This presentation on QR Codes by Bob Bentz, president of ATS Mobile, is a complete guide to using a QR Code to help increase sales. "It's Hip to be Square" explores QR Codes in depth to reveal the advantages of Custom QR Codes through extensive examples. Bentz discusses usage statistics regarding QR Codes. He also sites several examples of how using a colorful Custom QR Code helps to increase scan rates. Several examples are given where apples-apples advertising was done and the results were greatly improved when a Custom QR Code was used. You can see the largest gallery of Custom QR Codes in the web here: http://www.atsqrcodes.com/custom-qr-code/ Or, to learn more about ATS Mobile, click here: http://www.advancedtele.com/qr-codes

1. Using QR Codes to Maximize Sales
Scan the code to connect with Bob.
Or, Text BOB to 84444
Msg.&Data Rates may apply.
Bob Bentz
March 13, 2013
Mobile Marketing Information Series
bobb@advancedtele.com

2.  President and Co-Founder
Advanced Telecom Services
(founded 1989)
Now atsMobile
 Experienced entrepreneur with
expertise in Mobile Marketing
 www.advancedtele.com

3.  History of QR Codes Custom QR Codes
 Advantages & Disadvantages QR Code Best Practices
 Smartphones QR Code Placement
 QR Code Usage Value Proposition
 Who Uses QR Codes ATS Case Studies
Camden Riversharks: CNN’s 23
Coolest QR Codes (Nov. 2011)

4.  Barcodes 1967 – Association of American Barcodes
 Barcodes 1970 – Grocery Stores UPC
 Created 1994 by Denso Wave
 Auto Parts inventory tracking Toyota
 Carries 7,089 characters (Barcodes = 20)
 4 error correction levels

5.  Limited Reach
 Technology Required
 Phone Signal and WiFi
 Download QR Code Readers
 No Branding
 No Data
 Tracking Analytics

6.  Quick Response
 Multiple Uses
 Free
 Green
 Cheaper
 Device Independent
 Novelty
 Differentiation
 Trackable
 Shelf Life
 Relevance to Young Adults

14. Top 10 users of mobile barcodes
1. United States
2. Italy
3. Germany
4. Hong Kong
5. France
6. Canada
7. United Kingdom
8. Netherlands
9. Thailand
10. South Korea
 3G Vision – January 2011

16. Every Day is a Good Day for a QR Code

19. Left: Number of applications; Right: Volume of scans.
1. Dowload App 3
2. Mobile Website Homepage 5
3. Play Video 2
4. Register for Loyalty Club 4
5. Product Information 10
6. Enter Sweepstakes 1
7. “How-to” Information 6
8. Database Search (Auto Dealers) 7
9. Directions/Maps 8
10. Send Text Message 9
Source: ATSQRCodes (Jan – Jun. 2012)

21.  MGH Inc. – Feb. 2011

22.  MGH Inc. – Feb. 2011

23.  MGH Inc. – Feb. 2011

24.  MGH Inc. – Feb. 2011

25.  MGH Inc. – Feb. 2011

27. Source: SmartInsights.com

28.  Approximately 270,000 scans
between Thanksgiving at 7 pm
and Black Friday at 7 pm
 Retail and Consumer electronics
industries experience highest
number of scans
 Increase of 45% from Black
Friday 2011
Source: QRCodePress.com

33. Radio One – The Beat 100.3
• New Music Tuesdays - Philadelphia
• One day web site advertising only
• Standard QR Code = 163 downloads/day
• Custom QR Code = 370 downloads/day

34. Brownie’s 23 East
• At door promotion
• Show app “No Cover Wednesdays”
• Standard QR Code = 27/day
• Custom QR Code = 56/day

36. Scan this code for local Amsterdam map.

37.  Mobile optimized page Scan for : LinkedIn with Bob
 Value
 Mobile Coupon
 Unique Content
 Analytics
 What will I get?
 Add scanning directions Scan for : Complete Event Schedule
 Proper Size
Scan for : Campaign Updates

38. NO NAKED QR CODES!
Remember to let scanners know what they get!

39. Include a Text Message Option for Feature Phones

41. Wear it Proudly!

42. Who Wouldn’t Want to See Rihanna

43. QR Code Usage Hits the Roof!

44. QR Codes = Speed
Magazine Advertising

45. Circulars

46. Direct Mail

48. Cups and Curves

49. Locations with no signal

50. Moving
Targets

56. Jump the Line
Download our app or
Text CHICKIES to 84444

73. Background
 Sponsored by Hot 107.9 & 100.3 The Beat Philadelphia
 Sunday, June 18, 2011
 Susquehanna Bank Center, Camden, NJ
 Starring Chris Brown, Diddy, Keri Hilson, Lloyde and Jeremih
The Promotion
 3,000 VIP Lanyards with QR Code
 Sponsor
 Sneaker Villa
 Content
 New Music Video by Chris Brown
 Chance to meet and greet Chris Brown and Lloyde
 Chance for backstage meet and greet
 Results
 20 Interns assisted with QR Code awareness
 1,941 unique QR Code Scans (64.7% Participation)

74. Background
 New York, New Jersey, Pennsylvania Golf
Association
 App Download via QR Code
 Content
 Post scores
 Course Handicap Calculator
 Tournament Registration
 News, Event Results
 Live Scoring
 Live feeds
 MGA Social Networking
 Results
 Average 78 App Downloads per day Via Custom QR Code

75.  Over 950 Auto Dealers
 Features:
 App Downloads
 Mobile Site Recognition
 Text Message Marketing
 Custom QR Codes

76. Scan the code to connect with Bob.
Site: www.AdvancedTele.com
Tel: 1+.610.254.7191
Email: Bobb@advancedtele.com
SMS: Text BOB to 84444
Twitter: @BobBentz
Cu s to m Q R Co des F r o m Advan ced Teleco m Ser vices