In this lecture, student will study about brand personality which the consumer can relate and an effective brand will increase its brand equity by having a consistent set of traits
In this presentation, we will discuss about the value of a brand, why consumers are willing to pay for the brand, the core value of a product, the importance of brand personality and total value proposition. We will also understand value through Porter’s Value Chain and Levitt’s four level model, meaning of brand proposition and USP.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Branding is very important in today's world. Whether it is for businesses or individuals, it is essential to invest in brand building in order to be distinct.
In this presentation I describe the Brand Personality Framework which was developed by Jennifer Aaker in 1997 and use it to look at the Brand Personality of some of the iconic Indian Brands.
A brief look into brand identity and some of the models involved with its such as the brand identity prism. as well as examples of Nikes Identity prism and Jaguars identity prism.
A lot more info can be located on my website : https://digibowl.wordpress.com/2016/03/30/what-is-brand-identity-a-closer-look-at-the-brand-identity-prism/
In this lecture, student will study about brand personality which the consumer can relate and an effective brand will increase its brand equity by having a consistent set of traits
In this presentation, we will discuss about the value of a brand, why consumers are willing to pay for the brand, the core value of a product, the importance of brand personality and total value proposition. We will also understand value through Porter’s Value Chain and Levitt’s four level model, meaning of brand proposition and USP.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Branding is very important in today's world. Whether it is for businesses or individuals, it is essential to invest in brand building in order to be distinct.
In this presentation I describe the Brand Personality Framework which was developed by Jennifer Aaker in 1997 and use it to look at the Brand Personality of some of the iconic Indian Brands.
A brief look into brand identity and some of the models involved with its such as the brand identity prism. as well as examples of Nikes Identity prism and Jaguars identity prism.
A lot more info can be located on my website : https://digibowl.wordpress.com/2016/03/30/what-is-brand-identity-a-closer-look-at-the-brand-identity-prism/
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : BRAND IDENTITY TRAPS
Faculty Name: Vishal Desai
Today global branding is important for B2B and B2C products and services. This presentation gives a comprehensive insight into brand management with examples of power brands.
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : BRAND LEVERAGING
Faculty Name: Vishal Desai
“A ‘brand’ is not a thing, a product, a company or an organization. A brand does not exist in the physical world – it is a mental construct. A brand can best be described as the sum total of all human experiences, perceptions and feelings about a particular thing, product or organization. Brands exist in the consciousness – of individuals and of the public.” – James R. Gregory, “Leveraging the Corporate Brand”
Brand architecture is the structure of brands within an organizational entity. ... Often, decisions about brand architecture are concerned with how to manage a parent brand, and a family of sub-brands – managing brand architecture to maximize shareholder value can often include using brand valuation model techniques.
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : BRAND IDENTITY TRAPS
Faculty Name: Vishal Desai
Today global branding is important for B2B and B2C products and services. This presentation gives a comprehensive insight into brand management with examples of power brands.
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : BRAND LEVERAGING
Faculty Name: Vishal Desai
“A ‘brand’ is not a thing, a product, a company or an organization. A brand does not exist in the physical world – it is a mental construct. A brand can best be described as the sum total of all human experiences, perceptions and feelings about a particular thing, product or organization. Brands exist in the consciousness – of individuals and of the public.” – James R. Gregory, “Leveraging the Corporate Brand”
Brand architecture is the structure of brands within an organizational entity. ... Often, decisions about brand architecture are concerned with how to manage a parent brand, and a family of sub-brands – managing brand architecture to maximize shareholder value can often include using brand valuation model techniques.
Marketing luxury is a paradox. Luxury defies econometric models. Though the processes by which consumers acquire and consume luxury remain an enigma, luxury brand names and products are highly visible in the marketplace. This slide deck empirically explores the luxury sector, the status of international luxury brands, and how luxury is branded and sold to consumers.
Paid, Owned and Earned media - how to build a P.O.E.M. strategy - starting with your Brand strategy. Slides of a course given for Solvay Business School in Ho Chi Minh, Vietnam.
Meg Frampton is a multi-talented rockstar/jeweler/artist/creator. She has created a very unique jewelery line, Chandler the Robot, which she markets online. Her backround in music and art boosted the sales of Chandler for a while. When she realized the potential of significant growth, she asked for my help to make irt happen for good. This is a simplified branding summary I created for her, which highlights the main areas to work on, giving her some simple tools to use and think along.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
2. A BRAND IS A
PERSON’S GUT
FEELING ABOUT A
PRODUCT,
SERVICE, OR
ORGANIZATION
3. THIS IMPLIES THAT BRAND IS BY INDIVIDUALS, AND NOT
BY COMPANIES, MARKETS, OR PUBLICS
4. Brand Personality
A Common Thread
that links a brand to an individual(target audience)
-ankur chandel 2098 B.C.
5. HOW BRAND PERSONALITY
IS DIFFERENT FROM BRAND
IDENTITY..??
Identity as a term refers to background and facts in most languages. Your identity is about
characteristics you share with others, like the country and culture you come from, your
race, your religion, and facts, like the place where you live.
In communication it mostly refers to your true inner self - as a company or a brand.
“…having an identity means being who you are, following your own, determined, but
individual path”. Be who you are. This is the paradigm of identity.
