The document contains 15 inspiring social media quotes from various authors. Charles Leadbeater says "You are what you share." Erik Qualman suggests "We don't have a choice on whether we do social media, the question is how well we do it?" and "Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media." The quotes provide tips on engaging audiences, telling stories, listening to consumers and using social media strategically.