Kevin Morgan is a dynamic and results-oriented sales manager seeking new opportunities. He has over 15 years of experience managing sales teams and accounts in the wholesale beverage alcohol distribution industry. Morgan excels at developing sales strategies, coaching representatives, and negotiating with key accounts to increase profits. He holds a Bachelor's degree in Journalism from Ball State University and has received several awards for sales performance and execution.
An Overview ________________________________________
A Highly accomplished Sales & Marketing Manager with over 15 years of distinguished career donning pivotal roles predominantly in the areas of market intelligence, sales & business development, Key account management and promotional activities. Deftness in handling overall activities of Key accounts and providing enterprise level solution.
Rich experience of sales industry managing and driving sales & achieving desired targets with overall responsibility of promotional activities. Exploring marketing avenues to effectively build consumer preferences & drive volumes for clients.
Strong credentials in rolling innovative strategies to transform business units to globally competitive business ventures; equipped with outstanding communication and motivational abilities to facilitate attainment of strategic goals and bottom line objectives.
Capable of utilizing understanding of the industry dynamics with knowledge of organizing and conducting advertising campaigns as well as promotional events with expertise in increasing the profitability. Gained exposure in brand building and enhancing product visibility using all forms of communication.
AREAS OF EXPERTISE
Technical Sales & Marketing operations
Product Management
Strategic Planning
Key Account Management/Client Servicing
Leadership & Team Management
Business generation
Team Building/Mentoring
Negotiations
Channel Sales
Customer Retention
AREAS OF EXPERTISE
Technical Sales & Marketing operations
Product Management
Strategic Planning
Key Account Management/Client Servicing
Leadership & Team Management
Business generation
Team Building/Mentoring
Negotiations
Channel Sales
Customer Retention
AREAS OF EXPERTISE
Technical Sales & Marketing operations
Product Management
Strategic Planning
Key Account Management/Client Servicing
Leadership & Team Management
Business generation
Team Building/Mentoring
Negotiations
Channel Sales
Customer Retention
CORE COMPETENCIES
________________________________________
Adept in managing entire life cycle in introduction / development of new product portfolios including multi-vendor positioning, visibility plans and market & consumer feedback, etc.; extremely effective in understanding client requirements and placing plans for go to sales and market activities.
Strong business acumen with expertise in implementing sales & business development procedures, marketing strategies along with service plans and guidelines; efficient in ensuring customer/client satisfaction through effective customer communication plans
Comprehensive experience in developing relationships with key corporate accounts, high net-worth clients to understand their requirements; excellent in suggesting the most viable products/service as well as cu
An Overview ________________________________________
A Highly accomplished Sales & Marketing Manager with over 15 years of distinguished career donning pivotal roles predominantly in the areas of market intelligence, sales & business development, Key account management and promotional activities. Deftness in handling overall activities of Key accounts and providing enterprise level solution.
Rich experience of sales industry managing and driving sales & achieving desired targets with overall responsibility of promotional activities. Exploring marketing avenues to effectively build consumer preferences & drive volumes for clients.
Strong credentials in rolling innovative strategies to transform business units to globally competitive business ventures; equipped with outstanding communication and motivational abilities to facilitate attainment of strategic goals and bottom line objectives.
Capable of utilizing understanding of the industry dynamics with knowledge of organizing and conducting advertising campaigns as well as promotional events with expertise in increasing the profitability. Gained exposure in brand building and enhancing product visibility using all forms of communication.
AREAS OF EXPERTISE
Technical Sales & Marketing operations
Product Management
Strategic Planning
Key Account Management/Client Servicing
Leadership & Team Management
Business generation
Team Building/Mentoring
Negotiations
Channel Sales
Customer Retention
AREAS OF EXPERTISE
Technical Sales & Marketing operations
Product Management
Strategic Planning
Key Account Management/Client Servicing
Leadership & Team Management
Business generation
Team Building/Mentoring
Negotiations
Channel Sales
Customer Retention
AREAS OF EXPERTISE
Technical Sales & Marketing operations
Product Management
Strategic Planning
Key Account Management/Client Servicing
Leadership & Team Management
Business generation
Team Building/Mentoring
Negotiations
Channel Sales
Customer Retention
CORE COMPETENCIES
________________________________________
Adept in managing entire life cycle in introduction / development of new product portfolios including multi-vendor positioning, visibility plans and market & consumer feedback, etc.; extremely effective in understanding client requirements and placing plans for go to sales and market activities.
Strong business acumen with expertise in implementing sales & business development procedures, marketing strategies along with service plans and guidelines; efficient in ensuring customer/client satisfaction through effective customer communication plans
Comprehensive experience in developing relationships with key corporate accounts, high net-worth clients to understand their requirements; excellent in suggesting the most viable products/service as well as cu
1. Kevin Morgan
523 Poplar Street, Fortville, IN 46040 317.509.8622 Kevin.morgan@rndc-usa.com
QUALIFICATIONS
Dynamic and results-oriented sales manager with proven abilities to increase profits and market share
while creating an effective, motivated sales team. Solution-oriented, high energy, hands-on leader
equally skilled in direct sales and sales management. Articulate and persuasive in dealing with
management, peers, staff, and diverse clientele. Excellent communication skills with outstanding track
record developing and expanding key accounts while maximizing profits. Strong decision making,
leadership and marketing skills.
