The document discusses the importance of social media for organizations and provides tips on using platforms like Twitter effectively. It emphasizes keeping messages short, memorable, and focused on engagement. Examples are given of how Barack Obama successfully used social media to spread his message and become president through an iconic image and slogan that people could easily adopt and share.

1. Social media

4. there are A ‘blog’ is one of 200,000,000 conversations happening this minute!

5. Posting and watching video.

7. But it’s not who you think Medium age = 31

8. Twitter and GlobalGiving

10. GlobalGiving TweetCloud

15. Example: How Obama became president through social media

16. From this

17. to this…

18. A good message is simple, short, memorable , and even iconic CHANGE “ Yes we can”

19. Because someone may want to spread your message for you… Stencil for a make-your-own Obama message

20. Image stenciled on a building 500m from GlobalGiving’s old office.

21. Complex messages are hard to remember: USA government’s bank bailout. (Don’t do this!) ? ? ? ?

22. Your message is a cause! Time is ticking! Give , Donate, Send money now. You must take action . We are competing.

23. Your friends will be the first to adopt your message: my cause  our cause

24. The Biggest Word Is You!

25. A good message will spread. Source: David Wilcox, The Social Reporter

26. Corporate = control = democracy + + Source: “What’s next in media: by Neil Perkin

27. It’s OK to be a person. GlobalGiving Tweet: “Intense debate going around the office about what spice/flavoring/condiment should be in the 4th holder. Salt, pepper, garlic powder and...?” Response from Stephanie Strom (New York Times): “@GlobalGiving: Cinnamon. Very healthy.”

28. Your supporters need different messages and languages.

30. Where is this?

31. Where is this? Hint: think strategically!

32. Strategic thinking: In Germany there are ZERO voters… but they will be future allies.

33. Not every message will applaud you. But if you talk openly about failure, most people will want to help you.

34. Obama won through social media Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman

35. Source: “Creating Your Organization's Social Media Strategy Map” by Beth Kanter In the end: Iconic Obama art becomes everyone’s tool for self-expression.

37. The Internet is about interacting… & dialogue!

38. The whole idea is to be in the conversation : To raise your profile. To interact with people in your sector/region. Before you’re forced into it. So your communication isn’t only asking for $. 80/20

39. “ Being on the internet” means….

41. Recent survey: A quarter (25%) of “engaged” donors think the organizations they support are NOT honest or ethical!

42. Viral marketing has a simple message, tells you why to share it, and how to “pass-on”

44. Make your message count (and spread)

45. Engage people BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman

46. BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving

47. Tools for donors to promote projects they love

49. Gift Cards

50. Registries

51. Registries allow people to endorse/advertise combinations of projects

52. Allows any person to take control of evangelizing for your project. These tools integrate into Facebook and other social media. Fundraisers

53. Widget

56. BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving