QR codes provide opportunities for engaging consumers on demand by linking to webpages, emails, phone numbers and SMS messages. As mobile phone usage increases and QR readers are preloaded on more phones, QR codes are becoming a popular way for marketers to drive consumers from print to digital content. Examples of QR code campaigns include those run by the NBA, retailers like Best Buy and Calvin Klein, food companies like McDonald's, and magazines like Lucky that allow readers to easily access additional online content through their codes.

1. QR Codes…Creating Response Opportunities On Demand!!!! Patrick A. White Darwill, Account Executive Phone: 708-236-4963 Email: pwhite@darwill.com

2. Today’s Discussion What is a QR code? How do QR codes work? Critical market enablers QR Code applications that drive demand

3. What is a QR Code?

4. Meet the QR Code A 2D Barcode Created by a Japanese corporation (Denso-Wave) in 1994 QR stands for “Quick Response ”

5. What The QR Code Contains Service types that can be embedded in a QR code Service Example Instruction http: http://www.qrme.co.uk Browse to a web site Mail to: mailto:admin@qrme.co.uk Invoke an e-mail message Telephone: tel: +44123456789 Telephone a number sms: sms: +4407912345678 Send an sms message

6. How QR Codes Work A Mobile Phone with a Camera and QR Code Reading Software Snap a Picture The QR Code will Decode instantly You’ll be brought to a web page

7. Critical Market Enablers for QR Codes Consumer adoption of mobile technology Marketing focus on mobile solutions QR code enabled phones and easy to download QR readers Ease of use Endorsements by market leaders Google and Facebook

8. Smart Phone & the PC http://www.businessinsider.com/chart-of-the-day-smartphone-sales-to-beat-pc-sales-by-2011-2009-8

9. Consumer Utilization of Mobile Technology More than 90% of us keep our cell phones within arm’s reach 24 hours a day, 7 days a week, 365 days a year. More than 70% of us actually take our cell phones to bed with us. Over 70% of us now use our cell phones as alarm clocks. A study by Unisys revealed that if we lose our wallet, we report it missing in 26 hours. If we lose our cell phone, we report it missing in 68 minutes. Sources: eMarketer, Mobile Marketer, InfoTrends

10. Mobile Technology Today Mobile marketing spending in the U.S. is projected to grow at a 25% CAGR in 2010 QR, Barcodes and Tags are the future of mobile marketing The Year of Mobile Marketing has arrived

11. Preloaded QR Enabled Phones Blackberry is now shipping its mobile phones with a QR Reader preloaded in Messenger 5.0. Nokia, Sharp, Panasonic, and Asus have been shipping their mobile phones with QR Readers preloaded. LG, Samsung, and Sony-Ericsson have all announced plans to preload various third-party QR Readers and are already doing this on select phones. By early 2010, mobile phones from all these manufacturers and others will have them preloaded

12. Ease of Use : Forget The Hassle of Keying in URLs Step 1 Point the camera at the code Step 2 Take a picture Step 3 Wait for decoding Step 4 Link to website

13. Accelerating Consumer Adoption Endorsement from Google

14. And Maybe Even More Importantly… Facebook

15. Facebook & QR Codes Facebook just announced they are going to start assigning QR Codes to every individual profile. Major impact on QR Code awareness. Facebook’s US user base grew from 42 million to 103 million in 2009. That’s a 144.9% growth rate! The 35+ demographic now represents more than 30% of the entire user base. The 55+ audience grew 922.7% in 2009. If these groups haven’t learned about QR Code technology already, they will now learn about it from Facebook. Source: iStrategylabs.com

16. The Opportunity is Diverse Signage Packaging and labels Books Magazines/Programs Direct mail Catalogs

17. Smart Retailers Catching On

18. QR Codes Ralph Lauren

19. Retailers Like Harrods Source: Times Online

20. QR Codes Best Buy NYC

21. QR Codes Calvin Klein NYC

22. Restaurants with Links to Reviews

23. NBA All-Star Game 2010 2010 NBA All-Star Game QR code campaign.

24. The NBA Global Merchandising Group T The NBA reaches fans and consumers worldwide through the licensing and marketing of consumer products bearing the league’s trademarks and player attributes Over 200 licensees manufacture, sell and market NBA branded products, promoted worldwide and sold in more than 100,000 retail locations in 100 countries Major categories include video games, apparel, footwear, sporting goods and trading cards The NBA Store on 5th Avenue has more than 1 Million visitors every year N NBAStore.com is the online destination for NBA fans around the world looking for exclusive team merchandise, memorabilia with 10 million visitors every year

25. NBA All-Star Game 2010 Coupon

26. The NBA All-Star Game QR Code Campaign During the All-Star Game, fans were invited to scan the QR Code that was displayed on the 3,500+ HDTV screens on the main concourse level of the stadium after the first quarter, during half time and after the third quarter. Once scanned, they were sent a coupon to receive a Free All-Star gift at the main team store in the stadium. The NBA exceeded goals for this campaign and distributed all of the free gifts available. This campaign started and was completed within a 6-hour period and 10% of the 100,000 attendees clicked on the QR code The first NBA QR Code campaign and it was a success!

27. NBA All-Star Game Signage

28. Pepsi…Using the Package to Engage Consumers

29. McDonald’s Sharing Nutritional Information

30. Wine Label Linked to Wine Lovers Adde

31. Basic Campaign 300k+ copies in the marketplace Major national publicity and pickup Author tour / appearance on Jimmy Fallon at kickoff Major pickup on use of QR codes to generate publicity for title: USA Today et. al. Forecasting over 80% sell through Lauren Conrad / L.A. Candy

32. The QR Code Component 8000 + visits to mobile site from over 80 countries—3% response rate 50% + of traffic to lacandy.mobi coming from PCs; 25% coming from phones sans codes 16% coming from QR code scans itself 2000 scans of code; virtually all new users Book jacket drove vast majority of these scans Nearly half of mobile site visitors clicked on “read it”; 10% clicked on share it and 10% clicked on buy it

33. A QR Code Driven Magazine

34. QR Codes Lucky Magazine

35. Game Day with the Detroit Red Wings

36. Following the News…………

37. Direct Mailers

38. Advertising Atlantis – Point, Click and Make a Reservation

39. Transforming Catalogs

40. Recommendations Technology is exciting….but It isn’t enough

41. The Fundamentals Still Apply Business strategy Identification of the right target market The right media – synergistic use of media The right offer Good creative Get a response – build a relationship Measure, Measure, Measure