PROFESSIONAL EXPERIENCE
Republic National Distributing Company
Indianapolis, IN
One of the nation’s leading wholesale beverage alcohol distributors, specializing in wine and spirits
District Sales Manager 2011-Present
Manages and implements all statewide on premise general market sales programming
Develops, trains, coaches and directs sales reps to achieve sales goals, and placement objectives to ensure company standards
are met.
Conducts strategic sales negotiations with key accounts.
Surveys market area to detect business trends and opportunities for new products or new applications for existing products.
Ensures execution of team quotas and orders.
Assists in the development of sales forecasts.
Controls and manages sales performances by measuring and reporting results, evaluating and correcting performance and
administering policies and procedures.
Organizes team by structuring the territories, delegating work, and staffing positions.
Provides leadership in making decisions, developing personnel, communicating with and motivating staff.
Plans and executes sales and promotional activities that effectively counter competitive trends by establishing goals for
individual territories, and distribution standards for brands.
Conducts weekly sales meetings for the purpose of disseminating supplier information, product and sales training and to
obtain feedback on the effectiveness, efficiency and relevance of the sales and promotional activities.
Prepares and maintains required paperwork, reports and records. Manages selling expenses to authorized levels.
Manages territory when a sales rep is on vacation.
Job duties include working nights and weekends on promotional activities and other account activities
Key Account Manager 2010-2011
Serviced accounts by providing merchandising, executing promotions, POS, and solving problems
Surveyed market area, quotes and orders to detect business trends and opportunities for the introduction of designated
products
Controlled performance by measuring and reporting results, evaluated and corrected performance and administered policies
and procedures
Monitored and evaluated the activities and products of the competition
Prepared and Maintained required paperwork, reports and records
Sales Representative/Merchandizer 2002-2010
Performed functions in accounts that would include new product distribution, back-bar placement, wells, menus, promotions
and merchandizing
Solicited business by personally visiting clients, interested prospective buyers and explained the merit of product and it’s
application
Recommended products to customers, based on customers’ needs and interests
Familiarized established accounts with new products and developments
Investigated and resolved customer complaints in accordance with company policy
Kept information on competitive products, promotional matters sales techniques, pricing and marketing policies. Informed
company of competitive activity and conditions that would affect company interests
2. Kevin Morgan Page 2
PROFESSIONAL EXPERIENCE continued
Assistant General Manager/Production Manager, World Mardi Gras
Indianapolis, IN 1999-2005
An entertainment complex with four nightclubs featuring a variety of musical venues attracting 2,000 patrons nightly
Developed weekly sales forecasts and goals
Created marketing strategies targeting various audiences according to scheduled events (i.e. sporting events,
conferences, conventions, and holidays)
Developed, coached and mentored management and staff
Programed, repaired and maintained TEC system (i.e. new products, price scheduling, and specials)
Accounted for daily, weekly and monthly reporting and accounting procedures -documenting nightly managerial
activities and financial summaries
Jim Beam On-Premise Promotions Manager, GMR Marketing
Indianapolis, IN 1997-1999
One of the top 5 event marketing companies in the United States promoting notable events including: Miller, Kraft, Jim
Beam, Johnsonville Brauts, PGA, and MLB
Strengthened and improved Future Brands product sales by maintaining and extending on-premise presence
Motivated and maintained long-term loyalty
Created promotional events customized for each account
Developed emotional bonds with the target consumers
Helped to build a loyal core audience while extending the brand’s association with emerging music
EDUCATION
Bachelor of Science in Journalism, Ball State University, Muncie, IN 1992
Major: Advertising
Minor: Marketing
TRAINING
Mixology 101 RNDC 4/26/2012
Conflict Resolution RNDC 2/7/2013
Training Track Three RNDC 2/15/2013
Pocket Advantage Alpha RNDC 2/21/2013
Indiana state Regulations RNDC 10/10/2013
IOS Pocket Advantage Curriculum RNDC 4/30/2015
Greenmile Sales Associate RNDC 5/26/2015
Wine 101 RNDC 11/24/2015
Wine 201 RNDC 11/24/2015
Job Aid 310 Sales Coaching RNDC 2/5/2016
Job Aid 101 Manager’s Guide RNDC 2/5/2016
Indiana State Trade Practices RNDC 7/29/2016
AWARDS
2009 Diageo Salesperson of the year
On premise salesperson of the year
2014 Brown Forman Excellence in Execution Award
Was responsible for implementing and tracking the re-launch of Jack Tennessee Honey for the state of Indiana in May
2015 Brown Forman Jasper Award
Was responsible for implementing 5 in 15 initiative for the state of Indiana in May