International Strategic Management is an ongoing management planning process aimed at developing strategies to allow an organization to expand abroad and compete internationally.
An organization must be able to determine what products or services they intend to sell, where and how the organization will make these products or services, where they will sell them, and how the organization will acquire the necessary resources for these tasks. Even more importantly an organization must have a strategy on how it expects to outperform its competitors.
Factors associated with Entry Mode
Timing of an Entry
FIRST MOVER ADVANTAGE
Scale of Entry & Strategic Commitments
ENTRY MODES
Explain exporting, turnkey projects and licensing entry modes with their advantages and disadvantages.
Explain franchising, joint venture and wholly owned subsidiaries with its advantages and disadvantages.
SELECTING ENTRY MODE
PROS & CONS OF ACQUISITION
PROS &CONS OF GREENFIELD VENTURES
What is strategic alliance?
What are the advantage and disadvantages of strategic alliance?
What are the factors contributing to the success of an alliance?
Learning Objectives
To learn how firms gradually progress through an internationalization process.
To understand the strategic effects of internationalization.
To study the various modes of entering international markets.
To understand the role and functions of international intermediaries.
To learn about the opportunities and challenges of cooperative market development.
Factors associated with Entry Mode
Timing of an Entry
FIRST MOVER ADVANTAGE
Scale of Entry & Strategic Commitments
ENTRY MODES
Explain exporting, turnkey projects and licensing entry modes with their advantages and disadvantages.
Explain franchising, joint venture and wholly owned subsidiaries with its advantages and disadvantages.
SELECTING ENTRY MODE
PROS & CONS OF ACQUISITION
PROS &CONS OF GREENFIELD VENTURES
What is strategic alliance?
What are the advantage and disadvantages of strategic alliance?
What are the factors contributing to the success of an alliance?
Learning Objectives
To learn how firms gradually progress through an internationalization process.
To understand the strategic effects of internationalization.
To study the various modes of entering international markets.
To understand the role and functions of international intermediaries.
To learn about the opportunities and challenges of cooperative market development.
11 The Strategy of International BusinessBrent Weeks
To evaluate industry structure, firm strategy, and value creation
To profile the features and functions of the value chain
To assess how managers configure and coordinate a value chain
To explain global integration and local responsiveness
To profile the types of strategies firms use in international business
In a global strategic partnership, two or more firms from
different countries work as a team. They pool their
resources or skills to provide better products or services.
Furthermore, they reach a broader audience through
collaboration. Firms engage in global strategic
partnerships because they believe the partnership will lead
to synergy, which means increased economic benefits.
Culture is an important element embedded in the society in a firm manner. By nature, culture is known to be extremely complex and dynamic and is known to be having a significant impact on every single element, party and authority of the society. Culture is also known to be having a major contribution in the success of business organizations. Performance of business activities at the international level can contribute in providing new opportunities for business that can be exploited in order to initiate growth and earn more amount of profit. However, it is important to note that it is not an easy task and is affected by a number of challenges and risks that have to be dealt with by the business in order to be successful in the international market. One of such challenge is the barriers of culture. Differences in culture are known to be having differences in values, and at times, these differences end up being stark. In the business organizations, styles of marketing and communication are different in accordance with different cultural values. As a significant example, politeness being considered in the United States of America may not be considered polite in China. Hence, in order to deal with this problem, it is extremely important for learning the intricacies in culture with respect to the place at which business is being conducted.
11 The Strategy of International BusinessBrent Weeks
To evaluate industry structure, firm strategy, and value creation
To profile the features and functions of the value chain
To assess how managers configure and coordinate a value chain
To explain global integration and local responsiveness
To profile the types of strategies firms use in international business
In a global strategic partnership, two or more firms from
different countries work as a team. They pool their
resources or skills to provide better products or services.
Furthermore, they reach a broader audience through
collaboration. Firms engage in global strategic
partnerships because they believe the partnership will lead
to synergy, which means increased economic benefits.
Culture is an important element embedded in the society in a firm manner. By nature, culture is known to be extremely complex and dynamic and is known to be having a significant impact on every single element, party and authority of the society. Culture is also known to be having a major contribution in the success of business organizations. Performance of business activities at the international level can contribute in providing new opportunities for business that can be exploited in order to initiate growth and earn more amount of profit. However, it is important to note that it is not an easy task and is affected by a number of challenges and risks that have to be dealt with by the business in order to be successful in the international market. One of such challenge is the barriers of culture. Differences in culture are known to be having differences in values, and at times, these differences end up being stark. In the business organizations, styles of marketing and communication are different in accordance with different cultural values. As a significant example, politeness being considered in the United States of America may not be considered polite in China. Hence, in order to deal with this problem, it is extremely important for learning the intricacies in culture with respect to the place at which business is being conducted.
