This is the second session (Sep 8) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
This is the first session (Sep 4) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
A brand strategy is a plan for brand management that answers the big questions: who, where, why, what and when?
Building a strong brand requires a continuous commitment to excellence and an understanding of the qualities that define
the brand.
Here a practical guide to help you outline a successful Brand strategy.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
This is the first session (Sep 4) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
A brand strategy is a plan for brand management that answers the big questions: who, where, why, what and when?
Building a strong brand requires a continuous commitment to excellence and an understanding of the qualities that define
the brand.
Here a practical guide to help you outline a successful Brand strategy.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
Many brands are misguided by so many notions around and about brand strategy. Here's a brief checklist for you to know if you are approaching your brand strategy right.
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
Building A Brand: creating provocative brands that people care about. From brand architecture to fulfilling emotional needs to the path through purchase this is a creative guide to developing brand ideas.
Naming Architecture: A Blueprint for Portfolio SimplicitySiegel+Gale
Jeff Lapatine (strategy director, brand development) delves into naming and nomenclature architecture, and how by deploying simple, easy to codify concepts, you can unlock the potential of your portfolio through the power of simplicity.
Brand Architecture Toolkit: Optimizing the Portfolio for Growth 4.29.19Carol Phillips
Completely UPDATED version of our earlier Toolkit. Is your brand portfolio easy for customers to navigate? Helping you prioritize your investments? Learn how to organize brand assets to help your business grow.
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
The Strategic Designer Brand Strategy Development Workshopdbholston
This workshop takes participants through a nine phase brand development process including discovering the organizations image, the brand vision, the brand perception, brand promise, the brand audience, positioning and brand ROI, brand creative development and communicating the brand to constituents.
Refine your organizations positioning
Learn the methodology for developing a strategic branding
Link your organizations goals to its behaviors
Align stakeholders and build internal support for the brand
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
"The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to "find their voice" -- now it's relevant to all of us."
Many brands are misguided by so many notions around and about brand strategy. Here's a brief checklist for you to know if you are approaching your brand strategy right.
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
Building A Brand: creating provocative brands that people care about. From brand architecture to fulfilling emotional needs to the path through purchase this is a creative guide to developing brand ideas.
Naming Architecture: A Blueprint for Portfolio SimplicitySiegel+Gale
Jeff Lapatine (strategy director, brand development) delves into naming and nomenclature architecture, and how by deploying simple, easy to codify concepts, you can unlock the potential of your portfolio through the power of simplicity.
Brand Architecture Toolkit: Optimizing the Portfolio for Growth 4.29.19Carol Phillips
Completely UPDATED version of our earlier Toolkit. Is your brand portfolio easy for customers to navigate? Helping you prioritize your investments? Learn how to organize brand assets to help your business grow.
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
The Strategic Designer Brand Strategy Development Workshopdbholston
This workshop takes participants through a nine phase brand development process including discovering the organizations image, the brand vision, the brand perception, brand promise, the brand audience, positioning and brand ROI, brand creative development and communicating the brand to constituents.
Refine your organizations positioning
Learn the methodology for developing a strategic branding
Link your organizations goals to its behaviors
Align stakeholders and build internal support for the brand
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
"The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to "find their voice" -- now it's relevant to all of us."
Technique innovante de brainstorming avec post it et mind mappingFormamind
La technique de brainstorming est une méthode de résolution créative de problèmes pour faciliter la prise de décision et la mise en commun des idées. Ceci dans l'idée de créer l’égalité des idées émises en faisant abstraction de toute hiérarchie. Cette procédure a pour objectif de favoriser la recherche de solutions en produisant un maximum d'idées.
How to create Design Strategy for a brandbala murugan
Method of creating Design Strategy with pictorial example
- factors to be consider
- analyze them with the right person
- Creativity Vs Research
- Who is the expert?
- The selling factor
- What is design strategy and what it includes?
A comprehensive guide to the world of branding. It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.
Interics Designs is a strategic brand consultancy and multidisciplinary design agency with over 2 decades of experience in branding, rebranding and brand promotion for leading B2B and B2C companies.
The marketing and advertising arms race to create emotional appeal, generate buzz and move up brand valuation league tables, is creating a widening gap between brand strategy and business strategy. In this environment some of the once coolest and iconic brands are faltering at a game they once dominated. The key question for businesses today, is how to expose such strategic blind spots and remain relevant in the face of an evolving marketplace? This article explores one methodology and framework into just how that can be done.
