This document provides an overview of luxury brand voice and tone. It examines examples from Bentley Motors, Fairmont Hotels, and Bang & Olufsen. For each brand, it analyzes their brand voice by looking at how they describe themselves and their products. The document emphasizes that luxury brands cultivate desire through their refined, sophisticated tone that conveys exclusivity and makes customers feel special. An effective luxury brand voice harmonizes how the brand speaks with how it looks to develop a consistent high-end personality.