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How Obama became president through social media
to this from this
a short simple  iconic  message change yes we can
the message is not  about you
 
35,000 volunteer groups Obama 442,000  videos 2,000 official  videos Held 200,000  Events  2,000  meetings
Trust is a mosaic of personal   friendships
personalize the message
your supporters must author the message some success greater potential
Spam (no personalization)
effective messages evolve as they spread: adapted to each audience
Your  friends  will be the first to adopt your message: my cause  =   our cause
this isn’t a job, it’s a  cause!
empower p o w e r e d !
 
[object Object],[object Object],[object Object],Empower your biggest supporters and give them the tools to encourage others Source: Edelman “The Social Pulpit: Barack Obama’s Social Media Toolkit
Time  is  your ally Give , Donate, Send money  now .  You must  take action .  We are  competing.
 
plan ahead Germany:  no voters but a future ally
talk it out trust comes through listening and conversation
don’t do it alone
 
Listening to America: The Democratic Platform  for  Change

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