Branding Roundtable No. 2 – Purpose-Driven Branding Leo Burnett
Branding Magazine interviewed Leo Burnett’s Chief Strategy Officer Mick McCabe in the latest edition of The Branding Roundtable. The Branding Roundtable is a monthly, free, downloadable eBook that features interviews with industry experts, an effort to explore branding topics in greater depth. Each month, experts are asked about a different subject, and July’s topic is Purpose-Driven Branding. Read McCabe’s interview for his insights and opinions about the state of purpose in branding.
Brand architecture is an organizing structure that specifies brand roles and the nature of relationships between brands. Brand managers now face market fragmentation, channel dynamics, global realities, and business environments that have drastically changed their task. In addition, there is pressure to leverage brand assets because of the prohibitive cost of creating new brands. This set of challenges has created a new discipline called "brand architecture." It explores the needs for a company to be centralized or decentralized (in terms of its product range, sales, and marketing); and the extent to which the firm's market offerings are standardized versus customized.
A quick study of the basics and importance of strategic brand development. By Fanen Acho, Headstart Consultimg Limited. Headstart is a strategy and innovation company
how can I sell my pi coins for cash in a pi APPDOT TECH
You can't sell your pi coins in the pi network app. because it is not listed yet on any exchange.
The only way you can sell is by trading your pi coins with an investor (a person looking forward to hold massive amounts of pi coins before mainnet launch) .
You don't need to meet the investor directly all the trades are done with a pi vendor/merchant (a person that buys the pi coins from miners and resell it to investors)
I Will leave The telegram contact of my personal pi vendor, if you are finding a legitimate one.
@Pi_vendor_247
#pi network
#pi coins
#money
how can i use my minded pi coins I need some funds.DOT TECH
If you are interested in selling your pi coins, i have a verified pi merchant, who buys pi coins and resell them to exchanges looking forward to hold till mainnet launch.
Because the core team has announced that pi network will not be doing any pre-sale. The only way exchanges like huobi, bitmart and hotbit can get pi is by buying from miners.
Now a merchant stands in between these exchanges and the miners. As a link to make transactions smooth. Because right now in the enclosed mainnet you can't sell pi coins your self. You need the help of a merchant,
i will leave the telegram contact of my personal pi merchant below. 👇 I and my friends has traded more than 3000pi coins with him successfully.
@Pi_vendor_247
NO1 Uk Black Magic Specialist Expert In Sahiwal, Okara, Hafizabad, Mandi Bah...Amil Baba Dawood bangali
Contact with Dawood Bhai Just call on +92322-6382012 and we'll help you. We'll solve all your problems within 12 to 24 hours and with 101% guarantee and with astrology systematic. If you want to take any personal or professional advice then also you can call us on +92322-6382012 , ONLINE LOVE PROBLEM & Other all types of Daily Life Problem's.Then CALL or WHATSAPP us on +92322-6382012 and Get all these problems solutions here by Amil Baba DAWOOD BANGALI
#vashikaranspecialist #astrologer #palmistry #amliyaat #taweez #manpasandshadi #horoscope #spiritual #lovelife #lovespell #marriagespell#aamilbabainpakistan #amilbabainkarachi #powerfullblackmagicspell #kalajadumantarspecialist #realamilbaba #AmilbabainPakistan #astrologerincanada #astrologerindubai #lovespellsmaster #kalajaduspecialist #lovespellsthatwork #aamilbabainlahore#blackmagicformarriage #aamilbaba #kalajadu #kalailam #taweez #wazifaexpert #jadumantar #vashikaranspecialist #astrologer #palmistry #amliyaat #taweez #manpasandshadi #horoscope #spiritual #lovelife #lovespell #marriagespell#aamilbabainpakistan #amilbabainkarachi #powerfullblackmagicspell #kalajadumantarspecialist #realamilbaba #AmilbabainPakistan #astrologerincanada #astrologerindubai #lovespellsmaster #kalajaduspecialist #lovespellsthatwork #aamilbabainlahore #blackmagicforlove #blackmagicformarriage #aamilbaba #kalajadu #kalailam #taweez #wazifaexpert #jadumantar #vashikaranspecialist #astrologer #palmistry #amliyaat #taweez #manpasandshadi #horoscope #spiritual #lovelife #lovespell #marriagespell#aamilbabainpakistan #amilbabainkarachi #powerfullblackmagicspell #kalajadumantarspecialist #realamilbaba #AmilbabainPakistan #astrologerincanada #astrologerindubai #lovespellsmaster #kalajaduspecialist #lovespellsthatwork #aamilbabainlahore #Amilbabainuk #amilbabainspain #amilbabaindubai #Amilbabainnorway #amilbabainkrachi #amilbabainlahore #amilbabaingujranwalan #amilbabainislamabad
If you are looking for a pi coin investor. Then look no further because I have the right one he is a pi vendor (he buy and resell to whales in China). I met him on a crypto conference and ever since I and my friends have sold more than 10k pi coins to him And he bought all and still want more. I will drop his telegram handle below just send him a message.
