Lorne Schnell is a sales account executive with over 15 years of experience in sales management, territory management, and business development. He has a proven track record of exceeding sales goals and increasing revenue. Most recently, he worked at Wausau Paper for over 15 years in roles of increasing responsibility, managing a team as a regional territory manager and growing sales from $14M to $22M. He holds a bachelor's degree in business administration and is a U.S. Marine Corps veteran.

1. LORNE P SCHNELL 4060 Thompson Road ♦Linden, MI 48451
810-835-7676 ♦lschnellusmc@hotmail.com
SALES ACCOUNT EXECUTIVE
Team Management│ Sales Strategy │ Territory management
Proven sales leader, leveraged success in sales management and strategy, maintain and build client
relationships and revenue management to drive business results. Strategic, results driven business
leader, skilled at identifying business opportunities, and deploying and managing resources to maximize
revenue growth and profitability. Demonstrated success with developing, engaging and leading teams to
deliver high levels of performance. Skilled negotiator, builds strategic relationships that promote
customer loyalty.
 Sales Management  Client Relationships  New Business Development
 Strategic Planning  Problem Resolution  Territory Management
 Performance Management  Business Consulting  Training Development
 Team Leadership  Sales/Marketing  Presentations
- Select Career Highlights -
 Drove strategy and facilitated new business growth year over year, and increased sales from $14M to
$22M, and led the company in system placement.
 Leveraged strong sales management and training abilities to develop and drive performance of
Territory Sales Managers, and built a high performing team.
CAREER HISTORY
WAUSAUPAPE R/BAY WEST 2001-2015
Regional Territory Manager (2007-2015)
Managed a team of 5 District Managers over 4 states, and drove the expansion, growth, and profitability of
an assigned territory through strategic management and execution of account activity including sales,
pipeline development, customer service, strategic relationships, performance and marketing. Ensured
strategy alignment with organizational goals and objectives.
 Managed existing accounts, prospected, negotiated and closed new business opportunities, and
consistently met/exceeded established sales goals and performance goals.
 Increased revenue by conceiving, implementing, and facilitating innovative sales and marketing
initiatives, provided appropriate solutions to meet client’s needs, and delivered best-in- class
customer service.
 Collaborated and engaged with key customers and established and maintained effective
relationships with clients, identified opportunities for upselling/cross-selling, and mitigated issues
or concerns in a timely manner to promote customer satisfaction.
 Leveraged strong sales and leadership to manage, motivate and drive team performance, execute
sales strategies, build brand, and deliver value.
 Served as corporate trainer in the mid-west region.

2. LORNE SCHNELL Page 2
810-835-7676 ♦lschnellusmc@hotmail.com
CAREER HISTORY (CONTINUED)
District Sales Manager (2004-2007)
Managed the South East Michigan and North East Ohio markets with key distribution with focus in the
Detroit and Cleveland Regions.
 Conducted sales calls and marketed the full range of products to new and existing customers,
identified opportunities to upsell/cross-sell.
 Engaged and cultivated strategic partnerships with key clients and stakeholders, and leveraged
strong sales abilities to meet established sales and performance goals.
 Collaborated with distribution personnel to ensure all aspects of client account needs were met.
 Developed and maintained comprehensive knowledge of all products to meet client needs.
 Tracked and maintained daily sales and expense activities, and managed time and expenses within
approve budget allocation.
System Sales Specialist (2001-2004)
Drove the execution of sales activities including sales, strategy, client relationships, customer service and
problem resolution. Marketed company’s portfolio of products to new and existing customers.
 Met/exceeded sales goals/targets through strategic and tactical sales management activities.
 Built and maintained effective relationships with key stakeholders, identified opportunities for
upsell/cross-sell and provided appropriate solutions to meet client’s specific needs.
ADDITIONAL PREVIOUS EXPERIENCE
ARROW UNIFORM- Outside Sales & National Accounts
EDUCATION, CERTIFICATIONS , & AFFILIATION
Bachelor of Science, Business Administration
Central Michigan University, Mount Pleasant, MI
United States Marine Corp Veteran
TECHNICAL PROFICIENCIES
Microsoft Office (Word, Excel, Power Point) Microsoft office, Silvon Stratum,
Relavis CRM, Lotus Notes, SPIN Selling, Salesforce.com, Wausau Paper Pipeline