Indus Motors Presentation by Students of IBA SUKKUR BBA -IV (B)

1. Toyota Indus
Motors
Info and Issues
By: Murtaza
Zain
Barkatullah
Pawan
Ambreen
Hira

2. Toyota
 Leading automobile brand in
Pakistan
 Founded in 1937
 Founder name was TOYODA
 Eighty percent of Toyotas sold 20
years ago are still on the road
today.
Barkatullah

3. Indus Motors
 The most prominent player in Pakistani
automobile market.
 Deal in Passenger cars, SUVs & 4WDs,
Commercial vehicles.
 Marvels of Toyota in Pakistan are:
◦ Corolla
◦ Land Cruiser
◦ Hilux
◦ Vigo
◦ Parado
Murtaza

4. Some Other Brands
Murtaza

5. Issues faced by Indus Motors
As per Security Analyst report (half-year
13-14)
 Frequent power & gas outages and
hike in prices;
 Uncertain economic condition and
haphazard law and order situation
hampers buyer sentiments;
Zain

6. Issues faced by Indus Motors
 Influx of used Hybrid vehicles due to
budgetary measures, resulting in
dampening demand for locally
manufactured vehicles and new
Hybrid CBUs;
 Depreciation of Pakistani Rupee
against major currencies.
(CBU means that whole car is
manufactured out of country)
Ambreen

7. • High inflation and rupee depreciation
has forced Indus Motor Company
(IMC) to increase prices of different
Toyota models, ranging from Rs
21,000 to Rs 75,000.
 http://www.brecorder.com/business-a-economy/189:pakistan/1253657:high-inflation-pkr-
depreciation-force-imc-to-raise-prices/?date=2013-11-14

8. Issues faced by Overall
Industry
 Electricity and road taxes
 The unabated influx of Used cars imports may still
have impact on local industry;
 Unreliable customer services
 Smuggled and counterfeit auto parts menace.
 Hybrid vehicles duty concession and SUV’S
benefiting from relaxed 5 years age limit
concession;
Hira

9. Countermeasures by IMC
 Continue discussion with
Government to apply consistent
policies;
 Providing customer support to our
customers in order to achieve
maximum customer satisfaction;
 Effective marketing campaigns to
increase sales.
Pawan

10. Thank you