@Pi_vendor_247
how to sell pi coins in all Africa Countries.DOT TECH
Yes. You can sell your pi network for other cryptocurrencies like Bitcoin, usdt , Ethereum and other currencies And this is done easily with the help from a pi merchant.
What is a pi merchant ?
Since pi is not launched yet in any exchange. The only way you can sell right now is through merchants.
A verified Pi merchant is someone who buys pi network coins from miners and resell them to investors looking forward to hold massive quantities of pi coins before mainnet launch in 2026.
I will leave the telegram contact of my personal pi merchant to trade with.
@Pi_vendor_247
what is the future of Pi Network currency.DOT TECH
The future of the Pi cryptocurrency is uncertain, and its success will depend on several factors. Pi is a relatively new cryptocurrency that aims to be user-friendly and accessible to a wide audience. Here are a few key considerations for its future:
Message: @Pi_vendor_247 on telegram if u want to sell PI COINS.
1. Mainnet Launch: As of my last knowledge update in January 2022, Pi was still in the testnet phase. Its success will depend on a successful transition to a mainnet, where actual transactions can take place.
2. User Adoption: Pi's success will be closely tied to user adoption. The more users who join the network and actively participate, the stronger the ecosystem can become.
3. Utility and Use Cases: For a cryptocurrency to thrive, it must offer utility and practical use cases. The Pi team has talked about various applications, including peer-to-peer transactions, smart contracts, and more. The development and implementation of these features will be essential.
4. Regulatory Environment: The regulatory environment for cryptocurrencies is evolving globally. How Pi navigates and complies with regulations in various jurisdictions will significantly impact its future.
5. Technology Development: The Pi network must continue to develop and improve its technology, security, and scalability to compete with established cryptocurrencies.
6. Community Engagement: The Pi community plays a critical role in its future. Engaged users can help build trust and grow the network.
7. Monetization and Sustainability: The Pi team's monetization strategy, such as fees, partnerships, or other revenue sources, will affect its long-term sustainability.
It's essential to approach Pi or any new cryptocurrency with caution and conduct due diligence. Cryptocurrency investments involve risks, and potential rewards can be uncertain. The success and future of Pi will depend on the collective efforts of its team, community, and the broader cryptocurrency market dynamics. It's advisable to stay updated on Pi's development and follow any updates from the official Pi Network website or announcements from the team.
Introduction to Indian Financial System ()Avanish Goel
The financial system of a country is an important tool for economic development of the country, as it helps in creation of wealth by linking savings with investments.
It facilitates the flow of funds form the households (savers) to business firms (investors) to aid in wealth creation and development of both the parties
what is the best method to sell pi coins in 2024DOT TECH
The best way to sell your pi coins safely is trading with an exchange..but since pi is not launched in any exchange, and second option is through a VERIFIED pi merchant.
Who is a pi merchant?
A pi merchant is someone who buys pi coins from miners and pioneers and resell them to Investors looking forward to hold massive amounts before mainnet launch in 2026.
I will leave the telegram contact of my personal pi merchant to trade pi coins with.
@Pi_vendor_247
Latino Buying Power - May 2024 Presentation for Latino CaucusDanay Escanaverino
Unlock the potential of Latino Buying Power with this in-depth SlideShare presentation. Explore how the Latino consumer market is transforming the American economy, driven by their significant buying power, entrepreneurial contributions, and growing influence across various sectors.
**Key Sections Covered:**
1. **Economic Impact:** Understand the profound economic impact of Latino consumers on the U.S. economy. Discover how their increasing purchasing power is fueling growth in key industries and contributing to national economic prosperity.
2. **Buying Power:** Dive into detailed analyses of Latino buying power, including its growth trends, key drivers, and projections for the future. Learn how this influential group’s spending habits are shaping market dynamics and creating opportunities for businesses.
3. **Entrepreneurial Contributions:** Explore the entrepreneurial spirit within the Latino community. Examine how Latino-owned businesses are thriving and contributing to job creation, innovation, and economic diversification.
4. **Workforce Statistics:** Gain insights into the role of Latino workers in the American labor market. Review statistics on employment rates, occupational distribution, and the economic contributions of Latino professionals across various industries.
5. **Media Consumption:** Understand the media consumption habits of Latino audiences. Discover their preferences for digital platforms, television, radio, and social media. Learn how these consumption patterns are influencing advertising strategies and media content.
6. **Education:** Examine the educational achievements and challenges within the Latino community. Review statistics on enrollment, graduation rates, and fields of study. Understand the implications of education on economic mobility and workforce readiness.
