Craig Osborne is a VP of Sales with over 28 years of experience in educational publishing and Edtech sales leadership. As VP of Sales West US at Amplify Education, he increased pipeline from $1M to $22M and sales from $1.5M to $6.3M. Previously, he held sales leadership roles at Pearson, Thompson, Houghton Mifflin Harcourt, and Holt Rinehart and Winston, consistently exceeding sales targets and winning awards for top performance. He has a proven track record of recruiting and training high-achieving sales teams.

1. CRAIG OSBORNE
SKILLS PROFESSIONAL PROFILE
EXPERIENCE
EDUCATION
Amplify Education
VP of Sales West US / California
March 2014 - Present
Responsible for all aspects of sales team leadership in the Western US with specialization in the
California adoption process and campaign management.
• Increased un-weighted pipeline from 1M to 22M in 14 months
• Increased sales from 1.5M to 6.3M in 12 months
• Recruited and trained regional sales staff
• Realigned territories to maximize rep ROI
• Aligned corporate priorities with California adoptions process
• Co-Developed California adoption plan for Reading Language Arts
• Hired and trained educational consulting staff
• Collaborated with internal and external stakeholders to launch digital initiatives
• In process of launching NGSS curriculum and adoption planning process
Bachelor of Science
Marketing
Boise State University
1987
Sales Leadership
Sales Coaching/Mentoring
Culture Development
Innovative problem solver
Team Building
Forecasting
Internal/External Collaboration
Recruitment
4636 W Escalante Dr. Eagle, Idaho 83616 i 619-318-7171 gosborne4636@gmail.com tamplifyoz lwww.linkedin.com/in/Oz4636
VP of Sales specializing in multi-level selling with high business acumen
seeking position in sales leadership within the education space.
I am a result driven, business development professional with strategic orientation.
• 28 plus years experience in educational publishing and Edtech sales leadership
• Regional sales up to 40 million per year and exceeding 250M over career
• Leadership of high achieving teams
• Extensive national experience with proven results
• Deep knowledge of the market and customer base
• Vast experience in culture development, hiring and training of territory sales teams, consulting
staff, product development, campaign planning, forecasting, public speaking and skills desirable
of senior level sales management.
• Acquisition and development of large accounts with a high retention rate and internal &
external consensus building.
Experience includes leadership of high achieving teams, developing customers in
an ever-changing market place, and transforming complex business processes and
operatingmodels into achieving local and national business initiatives. I have a hands-
on leadership style, known for inspiring, creatively motivating, and leading others
to achieve personal and business goals through strong coaching and interpersonal
communication skills. I excel in sales management, national management, as well as
marketing and event execution. Dedicated, resourceful and result driven.
AWARDS
ASLAN Sales &
Management Training
2012
Regional Sales Top Performer:
Crescent Club Award
2002,2003,2004
Dimensions of Professional
Selling (DPS) Training
2004
results driven sales leader

2. Pearson
District Sales Manager
May 2005 – March 2014
Responsible for all aspects of sales team leadership in Southern California.
• Quota attainment goals exceeded 14 of 16 years.
• Top producing District Sales Manager
• Collaborated with districts to lead digital initiatives and device proliferation
• Trained and mentored top selling sales representatives
• Responsible for pipeline reporting, forecasting and all aspects of business development
Pearson
Sales Representative
Jan 2000 – May 2005
Responsible for all day-today sales activities including presenting, contact development and rapport.
• Eagle Award winner for Top Sales person in the Company – 2002
• Total sales over 40M in 4 years
Thompson
VP of Sales West US
January 1996 – January 2000
Responsible for all aspects of sales team leadership in the Western U.S. including staffing, adoption planning,
forecasting, sales training, presenting, and relationship development.
• Business development with new basal publisher
• Sold in excess of 10M in first two years
• Exceeded revenue targets each year
Houghton Mifflin Harcourt
Sales Representative
1990-1996
Responsible for day-to-day territory sales representation including presenting, networking, strategizing, campaigning.
• 10, 20, 30 and 40 million sales awards
• Top producing sales Representative in CA and Company
Holt Rinehart and Winston
Sales Representative
1987-1990
• Youngest Sales Representative in company and industry.
• Top producing sales representative in country in 1989 with revenue exceeding 6M.
• Developed skills necessary to compete in large-scale California adoptions
CRAIG OSBORNE
results driven sales leader
4636 W Escalante Dr. Eagle, Idaho 83616 i 619-318-7171 gosborne4636@gmail.com tamplifyoz lwww.linkedin.com/in/Oz4636