic Planning • Thought Leadership • Branding • ROI Optimization • Marketing Campaigns • Sponsorships
P&L Management • Business Events • Audience Development • Marketing Analytics • New Revenue • Digital Advertising
Award winning innovative marketing talent with a remarkable track record of providing vision, direction and
strategic leadership. Consecutively escalating experience in a variety of sales and marketing roles with a proven
ability to develop and execute multi-faceted business development ideas and strategies. Proven creativity in
developing marketing plans, revenue channels, strategic partnerships as well as capable analytical skills, budgeting
and extensive P&L experience.
PROFESSIONAL EXPERIENCE
Director of Marketing; Kessler Creative - Jacksonville, Florida May 2018 to June 2019
Refined marketing programs driving lead generation for the agency's vast catalog of print, mail and digital
marketing services. Leveraged SEO, SEM, email, digital content and social media platforms to engage customers
and develop leads while building the company’s brand within various industry sectors. Directed the implementation
of all daily marketing and advertising at both national and local levels growing market share within current B2B and
B2C customer groups.
Selected Contributions:
• Created strategic partnership providing new revenue channel offering full digital, SEO, SEM services
• Developed agency's ability to track leads and ability to accurately measure sales & marketing analytics
• Implemented multiple strategic marketing initiatives levels including co-promotions w/ agency partners
• Produced a successful open house reception hosting nearly 250+ targeted guests, vendors & sponsors
Director of Audience Development; American City Business Journals - Jacksonville, Fl Sep 2011 to May 2018
Drive results for daily operation of sales department and event management, supervising staff of two sales
representatives, an event manager, and numerous vendors and contractors. Manage $650K annual expense budget.
Realized paid subscriber growth of 2.5% annually versus budget expenses of 1%, 2011 to 2015.
Selected Contributions:
• Achieved annual sales goals growing paid business an average 1.2% y - 2013 - 2017
• Championed an annual growth of 11.7% annually for newsletter opt-ins, totaling more than 24,000+
• Implemented and managed newsletter products, with an average annual growth rate of 11%.
• Launched multiple sales channels, growing channel revenues by an average 9.5% annually 2011 to 2015
• Grew annualized business event revenues by an average 131% year over year.
• Produced and implemented reprint sales initiative, garnering an additional $2.3MM from 2014 to 2015
• Created brand identity and awareness on LinkedIn, Facebook, and Twitter social media platforms, growing
follow engagements to more than 57,000.
Director of Circulation & Marketing; American City Business Journals - Jacksonville, Fl Dec 2001 to Sep 2011
Directed daily sales and marketing operations of business with focus on circulation and business events. Supervised
staff of five to drive paid subscriber growth of 4% year-over-year, vs. an annual increase in budget expenses of 3%.
Selected Contributions:
• Achieved recognition for management of fastest growing regional publication in company 2003 to 2006.
• Increased business events, tradeshows, and symposiums held per-year from four to > twenty-four.
• Grew new revenue channels by an average 124% annually.

2. References and Alliance for Audited Media Audits Available by Request or visit: linkedin.com/in/johnarennan
Andy Brennan · 446 Honeycomb Way · Saint Johns, Florida 32259 · (904) 742-5621 · johnabrennan@outlook.com
Acquisition & Retention Manager; TU, Morris Communications - Jacksonville, Fl Dec 1998 to Dec 2001
• Created an attrition-based plan to grow business through customer retention of and multiple sales channels.
• Budgeted, strategically planned, managed and tracked all acquisition, retention programs and initiatives.
• Grew sales and retention efforts consistently achieving monthly sales goals while controlling overall costs.
• Managed and supervised circulation promotion coordinator and administrative assistant.
• Manage $1.8MM annual departmental budget.
Selected Contributions:
Grew paid circulation y/y, 2.06% daily and 2.60% Sunday 12 months ending Sep 30, 1999. *Fastest growing
newspaper in Florida throughout 1999, *Fifth fastest growing in the United States. Sources: Audit Bureau of
Circulations 1998, March 31, & September 30, 1999 Publisher’s Statements. **(Newspapers with more than 165,000
daily circulation.
• Consumer Sales & Marketing Manager; TU, Morris Communications - Jacksonville, Fl Dec ’97 to Dec ‘98
• Promotion Director; News Chief Publishing, Morris Communications - Winter Haven, Fl Dec ‘94 to Jul ‘97
• Centennial Projects Manager; Tampa Tribune, Media General - Tampa, Fl Dec ‘93 to Dec ‘94
• Promotion Manager; Tampa Tribune, Media General - Tampa, Fl Feb ‘91 to Dec ‘93
• Retail Advertising Sales Executive; Tampa Tribune, Media General - Tampa, Fl Jun ‘89 to Feb ‘91
• Advertising Production Lead; Tampa Tribune, Media General - Tampa, Fl Jul ‘88 to Jun ‘89
EDUCATION
Studies for Bachelor of Science in Business Administration • Saint Leo College, Saint Leo, Florida 1990 to 1992
RECENT AWARDS & PROFESSIONAL RECOGNITIONS
ACBJ Eagle Awards for Excellence 2015, 2010, 2004 & 2003
American City Business Journals’ highest corporate honor.
ACBJ Circulation Excellence in Marketing Awards 2011, 2010, 2009, 2006 & 2003
Presented annually for implementing innovative marketing strategies.
ACBJ Summit Awards 2011 & 2008
Presented every three-years for achieving consecutive operating unit budget goals.
SPECIALIZED TRAINING
Power Sales University
Master Sales Closer Certification 2018
Certified Sales Training
The Digital Advertising Universe 2013 to 2014
Certified Sales Training
Digital Marketing Management 2012 to 2013
Sandler Systems
Sandler Leadership Training Program 2011 to 2012
Crestcom International
Bullet Proof Manager Program 2009 to 2010
Opus Communications
Management Training 2006 to 2007
American City Business Journals
Coaching for Performance Training 2004 to 2005
PROFESSIONAL ASSOCIATIONS
Jacksonville Regional Chamber of Commerce
Trustee Member 2009 to 2018
CareerSource Florida
Volunteer Training Facilitator 2010 to 2018
National Association of Veterans & Families
Event Marketing Committee 2018
Associated Builders & Contractors
Excellence in Construction Awards Committee 2018
Boy Scouts of America North Florida Council
Over the Edge Jacksonville Event Chairman 2015
Operation New Uniform
Board of Directors 2014
Boy Scouts of America North Florida Council
Event Marketing Committee Chairman 2013 to 2014