7. **Home Ownership:** Explore trends in Latino home ownership. Understand the factors driving home buying decisions, the challenges faced by Latino homeowners, and the impact of home ownership on community stability and economic growth.
This SlideShare provides valuable insights for marketers, business owners, policymakers, and anyone interested in the economic influence of the Latino community. By understanding the various facets of Latino buying power, you can effectively engage with this dynamic and growing market segment.
Equip yourself with the knowledge to leverage Latino buying power, tap into their entrepreneurial spirit, and connect with their unique cultural and consumer preferences. Drive your business success by embracing the economic potential of Latino consumers.
**Keywords:** Latino buying power, economic impact, entrepreneurial contributions, workforce statistics, media consumption, education, home ownership, Latino market, Hispanic buying power, Latino purchasing power.
US Economic Outlook - Being Decided - M Capital Group August 2021.pdfpchutichetpong
The U.S. economy is continuing its impressive recovery from the COVID-19 pandemic and not slowing down despite re-occurring bumps. The U.S. savings rate reached its highest ever recorded level at 34% in April 2020 and Americans seem ready to spend. The sectors that had been hurt the most by the pandemic specifically reduced consumer spending, like retail, leisure, hospitality, and travel, are now experiencing massive growth in revenue and job openings.
Could this growth lead to a “Roaring Twenties”? As quickly as the U.S. economy contracted, experiencing a 9.1% drop in economic output relative to the business cycle in Q2 2020, the largest in recorded history, it has rebounded beyond expectations. This surprising growth seems to be fueled by the U.S. government’s aggressive fiscal and monetary policies, and an increase in consumer spending as mobility restrictions are lifted. Unemployment rates between June 2020 and June 2021 decreased by 5.2%, while the demand for labor is increasing, coupled with increasing wages to incentivize Americans to rejoin the labor force. Schools and businesses are expected to fully reopen soon. In parallel, vaccination rates across the country and the world continue to rise, with full vaccination rates of 50% and 14.8% respectively.
However, it is not completely smooth sailing from here. According to M Capital Group, the main risks that threaten the continued growth of the U.S. economy are inflation, unsettled trade relations, and another wave of Covid-19 mutations that could shut down the world again. Have we learned from the past year of COVID-19 and adapted our economy accordingly?
“In order for the U.S. economy to continue growing, whether there is another wave or not, the U.S. needs to focus on diversifying supply chains, supporting business investment, and maintaining consumer spending,” says Grace Feeley, a research analyst at M Capital Group.
While the economic indicators are positive, the risks are coming closer to manifesting and threatening such growth. The new variants spreading throughout the world, Delta, Lambda, and Gamma, are vaccine-resistant and muddy the predictions made about the economy and health of the country. These variants bring back the feeling of uncertainty that has wreaked havoc not only on the stock market but the mindset of people around the world. MCG provides unique insight on how to mitigate these risks to possibly ensure a bright economic future.
how to sell pi coins in South Korea profitably.DOT TECH
Yes. You can sell your pi network coins in South Korea or any other country, by finding a verified pi merchant
What is a verified pi merchant?
Since pi network is not launched yet on any exchange, the only way you can sell pi coins is by selling to a verified pi merchant, and this is because pi network is not launched yet on any exchange and no pre-sale or ico offerings Is done on pi.
Since there is no pre-sale, the only way exchanges can get pi is by buying from miners. So a pi merchant facilitates these transactions by acting as a bridge for both transactions.
How can i find a pi vendor/merchant?
Well for those who haven't traded with a pi merchant or who don't already have one. I will leave the telegram id of my personal pi merchant who i trade pi with.
Tele gram: @Pi_vendor_247
#pi #sell #nigeria #pinetwork #picoins #sellpi #Nigerian #tradepi #pinetworkcoins #sellmypi
Resume
• Real GDP growth slowed down due to problems with access to electricity caused by the destruction of manoeuvrable electricity generation by Russian drones and missiles.
• Exports and imports continued growing due to better logistics through the Ukrainian sea corridor and road. Polish farmers and drivers stopped blocking borders at the end of April.
• In April, both the Tax and Customs Services over-executed the revenue plan. Moreover, the NBU transferred twice the planned profit to the budget.
• The European side approved the Ukraine Plan, which the government adopted to determine indicators for the Ukraine Facility. That approval will allow Ukraine to receive a EUR 1.9 bn loan from the EU in May. At the same time, the EU provided Ukraine with a EUR 1.5 bn loan in April, as the government fulfilled five indicators under the Ukraine Plan.
• The USA has finally approved an aid package for Ukraine, which includes USD 7.8 bn of budget support; however, the conditions and timing of the assistance are still unknown.