Triune Global provides Leadership Coaching, Advanced Sales Training and Training Consultation.
Leadership Series: Psychometric Assessments, 360 Degrees Survey, 1-on-1 Coaching, Building Championship Teams, Emotional Intelligence, Resolving Conflicts @ Workplace
Advanced Selling Skills: Consultative Selling, Negotiation Skills and Powerful Presentation Skills
Training Consultation: Training Needs Analysis, Training Curriculum and Training Effectiveness Measurement
VUCA is an acronym used by the American Military to describe extreme conditions in Afghanistan and Iraq. It stands for Volatile, Uncertain, Complex and Ambiguous.
Strategic plan harvard business review casestudy airbnb company Mohie Ismail
This document provides the Strategic Plan for Airbnb for 2017-2021. The plan provides an analysis and evaluation of Airbnb by reviewing the company’s strategic management, profitability and market competitiveness. Methods of analysis include Strategic Position & Action Evaluation (SPACE) Matrix, and Grand Strategy Selection Matrix as well as Situational Analysis.
Taking your program global will increase the depth and breadth of your reference offerings, and will accelerate the sales cycle by influencing customers through the use of relevant third-party validation.
Five keys to extending your reach:
Understand the business etiquette.
Understand the culture.
Understand the importance of group and social hierarchies.
Build strong business relationships
Comply with regional privacy laws.
Overview of Samsung corporation and its mobile devision, and my recommendations for improving its market share in the United states. Brandon Means. Markting 350- Internet marketing
Introduction
The creation of successful products is essential for companies that want to grow or maintain a competitive advantage. Many organizations lack a clearly defined and understood product strategy.
We will discuss the importance of the AIPMM Product Management Framework (PMF) to define and implement a process to conceive, plan and market your company’s products at each stage of their life cycle. We will identify key activities to align business and product strategy with unmet customer needs to create value for your business.
We will describe the typical product life cycle from concept to launch and through product retirement. We will also discuss why growing organizations need to implement a formal product management process to support their product strategy.
Objectives
* Why do you need to define the right product strategy?
* What are the benefits of implementing a product planning process?
* What do you need to constantly create insanely great products?
Contact me at http:/linkd.in/hdelcastillo for more information regarding AIPMM membership or certification courses in your area.
Let me know how I can help you accelerate your career, or create and implement a product strategy and product planning process successfully to grow your business.
Learning Objectives
• Why do you need to define a product strategy for your company?
• What are the benefits of implementing a product planning process?
• What do you need to create successful products consistently?
Description
The creation of successful products is essential for companies that want to grow or maintain a competitive advantage. Many organizations lack a clearly defined and understood product strategy. We will discuss the benefits of adopting the Association of International Product Marketing and Management (AIPMM) Product Management Framework (PMF) to align your business and product strategies with unmet customer needs and market trends to create value for your business using a sustainable approach.
Audience
This presentation is for product managers, marketers, entrepreneurs, innovators, and technology-based business owners that want to expand their knowledge about how to create successful products that customers demand.
For more info, connect with Hector Del Castillo at http:/linkd.in/hdelcastillo.
Strategy Development
Week 3
Objectives Week 3Develop strategic objectives.
Create organizational objectives and goals.
Articulate value proposition, key activities, resources, and channels to market.
Quote……
“Successful business strategy is about actively shaping the game you play, not just playing the game you find.”
Adam M. Brandenburger and Barry J. Nalebuff
Quote……
“The essence of strategy lies in creating tomorrow’s competitive advantage faster than competitors mimic the ones you posses today”
Gary Hamel and C.K. Prahalad
Quote……
“Competitive strategy is about being different. It means deliberately choosing to perform activities differently or to perform different activities than rivals to deliver a unique mix of value”.
—Michael E. Porter
Quote……
“Winners in business play rough and don’t apologize for it. The nicest part of playing hardball is watching your competitors squirm”
—George Stalk, Jr., and Rob Lachenauer”
Long-Term ObjectivesStrategic managers recognize that short-run profit maximization is rarely the best approach to achieving sustained corporate growth and profitability.Strategic decision makers confronts:
Should they eat the seeds to improve the near-term profit picture and make large dividend payments through cost-saving measures such as laying off workers during periods of slack demand, selling off inventories, or cutting back on research and development?
Or should they sow the seeds in the effort to reap long-term rewards by reinvesting profits in growth opportunities, committing resources to employee training, or increasing advertising expenditures?
Long-Term ObjectivesTo achieve long-term prosperity, strategic planners commonly establish long-term objectives in seven areas: Profitability Competitive PositionEmployee RelationsTechnological Leadership Productivity – In-OutEmployee DevelopmentPublic Responsibility
Qualities of Long-Term ObjectivesWhat distinguishes a good objective from a bad one? What qualities of an objective improve its chances of being attained?There are five criteria that should be used in preparing long-term objectives:
Flexible
Measurable
Motivating
Suitable
Understandable
The Balanced ScorecardThe balanced scorecard is a set of measures that are directly linked to the company’s strategy
Developed by Robert S. Kaplan and David P. Norton, it directs a company to link its own long-term strategy with tangible goals and actions.
