Jennifer Ford-Baruch has over 20 years of experience in retail management, sales, and business development. She has a proven track record of increasing sales, profits, and customer satisfaction across multiple luxury retail and staffing companies. Her expertise lies in developing sales strategies, building client relationships, training and motivating employees, and capitalizing on new opportunities to drive growth. She is fluent in English and French.

1. Jennifer Ford-Baruch
132 Oceans Edge Dr, Ponte Vedra Beach, FL 32082 jennifer.owens02@gmail.com • 904-610-9202
​ Building Loyal Relationships / Securing Profitable Accounts
Motivated and results-driven professional with demonstrated success with luxury brands
boosting revenue and customer satisfaction in dynamic, people-oriented settings. Excellent
ability to develop hard working sales teams that work together to overcome obstacles and
exceed expectations. Adeptly identify and capitalize on new business opportunities and
translate leads into highly profitable consumers. Fluent in English and French.
EDUCATION
Master of Business Administration 2008, UNIVERSITY OF PHOENIX, Jacksonville, Florida
Bachelor of Arts in Psychology, 1993 UNIVERSITY OF MISSOURI, Columbia, Missouri
PROFESSIONAL EXPERIENCE
SWAROVSKI​-St. Johns Town Center
RETAIL STORE MANAGER​- MAY 2010- JAN 2014 Managed and directed store operations,
expertly balancing customer relations, sales and administrative functions. Hired and supervised
staff members. Resolved escalated customer issues. Introduced and trained team members in
ambitious sales tactics, resulting in dramatic profit and revenue growth. Managed scheduling
and employee relations. Communicated corporate policies. Educated staff members in client
relations, product knowledge, and luxury customer experience. Monitored sales performance for
maximum profitability and efficiency.♦ Boosted sales by 4% over LY within the first year. ♦
Ranked #1 in the company 2012 for highest conversion percent (22.5%) by implementing
results-minded sales and luxury service strategies, consistently clientelling and building
relationships ♦ Recognized as “Top Store Manager in the Central Region” and accepted awards
for highest percent over goal for client events, units-per-transaction, average dollar sale, and
percent-to- sales-goal.
ROSENBLUMS​-Jacksonville Beach, FL
RETAIL SALES​ ​DEC 2008-APR 2010 Planned and implemented high-impact sales efforts to
drive up profits and customer loyalty. Interacted with customers to assess needs, present
solutions and manage accounts. Served as a corporate representative during community and
professional events, networking and building relationships to establish the foundation for future
growth. Analyzed trends. Set sales goals and tracked results.
STARPOINT SALES​ – Jacksonville Beach, FL
FLORIDA DISTRICT REPRESENTATIVE​ ​JAN 2001-MAR 2002 Planned and implemented
high-impact sales efforts to drive up profits and customer loyalty. Interacted with customers to
assess needs, present solutions and manage accounts. Served as a corporate representative

2. during community and professional events, networking and building relationships to establish
the foundation for future growth. Analyzed trends. Set sales goals and tracked results.♦
Increased sales by 63% through proactive sales strategies, and participating in after-hours
marketing
events and Chambers of Commerce meetings. ♦ Successfully closed 40 new accounts adding
to significant revenue and market share growth.
TODAYS OFFICE STAFFING​ – Jacksonville, FL
DISTRICT ACCOUNT MANAGER ​JULY 1999-JAN 2001 Developed, grew and managed accounts
while serving as trusted liaison to client decision makers. Led prospecting and sales initiatives,
and worked directly with clients to expedite recruiting efforts. Aligned programs and services
with client requirements, boosting client confidence, retention and satisfaction.♦ Triggered 38%
growth in new and existing accounts by reaching out to new decision makers and providing
unsurpassed client relations and support. ♦ Acknowledged as the #1 salesperson and achieved
78% over Performa in the first full year of employment. ♦ Improved public image by participating
in sales, networking and charitable events.
BANANA REPUBLIC​-Jacksonville, FL
RETAIL STORE MANAGER​ ​AUG 1996-JULY 1999 Hired, trained, supervised and motivated a
team of 50 employees in retail setting. Managed scheduling and employee relations.
Communicated corporate policies. Educated staff members in client relations and product
knowledge. Monitored sales performance for maximum profitability and efficiency.♦ Boosted
sales by 25% over Performa within the first year, achieving 3.0 to 2.4 goal. ♦ Ranked #1 in the
region for units-per-transaction by implementing results-minded sales and service strategies,
consistently up-selling and cross-selling merchandise.♦ Received the “People Development
Award” for promoting more employees in the Southeast U.S. than in any other region. ♦
Revitalized under-performing stores through employee coaching, training and
development;received the “Above and Beyond Award” for this feat.
EXPRESS​–Charleston, S.C.
RETAIL STORE MANAGER​ MAY 1993-AUG 1996 Managed and directed store operations,
expertly balancing customer relations, sales and administrative functions. Hired and supervised
staff members. Resolved escalated customer issues. Introduced and trained team members in
ambitious sales tactics, resulting in dramatic profit and revenue growth.♦ Quickly and effectively
overcame negative trends and led the store to 5% in profits while the company was down by
-1%. ♦ Propelled the store to the top 5%, a substantial increase from the previous ranking
(before tenure, the site ranked 91 out of 876 stores). ♦ Recognized as “Top Store Manager in
the Southeast Region” and accepted awards for highest units-per-transaction, average dollar
sale, increase in average dollar sale, credit card percent and percent-to-sales-goal.