• As in March, annual consumer inflation amounted to 3.2% yoy in April.
• At the April monetary policy meeting, the NBU again reduced the key policy rate from 14.5% to 13.5% per annum.
• Over the past four weeks, the hryvnia exchange rate has stabilized in the UAH 39-40 per USD range.
Poonawalla Fincorp and IndusInd Bank Introduce New Co-Branded Credit Cardnickysharmasucks
The unveiling of the IndusInd Bank Poonawalla Fincorp eLITE RuPay Platinum Credit Card marks a notable milestone in the Indian financial landscape, showcasing a successful partnership between two leading institutions, Poonawalla Fincorp and IndusInd Bank. This co-branded credit card not only offers users a plethora of benefits but also reflects a commitment to innovation and adaptation. With a focus on providing value-driven and customer-centric solutions, this launch represents more than just a new product—it signifies a step towards redefining the banking experience for millions. Promising convenience, rewards, and a touch of luxury in everyday financial transactions, this collaboration aims to cater to the evolving needs of customers and set new standards in the industry.
Turin Startup Ecosystem 2024 - Ricerca sulle Startup e il Sistema dell'Innov...Quotidiano Piemontese
Turin Startup Ecosystem 2024
Una ricerca de il Club degli Investitori, in collaborazione con ToTeM Torino Tech Map e con il supporto della ESCP Business School e di Growth Capital
how to sell pi coins on Bitmart crypto exchangeDOT TECH
Yes. Pi network coins can be exchanged but not on bitmart exchange. Because pi network is still in the enclosed mainnet. The only way pioneers are able to trade pi coins is by reselling the pi coins to pi verified merchants.
A verified merchant is someone who buys pi network coins and resell it to exchanges looking forward to hold till mainnet launch.
I will leave the telegram contact of my personal pi merchant to trade with.
@Pi_vendor_247
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
how can I sell pi coins after successfully completing KYCDOT TECH
Pi coins is not launched yet in any exchange 💱 this means it's not swappable, the current pi displaying on coin market cap is the iou version of pi. And you can learn all about that on my previous post.
RIGHT NOW THE ONLY WAY you can sell pi coins is through verified pi merchants. A pi merchant is someone who buys pi coins and resell them to exchanges and crypto whales. Looking forward to hold massive quantities of pi coins before the mainnet launch.
This is because pi network is not doing any pre-sale or ico offerings, the only way to get my coins is from buying from miners. So a merchant facilitates the transactions between the miners and these exchanges holding pi.
I and my friends has sold more than 6000 pi coins successfully with this method. I will be happy to share the contact of my personal pi merchant. The one i trade with, if you have your own merchant you can trade with them. For those who are new.
Message: @Pi_vendor_247 on telegram.
I wouldn't advise you selling all percentage of the pi coins. Leave at least a before so its a win win during open mainnet. Have a nice day pioneers ♥️
#kyc #mainnet #picoins #pi #sellpi #piwallet
#pinetwork
The secret way to sell pi coins effortlessly.DOT TECH
Well as we all know pi isn't launched yet. But you can still sell your pi coins effortlessly because some whales in China are interested in holding massive pi coins. And they are willing to pay good money for it. If you are interested in selling I will leave a contact for you. Just telegram this number below. I sold about 3000 pi coins to him and he paid me immediately.
Telegram: @Pi_vendor_247
how to sell pi coins effectively (from 50 - 100k pi)DOT TECH
Anywhere in the world, including Africa, America, and Europe, you can sell Pi Network Coins online and receive cash through online payment options.
Pi has not yet been launched on any exchange because we are currently using the confined Mainnet. The planned launch date for Pi is June 28, 2026.
Reselling to investors who want to hold until the mainnet launch in 2026 is currently the sole way to sell.
Consequently, right now. All you need to do is select the right pi network provider.
Who is a pi merchant?
An individual who buys coins from miners on the pi network and resells them to investors hoping to hang onto them until the mainnet is launched is known as a pi merchant.
debuts.
I'll provide you the Telegram username
@Pi_vendor_247
how to sell pi coins effectively (from 50 - 100k pi)
Brand Masterclass Week Two
1. Session Two:
How are brands built? Managing brand meanings.
Idris Mootee CEO Idea Couture Inc.
Sept 8 2007
2. All brand names mentioned and logos included in this presentation are registered trademarks of their
respective owners and are legally protected. Their inclusion in this presentation is only for the purpose of
illustration, criticism and analysis.