The scorecard allows managers to evaluate the company from four perspectives:
financial performance
customer knowledge
internal business processes
learning and growth
The Balance Scorecard
The Balance Scorecard
The Balance ScorecardPerspectiveObjectiveKPIGoal for 2014FinanceBecome industry Cost Leader% Reduction in Cost per Unit20%Utilization of AssetsUtilization Rate7%Increase Market ShareMarket Share30%CustomerCustomer Retention% Retention 75%On Time Delivery% of On Time Delivery90%Zero Defects% of Good Quality.
http://trinityp3.com/
As marketing becomes more complex and diversified, driven by technology, marketers are finding themselves managing increasingly larger and more complex agency and supplier rosters. The traditional procurement approach of developing supplier panels based on capabilities and services no longer works in this complex environment. This presentation provides a strategic process for developing a roster of suppliers aligned to the marketing strategy which delivers alignment of the suppliers to that strategy.
As the number of strategic dimensions and corresponding initiatives increases, so does the pressure on leadership. In periods of rapid change, organizations require bold strategies and strong leadership at all levels if it is to succeed.
The concepts of 'what is a leader' and 'how leaders are created' have been evolving over time.
Learning Organizations: Strategic ManagementTriune Global
A learning organization is the term given to a company that facilitates the learning of its members and continuously transforms itself. Learning organizations develop as a result of the pressures facing modern organizations and enables them to remain competitive in the business environment.
Strategic Management: Organizational DesignTriune Global
There are a number of factors that differentiate small-business operations from large-business operations, one of which is the implementation of a formal organizational structure. Organizational structure is important for any growing company to provide guidance and clarity on specific human resources issues, such as managerial authority. Small-business owners should begin thinking about a formal structure early in the growth stage of their business.
Ch4 Internal Assessment: Strategic ManagementTriune Global
Focus is on identifying & evaluating a firm's strength & weaknesses in the functional areas of business, including management, marketing, finance, production, and management information systems.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
2. + 2
Major Drivers of Globalization
Technology • Extended reach & Communication
• Transitioned from few bankers to many individuals
Finance who hold sovereign debts of many countries
Information • Bridged countries, people, products & services
• Growth of trade has been accelerated by expansion of
Recognition new areas of expertise that are being created
• Faster decision making through telecommunication,
Decision-Making computerization, digitization
RIMS, Bangalore | PGDM 2nd Year, Strategic Management April 23, 2012
4. + 4
Porter’s Diamond Model for
Competitive Advantage
Firm Strategy Demand Conditions
World is dominated by dynamic More demanding the
conditions | Direct competition customers, higher the pressure
drives organizations to increase to constantly improve
innovation & productivity competitiveness via innovative
products & superior quality
Related Supporting Industries Factor Conditions
Proximity of upstream or ‘Key Factors’ of production
downstream industries (skilled labor, capital, &
facilitates exchange of infrastructure) are created &
information & promotes
continuous exchange of ideas difficult to duplicate leading to
&innovations competitive advantage
RIMS, Bangalore | PGDM 2nd Year, Strategic Management April 23, 2012
5. 5
Local
Cost Reduction
Responsiveness
• For commodity type • Consumer tastes &
products – price is preferences,
main competitive infrastructure,
weapon distribution channel,
• When competitors and demands of
are based in low- host government
cost locations • Difficult to transfer
• Liberalization of distinctive
world trade – greater competencies
international between countries
competition
RIMS, Bangalore | PGDM 2nd Year, Strategic Management April 23, 2012
6. + 6
Strategic Choices to Compete in
International Markets
Global Strategy: standardized product,
economies of scale, cross-cultural
learning.
Examples : Texas Instruments,
Caterpillar, and Otis Elevator
Transnational Strategy : move material,
people, ideas, across national
boundaries; economies of scale; and
cross-cultural learning.
Examples : Coca-Cola, and Nestle.
International Strategy : import/export, or
license existing product.
Examples : US steel, and Harley
Davidson.
Multi-domestic Strategy : use existing
domestic model globally, Franchise, JV
Examples : Heinz, McDonald’s, The
Body Shop, and Hard Rock Cafe.
