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Ivey Lecture Global Strategy Short
Idris Mootee, CEO of Idea Couture Inc., gave a lecture at the Ivey School of Business on global strategy and innovation. He discussed how the world is becoming increasingly hyper-connected and how industries are converging. He argued that companies must think globally to find growth opportunities, noting that emerging markets like China and India present enormous potential customers and talent. However, companies must understand local needs and adapt locally to succeed globally. Mootee suggested companies pursue a balanced approach of global integration and local responsiveness in their strategies.
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Ivey Lecture Global Strategy Short
- 1. A lecture atthe Ivey School of Business Dec 09 GLOBAL STRATEGY AND INNOVATION Idris Mootee CEO idea couture inc.
- 2. LOOK AROUND USTODAY © Confiden)al and Proprietary 2009 Idea Couture Inc.
- 3. THE YEAR WHEN EVERYTHINGFAILS © Confiden)al and Proprietary 2009 Idea Couture Inc.
- 4. THE YEAR OFGLOBAL HYPER CONNECTIVITY © Confiden)al and Proprietary 2009 Idea Couture Inc.
- 5. THE YEAR WHEN INDUSTRIESCONVERGE © Confiden)al and Proprietary 2009 Idea Couture Inc.
- 6. THE YEAR WHENDEMAND WINS OVER SUPPLY © Confiden)al and Proprietary 2009 Idea Couture Inc.
- 7. THE YEAR WHENEVERY GLOBAL INDUSTRY WILL SOON BE RESTRUCTURED © Confiden)al and Proprietary 2009 Idea Couture Inc.
- 8. WHERE DO WEGO NEXT?
- 9. Strategic Insights Radical Innovation Current Emerging Future Businesses Businesses Businesses Innovation within our Evolutionary core businesses Innovation Strategic Foresights New Global © Confiden)al and Proprietary 2009 Idea Couture Inc.
- 10. WHERE DO WEFIND GROWTH? © Confiden)al and Proprietary 2009 Idea Couture Inc.
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- 12. 80% OF THEWORLD'S POPULATION AND 40% OF THE WORLD'S ECONOMY CONSTITUTES JUST 10% OF REVENUES FOR S&P 500 COMPANIES. (ADJUSTING FOR PURCHASING POWER PARITY) © Confiden)al and Proprietary 2009 Idea Couture Inc.
- 13. Demographics Matter: KeyMarkets in 2008 Population GDP per Capita Real GDP Growth GDP ($Billions) (Millions) ($) (%) China 4,326 1,328 3,258 9.0 India 1,223 1,186 1,031 6.0 Brazil 1,574 195 8,062 5.1 Mexico 1,086 106 10,203 1.4 Russia 1,677 142 11,826 5.6 Turkey 726 76 9,575 1.1 U.S. 14,265 305 46,713 0.4 Future U.S. Trade Patterns Will Be Influenced By Trade Partner Growth Capacity
- 15. ONLY 2 COUNTRIESIN THE WORLD WHERE ALL 3 ELEMENTS (MEGA MARKETS, LOW COST PLATFORMS, CONSUMER OPENNESS AND LAUNCH OF NEW GLOBAL COMPETITORS) ARE EMERGING AT SUCH A SPEED. © Confiden)al and Proprietary 2009 Idea Couture Inc.
- 16. MY PARENTS USEDTO SAY “CLEAN YOUR PLATES BECAUSE THERE ARE MANY CHILDREN IN CHINA WHO ARE STARVING” © Confiden)al and Proprietary 2009 Idea Couture Inc.
- 17. I AM NOWTELLING MY KIDS “STUDY HARD BECAUSE MANY PEOPLE IN CHINA AND INDIA ARE STARVING FOR YOUR JOBS” © Confiden)al and Proprietary 2009 Idea Couture Inc.
- 18. INNOVATION MEANS DIFFERENT THINGSIN EMERGING MARKETS 18 © Confiden)al and Proprietary 2009 Idea Couture Inc.
- 19. ACQUISITIONS ARE COMPLICATED. THEHUIYUAN PURCHASE WOULD HAVE BEEN COKE'S LARGEST EVER FOREIGN ACQUISITION © Confiden)al and Proprietary 2009 Idea Couture Inc.
- 20. WINNING IN EMERGINGMARKETS ISN'T JUST ABOUT MAKING CHEAPER PRODUCTS. IT'S ABOUT CONSIDERING BROADER BUSINESS MODEL LEVERS © Confiden)al and Proprietary 2009 Idea Couture Inc.
- 21. GOING GLOBAL ANDGOING GLOBAL SUCCESSFULLY IS NOT THE SAME THING © Confiden)al and Proprietary 2009 Idea Couture Inc.
- 22. HOW TO COMBINEDEEP MARKET UNDERSTANDING WITH INNOVATIVE APPROACHES TO CREATE, DELIVER, AND CAPTURE VALUE? © Confiden)al and Proprietary 2009 Idea Couture Inc.
- 23. INNOVATION REQUIRE SCANNING FORWEAK SIGNALS © Confiden)al and Proprietary 2009 Idea Couture Inc.
- 24. GLOBALIZATION REQUIRES US TOREINVENT EVERYTHING - TO THINK OF OURSELVES AS COMPARED TO OTHERS - NICOLAS SARKOZY
- 25. THINK GLOBAL ACTLOCAL THINK LOCAL ACT GLOBAL © Confiden)al and Proprietary 2009 Idea Couture Inc.
- 26. Global Integration Local Responsiveness - firms coordinate their - firms try to meet the value-chain activities specific needs of local globally to maximize customers as well as economics of scale and adapt to the local scope. competitive environment Global Citizenship -firms that operate in a global market to make profits entails a responsibility of being engaged in society © Confiden)al and Proprietary 2009 Idea Couture Inc. 26
- 27. Recognizing when a company's competitive advantage can be leveraged more effectively Determining the extent GLOBAL Evaluating which to which the company STRATEGY strategic activities to should be (globally) own and which to diversified in its execute through businesses and STRATEGIC alliances or outsourcing markets INNOVATION Deciding how the organization design and incentive system can best support the global strategy © Confiden)al and Proprietary 2009 Idea Couture Inc.
- 28. Social Innovation Service Experience Business Innovation Innovation Model Innovation Product Innovation © Confiden)al and Proprietary 2009 Idea Couture Inc.
- 29. LOW LOCAL RESPONSIVENESS HIGH HIGH COKE P&G NOKIA IBM DISNEY GE SONY LVMH APPLE INTEGRATION SAM SUNG UNILEVER NINTENDO PHILIPS KRAFT CITIBANK LOW © Confiden)al and Proprietary 2009 Idea Couture Inc.
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