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Advanced Brand Strategymaster Framework

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Idris Mootee
Idris Mootee

The document outlines an open source advanced branding strategy masterclass hosted by Idris Mootee on his website www.mootee.typepad.com starting in the third week of August 2007. It discusses concepts like the expanded brand experience in a digital context, the importance of customer experience, engagement, advocacy and equity, and how brands can leverage social networks and new digital channels like mobile and video. Participants can register on the website and be part of shaping future industry thinking around branding.

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PROGRAM OPEN SOURCE CONCEPTUAL Advanced Branding Strategy Masterclass FRAMEWORK Version 1.0 Brand Strategy Role and Definition Web 2.0 Consumer Power Channel Forces of Implication for Proliferation Change Marketers Media Fragmentation Hyper Competition Virtual Context Future Applying the Market scenarios knowledge context Idris Mootee www.mootee.typepad.com
what is a brand? www.mootee.typepad.com
what is a product? www.mootee.typepad.com
a product is no longer a product – it is a set of often personalized and interconnected interactions that define a total brand experience. www.mootee.typepad.com
customer experience is now the new manifestation of a brand www.mootee.typepad.com
From Branding to Bonding www.mootee.typepad.com
Brand Customer Customer Brand Promise Engagement Advocacy Equity Brand Strategy www.mootee.typepad.com
Social Networks The Expanded Brandsphere Mobile Googlism Video Location Based Service www.mootee.typepad.com
You can be part of a global community that help provide the answers……and shape the industry thinking of the future…… www.mootee.typepad.com
OPEN SOURCE Advanced Branding Strategy Masterclass Register now at www.mootee.typepad.com www.mootee.typepad.com Starting 3rd Week of August 2007

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Advanced Brand Strategymaster Framework

  • 1. PROGRAM OPEN SOURCE CONCEPTUAL Advanced Branding Strategy Masterclass FRAMEWORK Version 1.0 Brand Strategy Role and Definition Web 2.0 Consumer Power Channel Forces of Implication for Proliferation Change Marketers Media Fragmentation Hyper Competition Virtual Context Future Applying the Market scenarios knowledge context Idris Mootee www.mootee.typepad.com
  • 2. what is a brand? www.mootee.typepad.com
  • 3. what is a product? www.mootee.typepad.com
  • 4. a product is no longer a product – it is a set of often personalized and interconnected interactions that define a total brand experience. www.mootee.typepad.com
  • 5. customer experience is now the new manifestation of a brand www.mootee.typepad.com
  • 6. From Branding to Bonding www.mootee.typepad.com
  • 7. Brand Customer Customer Brand Promise Engagement Advocacy Equity Brand Strategy www.mootee.typepad.com
  • 8. Social Networks The Expanded Brandsphere Mobile Googlism Video Location Based Service www.mootee.typepad.com
  • 9. You can be part of a global community that help provide the answers……and shape the industry thinking of the future…… www.mootee.typepad.com
  • 10. OPEN SOURCE Advanced Branding Strategy Masterclass Register now at www.mootee.typepad.com www.mootee.typepad.com Starting 3rd Week of August 2007