The concept of brand personality combines inside-out and outside-in; identity and image.
A personality has it’s roots in the identity but is strongly externally focused. It is not ‘be
who your are’. Personality is: Become who you should be…”
We use brand personality to bring brand strategy to life. Don’t forget, consumers demand
a brand of flesh and blood. The consumer will treat your brand like you treat the
consumer. If your brand has no personality and no warmth, the consumer will treat it
likewise: zero loyalty, high price sensitivity.
6. WHAT IS BRAND PERSONALITY
BRAND PERSONALITY IS A SET OF HUMAN CHARACTERISTICS
ASSOCIATED WITH A BRAND
PERSONALITY IS HOW THE BRAND BEHAVES
& INCLUDES - GENDER, AGE, SOCIO-ECONOMIC CLASS,
PSYCHOGRAPHIC, EMOTIONAL CHARACTERISTICS
7. Brand Personality,
like human personality, is both
distinctive and enduring
- Both are built over a period of time
REFERS TO THE OUTCOME OF ALL THE CONSUMER’S EXPERIENCES WITH THE BRAND.
8. PERSONALITY IS THE CONCEPT TO GIVE
life
‘IDENTITY AND IMAGE’
TO A BRAND, TO MANAGE
TO CREATE likeability
9. Brands : Personality
Thumbs up : Bravery / daring
Amul : Humour
MTV : Wacky
Indiakings : Sophistication (upper class)
Woodlands : Ruggedness & outdoorsy
Mahindra Scorpio : Ruggedness
Marlboro : Ruggedness
Ruff & Tuff : Bravery
Sona chandi Chavanprash : Bravery
Britania little hearts : Love & Affection
Moods : Sensitivity
Liril : Freshness & Lime
Lux : Beauty, softness
Dove : Softness
Bisleri : Safety
Bajaj Pulsar : Power
Yamaha : Power
Titan : Style, elegance
Cinthol : Freshness
Mysore Sandal : Traditional
Medimix : Traditional
10. Brand personality enables to establish relationship between brand &
consumer with emotional content. The degree of proximity between brand
and consumer personality, will influence the purchase intension and brand
loyalty. Brands need to update personality to stay contemporary and
relevant, as target audience personality may change over a period of time,
due to changes in cultural, economic, media exposure etc. Brand
personality should not be confused with target audience characteristics.
11. Endorser Attributes
Amitabh Bacchan - Resilient, professional, charismatic unassuming
Sharukh Khan - Youth Icon. Stylish, successful
Sachin - Excellence, determination, faith, hard work
Rahul Dravid - Mr. Dependable , Reliable, Consistency
Virender Sehawag - Swashbuckling
M.S. Dhoni - Sheer power play
Nokia – Powerful technology brand
'Nokia' one the world's most valuable brand
has distinct personality. The slogans.' We call
this human technology', 'only Nokia human
technology enables you to get more out of
life' and 'connecting people'
emphasize human side of technology,
thereby resulting in brand personality of
trusted friend. It also stands for reliability and
quality.
12.
13. The Brand Personality Dimensions of Jennifer Aaker is a framework to describe and measure
the ‘personality’ of a brand in 5 core dimensions.
BRNAD PERSONALITY
SINCERIRTY EXCITEMENT COMPETENCE SOPHISTICATION RUGGEDNESS
DOWN TO EARTH DARING SUCCESSFUL CHARMING TOUGH
CHEERFUL UP-TO-DATE INTELLIGENT UPPER CLASS OUTDOORSY
HONEST SPIRITED RELIABLE
WHOLESOME IMAGINATIVE
15. BRAND DUBAI 2003
1990
Man-made Palm Island Tallest bldg in world Tallest hotel in world
16. VODAFONE ….PERSONALITY OF A DOG ….
FAITHFULL…ALWAYS FOLLOWING
….EVERYWHERE
AND THAT’S WHAT CUSTOMER WANTS
THERE NETWORK TO BE LIKE
17.
18.
19. CONNECTING PERSONALITIES
UTV BINDASS CHANNEL,
THAT TARGETS ITSELF AT
THE YOUTH, HAS
LAUNCHED A NEW
CAMPAIGN. TITLED 'WHAT I
AM', THE INITIATIVE AIMS
TO SPEAK ABOUT THE
YOUTH, WHO ARE USUALLY
PORTRAYED AS
IRRESPONSIBLE, CARELESS,
UNFOCUSED, IMMATURE
INDIVIDUALS, AS PEOPLE
WHO ARE RESPONSIBLE,
MORALLY SOUND, HARD-
WORKING, COOL AND
FOCUSED ABOUT LIFE AND
THEIR CAREER.
SAID HEATHER GUPTA, CHANNEL HEAD, UTV BINDASS, "BINDASS THE BRAND HAS ITS OWN UNIQUE ATTITUDE –
“PERSONALITY”; IT IS TARGETED AT THE YOUTH. HOWEVER, IT HAS ALWAYS BEEN THE CASE THAT THE YOUTH, OUR
TARGET, HAS BEEN MISUNDERSTOOD. THE CAMPAIGN WE HAVE UNVEILED VOICES THE YOUTH'S THOUGHTS.
IT SAYS "DON'T JUDGE ME. I AM AS I AM, TAKE IT OR LEAVE IT.“