This document discusses blogger outreach as a strategy to promote products and services. It notes that bloggers and social media now rival traditional media in driving traffic and influencing opinions. Case studies show that targeted outreach to influential bloggers can help boost beta users and return on investment. The key aspects of effective blogger outreach are researching bloggers and their interests, building relationships over time, pitching only relevant content, and respecting bloggers' preferences. While some debate whether bloggers truly move public opinion, immersed participation in blogging communities can help identify emerging trends.
Social Media Overview For GOLD Major Gift OfficersMikey Ames
I had several folks in from national fraternal associations asking how they might use social media to secure more high dollar donors and visits. I wanted to start with the basics. This presentation is a big remix of several other presentations we have seen. Credit remains on each slide.
The Community Foundation of Sarasota County's Nonpofit Resource Center prepared this presentation for the Anna Maria Island Community Center. Basic social media strategy, Facebook fan pages, building content and measuring results are shared.
Social media and social networking are a growing trend that will shape the future of
many business transactions. If you find getting started intimidating, or if you’ve explored
social media such as Facebook, LinkedIn or Twitter and want to use them in your business,
bring your lunch and join us for this timely presentation by Kate Koziol of K Squared Communications. She’ll walk us through the steps and share a lot of helpful tips.
Social Media Overview For GOLD Major Gift OfficersMikey Ames
I had several folks in from national fraternal associations asking how they might use social media to secure more high dollar donors and visits. I wanted to start with the basics. This presentation is a big remix of several other presentations we have seen. Credit remains on each slide.
The Community Foundation of Sarasota County's Nonpofit Resource Center prepared this presentation for the Anna Maria Island Community Center. Basic social media strategy, Facebook fan pages, building content and measuring results are shared.
Social media and social networking are a growing trend that will shape the future of
many business transactions. If you find getting started intimidating, or if you’ve explored
social media such as Facebook, LinkedIn or Twitter and want to use them in your business,
bring your lunch and join us for this timely presentation by Kate Koziol of K Squared Communications. She’ll walk us through the steps and share a lot of helpful tips.
The Women's Foundation of California: Connecting CaliforniaBeth Kanter
Presentation for workshop at conference
http://www.womensfoundca.org/site/c.aqKGLROAIrH/b.5487909/k.5B8C/Events_Connecting_California_2010__January_2010.htm
Social Media for Fundraising Professionalsfinndigital
Social media can be used to help meet fundraising goals. It's important to understand available tools and how they fit into your current fundraising strategy.
Developing Powerful Audience Personas For Successful Online Engagement - Laur...FeverBee Limited
In this session, user centred marketing expert Laura Hampton of digital agency Impression will share insight into the importance of audience understanding in your comms strategy. She'll provide clear, actionable tips for you to implement within your own campaigns. Learn how to better engage your audience.
"Brand of You in the Digital Age" - MNAMA+MIMATim Brunelle
This is the presentation Greg Swan and I used to facilitate "The Brand of You in the Digital Age" event on July 9, 2009 for the Minnesota branch of the American Marketing Association. The event was co-sponsored by MIMA.
Learn the ins and outs of smart social media strategies on shoestring budgets. Discover ways to repurpose content across multiple platforms; integrate your PR, social, and marketing strategies; see examples of best practices; and learn tips and tricks to streamline your online efforts.
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
Social media training slideshow for partner organizations participating in Spirit & Place Festival, 2011 "The Body"
Strategy and best practices for nonprofits
I delivered this presentation at the Orlando Florida Public Relations Association Nonprofit Roundtable Discussion. It includes tips, tools and strategies to help nonprofits incorporate social media into their public relations initiatives.
Personality 2.0 presented by Sarah Evans, Director of Communications at Elgin Community College and Heidi Sullivan, Director of Media Research at Cision US, Inc.
Explores how to insert personality in your brand in social media and manage multiple networks across platforms.
The Women's Foundation of California: Connecting CaliforniaBeth Kanter
Presentation for workshop at conference
http://www.womensfoundca.org/site/c.aqKGLROAIrH/b.5487909/k.5B8C/Events_Connecting_California_2010__January_2010.htm
Social Media for Fundraising Professionalsfinndigital
Social media can be used to help meet fundraising goals. It's important to understand available tools and how they fit into your current fundraising strategy.