Disclosure: Starbucks, Nike, Kitchen Aid, Jordan, Virgin, BMW, Nintendo, Crate & Barrel are clients of
Blast Radius Inc. which I was formerly employed as Senior VP and Chief Strategist. The mentioning of
these names are solely for academic purposes and should not be considered as case studies. The
material here was prepared solely with public information supported by the author’s analysis during the
writing of the book 60-Minute Brand Strategist which was published in four languages. Other brand
names including Levis, Apple, Mercedes Benz, Sony, Coca Cola, Macys, Target, Daimler Chrysler,
Citibank mentioned here were at some point a client of mine in association with previous firms under
which I was employed or co-founded. No confidential or proprietary information were used or mentioned
here.
This series of presentation is designed to provide relevant and up-to-date information for brand and
marketing practitioners and it is not to be used in marketing or rendering of professional services. Some
rights reserved. Idris Mootee 2001-2007. Presentation can be freely embedded in any website or blog
under creative commons license with prohibition of any commercial use.
3. “We spent eight months
and a lot of energy on a
brand strategy and all
that’s changed is the logo
and tagline.”
- CEO Financial Services Company
4. “We hired a brand consultancy and
developed a grand brand strategy.
Our ad agency went on to create and
produce an ad campaign that
stepped way ahead of our capability
to deliver the brand promise. We
ended up with customer
disappointment, internal conflicts and
brand credibility erosion.”
- CEO Utilities Company
5. “From a brand management
perspective, there are just too any
cooks in the kitchen. It is one thing
to allow consumers in participating
in meaning creation. It is quite
another to bring in everyone to let
them loose in the crazy world of
consumer generated content.”
- CMO Consumer Goods Company
6. “Many companies are simply
not ready to deal with or
anticipate identity
obsolescence, much as they
anticipate the obsolescence of
products lines or business
models.”
- CMO Media Companies
7. Management do not
understand why we
need to have a brand
strategy.
Sales and marketing
Cannot justify the
aren’t reading the
cost for brand re-
same book, let
positioning.
alone the same
Where’s the ROI?
page.
Management
thinks branding is
just another logo
with a new tag
line.
Brand vision
and company
reality do not
match.
8. Best Practices + Strategic
Outsourcing + ERP = ?
Not only are brands similar, even
companies are now more or less
the same or nearly identical.
Sameless is the worst thing you
can have for marketing.
9. The very technologies that make it faster
and cheaper to innovate also help us to
imitate. The competitive pace switching
back and froth from innovation to imitation.
The increasing difficulty in differentiating
between products, services and the speed
with which competitors take up innovations
will assist in the rise and rise of the brand.
10. In a world that is predisposed to
sameness, there are few things in
life more satisfying than building
brands that disrupts predisposition.
Some develop brands that move
market share. Some develop
brands that win advertising award.
Some create brands that build
culture. Some do all.
11. If you are planning for one
year, grow sales. If you are
planning for three years, grow
channel. If you are planning
for business that is build-to-
last, grow a brand.
12. The traditional thinking around branding
was to endow a product or service with
unique characteristics through the
creative use of name, slogan, packaging
and advertising. However, in a world
where there is a muddle of images and
messages, it is extremely difficult for a
brand to rise above the noise to be
noticed or remembered.
13. The romanticized view of
advertising is that it can change
what people think about your
brand; however, the realistic view
is that advertising does not
change what people think about
your brand (which has always
been very hard), but only has
them think about your brand at all.
14. Too much advertising too little meanings?
Customer Value
Customer Value
Brand Meaning
Brand Meaning
Brand Advertising
Brand Advertising
15. The rationale behind branding is all
about creating positive differentiation
that in consequence leading to a
dominant or at least profitable brand
shares. Brand marketers must deliver
tangibles and/or intangibles that
differentiate a brand among others.
This differentiation not only needs to
be perceived, but also valued.
16. QUESTION: How do you create
and deliver intangible benefits for
brands?
17. Brand has meanings beyond
functionality that exists in people's
minds. Part art, part science, brand
is the intangible yet visceral impact
of a person's subjective experience
with the product, the personal
memories and cultural associations
that orbit around it.
Lyle's Golden Syrup was named as
Britain's oldest brand, with its green
and gold packaging having remained
almost unchanged since 1885.
18. … brand is the difference between
a bottle of soda and a bottle of
Coke……
19. … brand is the difference between
a mp3 player and an iPod ….
20. … brand is the difference between
a cup of coffee and a cup of
Starbucks….
21. … brand is the difference between
a luxury car and a Mercedes
Benz…..
22. … brand is the difference between
a designer’s hand bag and a
Hermes Birkin……..
23. Psychological differential are often
more resilient than functional
differential advantages. Intangible
emotional associations are difficult
to copy: once an emotional territory
is occupied by a well known brand,
it is more difficult to displace than a
brand with a functional claim that
can be beaten.
