Social media is important for organizations to develop communities, empower people, and engage in conversations. Twitter is a microblogging platform that allows users to send short updates and follow others. It grew over 1,900% from 2008 to 2009 and now has over 20 million users. GlobalGiving uses Twitter to develop its community, empower people as ambassadors, engage in conversation, and promote opportunities like donations and campaigns. Hashtags, retweets, and direct messages are common on Twitter to expand reach and join discussions.

1. Social media

4. there are A ‘blog’ is one of 200,000,000 conversations happening this minute!

5. Posting and watching video.

7. But it’s not who you think Medium age = 31

8. Twitter and GlobalGiving

10. GlobalGiving TweetCloud

15. Case Study iPad vs. iTampon

16. Pass along

17. Pass along  Donations

19. Example: How Obama became president through social media

20. From this

21. to this…

22. A good message is simple, short, memorable , and even iconic CHANGE “ Yes we can”

23. Because someone may want to spread your message for you… Stencil for a make-your-own Obama message

24. Image stenciled on a building 500m from GlobalGiving’s old office.

25. Complex messages are hard to remember: USA government’s bank bailout. (Don’t do this!) ? ? ? ?

26. Your message is a cause! Time is ticking! Give , Donate, Send money now. You must take action . We are competing.

27. Your friends will be the first to adopt your message: my cause  our cause

28. The Biggest Word Is You!

29. A good message will spread. Source: David Wilcox, The Social Reporter

30. Corporate = control = democracy + + Source: “What’s next in media: by Neil Perkin

31. It’s OK to be a person. GlobalGiving Tweet: “Intense debate going around the office about what spice/flavoring/condiment should be in the 4th holder. Salt, pepper, garlic powder and...?” Response from Stephanie Strom (New York Times): “@GlobalGiving: Cinnamon. Very healthy.”

32. Your supporters need different messages and languages.

34. Where is this?

35. Where is this? Hint: think strategically!

36. Strategic thinking: In Germany there are ZERO voters… but they will be future allies.

37. Not every message will applaud you. But if you talk openly about failure, most people will want to help you.

38. Obama won through social media Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman

39. Source: “Creating Your Organization's Social Media Strategy Map” by Beth Kanter In the end: Iconic Obama art becomes everyone’s tool for self-expression.

41. The Internet is about interacting… & dialogue!

42. The whole idea is to be in the conversation : To raise your profile. To interact with people in your sector/region. Before you’re forced into it. So your communication isn’t only asking for $. 80/20

43. “ Being on the internet” means….

45. Recent survey: A quarter (25%) of “engaged” donors think the organizations they support are NOT honest or ethical!

46. Viral marketing has a simple message, tells you why to share it, and how to “pass-on”

48. Make your message count (and spread)

49. Engage people BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman

50. BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving

51. Tools for donors to promote projects they love

53. Gift Cards

54. Registries

55. Registries allow people to endorse/advertise combinations of projects

56. Fundraisers Allows any person to take control of fundraising for your project. Tools to integrate into Facebook and other social media.

57. Widget

61. BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving