Outside Sales

1. SELENA COFFMAN
Experienced Sales, Marketing, and Media Relations Expert
Accomplished, results-driven, and performance-focused Sales professional with successful 8+ year career in Business Development, Media
Relations, and Account Management. Proven track record for success utilizing unique and creative marketing strategies and tactical
leadership to consistently drive revenue, identify new business opportunity, and meet sales goals. Encompasses futuristic thinking and vision;
consistently delivers world class service and results through innovative cold calling techniques and unbreakable persistence. High bias
for action, and process-oriented approach that has proven business results and solid team performance.
C O R E C O M P E T E N C I E S
ü B2B and B2C Sales
and Marketing
ü Driving Revenue and
Profitability
ü Business Development
and Growth
ü Strategic Negotiating
and Closing
ü Business Acumen and
Organizational Leadership
ü Client Services and
Account Management
E X P E R I E N C E P R O F I L E
• Delivered strong financial gains through a proactive approach that align organizational vision with client wants and needs;
drove revenue through a customer-focused approach; personally acquired and managed key accounts.
• Proven record of sales success in maintaining product knowledge, strategic business planning, exceeding sales to plan,
motivating staff, identifying and evaluating emerging trends, and assessing business patterns and needs.
• Sales and business communication abilities include training and motivation, extensive customer relations, ability to work
effectively with all levels of professionals, and developing loyal clientele.
P R O F E S S I O N A L E X P E R I E N C E
Business Development Manager, Integrated Communications, The Maris Agency 2013-present
Selected for the role due to extensive sales success and business development background; strategically builds and develops a loyal
customer base. Effectively manages and coordinates full-cycle communications, media relations, and public relations. Serves as
Account Manager for 2+ clients; simultaneously manages social media outlets, schedules posts, and exceeds client goals.
Account Manager, LabelOne Connect, Portland, OR 2012-2013
Duties included cold calling and building a new client base. Knowledge of pre-press and digital printing. Assisting clients in
maintaining and adding quality to their labels and company image. Travel 30% of the time throughout Oregon and Washington.
Patient Coordinator (contract position), The Bensimon Center, Portland, OR 2012
Effectively sold plastic surgery services through strategic consults, rapport building, and negotiating; responsible for selling skin care
products and aesthetic services such as Botox and fillers. Performed frequent cold calling; drove patient retention efforts.
NW Manager, Infinite Spirits/Shakers Vodka, Portland, OR 2010-2011
Strategically planned, introduced and sold the SHAKERS brand in OR, WA, ID, UT, WY, MT, AK; developed an aggressive
marketing plan that successfully transitioned Shakers from a special order product in the State of Oregon to a regular listing within a 3
month period. Directly accountable for reaching sales goals, managing, and training staff; organized festivals and social events.
Account Manager, Pacific Office Automation, Beaverton, OR 2008-2009
Effectively drove new business growth through aggressive cold calling; maintained relationships with quarterly account reviews;
ensured the highest level of customer service. Successfully landed in Top 5% for sales volume in 2009.
Personal Banker, Wells Fargo Bank, Portland, OR 2006-2008
Actively identified cross-selling opportunities; drove client loyalty through excellent service. Landed in Top 10% regionally for sales
volume and consistently exceeding quarterly sales goals, 2007. Received “Top Regional Sales Award”, 2007.
E D U C A T I O N
Bachelor of Arts, Communications, Portland State University
Member, PSU University Studies Council, 2003-2004
Dean’s List, 2003-2007
A D D I T I O N A L S K I L L S
• Proficient with Microsoft Office Suite, MS Outlook – quick to learn new software.
• Extensive international travel experience including Central America and SE Asia; taught diverse cultures and people.
• Anticipates and understands business needs and goals; actively manages professional relationships.