Social Media for Professional and Personal Growth
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An overview of social media use in business and personal branding.
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Social Media for Professional and Personal Growth
- 1. THOMAS J. FOX Western MA SOCIAL MEDIA FOR PROFESSIONAL AND PERSONAL GROWTH
- 2. What is Social Media? What is Social Media Online conversations supported by digital tools. Western MA
- 3. Why is Social Media Important • Individuals want to be connected to things they care about. • People want transparency. • Relationships formed are more powerful than advertising. • Power to define and control brand slipping from organizations. Western MA
- 4. Manage Expectations DEFINE YOUR OBJECTIVES
- 5. Empower
- 9. Brand Storytelling… Self • What do you stand for? • What is your purpose? Analysis • What are your core values? • Talk ‘to’ your community – not ‘at’. Positioning • Develop a dialog. • Build on common interests. • Discuss your values. Educate • How have you helped others? • How can you help your community?
- 10. MAKING SOCIAL MEDIA WORK
- 11. Social media Is 100% Engagement
- 12. Make a Plan
- 13. Social Media Explained Via Donuts Twitter I’m eating a #donut. Facebook I like donuts. Foursquare This is where I eat donuts. Instagram Here’s a vintage photo of my donut. YouTube Here I am eating a donut. LinkedIn My skills include eating donuts. Pinterest Here’s a donut recipe. LastFM Now listening to “Donuts.” G+ I’m a Google employee who eats donuts. From www.geekinheels.com Western MA
- 14. Experiment
- 15. Share
- 16. Listen
- 17. Proactive
- 18. Engagement Strategies Share a variety of Personalize your brand content Respond to questions Encourage user- and comments generated content Prompt a response Recognize fans Be brief Be consistent Western MA
- 19. Build Your Approach Social media is a journey, not a destination. Trust is cultivated through sharing. Core values can’t be faked. Know why you matter. Make it matter to others – Tell Your Story! Western MA
- 20. BUILDING YOUR PERSONAL BRAND
- 21. Authenticity Western MA
- 22. A Brave New World Western MA
- 23. Hit the Road! Western MA
- 24. Relationship Building Is Valuable • The relationships you build through networking all have the possibility of evolving into opportunities – some professional, others personal. – The most important thing you need to know about networking is that it can be a slow process. • Relationships take time. – You have to build trust and allow people the opportunity to understand the value you represent. – Like planting a seed and watching it grow into a healthy tree. From the most-likely never to be released Surviving A Tough Economy by Thomas Fox and Nunzio Bruno. Western MA
- 25. Ain’t No Business… • Networking is just like any muscle in your body. – You have to work it out to get the most out of it. • You’re a brand. And like popular brands, you have to position yourself toward your audience. • Taking the time to simply talk with people is an invaluable investment that has far-reaching results. • Business has to take a back seat when building relationships. – Honest conversation and care is genuinely felt by others, and it is something not commonly experienced on a daily basis. From the most-likely never to be released Surviving A Tough Economy by Thomas Fox and Nunzio Bruno. Western MA
- 26. Engage! Western MA
- 27. Networking 101 Western MA
- 28. Get Together! Western MA
- 29. Whatcha Doin’? Western MA
- 30. Help Me, Help You! Western MA
- 31. Questions?
- 32. Thank You THOMAS J. FOX Phone: 413-330-5254 Email: thomfox@thomfox.com Twitter: @ThomasJFox