Developing Powerful Audience Personas For Successful Online Engagement - Laur...FeverBee Limited
In this session, user centred marketing expert Laura Hampton of digital agency Impression will share insight into the importance of audience understanding in your comms strategy. She'll provide clear, actionable tips for you to implement within your own campaigns. Learn how to better engage your audience.
"Brand of You in the Digital Age" - MNAMA+MIMATim Brunelle
This is the presentation Greg Swan and I used to facilitate "The Brand of You in the Digital Age" event on July 9, 2009 for the Minnesota branch of the American Marketing Association. The event was co-sponsored by MIMA.
Learn the ins and outs of smart social media strategies on shoestring budgets. Discover ways to repurpose content across multiple platforms; integrate your PR, social, and marketing strategies; see examples of best practices; and learn tips and tricks to streamline your online efforts.
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
Social media training slideshow for partner organizations participating in Spirit & Place Festival, 2011 "The Body"
Strategy and best practices for nonprofits
I delivered this presentation at the Orlando Florida Public Relations Association Nonprofit Roundtable Discussion. It includes tips, tools and strategies to help nonprofits incorporate social media into their public relations initiatives.
Personality 2.0 presented by Sarah Evans, Director of Communications at Elgin Community College and Heidi Sullivan, Director of Media Research at Cision US, Inc.
Explores how to insert personality in your brand in social media and manage multiple networks across platforms.
Jul - Aug 2009 Financial Services Industry monthly bulletinAndrei Burz-Pinzaru
The Financial Services Industry Monthly Bulletin is a banking and finance law publication by Reff & Associates (correspondent law firm of Deloitte Romania) and Deloitte Tax.
Each month, our specialist team of finance lawyers and tax advisors will keep you updated with the latest legal, regulatory and tax developments in the financial services industry in Romania as well as with the recent changes and trends in the international financial regulations.
The areas covered by our bulletin include:
Banking and non-banking financial institutions
Capital markets
Insurance companies
Private pension funds
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
Debunking social media myths, providing an overview of Facebook, Twitter and blogging, examining legal and HIPPA issues, reviewing social media policies and looking at some case studies -- this presentation is designed to illustrate how to leverage social media to change perceptions.
Amanda Eyer of atLarge and Susie Bowie of the Community Foundation of Sarasota County's Nonprofit Resource Center host a basic session on social media for Sarasota & Manatee County nonprofits.
Become A Social Media Influencer: Get Followers and Get Noticed!UnitedChurchofChrist
Do you think social media isn't necessary for your career or company? Are you tired of making Facebook posts, tweeting, or posting on LinkedIn and feeling as if no one is listening?
This is the presentation for you! It's time for you to learn why it's necessary to have a strong PERSONAL presence on social media and how to make that presence become a reality.
Presented by:
Marchae Grair
United Church of Christ
Social Media Associate
How to use social media to engage independent school audiences like prospective students, parents and alumni. Delivered as a workshop for the Association of Independent Schools of New England.
Communicating Through Social Media: Essential for RD'sElisabethRD
Registered Dietitians learn how to create a social media strategy to effectively and efficiently use social media to benefit your professional career and business and create opportunities for success.
Similar to Reality Check Guide to Blogger Outreach - Social Fresh Charlotte September 2011 (20)
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3. The Conversation Shift The Public The Media Traditional Media Model PR/Marketing Us Social Media Model
4. If the news is that important, it will find me. college student quoted in New York Times, March 2008 Bloggers and voices on social sites vie for influence directly with traditional media. Facebook now drives more traffic to PerezHilton and the Huffington Post than Google does. WebProNews, May 2009
5. Case Study & Goal – increase beta users by 100K Method – Targeted Blogger Outreach
6. Case Study & I saw your post a couple weeks ago, “Think Before You Voicemail,” so I know how you feel about voicemail, and I agree with you on all points. I try to avoid leaving people voicemails, at work and in my personal life, and would much rather send and receive emails or texts. But, as you mentioned, sometimes you need to use voicemail – to convey tone or emotion, or because you’re on the road and need to relay more information than you can type while driving or otherwise multi-tasking… - Pitch to
7. Case Study & I work for a PR agency and have a client that just launched a new service today. I thought of you because this service has the potential to make the celeb dating scene a lot more interesting, if that’s even possible! It even has a cool name – slydial! If LC could leave Heidi a voicemail without the possibility of Heidi picking up the phone, what do you think she would say? What about Mario Lopez? He got caught cheating on his long-time girlfriend…. - Pitch to
8. Case Study & Resulted in 381 Blog Posts in 1 Month (including TechCrunch and Perez Hilton) ROI: “By hitting online consumers from all angles, the program helped boost slydial’s 5,000 private alpha users to more than 200,000 beta users in less than two weeks.”
