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Brand Masterclass Week Four
The document discusses brand architecture, which is the strategic structure for managing a brand portfolio to enhance clarity, synergy, and customer value. It outlines the importance of having a clear brand architecture to facilitate brand positioning, decision-making, and marketing resource allocation, while also detailing methods for optimizing brand portfolios. Additionally, it cautions against the pitfalls of neglecting brand architecture, emphasizing the need for a well-organized approach to brand management.
