We need to know things.
We like to feel like we’re part of a group. We have very specific interests. We have very specific needs.We want others to like us. We like having networks.We like to brag. We like to watch others. We like things that are easy. We like to search. We like to ask questions. We like to have sex. We like to learn. We like to answer questions. We like to buy things. We like to share our opinions. We like to hear what other people think. We like to make money. We like to believe in things. We like a deal. We like to anticipate. We like to forget. We like to be reminded. We like being social. We like tools that make being social easier. We like having friends.
Engage Don’t dive
in asking for money until you’ve talked about your organization and mission. Use a special holiday or some other event they are already talking about.
Think BIG. Superbowl
approaches can be recreated locally. Mobile giving works best when your organization has its largest captive audience. People love to vote. And, they’ll pay for it too.
Think outside the box.
Also works to recruit volunteers, or inform of a rally. Share a #hastag and start a conversation.
Don’t over saturate.
People open text in 15 minutes or less, more effective than email. If you hit them too much, they will unsubscribe. Keep it simple and follow the lifeguard whistle rule. Once a month, and send a follow up thank you.
Know the limitations.
Hard to collect information. Easy, but donations are usually small ($5, $10), because users can usually not specify the amount they want to give.