10. I’ve got blogs whose target audience is 100 people – the right 100 people. Chris Anderson Author of The Long Tail and Free
11. Using social data for long-range predictive analytics Acceleration of conversations on blogs often precedes both the manifestation of a trend and its news coverage By identifying new opportunities for investors, bloggers helped bring green tech investing out of its 2009 slump “Green technology” investment, blog discussion and news coverage Sources: Cision Media Research, Treehugger.com & Cleantech Group Solar-powered coffee maker
12. Why are blogs ahead of the curve? Many blogs are focused on niche topics which news outlets tend to cover more sporadically and reactively Blogs are where industry tastemakers lay out their thoughts and predictions, which get re-circulated on Twitter and Facebook Influential blogs are updated constantly Photo courtesy Alan Levine via Flickr
13. The devil is in the details About one quarter of bloggers tracked in Cision’s media database cover one of 26 “first tier” general topics. The rest cover more specific topics. Source: Cision Media Research
15. Blogger Outreach The Four “R”s: “Tailor to how we cover beauty. Demonstrate that you get our approach.” Research Relationships Relevance Respect – Lesa Hannah, Beauty Director for FASHION
16. Research Look at writing style, voice and tone Research past coverage (bylines, reports, posts) Know what they DON’T cover Be aware what they’re looking for Update your lists
17. Relationships Compliments never hurt! Follow them on Twitter/social networks Comment on blog posts Connect IRL It takes time, nurtureand maintain them
18. Relevance Better to send out fewer, personalized messages Never send a pitch without some introduction Make it clear, keep it brief Only send material you know they’ll read
19. Respect Know their preferred method of contact Don’t leave long voicemails or follow up via phone If you haven’t heard back, don’t panic Know when to step back and when to push When in doubt, include an opt-out Keep your word!
21. of any population will be active content creators will be participants will simply "consume" that content online 1% 9% 90% Data from:
22. Anyone Can Be an Influencer It used to be that in order to have a powerful voice in the Momosphere, you had to do what I did: write four books, appear on dozens of national morning shows, speak at parenting groups and more… Now thanks to social media, moms have been able to - from the basement in their house in Iowa, to the deck in their backyard in San Diego - build an audience not by going to traditional media or writing a book, but gather audience based on the power of their voice, the clarity of what their expressing and the resonance it has with their audience. Stacey DeBroff@momcentral
23. Do bloggers truly influence the masses? Duncan Watts: Trends are Unpredictable “A rare bunch of cool people just don’t have that power. And when you test the way marketers say the world works, it falls apart.” Gladwell’sLaw of the Few “The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.”
24. Who is right: Watts or Gladwell? Both. Trends still begin with a small few and are spread by those with connections. Bloggers can change over time – and anyone can become an influencer. However, a general rule of thumb is that bloggers and influencers tend to talk to each other. Immersing yourself in that community will help you spot trends as they emerge.
25. Remember the 10% Regardless of whether or not bloggers truly influence, only 1 out of 10 people is truly sharing and creating content online. Spreading the word makes them influential. Know your community. Read, read, read! Identify what’s new.
26. Connect with me! Heidi Sullivan Vice President, Global Media Research Email: heidi.sullivan@cision.com Homepage: us.cision.com Blog: blog.cision.com Facebook: facebook.com/hksully Twitter: @hksully LinkedIn: linkedin.com/in/heidisullivan