RIMS, Bangalore | PGDM 2nd Year, Strategic Management April 23, 2012
7. + 7
Strategic Choices to Compete in
International Markets
International Strategy Multi-Domestic Strategy
Valuable skills & products transferred to
foreign markets where local competitors Oriented towards achieving maximum
lack this skills & products local responsiveness
Centralized product development Extensively customize the product
functions; HQ retain tight control on offering & marketing strategies
marketing & product strategy
Low pressure for local responsiveness & High pressures for local responsiveness
cost reductions & low pressure for cost reduction
Global Strategy Transnational Strategy
Increase profitability through benefits of Operations not confined to any
cost reduction (experience-curve) & country/region; Low cost & product
location economies differentiation strategy
Production, Marketing, & R&D are based Operate globally while maintaining high
in few favorable locations level of local responsiveness
Standardized product to reap benefits of High pressure for cost reductions & local
economies of scale responsiveness
RIMS, Bangalore | PGDM 2nd Year, Strategic Management April 23, 2012
8. + 8
Strategies for Indian Companies
Learn to Compete
Sony's slogan to articulate its competitive spirit was BMW:
"Beat Matsushita Whatever”
Ford Motor Company ridiculed the "GM-Toyota" alliance as a
way to kindle competitiveness in its personnel and used "Beat
Toyota" as a rallying theme.
Indian businesses are low on both substance and spirit relating
to competition.There is a genuine need for change in the
internal environment of Indian firms that can foster hyper-
competitive thinking and behavior.
An enduring competitive culture should be nurtured through on-
going formal training
RIMS, Bangalore | PGDM 2nd Year, Strategic Management April 23, 2012
9. + 9
Strategies for Indian Companies
Imitate Leaders
Komatsu patterned its dealer network after Caterpillar’s | Seiko
imitated Rolex's styling | Canon copied Xerox's features | Fuji
followed Kodak's marketing techniques
Imitation is the logical alternative when pioneering is not on the
cards.
Indian businesses can imitate the functional strategies of
successful U.S. firms in product design (style, features),
packaging (aesthetics, convenience), marketing (branding,
promotions, advertising themes), and sales (pre and post-sales
customer contact).
RIMS, Bangalore | PGDM 2nd Year, Strategic Management April 23, 2012
10. + 10
Strategies for Indian Companies
Enter Niche Markets
Curried food (canned, frozen) and spicy dry snacks are in high
demand among U.S. urbanites
Canned mango, guava, papaya, coconut, and fruit juices.
Exotic fruits such as jack fruit and chiku in cans and iced tea in
spicy flavors (example, cardamom)
Rising health concerns are making U.S. consumers avoid
personal care products that use synthetics and animal tallow
and, instead, opt for those that use natural ingredients such as
herbs, grains, and vegetable tallow.
RIMS, Bangalore | PGDM 2nd Year, Strategic Management April 23, 2012
11. + 11
Strategies for Indian Companies
Band Together Domestically
Alliances with domestic firms are an effective way to meet the
threats of a common, but bigger, foreign enemy with deep
pockets.
Cooperation with suppliers/competitors in product
development, production, and marketing enhances
competence through shared learning
U.S. electronic firms banded together during the 1960s and
formed Sematech (an R&D consortium) that helped to fight
subsidized competition from Japan and South Korea
Chrysler partnered with parts suppliers to reduce product
development time as a way to respond to foreign competition.
RIMS, Bangalore | PGDM 2nd Year, Strategic Management April 23, 2012
12. + 12
Strategies for Indian Companies
Seek Cross Border Alliances
Cross-border alliances foster vital international ties that a firm
can use to enhance its technical competence, market image,
financial viability, and overall prestige.
Increasing market share internationally is a much better
strategy than defending one's turf locally because the latter is
comparatively more expensive in the long-run
RIMS, Bangalore | PGDM 2nd Year, Strategic Management April 23, 2012
13. + 13
Strategies for Indian Companies
Learn to Adapt
In a complex and dynamic global competitive environment,
adaptive capability is the key to survival and growth.
Adaptation requires accepting change, creating several change
scenarios, and developing an internal competency that will
introduce the necessary change rapidly.
Indian businesses will find themselves on the road to rapid
growth when they have learned to think and act adaptively.
RIMS, Bangalore | PGDM 2nd Year, Strategic Management April 23, 2012
14. Hardy Alexander
Founder & Director | Triune Global
Bangalore – 560077
Contact: +91 96864 48698
Email: halexander@triuneglobal.com
My Blog: dayscore.wordpress.com
+
Thank you
April 23, 2012 RIMS, Bangalore | PGDM 2nd Year, Strategic Management 14
Editor's Notes
Global Strategy: standardized product, economies of scale, cross-cultural learning. Examples : texas instruments, caterpillar, and otis elevator. Transnational strategy : move material, people, ideas, across national boundaries; economies of scale; and cross-cultural learning. Examples : coca-cola, and nestle. International strategy : import/export, or license existing product. Examples : US steel, and harleydavidson. Multidomestic strategy : use existing domestic model globally, franchise, joint venture, subsidiaries. Examples : Heinz, McDonald’s, the body Shop, and Hard Rock Cafe.