24. “Globalization is an influential
driver behind global brand
development and in particular,
there is a direct connection
between technology trends and
global brand building that should
not be underestimated.”
- John Quelch Harvard Business School
25. Social
Networks
The Expanded
Brandsphere
Mobile
Googlism
Video
Location Based
Service
26. “You can say the right thing about
a product, and nobody will listen.
You've got to say it in such a way
that people feel it in their gut.
Because if they don't feel it,
nothing will happen.”
- The Late Bill Bernbach Founder DDB
27. A good brand strategy is about finding
ways to tap into emotions and connect
with other. That’s when they that
transcend product. A brand is a
metaphorical story that connects with
something very deep — a fundamental
appreciation of mythology. Stories create
the emotional context people need to
engage themselves in a larger
experience.
29. QUESTION: Although it is logical to
assume that brand marketers see
the main objective of branding is to
create high involvement situations.
Indeed if the branding exercise fails
to deliver a relevant and valued
differentiation for its targeted
segments, then can it be argued that
its efforts are unsuccessful?
30. QUESTION: What if consumers were
not in anyway prepared to pay for that
differentiating activity by way of
perceiving or appreciating any
differences between brands in certain
categories?
31. ….. then there would be no
economic justification for brand
marketers to invest in branding
exercises. In a product category, if
differences are not valued, buyers
tend to discriminate between
products or brands on the bases
of price and availability.
32. QUESTION: Does it really make
sense to invest in building brands
in low involvement markets?
Or is it even possible to generate
high brand involvement in the face
of low category involvement?
33. Here is a case that needs to be
made: a good branding strategy
should be capable of completely
transforming categories to the
extent that the brand effectively
creates new, or at least sub-
categories.
34. Can you name a few
brands that have been
successful in
transforming their
categories or inventing
new ones?
36. Consumers often don’t buy products,
they buy the personalities associated
with those products. Big K cola and
Coke are equal in taste tests … but not
in market share. Brand personalities
help consumers define their own self
concepts and express their identities to
others. People can find meanings only
on those brands with personalities.
37. Brand personalities help
firms differentiate their
products from the
competition and build brand
equity (value). Stand for
something or you’ll fall for
anything!
39. INFORMATIVE AFFECTIVE
Think Feel
High Involvement
Designers
SUV
Hand Bag
Min Van
Personal Plasma TV Cigars
Computer
Digital Skateboard Perfume
Camera Sneakers
Spaghetti
DVD Player
Air Conditioner Tea Bags
Low Involvement
Diapers
Toaster Detergent
Milk Bottled Water
Paint
Pencil
Salt
HABITUAL SATISFACTION
The Involvement Grid
40. There are voices about the no-brand
movement. This anti-brand movement is
well-understood. Companies have even
been successful in branding
commodities such as bricks, paper,
chickens, diamonds, milk, salt, sugar,
oranges, bananas, microprocessors and
even air, water and sand. The question
is: What more can you brand?
41. As long as there are humans,
there will be brand marketing.
Brand humanizes products and
personifies them with distinct
personalities and sensibilities to
reflect our very own and help
products differentiate from the
competition.
42. A quick reminder for us.
Brand awareness does not
equate = brand differentiation.
44. Most common mistake brand
marketers made is they think
attitude = behavior. In this
case you are confused
between “I love you” with
“I want you”.
45. 35 %
19 %
Pseudo
Die hard
YES
loyals
loyals
LOYALTY:
Repeat Purchase
42 %
4%
(BEHAVIOR)
Occasional
Potential
Impulse
loyals
NO
buying
NO
YES
BRAND EQUITY:
I Relate to the Brand (ATTITUDE)
Customer loyalty (behavior) might be different from brand image
(attitude).
Loyalty might be the result of price, or availability, and not of a good
relationship with the brand (pseudo loyals).
A good relationship with the brand is not always enough to bring loyalty.
Customers like the brand, but not its offerings (potential loyals).
Source: SONY
46. QUESTION: Does market
leadership = loyalty
leadership? If not, then you
need to decide which one is
your prime branding
objectives.
47. Why do we need a theory for strategic
brand management? Because theory is
eminently practical. Managers are the
world’s most voracious consumer of
theories. Every time a brand marketing
decision is made, it is usually based on
some implicit understanding of what
causes what and why. The real problem
is they often use a one-size-fits-all theory.
There are many ways to build great
brands. Here are the four approaches:
49. Types of Brand Philosophies
Branding by Branding by Self-
Branding by
Branding by Customer Expression
Imageries
Planning Experience
Louis Vuitton
Procter and Gamble Abercrombie & Fitch Starbucks
Converse
Coca Cola Calvin Klein Tiffany
Prada
Johnson & Johnson Ralph Lauren Southwest Airline
Swatch
Nestle BMW Hertz
Apple
Intel Absolut Disney
VW Beetle
Gillette Milk Costco
Herman Miller
Kodak Marlboro Marriott
IBM Thinkpad
GM Tag Heuer Yahoo
50. Branding by Planning. Branding is
approached as part of a formal planning
process. The typical approach includes
application of portfolio and product life
cycle concepts together with competitive
positioning. The information is distilled
and analyzed through each individual
brand’s performance in terms of market
share and margin contribution.
52. Branding by Imageries. Branding is being
approached in a more functional manner.
Usually advertising agencies take a
leading role and advertising is linked to
branding. The levers of brand building
consist mainly advertising. Marketers and
agencies closely link the brand to
advertising creative execution.
Sometimes the burden is given to
celebrated art directors and
photographers.
54. Branding by Experience. Companies see
customers taking functional benefits,
product quality and a positive brand image
as a given. What they want is products,
services and marketing communications
that dazzle their senses, touch their hearts
and stimulate their minds. Here the
customer becomes the most important
part of the brand. Service design and/or
usability usually a core part of these
experiences.
56. Branding by Self-Expression. Companies
put the role of brand building partially into
the hands of customers. Consumers also
do not want to use the brand to endorse or
reflect his or her personality; rather it
contributes to building a personal or
individual brand. Users are actively
participating in creating meanings for the
brand and using it as a symbolic
representation of his or her innerself.
58. “(Customers) are
involved with a
collectivity of brands so
as to benefit from the
meanings their add to
their lives.”
- Susan Fournier Formerly Harvard Business School
59. QUESTION: If a brand does not have
vital consumer meaning, may be it is
not worthwhile investing in its
leadership financially and
organizationally. Does it still justify the
enormous financial resources which it
will take to build or maintain; nor is it
worthwhile living the value
relationships which comes out from
the branding process.
60. Ries and Trout suggested that “owning a
word in the prospect’s mind” is the most
powerful concept. It is when the
association is so strong that any word can
immediately be linked to a brand. But
today’s brands have become very
sophisticated. Owning “category words”
and “benefit-related words” are not
enough; one can easily find themselves
under attack from competitors who will try
to undermine the association.
61. The most powerful concept is
actually to be able to own a set of
values beyond the narrow focus of
functional benefits. “Benefit-related”
word association is becoming less
powerful when those are at par and
companies aggressively expand
their product range targeting
different segments.
62. Mercedes owns the word “engineering”, BMW
owns the word “performance”, and Volvo
owns the word “safety” and each of them
comfortably occupied those words and their
associations until now. But when Mercedes
launches the C-series to appeal to the
younger segments; BMW launches the highly
sophisticated 7 series targeted at those who
appreciates state-of-the-art engineering and
Volvo revamps its product range and change
to a more sporty look suggesting speed,
those associations can quickly become quite
meaningless
63. “You can’t survive floating on the tide,
assessing the competition, conducting
surveys to find out what your
customers want right now. What do
you want? What do you want to tell the
world in the future? What does your
company have that will enrich the
world? You must believe in that ‘it’
strongly enough to become unique at
what you do.”
- Jesper Kunde A Unique Moment
64. “The idea that business is just a
numbers affair has always struck me as
preposterous. For one thing, I’ve never
been particularly good at numbers, but I
think I’ve done a reasonable job with
feelings. And I’m convinced that it is
feelings - and feelings alone - that
account for the success of the Virgin
brand in all of its myriad forms.”
- Richard Branson Virgin Group
65. A brand is only a trademark
without deeper meanings.
That’s the most important thing
about a brand strategy.
Colonization of physical space
is now extending to the mental
space and happening at an
even faster pace.
66. “We are in the twilight of a society based on
data. As information and intelligence become
the domain of computers, society will place
more value on the one human ability that
cannot be automated: emotion. Imagination,
myth, ritual rich — the language of emotion
— will affect everything from our purchasing
decisions to how we work with others.
Companies will thrive on the basis of their
stories and myths.”
- Rolf Jense Copenhagen Institute for Future Studies
67. “Most people can’t understand what
would drive someone to profess his or
her loyalty for our brand by tattooing our
logo onto his or her body—or heart. My
fellow employees and I understand
completely. We also understand very
clearly that this indescribable passion is
a big part of what has driven and will
continue to drive our growth.”
- Richard Teerlink Harley-Davison
68. Companies used to be all
“product producers” now they all
need to become
“meaning brokers”
Brand Managers should now
be Meaning Brokers
(BM vs. MB)